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Franchising is a business model that has proven to be successful for many entrepreneurs. It offers the opportunity to start a business with a proven model, established brand, and ongoing support from the franchisor. However, finding the right franchise partners can be a challenging task. In this article, we will explore some tips on how to find franchise partners.
Define your ideal franchise partner
The first step in finding franchise partners is to define your ideal candidate. Consider the characteristics that are important for your business, such as experience, skills, personality, and financial resources. Look at your current franchisees and identify the qualities that make them successful. This will help you create a profile of your ideal franchise partner.
Advertise your franchise opportunity
Advertising your franchise opportunity is an effective way to reach potential franchise partners. There are several ways to advertise, including online and offline channels. Consider using social media, franchise directories, trade shows, and franchise broker services to promote your business. Be sure to create compelling marketing materials that highlight the benefits of your franchise opportunity.
Use franchise brokers
Franchise brokers can be a valuable resource in finding franchise partners. They have a network of potential franchisees and can help match them with your business. They also provide guidance and support throughout the franchise recruitment process. However, it’s important to work with reputable franchise brokers who have a track record of success.
Attend franchise events
Franchise events are a great way to meet potential franchise partners face-to-face. Attend local and national franchise shows, seminars, and conferences to network with prospects. These events also provide an opportunity to showcase your business and meet other franchisors who may have referrals for you.
Leverage existing relationships
Leveraging existing relationships is another effective way to find franchise partners. Reach out to your current franchisees, suppliers, and customers to see if they know anyone who may be interested in your franchise opportunity. They may be able to refer someone to you or help spread the word about your business.
Offer incentives
Offering incentives can be an effective way to attract potential franchise partners. Consider offering a reduced franchise fee, financing assistance, or other incentives to encourage prospects to join your franchise system. This can help differentiate your franchise opportunity from others and make it more attractive to potential partners.
Conclusion
Finding franchise partners requires a proactive approach and a combination of strategies. By defining your ideal candidate, advertising your opportunity, using franchise brokers, attending events, leveraging relationships, and offering incentives, you can increase your chances of finding the right franchise partners for your business. Remember to be patient, persistent, and selective in your recruitment process to ensure long-term success for your franchise system.
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Asda Cardiff Bay & Deliveroo 21/03/23 No-Show Delivery – Bad Review
Today I placed an order with Deliveroo at 11.43 hours, within two hours of waiting I saw 5 riders arrive, wait, and come and go. I wasted over two hours of my time waiting. Not only this it was a waste of time for the 5 riders and petrol as not all riders deliver on bikes, plus the carbon emissions.
Deliveroo who was talking with the last rider at 13.58, stated that no one was coming out with my order and when the rider found a member of staff they said there was no order for me and that it should have been canceled at the time I placed it.
Let me explain about the store, they are one the largest supermarkets in Cardiff, so for items to be out of stock is unusual.
About Asda Cardiff Bay Wales
Asda Cardiff Bay in Wales is a popular shopping destination for locals and visitors alike. This branch of the British supermarket chain is located in the heart of Cardiff Bay, one of the city’s most vibrant and attractive areas. Asda Cardiff Bay also works closely with local suppliers to source fresh produce and other items, helping to support the Welsh economy.
In addition to its grocery offerings, Asda Cardiff Bay has a number of other departments, including a pharmacy, opticians, and a photo center. The pharmacy offers a range of prescription medications, as well as over-the-counter remedies and health and wellness products.
Asda Cardiff Bay also offers a number of services to make shopping easier and more convenient. For example, customers can order groceries online and have them delivered straight to their doorstep. There is also a Click & Collect service, which allows customers to order online and then pick up their items in-store at a time that is convenient for them.
About Deliveroo
Deliveroo is a food delivery company that was founded in London, UK in 2013. It has since expanded to operate in over 200 cities across 12 countries, including Australia, France, Germany, Ireland, Italy, the Netherlands, Singapore, Spain, Taiwan, United Arab Emirates, Kuwait, and the United Kingdom. The company’s mission is to revolutionize the way people eat by connecting them with their favorite local restaurants and enabling them to order food quickly and conveniently.
Deliveroo offers a platform where customers can order food from their favorite local restaurants and have it delivered to their doorstep. Customers can place orders using the Deliveroo website or mobile app, and the company’s delivery riders, known as ‘Roos’, pick up and deliver the orders. The company operates on a fee-based model, taking a percentage of the order value as commission from the restaurant, while customers pay a delivery fee.
