Cymru Marketing Journal - (CMJUK) - Online Business Journal & Digital Marketing Agency. Business News, Directory, SEO, Social Media Management, Advertising, Reviews, Forum, Market Research, Content Writing & Website Design. Thinking Local, Acting Global.

Category: RETAIL MARKETING (Page 1 of 2)

A Hollywood Star’s Impact on the Welsh Economy

Ryan Reynolds, the charismatic Canadian actor, producer, and entrepreneur, has not only conquered Hollywood with his wit and charm but has also left an indelible mark on the Welsh economy through his business ventures and partnerships. His collaboration with Welsh actor Rob McElhenney has not only brought the beauty of Wales to the forefront but has also bridged the gap between the small nation and the bustling entertainment industry of the United States.

Partnership with Rob McElhenney

One of the most noteworthy aspects of Reynolds’ impact on the Welsh economy is his business partnership with Rob McElhenney, known for his role as Mac in the popular sitcom “It’s Always Sunny in Philadelphia.” Together, the dynamic duo acquired the Welsh football club Wrexham AFC in 2020, injecting new life into the historic team.

Their involvement in Wrexham AFC was met with initial surprise, but Reynolds and McElhenney’s commitment to the club’s success has won over fans and the local community. The investment is not just financial; it symbolizes a partnership that extends beyond business, showcasing a genuine interest in the well-being of the community and the cultural significance of the football club.

Boosting the Local Economy

Reynolds and McElhenney’s venture into Wrexham has not only revitalized the football club but has also contributed significantly to the local economy. The increased attention on Wrexham has led to a surge in tourism, as fans and curious visitors alike flock to the picturesque town in North Wales. Local businesses have experienced a boost in patronage, with hotels, restaurants, and shops benefiting from the increased foot traffic.

Moreover, the duo’s commitment to community initiatives and philanthropy has further endeared them to the Welsh people. Reynolds and McElhenney have been actively involved in supporting local charities and projects, demonstrating a genuine desire to give back to the community that has embraced them.

Showcasing Wales to the World

Through their ownership of Wrexham AFC, Reynolds and McElhenney have not only brought economic prosperity to the region but have also showcased the beauty and charm of Wales to a global audience. The duo’s social media presence and promotional activities have highlighted the rich history, stunning landscapes, and warm hospitality that Wales has to offer.

Reynolds, known for his quick wit and engaging online presence, has utilized his platform to bring attention to Welsh culture and heritage. This has not only attracted interest from fans worldwide but has also inspired a newfound appreciation for Wales as a tourist destination and a place for potential business ventures.

Ryan Reynolds’ venture into the Welsh economy, alongside business partner Rob McElhenney, goes beyond mere financial investments. Their ownership of Wrexham AFC has become a symbol of revitalization for the local community, showcasing the positive impact that Hollywood stars can have on smaller regions. By bringing attention to Wales, Reynolds has not only boosted the economy but has also created a bridge between two worlds, fostering a deeper cultural exchange between Hollywood and the enchanting landscapes of Wales. As their journey with Wrexham AFC continues, the legacy of Ryan Reynolds and Rob McElhenney in Wales is sure to be a story of success, collaboration, and positive transformation

Ryan Reynolds: Philanthropy and Entrepreneurship

Ryan Reynolds, the renowned Canadian actor, producer, and entrepreneur, is not only celebrated for his wit and charm on the big screen but also for his significant contributions to philanthropy and his ventures in the business world. Reynolds has become a symbol of a Hollywood star using his influence for positive change and making a lasting impact beyond the entertainment industry.

Philanthropic Endeavors

Reynolds has demonstrated a genuine commitment to making the world a better place through his involvement in various charitable causes. One notable area of focus for him is mental health awareness. Reynolds has been an outspoken advocate for mental health, using his platform to de stigmatize mental health issues and encourage open conversations.

In 2020, Reynolds and his wife, Blake Lively, made a generous donation to Covenant House, a nonprofit organization providing shelter and support for homeless youth. Blake is also the founder ofBetty Buzz’ non alcoholic beverages. The couple’s donation, along with Reynolds’ vocal support, aimed to address the challenges faced by young people experiencing homelessness, emphasizing the importance of empathy and compassion.

Reynolds has also been actively involved in supporting causes related to cancer research. His philanthropic efforts include contributions to organizations like the Michael J. Fox Foundation, which focuses on finding a cure for Parkinson’s disease. Reynolds’ commitment to philanthropy reflects his desire to use his success to make a positive impact on issues close to his heart.

Entrepreneurial Ventures

Beyond his successful acting career, Reynolds has ventured into the business world, showcasing his entrepreneurial spirit. One of his notable business endeavors is the ownership of Aviation American Gin. In 2018, Reynolds acquired a stake in the craft gin brand, and his involvement has significantly contributed to its rise in popularity.

Reynolds’ approach to marketing Aviation Gin has been nothing short of innovative and entertaining. His witty and humorous advertisements, often featuring Reynolds himself, have garnered attention and added a unique flair to the brand. This approach has not only boosted the sales of Aviation Gin but has also reinforced Reynolds’ reputation as a savvy businessman with a keen understanding of effective marketing strategies.

In addition to his involvement in the spirits industry, Reynolds has invested in and co-owns Mint Mobile, a wireless service provider. His foray into the telecommunications sector reflects his diverse business interests and willingness to explore opportunities beyond the entertainment realm.

Marketing & Advertising

Ryan Reynolds co-founded a marketing and advertising company called Maximum Effort Productions. The company has become a notable player in the industry, known for its innovative and humorous approach to marketing campaigns.

Maximum Effort Productions: Redefining Marketing Creativity

Founding Principles: Maximum Effort Productions was founded by Ryan Reynolds with the goal of creating engaging and unique marketing content. The name itself reflects a commitment to putting maximum effort into their projects, and this ethos has become a defining characteristic of the company’s work.

Creative and Humorous Campaigns: One of the standout features of Maximum Effort Productions is its ability to inject humor and creativity into marketing campaigns. Reynolds, known for his wit and comedic timing, often takes a hands-on approach in developing concepts for advertisements. The company’s campaigns are not only effective in promoting products but also entertaining, generating significant attention and engagement.

Collaborations and Partnerships: Maximum Effort Productions has collaborated with various brands, leveraging Reynolds’ star power to create memorable and shareable content. The company’s approach involves crafting narratives that go beyond traditional advertising, telling stories that resonate with audiences.

Diversification of Content: The company doesn’t limit itself to traditional advertising. In addition to commercials, Maximum Effort Productions has been involved in creating content for social media, including short films and promotional videos. This diversification allows for a broader reach and impact in the ever-evolving landscape of digital marketing.

Social Media Presence: Maximum Effort Productions maintains an active presence on social media platforms, where it shares behind-the-scenes glimpses, teasers, and, of course, the humorous content that has become synonymous with Reynolds’ personal brand. This engagement helps build a rapport with the audience and enhances the visibility of the company’s work.

Cultural Impact: The marketing campaigns produced by Maximum Effort Productions often transcend the traditional boundaries of advertising and become cultural phenomena. Reynolds’ involvement in the creative process ensures that the content is not only effective in promoting products but also resonates with the current cultural zeitgeist.

Ongoing Projects: The company continues to work on various projects, both within the realm of traditional advertising and in exploring new avenues for content creation. Reynolds’ commitment to pushing creative boundaries suggests that Maximum Effort Productions will likely remain a prominent player in the marketing and advertising space.


Sources


Ryan Reynolds exemplifies the idea of a modern celebrity who uses his platform for more than just entertainment. Through his philanthropic endeavors and successful business ventures, Reynolds has shown that he is not only a talented actor but also a compassionate individual with a keen business acumen. As he continues to make waves in Hollywood, Reynolds remains a positive force for change, proving that the power of influence can be harnessed to create a meaningful impact on both social issues and the business landscape.


