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Category: TRAVEL

Visiting Wales & Tourism Trade

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Visiting Wales & Tourism Trade

Content:

  • Visiting Wales
  • Cardiff Airport
  • Industries in Wales
  • Final Notes From Editors

Visiting Wales

Exploring the Enchanting Beauty of Wales: A Glimpse into the Tourism Trade

Nestled to the west of England, Wales stands as a captivating gem in the United Kingdom’s crown, renowned for its lush landscapes, rich history, and vibrant culture. This enchanting land, with its soaring mountains, pristine coastlines, and charming villages, has become a haven for travelers seeking both natural beauty and cultural immersion. As the tourism industry thrives in Wales, it not only brings economic prosperity but also introduces the world to the unique tapestry of this remarkable nation.

A Tapestry of Landscapes: Wales boasts an astonishing diversity of landscapes, all within a relatively small geographic area. From the towering peaks of Snowdonia National Park to the serene lakes of Brecon Beacons, the rugged beauty of Pembrokeshire Coast to the rolling hills of the Welsh Marches, the country’s landscapes are a playground for outdoor enthusiasts. Hikers, climbers, cyclists, and nature lovers are drawn to the breathtaking vistas and opportunities for adventure that Wales offers.

Historical and Cultural Treasures: History buffs are in for a treat in Wales, a land steeped in tales of ancient kings, knights, and mythological legends. Castles, a testament to the nation’s past, are scattered across the landscape. Caernarfon, Conwy, and Cardiff castles stand as majestic examples of architectural marvels that narrate the country’s history. The historic mining town of Blaenavon and the industrial landscape of the Big Pit National Coal Museum provide a glimpse into Wales’ industrial heritage.

Cultural festivals and events: The Eisteddfod, a celebration of Welsh language, literature, music, and performance, gathers artists and enthusiasts from all corners of the country. The Hay Festival, a global literature event, showcases the nation’s literary prowess. These gatherings not only celebrate Wales’ cultural richness but also draw visitors who seek to be part of these unique experiences.

Coastal Charms: With a coastline that stretches for over 870 miles, Wales offers a treasure trove of coastal experiences. From the serene beaches of Anglesey to the dramatic cliffs of the Gower Peninsula, the Welsh coastline is a haven for relaxation and exploration. Coastal towns like Tenby and Aberystwyth exude a quaint charm, offering fresh seafood, water sports, and the simple pleasure of a seafront stroll.

Boosting the Tourism Trade: Tourism plays a pivotal role in Wales’ economy, contributing significantly to job creation and revenue generation. The Welsh Government, local authorities, and private enterprises collaborate to enhance the tourism trade sustainably. Investments in infrastructure, accommodation, and promotion have propelled Wales onto the global tourism stage.

Sustainable Tourism: As the tourism industry flourishes, Wales is also committed to preserving its natural beauty and cultural heritage through sustainable practices. Initiatives to reduce carbon footprints, promote responsible travel, and preserve wildlife habitats are integral to the country’s tourism strategy. Eco-friendly accommodations, farm stays, and guided tours that focus on education and conservation contribute to a holistic and ethical tourism experience.

Challenges and Opportunities: While Wales’ tourism industry thrives, it faces challenges similar to those encountered worldwide. Balancing the influx of visitors with environmental conservation, minimizing the impact on local communities, and adapting to changing travel trends are ongoing concerns. The integration of technology, such as smart tourism initiatives and digital platforms for visitor engagement, offers opportunities to address these challenges effectively.

Wales, with its diverse landscapes, rich history, and vibrant culture, stands as a beacon in the world of tourism. The nation’s commitment to sustainable practices ensures that its allure remains undiminished for generations to come. As travelers explore its castles, hike its mountains, and breathe in its coastal air, Wales weaves a tapestry of experiences that leave an indelible mark on the hearts of those who visit.

Cardiff Airport: Connecting Wales to the World

Cardiff Airport, nestled in the heart of Wales, is a prime example of such a facility. As the largest and busiest airport in Wales, it plays a crucial role in connecting the nation to the global stage while contributing significantly to its economy and development.