Deliveroo focuses on technology. The company has developed an advanced algorithm that predicts which restaurants will be the most popular at any given time, allowing the platform to optimize its delivery routes and reduce delivery times.
The company has also invested in artificial intelligence and machine learning technologies, allowing it to provide personalized recommendations to customers based on their previous orders and preferences.
However, Deliveroo has also faced criticism from some quarters, particularly from workers’ rights groups who argue that the company’s riders are not classified as employees and therefore do not receive the same protections and benefits as traditional employees. The company has also been accused of using an exploitative business model that leaves riders underpaid and overworked.
Deliveroo should charge a membership subscription fee to the restaurants as well as a commission for each order without charging the customer for service & delivery fees. The restaurant/grocery store should also be charged by Deliverro if they cancel the orders without notifying Deliveroo or the Customer.
My Personal Interaction with Deliveroo
It was on my last call with Deliveroo that I lost it. This is not the first time I have had to wait over two hours from the time I placed my order for them to have the order canceled.
I tried phoning the Asda store and a robot spoke giving me options to press 1,2,3 for XYZ, and finally cut me off. Deliveroo also could not get hold of the store. With profits, these grocery companies make you would think they could afford humans to answer their phones. If you are providing a service and it is not being met to the standards that customers are accustomed to, do not bother providing the service at all.
It was nothing to do with my order as I had stipulated if there were items missing cancel the whole order, but Asda accepted the order without canceling and did not update the system where I was put in limbo.
I stated I would give Deliveroo a run for its money because why are they charging the advertiser and customer for the service charges? It should be the responsibility of the restaurant/grocery store to pay these charges.
Poor Customer Service
Customer service is an integral part of any business, as it is the key to building a loyal customer base. It is the face of the company that interacts with customers and creates an impression in their minds. However, poor customer service can have a negative impact on the company’s reputation and ultimately lead to the loss of customers.
In this article, we will discuss the consequences of poor customer service and ways to avoid it.
Consequences of poor customer service
Loss of customers: Customers are the backbone of any business. Poor customer service can lead to the loss of customers who may choose to take their business elsewhere. Customers who are not satisfied with the service they receive are unlikely to return and may even discourage others from doing business with the company.
Negative reviews: Social media and review sites have given customers a powerful voice. Poor customer service can lead to negative reviews and comments that can damage the company’s reputation. These negative reviews can discourage potential customers from doing business with the company.
Decreased revenue: Losing customers can lead to decreased revenue. Poor customer service can also lead to missed opportunities to upsell or cross-sell products or services to customers.
Increased costs: Poor customer service can increase costs for the company. It can lead to increased customer complaints, which require additional resources to resolve. It can also lead to lost sales, which can impact the company’s bottom line.
Ways to avoid poor customer service
Training: Proper training is essential for customer service representatives to provide excellent service. Training should focus on communication skills, problem-solving, and product knowledge. Regular training sessions should also be conducted to keep representatives updated on new products, services, and policies.
Empowerment: Customer service representatives should be empowered to make decisions and resolve issues on their own. This can reduce the time it takes to resolve customer issues and improve the customer experience.
Feedback: Collecting feedback from customers is essential to improve customer service. Companies should encourage customers to provide feedback through surveys, feedback forms, or social media. This feedback can help identify areas for improvement and make necessary changes.
Transparency: Companies should be transparent about their products, services, and policies. Customers should have easy access to information about products, pricing, and return policies. This can help prevent misunderstandings and reduce the number of customer complaints.
Poor customer service can have a negative impact on a company’s reputation and bottom line. However, by focusing on training, empowerment, feedback, and transparency, companies can avoid poor customer service and provide an excellent customer experience. It is essential to understand that customer service is not just a department; it is a philosophy that should be ingrained in the company’s culture. By prioritizing customer service, companies can build loyal customers.
Should retailers compensate if they provide poor service?
As a consumer, there are few things more frustrating than receiving poor service from a retailer. Whether it’s a faulty product, slow shipping, or unresponsive customer service, a negative shopping experience can leave a lasting impression and impact your decision to do business with that retailer again in the future. So, should retailers offer compensation if they provide poor service? Let’s explore the pros and cons.
On the one hand, offering compensation for poor service can help to mitigate the negative impact of a poor shopping experience on the customer. If a retailer is willing to offer a refund, store credit, or a discount on a future purchase, it shows that they value the customer’s business and are willing to take responsibility for any mistakes or shortcomings in their service. This can help to build trust and loyalty with the customer, and potentially even turn a negative experience into a positive one.