#ryanreynolds #blakelively #robmcelhenney #wrexhamafc #football #footballclub #wrexhamfootball #wrexhamfootballclub #aviationgin #bettybuzz #mintmobile #maximumeffortproductions


ALL-IN-ONE SOLUTION FOR MANAGING YOUR EMPLOYEES


FOR PUBLISHERS & ADVERTISERS

PartnerStack Homepage
Sign Up Today!

SPREAD BRAND AWARENESS!

ADVERTISE YOUR BUSINESS ON OUR HOMEPAGE AND ON RELATED ARTICLES AND PAGES


DOMAIN NAME FOR SALE!


Cymru Marketing Logo Default
Connectteam Rota App
www.connectteam.com
Visit Us Today To Get A Full Range of Resources To Help You Manage Your Business More Efficiently!

The Best Staff Rota App

ConnectTeam.com Rota App: Streamlining Your Business Scheduling

ConnectTeam.com offers a cutting-edge Rota App that is designed to revolutionize how businesses manage their schedules, making it easier and more convenient than ever before. In the fast-paced world of modern business, efficient scheduling and workforce management are essential for success.

ConnectTeam.com Rota App: A Brief Overview

The ConnectTeam.com Rota App is a powerful tool that simplifies the process of employee scheduling and workforce management. This app is specifically designed to meet the needs of businesses across various industries, from retail and hospitality to healthcare and manufacturing.

Key Features of the ConnectTeam Rota App:

  1. User-Friendly Interface: The app offers an intuitive and user-friendly interface that allows managers to create, edit, and share schedules effortlessly.
  2. Automated Scheduling: ConnectTeam’s Rota App uses advanced algorithms to automatically generate schedules based on factors such as employee availability, skill sets, and labor laws, ensuring compliance and reducing scheduling conflicts.
  3. Real-Time Updates: Employees can access their schedules in real time, eliminating the need for printed schedules or manual updates. Any changes made by managers are instantly visible to the entire team.
  4. Time and Attendance Tracking: The app offers integrated time tracking, allowing employees to clock in and out directly from their smartphones. This feature ensures accurate payroll processing and minimizes time theft.
  5. Communication Tools: ConnectTeam’s Rota App includes built-in communication tools like messaging and notifications, enabling seamless communication between managers and employees.
  6. Compliance Management: The app helps businesses stay compliant with labor laws and regulations by monitoring working hours and overtime, ensuring that employees receive fair treatment.

Why Rota Apps Are the Best Solution for Your Business

  1. Efficiency and Productivity: Rota apps like ConnectTeam streamline scheduling processes, reducing the time and effort spent on manual scheduling. This leads to increased efficiency and productivity as managers can focus on other important tasks.
  2. Reduced Errors: Automated scheduling significantly reduces the chances of scheduling errors and conflicts, leading to a smoother and more organized work environment.
  3. Employee Satisfaction: Real-time access to schedules and the ability to request time off or swap shifts through the app improve employee satisfaction. It also helps ensure that employees have a better work-life balance.
  4. Cost Savings: Efficient scheduling and compliance management help businesses save money by reducing labor costs associated with overtime, as well as potential legal fines due to labor law violations.
  5. Adaptability: Rota apps allow businesses to adapt quickly to changing circumstances, such as unexpected staff shortages or surges in customer demand.
  6. Data-Driven Decisions: The data collected by Rota apps can be used to make informed decisions about staffing levels, optimize labor costs, and improve workforce management strategies.

How far in advance should retailers plan their rotas

The ideal planning horizon for retailers to schedule their rotas (work schedules) can vary depending on several factors, including the type of retail business, its specific needs, and local regulations.

However, there are some general guidelines to consider:

  1. 2-4 Weeks in Advance: Many retailers aim to plan their rotas at least 2-4 weeks in advance. This provides employees with sufficient notice of their work schedules, which can be especially important for those with other commitments, like second jobs or personal responsibilities.
  2. Monthly Planning: Some retailers prefer to plan rotas on a monthly basis. This approach offers a stable schedule for employees, making it easier for them to plan their lives outside of work.
  3. Seasonal Variations: Retailers often need to adjust their scheduling practices during peak seasons or holidays. During these times, it may be necessary to plan rotas further in advance to accommodate the increased demand and ensure adequate staffing levels.
  4. Agile Scheduling: In some retail environments, especially those with highly variable customer traffic, agile scheduling might be used. This involves planning rotas on shorter notice (e.g., weekly) to adapt to changing demand and optimize staffing levels.
  5. Legislative Requirements: Compliance with local labor laws and regulations is crucial. Some jurisdictions require a minimum advance notice period for work schedules, which could range from 2 weeks to even 4 weeks. Retailers must adhere to these legal requirements.
  6. Employee Preferences: Consider your employees’ preferences when planning rotas. Some may prefer to have their schedules further in advance, while others may appreciate more flexibility and short-term scheduling.
  7. Technology and Tools: Utilize scheduling software and tools, such as workforce management systems or scheduling apps, to efficiently plan and communicate schedules to employees. These tools can make it easier to plan and adjust rotas as needed.
  8. Feedback Loop: Establish a feedback loop with employees to gather input on scheduling preferences and concerns. This can help refine your scheduling practices and improve employee satisfaction.

When A Rota is Published A Few Days or A Week Before, What Does It Say About Management

When a work rota (schedule) is published only a few days or a week before it takes effect, it can indicate several things about management practices and the work environment.

Here are some possible implications:

  1. Reactive Management: Publishing schedules on such short notice may suggest that the management is reactive rather than proactive. They might be making scheduling decisions based on immediate needs rather than having a well-thought-out plan in advance.
  2. Poor Planning: It could indicate a lack of long-term workforce planning or insufficient forecasting of staffing needs. This can result in frequent last-minute changes to schedules, which can be disruptive for employees.
  3. Communication Issues: Short-notice scheduling can be a sign of poor communication between management and employees. It may indicate that management is not effectively communicating the schedule or considering employees’ preferences and availability.
  4. Employee Discontent: Consistently short-notice schedules can lead to employee dissatisfaction and stress. It can make it challenging for employees to balance work with personal life, plan childcare, or maintain a second job.
  5. High Turnover: Frequent schedule changes and short notice can contribute to higher employee turnover rates. Employees may seek more stable and predictable work environments elsewhere.
  6. Compliance Concerns: Depending on local labor laws and regulations, short-notice scheduling might raise compliance issues. Some jurisdictions require employers to provide a minimum advance notice of work schedules to employees.
  7. Resource Allocation: Short-notice scheduling may indicate that the business is not effectively allocating its resources or optimizing its workforce. This can impact productivity and profitability.
  8. Emergency Situations: In some cases, last-minute scheduling changes may be unavoidable due to emergencies or unexpected circumstances. However, if this becomes a regular occurrence, it may indicate a lack of contingency planning.
  9. Employee Engagement: Short-notice schedules can hinder employee engagement and morale. When employees have limited control over their work schedules, they may become disengaged and less committed to their jobs.
  10. Technology and Tools: It’s possible that the management lacks the necessary scheduling tools or technology to plan and communicate schedules efficiently. Implementing scheduling software or workforce management systems could help improve the scheduling process.

Conclusion

Rota apps like ConnectTeam.com Rota App provide a comprehensive solution for businesses looking to streamline their scheduling and workforce management processes. They offer a wide range of features that not only save time and money but also enhance employee satisfaction and ensure compliance with labor regulations. If you’re looking for a competitive edge in managing your business operations, consider implementing a Rota app to revolutionize your scheduling practices.

Ultimately, the right planning horizon for retail rotas should strike a balance between meeting business needs and ensuring that employees have adequate notice and predictability in their work schedules. It’s important for retailers to consider the unique characteristics of their industry, workforce, and local regulations when determining the most appropriate scheduling timeframe. Regularly reviewing and adjusting scheduling practices based on feedback and changing circumstances is also crucial for effective workforce management in the retail sector.

In summary, when a rota is consistently published with short notice, it often reflects management practices that may need improvement. It can negatively impact employee satisfaction, retention, and overall operational efficiency. Effective workforce planning, communication, and compliance with labor laws are essential elements in ensuring a positive work environment and scheduling practices that benefit both the business and its employees.

