Shanghai Travel Marketing

Shanghai’s marketing strategy of spreading awareness when east meets west, fundamentally hires westerners to promote tourism so that the information can be reached all corners of the world. Marketing in a foreign language has barriers because of GEO targeting and fencing:

Businesses in the east will usually contract their marketing to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.

With this said having an exact match searchable keyword/phrase domain name will help to secure global positioning.

Shanghai Tourism – Where is Shanghai?


Shanghai (/ʃæŋˈhaɪ/;[15] Chinese: 上海, Shanghainese: Zaon6he5 [zɑ̃̀.hɛ́], Standard Mandarin pronunciation: [ʂâŋ.xàɪ] is one of the four direct-administered municipalities of the People’s Republic of China (PRC).


Shanghai is a city located on the southern estuary of the Yangtze River, which has the Huangpu River flowing through it.


Shanghai has a population of 24.89 million as of 2021.

Shanghai has 39,300,000 inhabitants living in the Shanghai metropolitan area of China, It is the second most populated city in the world (after Chongqing) and the only city in East Asia with a GDP greater than its corresponding capital.

Shanghai ranks second among the administrative divisions of Mainland China in the human development index (after Beijing).


Greater Shanghai metropolitan area was estimated to produce a gross metropolitan product (nominal) of nearly 9.1 trillion RMB ($1.33 trillion) as of 2018, exceeding that of Mexico with GDP of $1.22 trillion, the 15th largest in the world.

Shanghai is home to one of the world’s major centres for finance, business, economics, research, education, science and technology, manufacturing, tourism, culture, dining, art, fashion, sports, and transportation.

The Port of Shanghai is the world’s busiest container port. Shanghai is classified as a Large-Port Megacity, the largest type of port city in the world. Although the Middle East UAE has bigger plans to build the largest of all industries to outrank the rest of the world.

Shanghai Airport

Shanghai Pudong International Airport was one of the world’s 10 busiest airports by passenger traffic, and one of the two international airports serving the Shanghai metropolitan area, the other one being the Shanghai Hongqiao International Airport.


Shanghai was originally a fishing village and market town and eventually grew economically in the 19th century due to both domestic and foreign trade and its favourable port location.

The city was one of five treaty ports forced to open to European trade after the First Opium War. The Shanghai International Settlement and the French Concession were subsequently established.

Shanghai city became a primary commercial and financial hub of Asia in the 1930s. During the Second Sino-Japanese War, the city was the site of the major Battle of Shanghai. After the war, with the communist takeover of the mainland in 1949, trade was limited to other socialist countries and the city’s global influence declined.

Despite this, modern trade in the newly established PRC began in the late 1940s/early 1950s, and Shanghai officially became one of the biggest and most important cities among socialist states before the economic reform in 1978.

By the 1990s, economic reforms introduced by Deng Xiaoping a decade earlier resulted in an intense redevelopment of the city, especially the Pudong New Area, aiding the return of finance and foreign investment. The city has since re-emerged as a hub for international trade and finance; it is the home of the Shanghai Stock Exchange, one of the largest stock exchanges in the world by market capitalization, and the Shanghai Free-Trade Zone, the first free-trade zone in mainland China.

As of 2020, Shanghai was classified as an Alpha+ (global first tier) city by the GaWC and ranked as the 3rd most competitive and largest financial centre in the world behind New York City and London.


Shanghai has the largest metro network of any city in the world, the fifth-highest number of billionaires of any city in the world, the fifth-largest number of skyscrapers of any city in the world, the fifth-most Fortune Global 500 headquarters of any city in the world within its city limits, the third-largest scientific research output of any city in the world, and highly ranked Double First Class Universities including Fudan, Shanghai Jiao Tong, Tongji, East China Normal, Shanghai, Donghua, ShanghaiTech, Shanghai University of Finance and Economics, and East China University of Science and Technology.

Shanghai has been described as the “showpiece” of the booming economy of China. Featuring several architectural styles such as Art Deco and shikumen, the city is renowned for its Lujiazui skyline, museums, and historic buildings including the City God Temple, Yu Garden, the China Pavilion, and buildings along the Bund, which includes Oriental Pearl TV Tower. Shanghai is also known for its sugary cuisine, the distinctive local language, and vibrant international flair.