Furthermore, offering compensation can also help to prevent negative reviews or feedback from spreading online. In today’s digital age, customers have more power than ever to share their experiences with others, and a negative review can quickly go viral and damage a retailer’s reputation. By offering compensation, retailers can potentially prevent a negative review from being posted in the first place, or at least show other potential customers that they are willing to go above and beyond to make things right.
On the other hand, offering compensation can also be costly for retailers. Depending on the extent of the poor service or the number of customers affected, offering refunds or discounts can add up quickly and eat into the retailer’s profits. Additionally, some customers may try to take advantage of the offer and falsely claim that they received poor service in order to get free products or discounts.
Moreover, offering compensation may also create unrealistic expectations for customers. If a retailer becomes known for always offering compensation for any negative experience, some customers may start to expect it as a given, even for minor issues. This can lead to a culture of entitlement and potentially harm the retailer’s bottom line.
Ultimately, it depends on the situation and the severity of the poor service. In some cases, offering compensation can be a smart business decision that helps to build trust and loyalty with customers, while in others it may not be worth the cost. Ultimately, retailers should strive to provide the best possible service to their customers in the first place and have clear policies and procedures in place for handling any issues that may arise. By doing so, they can minimize the likelihood of poor service occurring in the first place, and potentially avoid the need for compensation altogether.
The domino effect of a retailer providing poor customer service
Unfortunately, when retailers fail to meet the needs and expectations of their customers, it can have a domino effect that impacts not only the customer experience, but also the retailer’s reputation, revenue, and long-term success.
The following are some of the potential consequences of a retailer providing poor customer service:
Negative Word of Mouth: When a customer has a negative experience with a retailer, they are likely to share that experience with others. This can be through social media, online reviews, or simply telling friends and family members. Negative word of mouth can quickly spread, damaging the retailer’s reputation and discouraging potential customers from doing business with them.
Decreased Customer Loyalty: Customers who receive poor service are less likely to return to a retailer in the future. In fact, according to research by Zendesk, 82% of consumers have stopped doing business with a company due to poor customer service. This can lead to a significant decrease in revenue over time as the retailer loses repeat business.
Lower Sales: Poor customer service can also result in lower sales. Customers who have a negative experience are less likely to make additional purchases or spend as much money as they would have if they had received good service. This can have a significant impact on a retailer’s bottom line.
Increased Costs: Providing poor customer service can also result in increased costs for the retailer. For example, the retailer may need to spend more money on advertising and marketing to attract new customers to make up for those who have been lost due to poor service. Additionally, the retailer may need to invest in training programs and other initiatives to improve the quality of their customer service, which can be expensive.
Legal Consequences: In some cases, poor customer service can lead to legal consequences for the retailer. For example, if a customer is injured due to the retailer’s negligence, the retailer may be held liable for any damages. This can result in expensive lawsuits and damage to the retailer’s reputation.
Conclusion
Providing poor customer service can have a significant impact on a retailer’s reputation, revenue, and long-term success. Retailers who fail to meet the needs and expectations of their customers risk losing their business, damaging their reputation, and incurring significant costs. It is essential for retailers to prioritize customer service and invest in initiatives that can help them improve the quality of their interactions with customers.
When customers experience poor service, they may feel frustrated, angry, or disappointed. These emotions can trigger the body’s stress response, which can lead to physical health problems.
I found the general manager “Rea Raymond” of the store who will get a link to this article about my disdain: https://www.linkedin.com/in/rea-raymond-534876119/ For reference my order number was 1812, which got refunded and credit was put on from Deliveroo for delivery and service fees of £5.00, although Asda is oblivious to what has happened and I am not happy.
No doubt one will blame the other and pass the buck “it wasn’t us it was them” scenario at the expense of the consumer.
The lesson I have learned today is I will never order from Asda ever again. Will I pursue this, most probably not, but if it happens again I will sing like a canary.
“The moral of the story is to treat customers with respect and dignity and if you fail to provide a good standard of service do not just say “I’m sorry”, words mean nothing when people have been disadvantaged. A happy customer will tell their friends and family, an unhappy customer will tell the world”.
“Apologies will not bring food to the table (no pun intended) when a customer has to spend more than 30 minutes on the phone sorting the mess out, instead of working”!
Imagine someone else having to wait around, having to reschedule their agendas because two companies cannot get their acts together. What if this caused them to be late for an appointment, there are a lot of what if’s. I will give Deliveroo another chance, although if they have three strikes, they will lose my business for good. I could not rate my experience on Deliveroo, against the store, but they did send me an email to rate the telephone operative.
Management Training – Sexism In The Workplace Is Against The Law.