A Brief Overview: Cardiff Airport, situated about 12 miles southwest of the capital city, Cardiff, is a vital transportation hub for both domestic and international travel. Formerly known as Rhoose Airport, it underwent a rebranding in 1994 to reflect its prominence as a gateway to Wales. The airport has since grown in stature, providing a diverse range of services and amenities to passengers.

Connecting Wales to the World: One of the primary functions of Cardiff Airport is to provide convenient and efficient air travel options for the people of Wales. The airport offers a wide array of destinations, ranging from European capitals to long-haul flights to international destinations. This connectivity is essential not only for leisure travelers but also for businesses seeking global markets and collaborations.

Economic Impact: The presence of a well-functioning airport can have a profound impact on the local and national economy. Cardiff Airport is no exception. It contributes significantly to job creation, both directly and indirectly, in areas such as aviation, hospitality, retail, and transportation. The influx of tourists, business travelers, and cargo also boosts local businesses, generating revenue for the community.

Enhanced Infrastructure: In recent years, Cardiff Airport has undertaken substantial improvements to its infrastructure and facilities. Modernization efforts include the expansion of the terminal building, the addition of new boarding gates, and enhancements to security and baggage handling systems. These upgrades not only improve the passenger experience but also position the airport as a competitive player in the global aviation industry.

Sustainable Initiatives: As environmental concerns take center stage, airports worldwide are adopting sustainable practices to mitigate their carbon footprint. Cardiff Airport is committed to being an eco-friendly facility. Initiatives like energy-efficient lighting, waste reduction programs, and eco-friendly transportation options contribute to its environmental sustainability goals. This commitment to green practices ensures that growth doesn’t come at the cost of the environment.

Supporting Tourism: Wales is known for its natural beauty, historic sites, and vibrant culture. Cardiff Airport acts as a gateway for tourists seeking to explore the wonders of this nation. The convenience of air travel enhances Wales’ appeal as a tourist destination, bringing in visitors who contribute to local economies through accommodation, dining, and leisure activities.

Challenges and Future Prospects: While Cardiff Airport has achieved remarkable growth and success, it also faces challenges inherent to the aviation industry. Competition from neighboring airports, changing travel trends, and regulatory changes pose ongoing concerns. However, the airport’s strategic location, commitment to passenger experience, and dedication to innovation position it well for future opportunities.

Thriving Industries in Wales: A Tapestry of Economic Success

Wales, a country rich in history, culture, and stunning landscapes, is also home to a diverse range of industries that have been instrumental in driving its economic growth. From traditional sectors that have deep roots in the nation’s history to emerging industries that capitalize on innovation and creativity, Wales presents a dynamic economic landscape that reflects its resilience and adaptability.

Manufacturing Heritage: Manufacturing has long been a cornerstone of Wales’ economy. Historically known for its coal, iron, and steel production during the Industrial Revolution, the country has evolved to embrace modern manufacturing practices. Today, industries like automotive manufacturing, aerospace, and electronics continue to thrive. Major companies such as Aston Martin, Toyota, and Airbus have established their presence in Wales, creating jobs and fostering technological advancements.

Renewable Energy: Wales’ commitment to sustainability has paved the way for significant growth in the renewable energy sector. The country’s natural resources, including wind, hydroelectric, and tidal power, have been harnessed to meet its energy needs and reduce carbon emissions. Wind farms, both onshore and offshore, have become a common sight, contributing to Wales’ goal of becoming a net-zero carbon nation.

Creative Industries: The creative sector has emerged as a vibrant and innovative part of Wales’ economy. From film and television production to digital media, gaming, and design, the creative industries are a testament to the nation’s talent and artistic spirit. The establishment of creative hubs and incubators has nurtured local talent, attracting global attention and contributing to job creation and economic growth.

Tourism and Hospitality: Wales’ breathtaking landscapes, historic sites, and cultural richness make it a desirable destination for travelers. The tourism and hospitality industries have flourished, with visitors seeking to explore castles, hike mountains, and experience traditional Welsh hospitality. The sector supports a wide range of businesses, from hotels and restaurants to tour operators and cultural events.