#connectteam #staffrotas #leadership #scheduling #management #hr #workforce #workforcemanagement #retailsector #workschedules

ADVERTISEMENT



ALL IN ONE CYMRU MARKETING BANNER AD

Cymru Marketing Logo Default

Businesses Should Prioritize Digital Marketing During A Recession

What Recession Means For Business & Prioritizing Digital Marketing Efforts.

Content:

  • 10 Reasons Businesses Should Prioritize Their Digital Marketing Efforts
  • Weathering the Storm: Businesses Most Vulnerable in a Recession
  • Leveraging Outsourcing to Navigate Recessions: A Strategic Business Approach

In times of economic uncertainty, such as recessions, many businesses instinctively tighten their belts and cut back on various expenses, often including marketing.

However, this reactive approach can be detrimental to long-term success. Contrary to popular belief, a recession is a critical period for companies to prioritize and ramp up their marketing efforts.

10 Reasons Why Businesses Should Prioritize Their Digital Marketing Efforts

1. Maintain Brand Visibility: During a recession, consumer spending tends to decrease, leading to reduced demand for products and services. By maintaining consistent marketing efforts, businesses can ensure that their brand remains visible in the minds of consumers, positioning them for a quicker recovery once the economy stabilizes.

2. Seize Market Share: When competitors cut back on marketing, it creates an opportunity for proactive companies to capture a larger share of the market. Maintaining or increasing marketing activities can help your business stand out and attract new customers who may be dissatisfied with your competitors.

3. Build Customer Loyalty: Staying connected with your customer base through effective marketing communications demonstrates your commitment to them, fostering a sense of loyalty. During tough times, customers are more likely to stick with brands they trust and feel a strong connection to.

4. Adapt and Innovate: Recessions often lead to shifts in consumer behavior and preferences. Effective marketing allows companies to stay attuned to these changes and adapt their strategies accordingly. It also provides an opportunity to innovate and introduce new products or services that meet emerging needs.

5. Long-Term Investment: Marketing efforts during a recession should be seen as an investment in the future. Building brand equity and maintaining customer relationships now can lead to increased sales and growth once the economic situation improves.

6. Bargain Opportunities: Reduced advertising demand during a recession can lead to more affordable advertising rates and better deals on marketing services. This is an ideal time to negotiate favorable terms with vendors and secure cost-effective marketing initiatives.

7. Emotional Connection: Recessions create anxiety and uncertainty for consumers. By delivering empathetic and reassuring messages through marketing, businesses can forge deeper emotional connections with their audience, fostering trust and empathy.

8. Test and Learn: Recessions provide an opportunity to experiment with different marketing strategies, messages, and platforms. With lower stakes and reduced competition, companies can test new approaches and gain valuable insights that can inform their marketing strategies moving forward.

9. Enhance Online Presence: The digital landscape becomes even more crucial during a recession as consumers increasingly turn to online channels for information and shopping. Investing in digital marketing and e-commerce capabilities can significantly expand your reach and accessibility.

10. Maintain Employee Morale: A robust marketing strategy indicates to employees that the company is focused on growth and innovation, even in challenging times. This can boost employee morale, motivation, and dedication to overcoming obstacles together.

A recession should not signal the retreat of marketing efforts but rather their intensification. Smart businesses recognize that maintaining a visible, adaptive, and customer-centric approach to marketing during tough economic times can set the stage for a more successful rebound when the economy recovers. By focusing on these 10 reasons to prioritize marketing during a recession, companies can navigate the challenges and emerge stronger on the other side.

Weathering the Storm: Businesses Most Vulnerable in a Recession

A recession is a challenging period for economies and businesses alike. The ebb and flow of economic cycles can bring forth uncertain times, and certain businesses are more susceptible to the impact of a recession than others. Understanding which sectors are most vulnerable can help business owners and investors make informed decisions to navigate these turbulent waters.

1. Retail: Retail is one of the most visible victims of a recession. Consumers tend to tighten their belts during economic downturns, opting to cut back on discretionary spending. This directly affects retailers selling non-essential goods such as fashion, electronics, and luxury items. Consumers prioritize essentials like food, healthcare, and housing, causing a significant decline in demand for other products. As a result, retail businesses often face decreased foot traffic, lower sales, and excess inventory, making them highly vulnerable to economic downturns.

2. Hospitality and Tourism: The hospitality and tourism industry heavily relies on consumers’ disposable income and confidence in their financial stability. During a recession, people tend to curtail their travel plans and leisure spending, leading to a decline in hotel bookings, restaurant visits, and tourism activities. Conferences and business travel may also decrease as companies cut back on non-essential expenses. This double blow can severely impact the revenue streams of businesses in this sector.

3. Automotive Industry: The automotive industry faces a substantial blow during recessions due to its reliance on consumer purchasing power. Large-ticket items like cars become less of a priority as individuals and families focus on financial security. Declining consumer demand leads to production cuts, layoffs in manufacturing plants, and a drop in car sales, making the automotive industry vulnerable in recessionary times.

4. Real Estate: The real estate market is intricately tied to economic stability. During a recession, job losses and uncertainty about the future can deter individuals from making significant investments like purchasing homes. The demand for both residential and commercial properties drops, leading to decreased property values and a slowdown in construction and development projects. Real estate businesses, including agents, developers, and construction firms, are thus exposed to the impact of recessions.

5. Luxury Goods and Services: Luxury goods and services, including high-end fashion, jewelry, and premium dining experiences, tend to suffer during economic downturns. As consumers become more cautious about their spending, they cut back on extravagant purchases and opt for more affordable alternatives. Luxury businesses are highly dependent on consumer sentiment and discretionary income, making them vulnerable to rapid shifts in economic conditions.

6. Financial Services: While financial services may seem immune due to their role in navigating economic downturns, they are not entirely invulnerable. Recessions can lead to increased loan defaults, reduced investment activity, and lower demand for financial products and services. Banks, investment firms, and other financial institutions can experience a decline in profits, especially if they have substantial exposure to sectors that are hardest hit.

A recession is a time of heightened uncertainty for businesses across the board, but certain sectors are more vulnerable due to their dependence on consumer spending and economic stability. Retail, hospitality, automotive, real estate, luxury goods, and financial services are some of the industries that tend to be most at risk during economic downturns. Business owners in these sectors should be prepared to adapt, innovate, and implement strategies that can help them weather the storm and emerge stronger once the economic tides turn in their favor. Diversification, cost control, and a focus on meeting essential needs can provide a lifeline for businesses striving to survive and thrive in challenging economic conditions.

Leveraging Outsourcing to Navigate Recessions: A Strategic Business Approach

Recessions are economic downturns that can pose significant challenges to businesses across industries. During these times of uncertainty, companies often seek ways to reduce costs and maintain operational efficiency. One strategy that has gained prominence is outsourcing work rather than employing full-time staff. Outsourcing involves delegating specific tasks or functions to external service providers, allowing businesses to tap into specialized expertise while streamlining their operations.