Sexism in the workplace remains a significant issue that affects many people across the globe. It refers to discrimination or prejudice based on an individual’s sex or gender, resulting in unequal treatment, opportunities, and pay. Sexism in the workplace affects women, non-binary individuals, and men, with women being the most affected. Despite efforts to address this issue, it remains prevalent, and many individuals continue to suffer in silence.
Sexism in the workplace manifests in different ways, including the following:
Unequal pay: Women and non-binary individuals are often paid less than their male counterparts, even when they have the same qualifications, skills, and experience. This pay gap affects their financial stability, career growth, and retirement savings.
Limited opportunities for career growth: Sexism limits the chances of women and non-binary individuals to advance in their careers. They are often denied promotion and leadership opportunities despite their qualifications and achievements.
Harassment and discrimination: Women and non-binary individuals face sexual harassment and discrimination in the workplace. This mistreatment creates an unhealthy work environment that affects their productivity, mental health, and overall well-being.
Stereotyping: Women and non-binary individuals are often stereotyped as emotional, weak, and incapable of handling complex tasks. These stereotypes limit their potential and create a hostile work environment.
Microaggressions: Sexism also manifests in subtle ways through microaggressions. These are everyday interactions, comments, or behaviors that are rooted in sexism and contribute to a hostile work environment.
The impact of sexism in the workplace is far-reaching and affects individuals, organizations, and society as a whole. Some of the effects include:
Reduced productivity: Sexism creates a stressful work environment that affects the productivity of individuals. This lack of productivity affects the growth and success of organizations.
Poor mental health: Sexism creates a hostile work environment that affects the mental health of individuals. This can lead to depression, anxiety, and other mental health issues that affect their overall well-being.
Loss of talent: Organizations that are sexist lose talented employees who feel unsupported and undervalued. This loss of talent affects the growth and success of organizations.
Legal implications: Organizations that allow sexism in the workplace face legal implications, including lawsuits, fines, and reputational damage.
It is crucial to address sexism in the workplace to create a healthy work environment that promotes equality and diversity. Organizations can address this issue by:
Implementing policies that promote equality and diversity: Organizations can implement policies that promote equality and diversity, including equal pay, opportunities for career growth, and zero tolerance for harassment and discrimination.
Training employees on sexism: Organizations can train employees on sexism and how to recognize and address it in the workplace. This training can create awareness and promote a culture of equality and respect.
Encouraging diversity and inclusion: Organizations can encourage diversity and inclusion by creating an environment that values different perspectives and backgrounds. This environment promotes innovation, creativity, and success.
Holding individuals accountable: Organizations can hold individuals accountable for their actions by creating a zero-tolerance policy for harassment and discrimination. This policy can create a safe work environment that promotes equality and respect.
Sexism in the workplace remains a significant issue that affects individuals, organizations, and society as a whole. It is crucial to address this issue to create a healthy work environment that promotes equality and diversity. Organizations can address sexism by implementing policies that promote equality and diversity, training employees on sexism, encouraging diversity and inclusion, and holding individuals accountable for their actions.
Is it against the law for an employer to enforce their staff to wear makeup?
In the workplace, employers often establish dress codes to create a professional image and maintain consistency among employees. However, some dress codes may raise concerns about discrimination and infringement of personal rights. The issue of employers requiring their staff to wear makeup is one that has attracted significant attention, with many people wondering if it is against the law. In this article, we explore whether it is legal for an employer to enforce their staff to wear makeup.
In the United States, the Equal Employment Opportunity Commission (EEOC) prohibits discrimination in the workplace based on various factors, including sex, religion, and national origin. This means that an employer cannot establish a dress code that discriminates against a particular gender or religion.
For example, an employer cannot require female employees to wear makeup while allowing male employees to come to work with a bare face. This policy would be discriminatory and violate the EEOC guidelines. Similarly, an employer cannot require employees to wear makeup that conflicts with their religious beliefs, such as requiring Muslim employees to wear makeup that contains alcohol.
In the UK, the Equality Act 2010 prohibits discrimination in the workplace based on nine protected characteristics, including sex, race, religion, and age. This means that an employer cannot establish a dress code that discriminates against a particular group of employees based on these characteristics.
Employers must ensure that their dress codes do not discriminate against any protected group and do not infringe on their employees’ personal rights. Furthermore, employers must consider whether the requirement to wear makeup is necessary for the job. As such, employers should establish dress codes that are fair, consistent, and reasonable for their employees.
What should an employee do if they are intimidated to wear makeup?