Life Sciences and Research: Wales has also carved a niche in the field of life sciences and research. With renowned universities and research institutions, the country has attracted investment in biotechnology, pharmaceuticals, and medical research. Collaborations between academia, industry, and healthcare have led to breakthroughs in medical treatments and technologies.

Agriculture and Food Production: Wales’ lush countryside provides fertile ground for agriculture and food production. The country is known for its high-quality meats, dairy products, and artisanal foods. The emphasis on sustainable farming practices and locally sourced ingredients has garnered international attention and bolstered the reputation of Welsh produce.

Challenges and Opportunities: While Wales’ industries thrive, they also face challenges that are common to economies worldwide. Global economic shifts, technological disruption, and the need for sustainability require constant adaptation. Encouraging innovation, investing in workforce development, and fostering a business-friendly environment are essential for maintaining and enhancing the success of these industries.

Government Support and Investment: The Welsh Government plays a pivotal role in supporting and promoting industries across the country. Through strategic investments, funding for research and development, and targeted policies, the government aims to create an environment conducive to growth and innovation. Initiatives that encourage collaboration between industry, academia, and public institutions contribute to the holistic development of various sectors.

Final Notes From Editor(s)

  • Wales, with its diverse landscapes, rich history, and vibrant culture, stands as a beacon in the world of tourism. The nation’s commitment to sustainable practices ensures that its allure remains undiminished for generations to come. As travelers explore its castles, hike its mountains, and breathe in its coastal air, Wales weaves a tapestry of experiences that leave an indelible mark on the hearts of those who visit.
  • Flying to Wales, Cardiff Airport is more than just a place where planes take off and land; it’s a vital link between Wales and the rest of the world. As it continues to connect people, cultures, and opportunities, its role in Wales’ economic and social development remains pivotal. With its commitment to excellence, sustainability, and innovation, Cardiff Airport is poised to shape the future of air travel in the region while showcasing the best that Wales has to offer to the world.
  • The industries in Wales are a reflection of its rich history, cultural vibrancy, and forward-looking approach. From manufacturing to renewable energy, creative arts to research, each sector weaves its thread into the economic fabric of the nation. As Wales continues to adapt to changing global landscapes, its commitment to innovation, sustainability, and collaboration ensures that these industries will continue to thrive, contributing to the country’s growth and prosperity.

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Shanghai Travel Marketing

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Shanghai Travel Marketing

Shanghai’s marketing strategy of spreading awareness when East meets West, fundamentally hires Westerners to promote tourism so that the information can be reached all corners of the world. Marketing in a foreign language has barriers because of GEO targeting and fencing:

Businesses in the east will usually contract their marketing to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Service) advertises on behalf of an entire industry or locality, often a specific type of food, food from a specific area, or a city or region as a tourism destination.

With this said having an exact match searchable keyword/phrase domain name will help to secure global positioning.

Shanghai Visa Logo

Shanghai Tourism – Where is Shanghai?

Shanghai is a city located on the southern estuary of the Yangtze River, which has the Huangpu River flowing through it.

Pronunciation

Shanghai (/ʃæŋˈhaɪ/;[15] Chinese: 上海, Shanghainese: Zaon6he5 [zɑ̃̀.hɛ́], Standard Mandarin pronunciation: [ʂâŋ.xàɪ] is one of the four direct-administered municipalities of the People’s Republic of China (PRC).

Population

Shanghai has a population of 24.89 million as of 2021.

Shanghai has 39,300,000 inhabitants living in the Shanghai metropolitan area of China, It is the second most populated city in the world (after Chongqing) and the only city in East Asia with a GDP greater than its corresponding capital.

Shanghai ranks second among the administrative divisions of Mainland China in the human development index (after Beijing).

Production

Greater Shanghai metropolitan area was estimated to produce a gross metropolitan product (nominal) of nearly 9.1 trillion RMB ($1.33 trillion) as of 2018, exceeding that of Mexico with a GDP of $1.22 trillion, the 15th largest in the world.

Shanghai is home to one of the world’s major centers for finance, business, economics, research, education, science and technology, manufacturing, tourism, culture, dining, art, fashion, sports, and transportation.