Shanghai is the home of the New Development Bank, a multilateral development bank established by the BRICS states and the city hosts more than 75 foreign representatives, the second highest after Beijing, and numerous national and international events every year, such as Shanghai Fashion Week, the Chinese Grand Prix and ChinaJoy.

Shanghai is the highest-earning tourist city in the world, with the seventh most five-star hotel in the world, and the third tallest building in the world, the Shanghai Tower. In 2018, Shanghai hosted the first China International Import Expo (CIIE), the world’s first import-themed national-level expo. Shanghai joined the UNESCO Global Network of Learning Cities in 2019.

Source: Shanghai – Wikipedia


Passport Entry Requirements. Customs in Shanghai

Visitors must have a valid passport with a 6-month validity beyond the date of arrival and two consecutive blank pages remaining to allow for visas and stamps that need to appear together.

For Residents of the United Kingdom: The requirement for application residents must have a standard 10-year passport (5-year passport for children under 16). Contact your nearest passport office, major post office, or travel agency, or contact the United Kingdom Passport Service at tel. 0300/222-0000 or search its website at

For Residents of the United States: Whether you’re applying in person or by mail, you can download passport applications from the U.S. State Department website at To find your regional passport office, either check the U.S. State Department website or call the National Passport Information Centre toll-free number (tel. 877/487-2778) for automated information.

For Residents of the rest of the World: Do check with your own passport office located in your own country before embarking on any travel arrangements, also check with the Chinese Embassy Consulate for Visa requirements.


All visitors to mainland China (but not the Special Administrative Regions of Hong Kong and Macau) are required to have a visa.

Tour groups are usually issued a group visa, with the paperwork handled by the travel agency (check with your agent).

Individual travelers should apply for visas from their nearest Chinese embassy or consulate.

Contact information for all Chinese embassies and consulates can be found at

Some consulates require in-person applications while others allow applications by post or courier with extra charges. Visas are typically processed in 3 to 5 business days, though 1-day service is possible if you apply in person and pay extra fees.

The most common type of visa is the single-entry “L” tourist visa, usually good for 30 days, though you can request a longer validity period.

Your request may not always be granted, and in some cases, you may be asked to produce supporting documentation (such as a travel agent-issued itinerary or an airline ticket with a return date).

If you’re going to be leaving and then returning to mainland China (even if you’re just making a short trip to Hong Kong), apply for a double-entry visa.

There are also multiple-entry 6-month or 1-year visas, which are now increasingly easy to come by. Visas are typically valid for 1 to 3 months after the date of issue.

To apply for a visa, you must complete an application form, which you can request by mail or download from the various consular websites.

Travelers must also supply at least one passport photo per individual traveler (including a child traveling on a parent’s passport). It is good to have a few duplicates just in case you lose or damage one.

Though the visa is valid for the entire country (with a few exceptions that may require special permits), in general, avoid mentioning Tibet or Xinjiang on your application.

Useful Addresses & Telephone Numbers

Following is a list of embassy addresses and visa fees for some countries, along with their respective Web pages that link to the appropriate consular sites and downloadable visa application forms.

Disclaimer: Visa fees listed are accurate as of press time, but are subject to change at any time.

United States: 2201 Wisconsin Ave., Room 110, Washington, DC 20007 (tel. 202/338-6688; fax 202/588-9760; All visas, whether single or multiple-entry visas are US$130. Applications must be delivered and collected by hand or sent via a visa agency.

Canada: 515 St. Patrick St., Ottawa, ON K1N 5H3 (tel. 613/789-3434; fax 613/789-1911; Single-entry visas are C$50; double-entry C$75. Applications must be delivered and collected by hand or sent via a visa agency.

United Kingdom: 31 Portland Place, London W1N 3AG (tel. 020/7631-1430; fax 020/7588-2500; Single-entry visas are £30, double-entry £45, with an extra charge of £20 for each package received through the mail.

Australia: 15 Coronation Dr.Yarralumla, ACT 2600 Canberra (tel. 02/6273-4780; fax 02/6273-5848; Single-entry visas are A$40; double-entry A$60, with an extra charge of A$50 for each package processed by mail or courier.

New Zealand: 2-6 Glenmore St., Wellington (tel. 04/472-1382; fax 04/499-0419;; Single-entry visas are NZ$140, double-entry NZ$210, with an extra charge of NZ$15 for each package processed by mail or courier.