In the workplace, employees are often required to adhere to dress codes to maintain a professional image and create a consistent look among colleagues. However, what should an employee do if they feel intimidated or uncomfortable with the dress code policy, specifically regarding wearing makeup?
It is essential to understand that employees have rights in the workplace, including the right to freedom from discrimination and harassment. If an employee feels intimidated or uncomfortable with a dress code policy that requires them to wear makeup, they should speak up and express their concerns to their employer or supervisor.
It is recommended that employees approach the conversation with a calm and respectful tone, explaining their reasons for not wanting to wear makeup. For instance, an employee may have sensitive skin, allergies to certain makeup products, or religious beliefs that prohibit them from wearing makeup.
It is also essential for employees to understand their legal rights. Employers cannot discriminate against employees based on certain protected characteristics, including sex, race, religion, and age. If an employer enforces a dress code policy that discriminates against an employee based on one of these protected characteristics, the employee may have a legal case for discrimination.
Employees may also want to review their company’s policies regarding dress codes and any procedures for making complaints or grievances. In some cases, companies may have an internal dispute resolution process that employees can use to raise their concerns.
If an employee is not comfortable approaching their employer directly, they may wish to seek support from a union representative, a legal advocate, or a human resources representative. These individuals can provide guidance and support throughout the process and help the employee understand their options.
In some cases, it may be necessary for an employee to seek legal advice and take legal action against their employer. However, this should be a last resort and should only be pursued after all other options have been exhausted. By taking these steps, employees can assert their rights in the workplace and ensure that they are treated fairly and respectfully.
Conclusion
Due to legal reasons, I will not name the employee or the company other than that they are one of the UK’s largest chemists.
The information that has been relayed to me is that a newly appointed manager to the main branch in Cardiff, Wales has promoted a disabled worker from sales consultant to self-selection to be in charge of the high street makeup range. However, management needed someone to promote makeup to boost their sales and the newly appointed manager insisted that this employee wear makeup, without even offering to pay for expenses. This is actually against the law and this company is on my radar because from day one they have not given the employee any support over their disability and have treated this person as an equally abled body person even though they have a chronic illness.
Fearful
Preying on young people and intimidating them to the point they fear they may lose their jobs if they do not comply with management is against the law. I am biding my time to when I will whistleblow against this company. It even states on the UK governments website which I have embedded the pdf for your convenience:
If you have been bullied at work or been treated unfairly for whatever reason we would like to know. No company should get away with unprofessional tactics which are against the law.
If you want to whistleblow a business or get us to write an article, please contact us and we will discuss your matter in confidence. We would need to have evidence before writing content about any business or taking action.
How the editor of Cymru Marketing Journal can write articles for Businesses.
As the editor of the Cymru Marketing Journal, one of your main responsibilities is to produce high-quality articles that will help businesses improve their marketing strategies. Writing articles that are informative, engaging, and relevant to your target audience can be a challenging task, but with the right approach, you can create content that will add value to your readers and position your publication as a trusted source of information. Here are some tips on how you can write articles for businesses:
Identify your audience
Before writing, it’s essential to identify your audience. Who are you writing for? What are their interests, pain points, and goals? Businesses in different industries have unique needs and challenges, so understanding your readers’ specific needs and interests is critical. Conduct research, surveys, and interviews to get insights into your audience’s needs and preferences.
Choose relevant topics
Once you’ve identified your audience, it’s time to choose topics that will resonate with them. Look for subjects that are timely, and relevant, and offer practical advice or insights that your readers can apply to their businesses. Consider the latest trends, industry news, best practices, case studies, and success stories.
Research thoroughly
Thorough research is the foundation of any good article. Use credible sources such as academic journals, industry publications, and expert blogs to gather information and insights that support your article’s key points. Be sure to fact-check your information and cite your sources.
Write clear and concise content
Businesses are busy, and they don’t have time to read long-winded articles. Write in a clear, concise, and easy-to-understand style. Use simple language, avoid jargon, and break down complex concepts into bite-sized pieces. Use headings, subheadings, and bullet points to make your content easy to skim.
Provide actionable insights
Businesses want actionable insights that they can apply to their own marketing strategies. Provide practical advice, tips, and recommendations that your readers can put into action. Use real-world examples and case studies to illustrate your points.
Use visuals
Visuals such as images, infographics, and charts can help to break up text-heavy content and make your article more engaging. Use visuals that are relevant to your topic and add value to your readers.
Edit and proofread
Before publishing your article, be sure to edit and proofread thoroughly. Check for grammar and spelling errors, sentence structure, and overall readability. Use tools such as Grammarly or Hemingway to help you identify areas for improvement.