The Port of Shanghai is the world’s busiest container port. Shanghai is classified as a Large-Port Megacity, the largest type of port city in the world. Although the Middle East UAE has bigger plans to build the largest of all industries to outrank the rest of the world.

Shanghai Airport

Shanghai Pudong International Airport was one of the world’s 10 busiest airports by passenger traffic and one of the two international airports serving the Shanghai metropolitan area, the other one being the Shanghai Hongqiao International Airport.

History

Shanghai was originally a fishing village and market town and eventually grew economically in the 19th century due to both domestic and foreign trade and its favorable port location.

The city was one of five treaty ports forced to open to European trade after the First Opium War. The Shanghai International Settlement and the French Concession were subsequently established.

Shanghai city became a primary commercial and financial hub of Asia in the 1930s. During the Second Sino-Japanese War, the city was the site of the major Battle of Shanghai. After the war, with the communist takeover of the mainland in 1949, trade was limited to other socialist countries and the city’s global influence declined.

Despite this, modern trade in the newly established PRC began in the late 1940s/early 1950s, and Shanghai officially became one of the biggest and most important cities among socialist states before the economic reform in 1978.

By the 1990s, economic reforms introduced by Deng Xiaoping a decade earlier resulted in an intense redevelopment of the city, especially the Pudong New Area, aiding the return of finance and foreign investment. The city has since re-emerged as a hub for international trade and finance; it is the home of the Shanghai Stock Exchange, one of the largest stock exchanges in the world by market capitalization, and the Shanghai Free-Trade Zone, the first free-trade zone in mainland China.

As of 2020, Shanghai was classified as an Alpha+ (global first tier) city by the GaWC and ranked as the 3rd most competitive and largest financial center in the world behind New York City and London.

Ranking

Shanghai has the largest metro network of any city in the world, the fifth-highest number of billionaires of any city in the world, the fifth-largest number of skyscrapers of any city in the world, the fifth-most Fortune Global 500 headquarters of any city in the world within its city limits, the third-largest scientific research output of any city in the world, and highly ranked Double First Class Universities including Fudan, Shanghai Jiao Tong, Tongji, East China Normal, Shanghai, Donghua, ShanghaiTech, Shanghai University of Finance and Economics, and East China University of Science and Technology.

Shanghai has been described as the “showpiece” of the booming economy of China. Featuring several architectural styles such as Art Deco and shikumen, the city is renowned for its Lujiazui skyline, museums, and historic buildings including the City God Temple, Yu Garden, the China Pavilion, and buildings along the Bund, which includes Oriental Pearl TV Tower. Shanghai is also known for its sugary cuisine, distinctive local language, and vibrant international flair.

Shanghai is the home of the New Development Bank, a multilateral development bank established by the BRICS states and the city hosts more than 75 foreign representatives, the second highest after Beijing, and numerous national and international events every year, such as Shanghai Fashion Week, the Chinese Grand Prix and ChinaJoy.

Shanghai is the highest-earning tourist city in the world, with the seventh most five-star hotel in the world, and the third tallest building in the world, the Shanghai Tower. In 2018, Shanghai hosted the first China International Import Expo (CIIE), the world’s first import-themed national-level expo. Shanghai joined the UNESCO Global Network of Learning Cities in 2019.

Source: Shanghai – Wikipedia

Tourism – Passport Entry Requirements. Customs in Shanghai

Visitors must have a valid passport with a 6-month validity beyond the date of arrival and two consecutive blank pages remaining to allow for visas and stamps that need to appear together.

For Residents of the United Kingdom: The requirement for application residents must have a standard 10-year passport (5-year passport for children under 16). Contact your nearest passport office, major post office, or travel agency, or contact the United Kingdom Passport Service at tel. 0300/222-0000 or search its website at www.ips.gov.uk.

For Residents of the United States: Whether you’re applying in person or by mail, you can download passport applications from the U.S. State Department website at http://travel.state.gov. To find your regional passport office, either check the U.S. State Department website or call the National Passport Information Centre toll-free number (tel. 877/487-2778) for automated information.

For Residents of the rest of the World: Do check with your own passport office located in your own country before embarking on any travel arrangements, also check with the Chinese Embassy Consulate for Visa requirements.