  1. Cost Efficiency: One of the most compelling advantages of outsourcing during a recession is the potential for cost savings. Employing full-time staff comes with a range of expenses, including salaries, benefits, office space, equipment, and training. During a recession, businesses often face budget constraints and a need to cut costs to stay afloat. Outsourcing provides a solution by allowing companies to pay for specific services only when needed. This cost-efficient approach helps preserve capital and enables businesses to focus their resources on core activities that drive revenue.
  2. Flexibility and Scalability: Outsourcing provides a level of flexibility that is essential during times of economic uncertainty. Businesses may experience fluctuating demand for their products or services, making it challenging to predict staffing needs accurately. Outsourcing allows companies to adjust their operations quickly without the burden of hiring or laying off staff. Service providers can quickly scale their resources up or down to meet changing requirements, helping businesses maintain agility in a volatile market.
  3. Access to Specialized Expertise: Recessions often demand a sharper focus on core competencies to remain competitive. By outsourcing non-core functions to specialized service providers, companies can benefit from the expertise and experience of professionals who are dedicated to specific areas of business. This can result in improved quality, increased efficiency, and faster project turnaround times. Whether it’s IT support, digital marketing, accounting, or customer service, outsourcing allows businesses to access top-tier talent without the overhead costs associated with hiring full-time employees.
  4. Reduced Risk: Outsourcing can also help mitigate risks associated with economic downturns. Hiring and training new employees during a recession can be risky, as there is no guarantee of a stable workload to sustain their employment. Layoffs due to budget cuts can also damage employee morale and overall company culture. Outsourcing minimizes these risks by providing a more stable and predictable cost structure. Additionally, service providers are often contractually obligated to deliver agreed-upon results, reducing the risk of underperformance.
  5. Focus on Core Competencies: During recessions, companies need to maximize their efficiency and effectiveness. Outsourcing allows businesses to focus on their core competencies while offloading secondary tasks to external partners. By concentrating on what they do best, companies can allocate resources more strategically and make the most of their unique value propositions. This focus can lead to increased innovation, improved customer experiences, and a stronger competitive edge in the market.

Conclusion

Recessions present challenges, but it also offers opportunities for businesses to reassess their strategies and streamline their operations. Outsourcing work instead of employing full-time staff is a strategic approach that can offer numerous benefits during economic downturns. From cost savings and flexibility to access to specialized expertise and risk reduction, outsourcing can be a powerful tool for companies seeking to navigate the uncertainties of a recession. By embracing this approach, businesses can position themselves for resilience and growth, emerging from the downturn stronger than before.

#recession #vulnerablebusinesses #retail #hosipitality #realestate #luxurygoods #financialservices #outsourcing #digitalmarketing

Contact Us Today

ADVERTISEMENT

We provide digital marketing services to include, content creation, content writing, SEO, networking, and social media campaigns starting from £60.00. Unlike the limitations posed by full-time employment, outsourcing offers an adaptable solution that aligns with the fluctuating demands of a rapidly changing market. Rather than creating tasks to keep an employee occupied, outsourcing allows businesses to precisely match their needs with specialized expertise. This approach enhances efficiency, reduces overhead costs, and fosters a culture of flexibility, enabling companies to optimize resources and focus on core competencies. In an era where agility and innovation drive success, outsourcing work stands out as a strategic choice that aligns with the modern business ethos.

ALL IN ONE CYMRU MARKETING BANNER AD

Your Banner AD could go here!

Your Logo
Luxury Makeup www.luxurymakeup.co.uk Marketing Banner

Domain Name For Sale!

How To Find Franchise Partners

How To Find Franchise Partners

Franchising is a business model that has proven to be successful for many entrepreneurs. It offers the opportunity to start a business with a proven model, established brand, and ongoing support from the franchisor. However, finding the right franchise partners can be a challenging task. In this article, we will explore some tips on how to find franchise partners.

  1. Define your ideal franchise partner

The first step in finding franchise partners is to define your ideal candidate. Consider the characteristics that are important for your business, such as experience, skills, personality, and financial resources. Look at your current franchisees and identify the qualities that make them successful. This will help you create a profile of your ideal franchise partner.

  1. Advertise your franchise opportunity

Advertising your franchise opportunity is an effective way to reach potential franchise partners. There are several ways to advertise, including online and offline channels. Consider using social media, franchise directories, trade shows, and franchise broker services to promote your business. Be sure to create compelling marketing materials that highlight the benefits of your franchise opportunity.

  1. Use franchise brokers

Franchise brokers can be a valuable resource in finding franchise partners. They have a network of potential franchisees and can help match them with your business. They also provide guidance and support throughout the franchise recruitment process. However, it’s important to work with reputable franchise brokers who have a track record of success.

  1. Attend franchise events

Franchise events are a great way to meet potential franchise partners face-to-face. Attend local and national franchise shows, seminars, and conferences to network with prospects. These events also provide an opportunity to showcase your business and meet other franchisors who may have referrals for you.

  1. Leverage existing relationships

Leveraging existing relationships is another effective way to find franchise partners. Reach out to your current franchisees, suppliers, and customers to see if they know anyone who may be interested in your franchise opportunity. They may be able to refer someone to you or help spread the word about your business.

  1. Offer incentives

Offering incentives can be an effective way to attract potential franchise partners. Consider offering a reduced franchise fee, financing assistance, or other incentives to encourage prospects to join your franchise system. This can help differentiate your franchise opportunity from others and make it more attractive to potential partners.

Conclusion

Finding franchise partners requires a proactive approach and a combination of strategies. By defining your ideal candidate, advertising your opportunity, using franchise brokers, attending events, leveraging relationships, and offering incentives, you can increase your chances of finding the right franchise partners for your business. Remember to be patient, persistent, and selective in your recruitment process to ensure long-term success for your franchise system.

We offer a service, where we charge a finders fee of 15% commission plus a set-up fee of £99.99. The business owner will have to sign a contract before we can start outbound marketing.

ADVERTISEMENT

If you found this article useful and need similar content written for your business as well as marketing and SEO, please get in touch. We can share your content with our large network of connections as well as social media groups and pages. We will optimize your articles and banner ads so that they can be quickly found by your targeted audience. We are an “all-in-one business-in-a-box solution” and can cater to your every need. We are no ordinary digital marketing agency.

Cymru Marketing Banner AD

Contact Us Today For All Your Business Needs!

#franchise #franchising #franchishee #marketing #digitalmarketing #outboundmarketing #seo #hospitalitymarketing #cymrumarketing #digitalmarketingagency #contentwriting

Asda Cardiff Bay & Deliveroo 21/03/23 No-Show Delivery – Bad Review

Asda Cardiff Bay & Deliveroo 21/03/23 No-Show Delivery – Bad Review

Today I placed an order with Deliveroo at 11.43 hours, within two hours of waiting I saw 5 riders arrive, wait, and come and go. I wasted over two hours of my time waiting. Not only this it was a waste of time for the 5 riders and petrol as not all riders deliver on bikes, plus the carbon emissions.

Deliveroo who was talking with the last rider at 13.58, stated that no one was coming out with my order and when the rider found a member of staff they said there was no order for me and that it should have been canceled at the time I placed it.

Let me explain about the store, they are one the largest supermarkets in Cardiff, so for items to be out of stock is unusual.

About Asda Cardiff Bay Wales

Asda Cardiff Bay in Wales is a popular shopping destination for locals and visitors alike. This branch of the British supermarket chain is located in the heart of Cardiff Bay, one of the city’s most vibrant and attractive areas. Asda Cardiff Bay also works closely with local suppliers to source fresh produce and other items, helping to support the Welsh economy.

In addition to its grocery offerings, Asda Cardiff Bay has a number of other departments, including a pharmacy, opticians, and a photo center. The pharmacy offers a range of prescription medications, as well as over-the-counter remedies and health and wellness products.

Asda Cardiff Bay also offers a number of services to make shopping easier and more convenient. For example, customers can order groceries online and have them delivered straight to their doorstep. There is also a Click & Collect service, which allows customers to order online and then pick up their items in-store at a time that is convenient for them.

About Deliveroo

Deliveroo is a food delivery company that was founded in London, UK in 2013. It has since expanded to operate in over 200 cities across 12 countries, including Australia, France, Germany, Ireland, Italy, the Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait, and the United Kingdom. The company’s mission is to revolutionize the way people eat by connecting them with their favorite local restaurants and enabling them to order food quickly and conveniently.

Deliveroo offers a platform where customers can order food from their favorite local restaurants and have it delivered to their doorstep. Customers can place orders using the Deliveroo website or mobile app, and the company’s delivery riders, known as ‘Roos’, pick up and deliver the orders. The company operates on a fee-based model, taking a percentage of the order value as commission from the restaurant, while customers pay a delivery fee.

Deliveroo focuses on technology. The company has developed an advanced algorithm that predicts which restaurants will be the most popular at any given time, allowing the platform to optimize its delivery routes and reduce delivery times.

The company has also invested in artificial intelligence and machine learning technologies, allowing it to provide personalized recommendations to customers based on their previous orders and preferences.