Conclusion
Writing articles for businesses can be challenging, but by following these tips, you can produce content that is informative, engaging, and relevant to your readers. Keep in mind that businesses want actionable insights that they can apply to their marketing strategies, so provide practical advice, use real-world examples, and make your content easy to understand. With these tips, you can create articles that add value to your readers and position your publication as a go-to source of information for businesses.
AJ The Confectionist – AJ Confectionery – Confectionery Wales.
If you have a sweet tooth or want to gift your family, friends, and colleagues this year, why not try Anthony’s handmade confectionery. Shipping within the UK only.
This domain name is no longer brokered by us and you should contact ‘Fathi Said’ Directly on his website www.ecommerce.com, using his contact form.
What is eCommerce?
eCommerce definition is a business model conducted online. The most popular example of eCommerce is online shopping, which is defined as buying and selling of goods via the internet on any device. However, eCommerce can also entail other types of activities, such as logistics, payment gateways, online auctions, online shopping, online ticketing, and internet banking.
Imagine having a website that can offer all these things and more, imagine having a site similar to Amazon, Alibaba, DHGate, Ali Express, Ebay, all under one roof. Imagine having a directory of retailers, wholesalers importers and exporters and logistic companies.
eCommerce is the fastest growing retail market and was projected to hit $4.135 trillion in sales in 2020
A new trend has also arisen through Mobile commerce, where more and more people are using their phones to buy online. This domain name could be an app aswell as a static website it could cater for mCommerce as it is known. mCommerce is gaining more momentum as a rapidly growing new avenue of eCommerce that’s mostly driven by the expanding market and influence of smartphones and millennials’ comfort with shopping online.
It has been speculated that since 2018, the mCommerce sector has increased sales by a 39.1% compared to the previous years.
Different eCommerce Business Models?
eCommerce is typically defined into three different categories, Business to Business (B2B), Business to Consumer (B2C), and Customer to Customer (C2C).
Business to Business (B2B) is when a business sells to another business. This is typically office equipment, stationery and inventory such as food or merchandise for the hospitality sectors. Normally B2B companies provide a trade prices per unit if customers buy in bulk. This not only encourages business to buy more as an incentive to save money, it also has room to make a profit margin on resale.
Business to Consumer (B2C) is the most commonly thought where merchants sell to consumers typically in the hospitally and retail sectors such as pubs, restaurants, retail shop. An example of the B2C would be supermarkets where consumers buy their shopping but would not neccessarilly buy in bulk.
Consumer to Consumer (C2C) is where a person rather than a business sells to make a profit this typically is a person looks to resell an item to another consumer, through social media like Instagram and Facebook or on marketplaces like eBay and Craigslist, this can be a lucrative business for selling items that you no longer want.
Pros of eCommerce
eCommerce is an an essential way of eyeryday life and has explosive growth in the past couple of years. Businesses are taking advantage of the numerous benefits of eCommerce, the most notable of which include:
Global market. A global market is where a business has a physical address and physical store. This type of store has imitations if it is not online and may be limited by a geographical area it can serve. An online store on the other hand is able to serve consumers globally or in their targeted regions. Diversifying from Local to Global offers a greater advantage for the consumer. In 2018, 11.9% of global retail sales came from online purchases and this is only set to increase yearly.
Availability. An advantage to having an online store one does not have the same overheads as a physical store, not need to pay rent for your premises, rates and heating bills. Running an online business you can set your hours to suit you and talk with your customers using chat widgets. Your store potenially could be open 24/7/365.
Reduced costs. Having a business online you essentially are reducing your running costs. Obviously you have to pay for the hosting and management of a website and unless you have a warehouse you do not need to hire as many staff. You can even hore virtual assistants rather than emply people. eCommerce costs go to warehousing and product storage, however you can eliminate that by having a dropshipping business and enjoy even lower upfront investment requirements. Merchants that can save on operational costs, can offer better deals and discounts to their customers.
Inventory. eCommerce business providing it is done through dropshipping or fullfilment whereby an organisation such as warehouse, store, pack and ship your inventory on your behalf through automation management by using electronic tools to accelerate ordering, delivery and payment procedures. This business model is saving businesses billions in operational and inventory costs each year.
GeoTargeting. With access to social media platforms and PPC advertising you can set the audience you wish to target. Algorithms will track users searching for specific items and will draw attention to your offers. With a wealth of customer data and an opportunity to keep an eye on customer buying habits as well as the emerging industry trends, eCommerce businesses can stay agile and shape their marketing efforts to provide a better-tailored experience and find more new customers. Imagine fine tuning your audience by age, gender, location and interests, imagine how successful you can be selling your invontory to people that are actively lloking for what you are selling.