Visas

All visitors to mainland China (but not the Special Administrative Regions of Hong Kong and Macau) are required to have a visa.

Tour groups are usually issued a group visa, with the paperwork handled by the travel agency (check with your agent).

Individual travelers should apply for visas from their nearest Chinese embassy or consulate.

Contact information for all Chinese embassies and consulates can be found at www.fmprc.gov.cn/eng.

Some consulates require in-person applications while others allow applications by post or courier with extra charges. Visas are typically processed in 3 to 5 business days, though 1-day service is possible if you apply in person and pay extra fees.

The most common type of visa is the single-entry “L” tourist visa, usually good for 30 days, though you can request a longer validity period.

Your request may not always be granted, and in some cases, you may be asked to produce supporting documentation (such as a travel agent-issued itinerary or an airline ticket with a return date).

If you’re going to be leaving and then returning to mainland China (even if you’re just making a short trip to Hong Kong), apply for a double-entry visa.

There are also multiple-entry 6-month or 1-year visas, which are now increasingly easy to come by. Visas are typically valid for 1 to 3 months after the date of issue.

To apply for a visa, you must complete an application form, which you can request by mail or download from the various consular websites.

Travelers must also supply at least one passport photo per individual traveler (including a child traveling on a parent’s passport). It is good to have a few duplicates just in case you lose or damage one.

Though the visa is valid for the entire country (with a few exceptions that may require special permits), in general, avoid mentioning Tibet or Xinjiang on your application.

Useful Addresses & Telephone Numbers

Following is a list of embassy addresses and visa fees for some countries, along with their respective Web pages that link to the appropriate consular sites and downloadable visa application forms.

Disclaimer: Visa fees listed are accurate as of press time, but are subject to change at any time.

United States: 2201 Wisconsin Ave., Room 110, Washington, DC 20007 (tel. 202/338-6688; fax 202/588-9760; www.china-embassy.org). All visas, whether single or multiple-entry visas are US$130. Applications must be delivered and collected by hand or sent via a visa agency.

Canada: 515 St. Patrick St., Ottawa, ON K1N 5H3 (tel. 613/789-3434; fax 613/789-1911; www.chinaembassycanada.org). Single-entry visas are C$50; double-entry C$75. Applications must be delivered and collected by hand or sent via a visa agency.

United Kingdom: 31 Portland Place, London W1N 3AG (tel. 020/7631-1430; fax 020/7588-2500; www.chinese-embassy.org.uk). Single-entry visas are £30, double-entry £45, with an extra charge of £20 for each package received through the mail.

Australia: 15 Coronation Dr.Yarralumla, ACT 2600 Canberra (tel. 02/6273-4780; fax 02/6273-5848; http://au.china-embassy.org/eng). Single-entry visas are A$40; double-entry A$60, with an extra charge of A$50 for each package processed by mail or courier.

New Zealand: 2-6 Glenmore St., Wellington (tel. 04/472-1382; fax 04/499-0419; www.chinaembassy.org.nz; www.chinaconsulate.org.nz). Single-entry visas are NZ$140, double-entry NZ$210, with an extra charge of NZ$15 for each package processed by mail or courier.

Getting a Visa in Hong Kong — Nationals of most developed nations require only a valid passport to enter Hong Kong, even though it’s a part of China. Chinese visas (single- and double-entry only; multiple-entry visas have to be obtained in your home country) can be easily secured at countless Hong Kong travel agencies, but they are cheapest at the Visa Office of the PRC, 26 Harbour Rd., China Resources Building, Lower Block, seventh floor, Wanchai (tel. 852/3413-2424; www.fmcoprc.gov.hk; Mon-Fri 9 am-noon and 2-5 pm), where single-entry visas cost HK$1,020 for U.S. citizens, HK$450 for U.K. citizens, HK$150 for Canadians and Australians. At press time, the office was accepting HK$ cash only.