However, Deliveroo has also faced criticism from some quarters, particularly from workers’ rights groups who argue that the company’s riders are not classified as employees and therefore do not receive the same protections and benefits as traditional employees. The company has also been accused of using an exploitative business model that leaves riders underpaid and overworked.

Deliveroo should charge a membership subscription fee to the restaurants as well as a commission for each order without charging the customer for service & delivery fees. The restaurant/grocery store should also be charged by Deliverro if they cancel the orders without notifying Deliveroo or the Customer.

My Personal Interaction with Deliveroo

It was on my last call with Deliveroo that I lost it. This is not the first time I have had to wait over two hours from the time I placed my order for them to have the order canceled.

Deliveroo over 3-hour wait time. | iRENATA.COM – RENATA ENTREPRENEUR

I tried phoning the Asda store and a robot spoke giving me options to press 1,2,3 for XYZ, and finally cut me off. Deliveroo also could not get hold of the store. With profits, these grocery companies make you would think they could afford humans to answer their phones. If you are providing a service and it is not being met to the standards that customers are accustomed to, do not bother providing the service at all.

It was nothing to do with my order as I had stipulated if there were items missing cancel the whole order, but Asda accepted the order without canceling and did not update the system where I was put in limbo.

I have a disability and do not need stress in my life at all. So when Deliverro kept telling me to be patient, how much time was I supposed to give? After the call ended I started getting chest pains. There are consequences to people’s actions that can cause a domino effect.

I stated I would give Deliveroo a run for its money because why are they charging the advertiser and customer for the service charges? It should be the responsibility of the restaurant/grocery store to pay these charges.

Poor Customer Service

Customer service is an integral part of any business, as it is the key to building a loyal customer base. It is the face of the company that interacts with customers and creates an impression in their minds. However, poor customer service can have a negative impact on the company’s reputation and ultimately lead to the loss of customers.

In this article, we will discuss the consequences of poor customer service and ways to avoid it.

Consequences of poor customer service

  1. Loss of customers: Customers are the backbone of any business. Poor customer service can lead to the loss of customers who may choose to take their business elsewhere. Customers who are not satisfied with the service they receive are unlikely to return and may even discourage others from doing business with the company.
  2. Negative reviews: Social media and review sites have given customers a powerful voice. Poor customer service can lead to negative reviews and comments that can damage the company’s reputation. These negative reviews can discourage potential customers from doing business with the company.
  3. Decreased revenue: Losing customers can lead to decreased revenue. Poor customer service can also lead to missed opportunities to upsell or cross-sell products or services to customers.
  4. Increased costs: Poor customer service can increase costs for the company. It can lead to increased customer complaints, which require additional resources to resolve. It can also lead to lost sales, which can impact the company’s bottom line.

Ways to avoid poor customer service

  1. Training: Proper training is essential for customer service representatives to provide excellent service. Training should focus on communication skills, problem-solving, and product knowledge. Regular training sessions should also be conducted to keep representatives updated on new products, services, and policies.
  2. Empowerment: Customer service representatives should be empowered to make decisions and resolve issues on their own. This can reduce the time it takes to resolve customer issues and improve the customer experience.
  3. Feedback: Collecting feedback from customers is essential to improve customer service. Companies should encourage customers to provide feedback through surveys, feedback forms, or social media. This feedback can help identify areas for improvement and make necessary changes.
  4. Transparency: Companies should be transparent about their products, services, and policies. Customers should have easy access to information about products, pricing, and return policies. This can help prevent misunderstandings and reduce the number of customer complaints.

Poor customer service can have a negative impact on a company’s reputation and bottom line. However, by focusing on training, empowerment, feedback, and transparency, companies can avoid poor customer service and provide an excellent customer experience. It is essential to understand that customer service is not just a department; it is a philosophy that should be ingrained in the company’s culture. By prioritizing customer service, companies can build loyal customers.

Should retailers compensate if they provide poor service?

As a consumer, there are few things more frustrating than receiving poor service from a retailer. Whether it’s a faulty product, slow shipping, or unresponsive customer service, a negative shopping experience can leave a lasting impression and impact your decision to do business with that retailer again in the future. So, should retailers offer compensation if they provide poor service? Let’s explore the pros and cons.

On the one hand, offering compensation for poor service can help to mitigate the negative impact of a poor shopping experience on the customer. If a retailer is willing to offer a refund, store credit, or a discount on a future purchase, it shows that they value the customer’s business and are willing to take responsibility for any mistakes or shortcomings in their service. This can help to build trust and loyalty with the customer, and potentially even turn a negative experience into a positive one.

Furthermore, offering compensation can also help to prevent negative reviews or feedback from spreading online. In today’s digital age, customers have more power than ever to share their experiences with others, and a negative review can quickly go viral and damage a retailer’s reputation. By offering compensation, retailers can potentially prevent a negative review from being posted in the first place, or at least show other potential customers that they are willing to go above and beyond to make things right.

On the other hand, offering compensation can also be costly for retailers. Depending on the extent of the poor service or the number of customers affected, offering refunds or discounts can add up quickly and eat into the retailer’s profits. Additionally, some customers may try to take advantage of the offer and falsely claim that they received poor service in order to get free products or discounts.

Moreover, offering compensation may also create unrealistic expectations for customers. If a retailer becomes known for always offering compensation for any negative experience, some customers may start to expect it as a given, even for minor issues. This can lead to a culture of entitlement and potentially harm the retailer’s bottom line.

Ultimately, it depends on the situation and the severity of the poor service. In some cases, offering compensation can be a smart business decision that helps to build trust and loyalty with customers, while in others it may not be worth the cost. Ultimately, retailers should strive to provide the best possible service to their customers in the first place and have clear policies and procedures in place for handling any issues that may arise. By doing so, they can minimize the likelihood of poor service occurring in the first place, and potentially avoid the need for compensation altogether.

The domino effect of a retailer providing poor customer service

Unfortunately, when retailers fail to meet the needs and expectations of their customers, it can have a domino effect that impacts not only the customer experience, but also the retailer’s reputation, revenue, and long-term success.

The following are some of the potential consequences of a retailer providing poor customer service:

  1. Negative Word of Mouth: When a customer has a negative experience with a retailer, they are likely to share that experience with others. This can be through social media, online reviews, or simply telling friends and family members. Negative word of mouth can quickly spread, damaging the retailer’s reputation and discouraging potential customers from doing business with them.
  2. Decreased Customer Loyalty: Customers who receive poor service are less likely to return to a retailer in the future. In fact, according to research by Zendesk, 82% of consumers have stopped doing business with a company due to poor customer service. This can lead to a significant decrease in revenue over time as the retailer loses repeat business.
  3. Lower Sales: Poor customer service can also result in lower sales. Customers who have a negative experience are less likely to make additional purchases or spend as much money as they would have if they had received good service. This can have a significant impact on a retailer’s bottom line.
  4. Increased Costs: Providing poor customer service can also result in increased costs for the retailer. For example, the retailer may need to spend more money on advertising and marketing to attract new customers to make up for those who have been lost due to poor service. Additionally, the retailer may need to invest in training programs and other initiatives to improve the quality of their customer service, which can be expensive.
  5. Legal Consequences: In some cases, poor customer service can lead to legal consequences for the retailer. For example, if a customer is injured due to the retailer’s negligence, the retailer may be held liable for any damages. This can result in expensive lawsuits and damage to the retailer’s reputation.

Conclusion

Providing poor customer service can have a significant impact on a retailer’s reputation, revenue, and long-term success. Retailers who fail to meet the needs and expectations of their customers risk losing their business, damaging their reputation, and incurring significant costs. It is essential for retailers to prioritize customer service and invest in initiatives that can help them improve the quality of their interactions with customers.

When customers experience poor service, they may feel frustrated, angry, or disappointed. These emotions can trigger the body’s stress response, which can lead to physical health problems.