Niche markets. Running a niche brick-and-mortar business can be difficult. Imagine being in the middle of the desert how are people going to find you? Having the know how and being online you can easily implement exact march searchable kewyords and phrases in your SEO by scaling a niche product to become popular is effortful. Having a place where businesses can tap into a global marketsuch as an online directory eCommerce retailers can build a highly profitable niche business without any further investment. Businesses can save on costly website hosting and management fees by having landing pages with their inventory under one hub. Using online search capabilities, customers from any corner of the world can find and purchase your products. This is especially true if you have a large directory of categories that include niche products.
Internet. As long as you have a computer and internet you can work virtually anywhere in the world without worrying about running costs of a physical bricks and mortar business. Often, running an eCommerce business means that you don’t need to sit in an office from 9 to 5 or suffer through a commute day-in and day-out. A laptop and a good internet connection is all it takes to manage your business from anywhere in the world.
How to Start an eCommerce Business?
www.ecommerce.com
There are a number of ways you can set up an ecommerce business, one is to build a website which takes anything from 12 to 18 months to be ranked by search engines for get you to the first page of Google ultimately. The other way is to sign up with an already established site where they offer landing pages and subdomain pages so that one can list inventory. There also dropshipping sites that offer sub domain pages. Which ever route you choose with one being building an ecommerce store from scratch you need to dedicate time and money in order for your store to be successful. Although you can set up a an actual online relatively easily and quickly, there are many months of extensive SEO that needs to be done when launching and growing a profitable eCommerce business. SEO is very complex multi-layered process involving different strategies and it takes many months of hard work to get your store seen.
Launching
Launching a website is more complex than what people realise, simply activating and publishing a website will only make your site float in cyber space. You need to have knowledge of SEO and you need to also generate backlinks. You also need to definine your key performance indicators upfront which will help you track your progress and performance and fix any issues as they emerge. Other important things to take care of include setting up your social media profiles, getting your email marketing ready, installing Google Analytics, doing keyword research, defining your shipping strategy and finalizing the launch promotion plan.
Sourcing
Deciding what products to sell is one of the first steps to starting an online business. One needs to research what products are profitable and trending, or if you have a new invention you have do a lot of advertising and marketing. You may want to sell white label products that have your company band name or you may want to be unique and sell something that no one else is selling, either way you need to establish trust with your audience and having a brand name that people recognise is an important fact in building a successful business.
It is important that your product have healthy profit margins. Once you have decided on the product you need to find manufacturers that you can source your product from. You may decided on having a factory of your own and warehouse or you can outsource you work and have manufacturers do the work for you. You may even want to sell other peoples products and simply drop ship. There are four main methods of sourcing products and inventory are manufacturing, wholesale and dropshipping or making it yourself.
Research
With every new business you have to have a business plan and analyse your product idea and the most important areas you need to research will be your competition, pricing strategy, and your unique value proposition. A business plan will help you visualize your growth strategy and identify any potential threats or obstacles.
Branding
Key elements of branding your products and your your store is fundemetally your brand name and your domain name. Having an exact match searchable keyword domain name will get you traffic much faster than a brand name. With a brand name you have to do extensive advertising and marketing to get your audience to recognise your brand, this includes haveing a unique and memorable logo. Getting your brand spot on from the start can help accelerate the growth and conquer the hearts of potential customers. You also need to have knowledge of search engine optimisation (SEO) before turning your attention to building the store.
Selling Strategies
There are a number of ways you can sell online.
You can build your own website from scratch or use web builders, which takes time to get ranked by search engines and you need to dedicate an lot time optimising the site, including advertising and marketing. Designing from scratch you need to know coding whilst the later is done for you templates.
You could use off the shelf eCommerce platforms such as Shopify but you will find most website hosting companies offer online shops that you drag and drop your products and integrate dropshipping.
Sell on websites that are already ranked such as directories simliar to dhgate, amazon, ebay, alibaba to name a few.
You could sell on social media platforms such as Facebook and Instagram
Marketing you store takes time and money. If you are not an expert digital marketer, getting you store off the ground and in front of a targeted audience can be difficult and you may have to hire a company to promote your store on your behalf. You should also experiment with regularly expanding or refreshing your inventory. Remember you need to put the work in to get money out. An online store can be daunting but offering an already done for you subdomain can be beneficial if your are starting out. Starting small and gradually expanding is one option to consider. Start you business on already established websites such as Amazon, Alibaba, Ali Express, DHGate and you never know even on Ecommerce.com
Final Thoughts.