An alternative outlet to get visas is at the Hong Kong operation of CTS (China Travel Service), with a popular branch at 27-33 Nathan Rd., Tsim Sha Tsui (tel. 852/2315-7188; fax 852/2315-7292; www.ctshk.com). Or try Grand Profit International Travel Agency, 705AA, seventh floor, New East Ocean Centre, 9 Science Museum Rd., Tsim Sha Tsui (tel. 852/2723-3288).

Visa Extensions — As a rule, single-entry tourist visas may be extended once for a maximum of 30 days at the local PSB (Public Security Bureau, gong’an ju) in most cities. In Shanghai, head to the Foreign Affairs Section of the PSB (chujing guanliju) which has been relocated to Pudong, at Minsheng Lu 1500 (tel. 021/2895-1900, ext. 2; Metro: Shanghai Kejiguan/Science and Technology Museum, exit 3). Office hours are Monday through Saturday 9 am to 5 pm. Extensions usually require 5 business days. Bring your passport and two passport photos.

Customs

What You Can Bring into China – Do check with your local passport office what you take. In general, you can bring in anything for personal use that you will take with you when you leave, including laptops, GPS devices, cameras, video recorders, and other electronic equipment.

You’re also allowed four bottles of alcoholic beverages and three cartons of cigarettes.

Prohibited

Travelers are prohibited from bringing in firearms, drugs, plant material, animals, and food from diseased areas, as well as “printed matter, magnetic media, films, or photographs which are deemed to be detrimental to the political, economic, cultural, and moral interests of China.”

This last section covers pornography, overtly political and religious material, and anything related to Tibet. In practice, however, small amounts of personal reading material in non-Chinese languages have yet to present a problem.

Currency

Currency more than US$5,000 is supposed to be declared on Customs forms, though most major points of entry seem to have dispensed with the Customs declaration form entirely.

Souvenirs

You can bring back with you antiques purchased in China, defined as any item created between 1795 and 1949, which must be accompanied by an official red wax seal before being taken out of the country. Any item created before 1795 is prohibited from export.

More Information

For information on what you’re allowed to bring home, contact one of the following agencies:

U.S. Citizens: U.S. Customs & Border Protection (CBP), 1300 Pennsylvania Ave. NW, Washington, DC 20229 (tel. 877/287-8667; www.cbp.gov).

Canadian Citizens: Canada Border Services Agency, Ottawa, Ontario, K1A 0L8 (tel. 800/461-9999 in Canada, or 204/983-3500; www.cbsa-asfc.gc.ca).

U.K. Citizens: HM Customs & Excise, Crownhill Court, Tailyour Road, Plymouth, PL6 5BZ (tel. 0845/010-9000; from outside the U.K., 020/8929-0152; www.hmce.gov.uk).

Australian Citizens: Australian Customs Service, Customs House, 5 Constitution Ave., Canberra City, ACT 2601 (tel. 1300/363-263; from outside Australia, 612/6275-6666; www.customs.gov.au).

New Zealand Citizens: New Zealand Customs, The Customhouse, 17-21 Whitmore St., Box 2218, Wellington, 6140 (tel. 04/473-6099 or 0800/428-786; www.customs.govt.nz).

Medical Requirements

If you will be arriving in mainland China from a country with yellow fever, you may be asked for proof of vaccination, although border health inspections, when there isn’t a health crisis, are cursory at best.

Source: https://www.frommers.com/destinations/shanghai/planning-a-trip/entry-requirements–customs

Shanghai Visa Domain Name

The Domain Name: www.shaghaivisa.com would ideally suit a travel agency, passport, and visa photo agency, or tourism site.

We have already started backlinking and writing content. This exact match is a searchable keyword phrase domain name that will drive targeted traffic for this domain.

Anyone interested in this domain should contact us in the first instance. Please note this domain is undeveloped and should you wish to have a site designed, developed, branding, marketing, and advertising this would be an extra charge. Currently, we are only selling the domain name, and logos are not included in the sale.

Other Tourism News

Cardiff International Airport Wales UK.

Welsh Government has no intention of cutting losses and selling Cardiff Airport says Vaughan Gething – Business Live (business-live.co.uk)

AirportWatch | Cardiff Airport – News

Cardiff Airport: Wizz Air ends flights in and out of Wales – BBC News

Former airline boss says Cardiff Airport is in the wrong place – Wales Online

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Super Yacht Events Marketing Tips

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Super Yacht Events Marketing Tips

In order to secure targeted ultra-high-net-worth individuals (UHNWIs) one has to do a number of things. I have listed below ideas to get your brand sailing.