I found the general manager “Rea Raymond” of the store who will get a link to this article about my disdain: https://www.linkedin.com/in/rea-raymond-534876119/ For reference my order number was 1812, which got refunded and credit was put on from Deliveroo for delivery and service fees of £5.00, although Asda is oblivious to what has happened and I am not happy.

No doubt one will blame the other and pass the buck “it wasn’t us it was them” scenario at the expense of the consumer.

The lesson I have learned today is I will never order from Asda ever again. Will I pursue this, most probably not, but if it happens again I will sing like a canary.

As a domain broker, content writer, digital marketer, and website developer, every minute I am on the phone I could be losing a customer, hence normally I communicate by email or chat, however on this occasion, I had no option but to call”.

UK DOMAIN BROKERS LOGO
One Word Dot Com Domains For Sale!

“The moral of the story is to treat customers with respect and dignity and if you fail to provide a good standard of service do not just say “I’m sorry”, words mean nothing when people have been disadvantaged. A happy customer will tell their friends and family, an unhappy customer will tell the world”.

“Apologies will not bring food to the table (no pun intended) when a customer has to spend more than 30 minutes on the phone sorting the mess out, instead of working”!

Imagine someone else having to wait around, having to reschedule their agendas because two companies cannot get their acts together. What if this caused them to be late for an appointment, there are a lot of what if’s. I will give Deliveroo another chance, although if they have three strikes, they will lose my business for good. I could not rate my experience on Deliveroo, against the store, but they did send me an email to rate the telephone operative.

Cymru Marketing Banner AD

#asdacardiffbay #deliveroo #rearaymond #generalmanagerasda #poorcustomerservices #apallingservice#servicefees #dominoeffect #emotionaldistress #negativereviews #badreviews

Cymru Marketing Editor Writes Articles For Businesses

How the editor of Cymru Marketing Journal can write articles for Businesses.

As the editor of the Cymru Marketing Journal, one of your main responsibilities is to produce high-quality articles that will help businesses improve their marketing strategies. Writing articles that are informative, engaging, and relevant to your target audience can be a challenging task, but with the right approach, you can create content that will add value to your readers and position your publication as a trusted source of information. Here are some tips on how you can write articles for businesses:

  1. Identify your audience

Before writing, it’s essential to identify your audience. Who are you writing for? What are their interests, pain points, and goals? Businesses in different industries have unique needs and challenges, so understanding your readers’ specific needs and interests is critical. Conduct research, surveys, and interviews to get insights into your audience’s needs and preferences.

  1. Choose relevant topics

Once you’ve identified your audience, it’s time to choose topics that will resonate with them. Look for subjects that are timely, and relevant, and offer practical advice or insights that your readers can apply to their businesses. Consider the latest trends, industry news, best practices, case studies, and success stories.

  1. Research thoroughly

Thorough research is the foundation of any good article. Use credible sources such as academic journals, industry publications, and expert blogs to gather information and insights that support your article’s key points. Be sure to fact-check your information and cite your sources.

  1. Write clear and concise content

Businesses are busy, and they don’t have time to read long-winded articles. Write in a clear, concise, and easy-to-understand style. Use simple language, avoid jargon, and break down complex concepts into bite-sized pieces. Use headings, subheadings, and bullet points to make your content easy to skim.

  1. Provide actionable insights

Businesses want actionable insights that they can apply to their own marketing strategies. Provide practical advice, tips, and recommendations that your readers can put into action. Use real-world examples and case studies to illustrate your points.

  1. Use visuals

Visuals such as images, infographics, and charts can help to break up text-heavy content and make your article more engaging. Use visuals that are relevant to your topic and add value to your readers.

  1. Edit and proofread

Before publishing your article, be sure to edit and proofread thoroughly. Check for grammar and spelling errors, sentence structure, and overall readability. Use tools such as Grammarly or Hemingway to help you identify areas for improvement.

Conclusion

Writing articles for businesses can be challenging, but by following these tips, you can produce content that is informative, engaging, and relevant to your readers. Keep in mind that businesses want actionable insights that they can apply to their marketing strategies, so provide practical advice, use real-world examples, and make your content easy to understand. With these tips, you can create articles that add value to your readers and position your publication as a go-to source of information for businesses.

Advertisement

Cymru Marketing Banner AD
Cymru Marketing Working in Partnership With UK Website Designers

#cymrumarketing #digitalmarketing #seo # contentwriting #proofreading #ukcontentwriters #irenata #renataentrepreneur

AJ Confectionery Online Shop.

BUSINESS PROMOTION

AJ The Confectionist – AJ Confectionery – Confectionery Wales.

If you have a sweet tooth or want to gift your family, friends, and colleagues this year, why not try Anthony’s handmade confectionery. Shipping within the UK only.

Confectionery, Confectionery Wales, AJ The Confectionist, AJ Confectionery, Homemade Brownies, Homemade Fudge, Homemade Blondies, Vegan Brownies, Online Confectionery Shop, Confectionery Shop, Confectionery Shop Wales, Home Made Welsh Cakes, Fudge, Brownies, Blondies, Peanut Brittle, After Eight Fudge, Buy After Eight Fudge, Baileys Fudge, Buy Baileys Fudge, Baileys Irish Cream Fudge, Buy Baileys Irish Cream Fudge, Biscoff Fudge, Buy Biscoff Fudge, Cherry Bakewell Blondie, Buy Cherry Bakewell Blondie, Chilli Fudge, Buy Chilli Fudge, Christmas Collection Brownie Box, Buy Christmas Collection Brownie Box, Christmas Collection Fudge Box, Buy Christmas Collection Fudge Box, Coffee Fudge, Buy Coffee Fudge, GF/Dairy Free Cherry Brownie, Buy GF/Dairy Free Cherry Brownie, GF/Dairy Free Chocolate Brownie, Buy GF/Dairy Free Chocolate Brownie, GF/Dairy Free Orange Brownie, Buy GF/Dairy Free Orange Brownie, Gin & Tonic Fudge, Buy Gin & Tonic Fudge, Jamie Dodger Blondie, Buy Jamie Dodger Blondie Jamie Dodgers Brownies, Buy Jamie Dodgers Brownies, Liquorice Fudge, Buy Liquorice Fudge, Malteser Fudge, Buy Malteser Fudge, Maple Syrup & Pecan Fudge, Buy Maple Syrup & Pecan Fudge, Nutella Fudge, Buy Nutella Fudge, Oreo Brownie, Buy Oreo Brownie, Parma Violet Fudge, Buy Parma Violet Fudge, Peach Fudge, Buy Peach Fudge, Peanut Butter and Chocolate Brownie, Buy Peanut Butter and Chocolate Brownie, Pistachio Fudge, Buy Pistachio Fudge, Rhubarb Fudge, Buy Rhubarb Fudge, Rocky Road Brownie, Buy Rocky Road Brownie, Rum and Raisin Fudge, Buy Rum and Raisin Fudge, Salted Caramel Brownie, Buy Salted Caramel Brownie, Salted Caramel Fudge, Buy Salted Caramel Fudge, St Clements Fudge, Buy St Clements Fudge, Strawberries & Cream Fudge, Buy Strawberries & Cream Fudge, Terry’s Chocolate Orange Brownies, Buy Terry’s Chocolate Orange Brownies, Terry’s Chocolate Orange Fudge, Buy Terry’s Chocolate Orange Fudge, Triple Chocolate Brownie, Buy Triple Chocolate Brownie, Turkish Delight Brownie, Buy Turkish Delight Brownie, Turkish Delight Fudge, Buy Turkish Delight Fudge, Vanilla Fudge, Buy Vanilla Fudge, Vegan Cherry Brownie, Buy Vegan Cherry Brownie, Vegan Chocolate Brownie, Buy Vegan Chocolate Brownie, Vegan Lemon Drizzle Cake, Vegan Lemon Drizzle Cake, Vegan Orange Brownie, Buy Vegan Orange Brownie, Vegan Peanut Brittle, Buy Vegan Peanut Brittle, Welsh Cakes, Buy Welsh Cakes, White Chocolate and Raspberry Blondie, Vegan Fudge, Buy White Chocolate and Raspberry Blondie, Vegan Fudge.