Getting a Visa in Hong Kong — Nationals of most developed nations require only a valid passport to enter Hong Kong, even though it’s a part of China. Chinese visas (single- and double-entry only; multiple-entry visas have to be obtained in your home country) can be easily secured at countless Hong Kong travel agencies, but they are cheapest at the Visa Office of the PRC, 26 Harbour Rd., China Resources Building, Lower Block, seventh floor, Wanchai (tel. 852/3413-2424;; Mon-Fri 9 am-noon and 2-5 pm), where single-entry visas cost HK$1,020 for U.S. citizens, HK$450 for U.K. citizens, HK$150 for Canadians and Australians. At press time, the office was accepting HK$ cash only.

An alternative outlet to get visas is at the Hong Kong operation of CTS (China Travel Service), with a popular branch at 27-33 Nathan Rd., Tsim Sha Tsui (tel. 852/2315-7188; fax 852/2315-7292; Or try Grand Profit International Travel Agency, 705AA, seventh floor, New East Ocean Centre, 9 Science Museum Rd., Tsim Sha Tsui (tel. 852/2723-3288).

Visa Extensions — As a rule, single-entry tourist visas may be extended once for a maximum of 30 days at the local PSB (Public Security Bureau, gong’an ju) in most cities. In Shanghai, head to the Foreign Affairs Section of the PSB (chujing guanliju) which has been relocated to Pudong, at Minsheng Lu 1500 (tel. 021/2895-1900, ext. 2; Metro: Shanghai Kejiguan/Science and Technology Museum, exit 3). Office hours are Monday through Saturday 9 am to 5 pm. Extensions usually require 5 business days. Bring your passport and two passport photos.


What You Can Bring into China – Do check with your local passport office what you take. In general, you can bring in anything for personal use that you will take with you when you leave, including laptops, GPS devices, cameras, video recorders, and other electronic equipment.

You’re also allowed four bottles of alcoholic beverages and three cartons of cigarettes.


Travelers are prohibited from bringing in firearms, drugs, plant material, animals, and food from diseased areas, as well as “printed matter, magnetic media, films, or photographs which are deemed to be detrimental to the political, economic, cultural, and moral interests of China.”

This last section covers pornography, overtly political and religious material, and anything related to Tibet. In practice, however, small amounts of personal reading material in non-Chinese languages have yet to present a problem.


Currency more than US$5,000 is supposed to be declared on Customs forms, though most major points of entry seem to have dispensed with the Customs declaration form entirely.


You can bring back with you antiques purchased in China, defined as any item created between 1795 and 1949, which must be accompanied by an official red wax seal before being taken out of the country. Any item created before 1795 is prohibited from export.

More Information

For information on what you’re allowed to bring home, contact one of the following agencies:

U.S. Citizens: U.S. Customs & Border Protection (CBP), 1300 Pennsylvania Ave. NW, Washington, DC 20229 (tel. 877/287-8667;

Canadian Citizens: Canada Border Services Agency, Ottawa, Ontario, K1A 0L8 (tel. 800/461-9999 in Canada, or 204/983-3500;

U.K. Citizens: HM Customs & Excise, Crownhill Court, Tailyour Road, Plymouth, PL6 5BZ (tel. 0845/010-9000; from outside the U.K., 020/8929-0152;

Australian Citizens: Australian Customs Service, Customs House, 5 Constitution Ave., Canberra City, ACT 2601 (tel. 1300/363-263; from outside Australia, 612/6275-6666;

New Zealand Citizens: New Zealand Customs, The Customhouse, 17-21 Whitmore St., Box 2218, Wellington, 6140 (tel. 04/473-6099 or 0800/428-786;

Medical Requirements

If you will be arriving in mainland China from a country with yellow fever, you may be asked for proof of vaccination, although border health inspections, when there isn’t a health crisis, are cursory at best.


Shanghai Visa Domain Name

The Domain Name: would ideally suit a travel agency, passport and visa photo agency, or tourism site.

We have already started backlinking and writing content. This exact match searchable keyword phrase domain name will drive targeted traffic for this domain.

Anyone interested in this domain should contact us in the first instance. Please note this domain is undeveloped and should you wish to have a site designed, developed, branding, marketing, and advertising this would be an extra charge. Currently, we are only selling the domain name, and logos are not included in the sale.

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