  1. Secure Global Positioning of your Exact Match Searchable Keywords and Phrases Domain Names.
  2. Network with the elite and with business owners. Although social media may be good for the average person you will find the elite may be found on Instagram and LinkedIn and may tweet on the odd occasion using Twitter. Other than that networking can be a bit difficult if you do not know where to look.
  3. Network, with Millionaires, Billionaires and Royalty and send them your brochures or Luxury Gift directly to their offices. (Snail Mail Not Email) the reason why not email as half the time it will not get read or will end up in the junk/spam folder.
  4. Create a Link Wheel driving Luxury Brand Users to Your Brand. Set up a Luxury Website and Drive traffic to your mothership.
  5. Influencer Marketing where the said individual have their large number of followers. Influencer marketing focuses on a select group of targeted users. The prime example is to use a prominent figure to ‘influence’ a target market. Indeed, Verb Brands, a luxury digital agency based in London, estimates that 70 per cent of all adult purchasing decisions are driven by online content. “The superyacht industry needs to focus more on using digital to assist traditional marketing,” believes Chris Donnelly, founder and managing director of Verb Brands. “Luxury hotels do huge influencer campaigns that are semi-offline, where they will get travel agents to stay at one of their resorts for the weekend and sell the idea to the travel agent. Then those agents sell it to the client.”
  6. Set Up an Expo Stall at places such as https://www.theeliteevents.com/london/ and https://www.greatbritishbusinessshow.co.uk
  7. Sponsor Events and have your Business mentioned on all the advertising banners.
  8. Sponsor a Luxury Business. If a business has or needs advertising such as a Luxury Real Estate Firm, Advertise their business in exchange they advertise yours. If you invest in them they are more likely to invest in you.
  9. Advertise in Luxury Magazines and also in Newspapers, such as the Financial Times, Observer and Guardian.
  10. Partner with Elite Companies, offer to advertise their brand on your website in exchange for an advertising banner on theirs.
  11. Offer affiliate marketing and get bloggers to advertise your brand in exchange for a commission on a sale. You can use companies like Awin, Rakuten Linkshare and Sharesale to promote your brand.
  12. Advertise near places the elite like to shop. If its in Knighsbridge London put banner ads on Bus Shelters, Buses, obviously the average person is never going to buy but the person who has money will.
  13. Advertise on inflatable adverting blimps in places that the elite will see. Imagine a super yacht in the sky.
  14. Design apparel and merchandise to match your niche and sell it inside places like Harrods, Selfridges and Harvey Nichols. You will get your foot in the door whilst upselling to the elite on their shopping days out. Your advertising brochure can be put into the shopping bag.
  15. Host a party on your yacht and send out complimentary tickets to the rich and famous. Once the party has started they will spread brand awareneness through word of mouth and even become loyal customers.
  16. Have an art class (VIP Tickets) where you get a well known fine art painter to teach people how to paint their dream yacht.
  17. If you are in the business of selling yachts get the fine art painter to sell commissioned paintings.
  18. Host promotional parties at venues. Reseach what rich and famous like and make the party around the theme. For example host a party that may be promoting the most expensive alcohol in the world or gem collections.
  19. Contact Family Offices and become a member, there you will be able to mingle with Royalty.
  20. Set up your own Luxury Living Website and capture the leads yourself.

Website and social media presence
Many extravagant brands are now embracing client-created content otherwise known as user-generated content (UGC) on social media because this is a powerful technique to promote authenticity. Short video recordings and photographs of the product will be more captivating and engaging for potential clients if the posts are created by people rather than through an orchestrated campaign. For instance, if a 35-year-old UHNWI sees a video or series of pictures started by a peer, they are more likely to react to that than to a static or constrained marketing image. Thus a result, in recent years there has been a shift in correspondence; there is now an exchange of dialogue between the organization and the customer instead of the discussion being directed by the brand.

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