Visit The Online Store Today!

www.ajconfectionery.co.uk

Video Creation Courtesy of UK Website Designers.

#ajconfectionery #confectionerywales #ajtheconfectionist #handmadeconfectionery #veganconfectionery #glutenfreeconfectionery

Ecommerce Definition.

This domain name is no longer brokered by us and you should contact ‘Fathi Said’ Directly on his website www.ecommerce.com, using his contact form.

What is eCommerce?

eCommerce definition is a business model conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as logistics, payment gateways, online auctions, online shopping, online ticketing, and internet banking.

Imagine having a website that can offer all these things and more, imagine having a site similar to Amazon, Alibaba, DHGate, Ali Express, Ebay, all under one roof. Imagine having a directory of retailers, wholesalers importers and exporters and logistic companies.

eCommerce is the fastest growing retail market and was projected to hit $4.135 trillion in sales in 2020

A new trend has also arisen through Mobile commerce, where more and more people are using their phones to buy online. This domain name could be an app aswell as a static website it could cater for mCommerce as it is known. mCommerce is gaining more momentum as a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online.

It has been speculated that since 2018, the mCommerce sector has increased sales by a 39.1% compared to the previous years.

Different eCommerce Business Models?

eCommerce is typically defined into three different categories, Business to Business (B2B), Business to Consumer (B2C), and Customer to Customer (C2C).

  1. Business to Business (B2B) is when a business sells to another business. This is typically office equipment, stationery and inventory such as food or merchandise for the hospitality sectors. Normally B2B companies provide a trade prices per unit if customers buy in bulk. This not only encourages business to buy more as an incentive to save money, it also has room to make a profit margin on resale.
  2. Business to Consumer (B2C) is the most commonly thought where merchants sell to consumers typically in the hospitally and retail sectors such as pubs, restaurants, retail shop. An example of the B2C would be supermarkets where consumers buy their shopping but would not neccessarilly buy in bulk.
  3. Consumer to Consumer (C2C) is where a person rather than a business sells to make a profit this typically is a person looks to resell an item to another consumer, through social media like Instagram and Facebook or on marketplaces like eBay and Craigslist, this can be a lucrative business for selling items that you no longer want.

Pros of eCommerce

eCommerce is an an essential way of eyeryday life and has explosive growth in the past couple of years. Businesses are taking advantage of the numerous benefits of eCommerce, the most notable of which include:

  • Global market. A global market is where a business has a physical address and physical store. This type of store has imitations if it is not online and may be limited by a geographical area it can serve. An online store on the other hand is able to serve consumers globally or in their targeted regions. Diversifying from Local to Global offers a greater advantage for the consumer. In 2018, 11.9% of global retail sales came from online purchases and this is only set to increase yearly.
  • Availability. An advantage to having an online store one does not have the same overheads as a physical store, not need to pay rent for your premises, rates and heating bills. Running an online business you can set your hours to suit you and talk with your customers using chat widgets. Your store potenially could be open 24/7/365.
  • Reduced costs. Having a business online you essentially are reducing your running costs. Obviously you have to pay for the hosting and management of a website and unless you have a warehouse you do not need to hire as many staff. You can even hore virtual assistants rather than emply people. eCommerce costs go to warehousing and product storage, however you can eliminate that by having a dropshipping business and enjoy even lower upfront investment requirements. Merchants that can save on operational costs, can offer better deals and discounts to their customers.
  • Inventory. eCommerce business providing it is done through dropshipping or fullfilment whereby an organisation such as warehouse, store, pack and ship your inventory on your behalf through automation management by using electronic tools to accelerate ordering, delivery and payment procedures. This business model is saving businesses billions in operational and inventory costs each year.
  • Geo Targeting. With access to social media platforms and PPC advertising you can set the audience you wish to target. Algorithms will track users searching for specific items and will draw attention to your offers. With a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Imagine fine tuning your audience by age, gender, location and interests, imagine how successful you can be selling your invontory to people that are actively lloking for what you are selling.
  • Niche markets. Running a niche brick-and-mortar business can be difficult. Imagine being in the middle of the desert how are people going to find you? Having the know how and being online you can easily implement exact march searchable kewyords and phrases in your SEO by scaling a niche product to become popular is effortful. Having a place where businesses can tap into a global marketsuch as an online directory eCommerce retailers can build a highly profitable niche business without any further investment. Businesses can save on costly website hosting and management fees by having landing pages with their inventory under one hub. Using online search capabilities, customers from any corner of the world can find and purchase your products. This is especially true if you have a large directory of categories that include niche products.
  • Internet. As long as you have a computer and internet you can work virtually anywhere in the world without worrying about running costs of a physical bricks and mortar business. Often, running an eCommerce business means that you don’t need to sit in an office from 9 to 5 or suffer through a commute day-in and day-out. A laptop and a good internet connection is all it takes to manage your business from anywhere in the world.

How to Start an eCommerce Business?

www.ecommerce.com

There are a number of ways you can set up an ecommerce business, one is to build a website which takes anything from 12 to 18 months to be ranked by search engines for get you to the first page of Google ultimately. The other way is to sign up with an already established site where they offer landing pages and subdomain pages so that one can list inventory. There also dropshipping sites that offer sub domain pages. Which ever route you choose with one being building an ecommerce store from scratch you need to dedicate time and money in order for your store to be successful. Although you can set up a an actual online relatively easily and quickly, there are many months of extensive SEO that needs to be done when launching and growing a profitable eCommerce business. SEO is very complex multi-layered process involving different strategies and it takes many months of hard work to get your store seen.

Launching

Launching a website is more complex than what people realise, simply activating and publishing a website will only make your site float in cyber space. You need to have knowledge of SEO and you need to also generate backlinks. You also need to definine your key performance indicators upfront which will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting your email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan.

Sourcing

Deciding what products to sell is one of the first steps to starting an online business. One needs to research what products are profitable and trending, or if you have a new invention you have do a lot of advertising and marketing. You may want to sell white label products that have your company band name or you may want to be unique and sell something that no one else is selling, either way you need to establish trust with your audience and having a brand name that people recognise is an important fact in building a successful business.

It is important that your product have healthy profit margins. Once you have decided on the product you need to find manufacturers that you can source your product from. You may decided on having a factory of your own and warehouse or you can outsource you work and have manufacturers do the work for you. You may even want to sell other peoples products and simply drop ship. There are four main methods of sourcing products and inventory are manufacturing, wholesale and dropshipping or making it yourself.

Research

With every new business you have to have a business plan and analyse your product idea and the most important areas you need to research will be your competition, pricing strategy, and your unique value proposition. A business plan will help you visualize your growth strategy and identify any potential threats or obstacles.

Branding

Key elements of branding your products and your your store is fundemetally your brand name and your domain name. Having an exact match searchable keyword domain name will get you traffic much faster than a brand name. With a brand name you have to do extensive advertising and marketing to get your audience to recognise your brand, this includes haveing a unique and memorable logo. Getting your brand spot on from the start can help accelerate the growth and conquer the hearts of potential customers. You also need to have knowledge of search engine optimisation (SEO) before turning your attention to building the store.

Selling Strategies

There are a number of ways you can sell online.

  1. You can build your own website from scratch or use web builders, which takes time to get ranked by search engines and you need to dedicate an lot time optimising the site, including advertising and marketing. Designing from scratch you need to know coding whilst the later is done for you templates.
  2. You could use off the shelf eCommerce platforms such as Shopify but you will find most website hosting companies offer online shops that you drag and drop your products and integrate dropshipping.
  3. Sell on websites that are already ranked such as directories simliar to dhgate, amazon, ebay, alibaba to name a few.
  4. You could sell on social media platforms such as Facebook and Instagram
  5. Marketing you store takes time and money. If you are not an expert digital marketer, getting you store off the ground and in front of a targeted audience can be difficult and you may have to hire a company to promote your store on your behalf. You should also experiment with regularly expanding or refreshing your inventory. Remember you need to put the work in to get money out. An online store can be daunting but offering an already done for you subdomain can be beneficial if your are starting out. Starting small and gradually expanding is one option to consider. Start you business on already established websites such as Amazon, Alibaba, Ali Express, DHGate and you never know even on Ecommerce.com

Final Thoughts.

For a startup www.ecommerce.com could be ideal marktetplace as a way for any business to be listed and found quickly, especially if they are a newly branded name. Most businesses need a gentle push to get more traffic, imagine being listed on a website that people would be actively be using to promote their brands or simply wanting to buy products from. This website could also list all payment gateways all under once roof helping businesses find their ideal banking system quickly and easily. There is a multitude of business models that can be developed around this domain name.

As an example Alibaba is one of the most prominent Chinese technology names around the world and has a market value of about $463 billion. So far this year, its stock price has risen about 3.6 percent with shares hitting highs in June. You could be the next Jack Ma or Jeff Bezo (Amazon).

10 biggest e-commerce companies in the world are (sorted by revenue):

  1. Amazon ($386.06 billion)
  2. JD.com ($82.2 billion)
  3. Alibaba ($56.15 billion)
  4. Suning.com ($38.06 billion)
  5. Meituan-Dianping ($13.7 billion)
  6. Rakuten ($11.6 billion)
  7. eBay ($10.8 billion)
  8. Wayfair ($9.13 billion)
  9. Zalando ($7.26 billion)
  10. Coupang ($6.23 billion)

Hence what the owner of this domain is asking for is chump change compared to the perceived equity this domain name can bring.

Owning www.ecommerce.com you can be in control of the global market and have all businesses all under one roof with the largest directory in the world. You could have a platform such as Amazon and combine it with a business model like Ebay with an auction feature. You could also be a dropshipper. Having a directory of all businesses around the world, from importers, exporter. manufacturers, warehouses, dropshipers, logistic companies where by you could charge for advertising space and make millions. This domain name could the biggest website in the world. You could also offer services such as Advertising, SEO and Marketing, ideal if a business is new and wants to be found relatively quickly.

This domain name would be ideal for:

  1. Startups, or entrepreneurs starting their own business.
  2. Domain Investors that may want to develop their own business model or established businesses that may want to secure the domain and point to their website.
  3. eCommerce Dropshipping Business (B2B) Dropshipping are packaged and distributed by the third party company, and the owner(s) of the dropshipping site never come into contact with a product, they just take a small percentage or commission from the person or business who is actually making and distributing it.
  4. eCommerce Payment Gateways, such as stripe, gocardless.com, paypal etc.
  5. eCommerce Online Store (B2C) Such a Amazon.
  6. eCommerce Wholesalers (B2B) A wholesaler acts like a middle man between a manufacturer and a retailer.
  7. eCommerce Consumer to Consumer (C2C) With consumer-to-consumer selling, there’s no business involved at all, and it’s usually a pretty casual setup. Think of a garage sale, or a platform like eBay.
  8. eCommerce Consumer to Business (C2B) This is where a consumer sells their services to a business. Freelancers are the perfect example of this.
  9. Subscription Services (B2C or B2B) Subscription boxes all work slightly differently, but basically involve signing up to receive a different type of a product that you like each month. (Typical versions of this could be wine or book clubs).
  10. Private Labeling and Manufacturing (B2B or B2C) Any business or individual doing private labeling and manufacturing is one that is basically just carrying out all the presale stages in-house. That’s to say they’re making, packaging and then selling the goods directly to the end customer.
  11. While Labeling (B2B) Companies operating on a white labeling business revenue model rebrand (or ‘label’) products purchased from a manufacturer, and sell them on as their own products.
  12. Manufacturing (B2B) is the making of goods by hand or by machine. Items used in manufacture may be raw materials or component parts of a larger product. The manufacturing usually happens in a factory on a large-scale production line of machinery and skilled labour.
  13. Rent to Loan (B2B, B2C & C2C) Rent to Loan is when the customer is only paying for use of their product or service, rather than to buy it outright. An example of B2C is car rentals.
  14. Freemium – A freemium payment model is one that you typically only see used by digital products. With a freemium business model, you can sign up to a free version of the product, which has reduced functionality. Spotify is a classic example of a business operating on a freemium revenue model.
  15. A vendor-specific website (one brand seller) is a dedicated website which only sells the goods or services of one individual, or one business. Most ecommerce websites fall into this category. For example Rolex, a high end watchmaker brand, has a dedicated website selling only Rolex Watches.
  16. Online retailers such as Harrods or Selfridgdes, Harvey Nichols, bring together products from separate vendors under one online roof. The online retailer has control over which vendors it brings together in this way.
  17. Marketplaces C2C), like Etsy and eBay are excellent places if you are a consumer starting out selling your own products to other customers.
  18. Classified Ads – Websites such as Craiglist, Cardiff Free Ads are places where you can list items for sale and may have to pay an aditional small fee to get your listing featured .
  19. Directories where Business can list their company information with options to be featured with Banner Ads at an additional cost.
  20. Marketing Agencies and Consultants that may have a directory of businesses they market.

UPDATE!

As of 04/07/21 Michael Dooner and I regrettably are no longer brokering the domain name www.ecommerce.com and you should contact ‘Fathi Said’ Directly on his website using his contact form. According the the owner ‘Fathi Said’ he has found another broker.

#ecommerce #mcommerce #amazon #alibaba #aliexpress #dhgate #shopify #onlineshopping #retailshopping #wholesalers #dropshipping #importing #exporting #ecommercedirectory #jeffbezo #jackma #dianawang #michaeldooner #doonerdomains

Staying Fit During Lockdown

Staying Fit During Lockdown!

Keeping our bodies and minds healthy during lockdown is paramount. No doubt a few us have gained one or two pounds from being couch potatoes.

We are told to do exercise but that can be difficult when GYMs are closed. The weather is also not encouraging to do daily sprints around our neighbourhoods, hence creating your own fitness regime in the comfort the comfort of your own home is something everyone should consider.

Everyone has their own ideas about staying fit, some people choose to do yoga whilst others prefer strenuous workouts using gym equipment. My preferred method is doing kick-boxing whilst watching dvds of my favourite workout masters.

The NHS says exercise reduces your risk of major illness, such as heart disease, stroke, type 2 diabetes and lowers your risk of early death by up to 30 per cent. 

Treat your body like a Temple, treat it with love, care and respect!

Shop for Fitness Equipment:

Shop For Exercise Bikes:

Shop For Yoga Equipment:

Shop For Martial Arts:

Shop For Exercise Videos:

Shop For Supplements:

Shop For Meditation Items:

Tea Infusions – Harrison Tea’s

https://www.harrisonteas.co.uk

Harrison Tea’s – Tea Infusions.

Tea beverages are an aromatic drink, drank hot or cold and are commonly prepared by pouring hot or boiling water over cured or fresh leaves, drinking it luke warm or cold over ice. Harrison Tea’s, UK Tea Store has a variety of Tea Infusions that are sourced from around the world.

Last Week I launched on behalf of my client:

www.harrisonteas.co.uk which points to www.teainfusions.co.uk

I have also launched a blog today which is in development https://www.ukteastore.co.uk

It aims to have all the latest news and reviews about teas from around the world and recipes and insights.

It is still early days of development as I have a lot of SEO and Marketing to do. However the store is up and running waiting for customers to visit.

Shane Harrison is a Cardiff Tea Merchant in the UK

(There is also a Cardiff in USA not to be confused)

Has a large variety of teas:

Do Visit the Store Today.

Tea Blends & Infusions Varieties

China Tea

Kenya Tea

Blended Tea

Black Tea

Green Tea

White Tea

Herbal Tea

Fruit Tea

Pu erh / Special Tea

Most people drink tea to relax and rejunivate.

Why not put your feet up and try Harrison Teas.

My favourite is Hibiscus!

Try Harrison Tea’s – Tea Infusions Today!

« Older posts

Calendar

December 2024
M T W T F S S
 1
2345678
9101112131415
16171819202122
23242526272829
3031  

Loading