For a startup www.ecommerce.com could be ideal marktetplace as a way for any business to be listed and found quickly, especially if they are a newly branded name. Most businesses need a gentle push to get more traffic, imagine being listed on a website that people would be actively be using to promote their brands or simply wanting to buy products from. This website could also list all payment gateways all under once roof helping businesses find their ideal banking system quickly and easily. There is a multitude of business models that can be developed around this domain name.
As an example Alibaba is one of the most prominent Chinese technology names around the world and has a market value of about $463 billion. So far this year, its stock price has risen about 3.6 percent with shares hitting highs in June. You could be the next Jack Ma or Jeff Bezo(Amazon).
10 biggest e-commerce companies in the world are (sorted by revenue):
Amazon ($386.06 billion)
JD.com ($82.2 billion)
Alibaba ($56.15 billion)
Suning.com ($38.06 billion)
Meituan-Dianping ($13.7 billion)
Rakuten ($11.6 billion)
eBay ($10.8 billion)
Wayfair ($9.13 billion)
Zalando ($7.26 billion)
Coupang ($6.23 billion)
Hence what the owner of this domain is asking for is chump changecompared to the perceived equity this domain name can bring.
Owning www.ecommerce.com you can be in control of the global market and have all businesses all under one roof with the largest directory in the world. You could have a platform such as Amazon and combine it with a business model like Ebay with an auction feature. You could also be a dropshipper. Having a directory of all businesses around the world, from importers, exporter. manufacturers, warehouses, dropshipers, logistic companies where by you could charge for advertising space and make millions. This domain name could the biggest website in the world. You could also offer services such as Advertising, SEO and Marketing, ideal if a business is new and wants to be found relatively quickly.
This domain name would be ideal for:
Startups, or entrepreneurs starting their own business.
Domain Investors that may want to develop their own business model or established businesses that may want to secure the domain and point to their website.
eCommerce Dropshipping Business (B2B) Dropshipping are packaged and distributed by the third party company, and the owner(s) of the dropshipping site never come into contact with a product, they just take a small percentage or commission from the person or business who is actually making and distributing it.
eCommerce Payment Gateways, such as stripe, gocardless.com, paypal etc.
eCommerce Online Store (B2C) Such a Amazon.
eCommerce Wholesalers (B2B) A wholesaler acts like a middle man between a manufacturer and a retailer.
eCommerce Consumer to Consumer (C2C) With consumer-to-consumer selling, there’s no business involved at all, and it’s usually a pretty casual setup. Think of a garage sale, or a platform like eBay.
eCommerce Consumer to Business (C2B) This is where a consumer sells their services to a business. Freelancers are the perfect example of this.
Subscription Services (B2C or B2B) Subscription boxes all work slightly differently, but basically involve signing up to receive a different type of a product that you like each month. (Typical versions of this could be wine or book clubs).
Private Labeling and Manufacturing (B2B or B2C) Any business or individual doing private labeling and manufacturing is one that is basically just carrying out all the presale stages in-house. That’s to say they’re making, packaging and then selling the goods directly to the end customer.
While Labeling (B2B) Companies operating on a white labeling business revenue model rebrand (or ‘label’) products purchased from a manufacturer, and sell them on as their own products.
Manufacturing (B2B) is the making of goods by hand or by machine. Items used in manufacture may be raw materials or component parts of a larger product. The manufacturing usually happens in a factory on a large-scale production line of machinery and skilled labour.
Rent to Loan (B2B, B2C & C2C) Rent to Loan is when the customer is only paying for use of their product or service, rather than to buy it outright. An example of B2C is car rentals.
Freemium – A freemium payment model is one that you typically only see used by digital products. With a freemium business model, you can sign up to a free version of the product, which has reduced functionality. Spotify is a classic example of a business operating on a freemium revenue model.
A vendor-specific website (one brand seller) is a dedicated website which only sells the goods or services of one individual, or one business. Most ecommerce websites fall into this category. For example Rolex, a high end watchmaker brand, has a dedicated website selling only Rolex Watches.
Online retailers such as Harrods or Selfridgdes, Harvey Nichols, bring together products from separate vendors under one online roof. The online retailer has control over which vendors it brings together in this way.
Marketplaces C2C), like Etsy and eBay are excellent places if you are a consumer starting out selling your own products to other customers.
Classified Ads – Websites such as Craiglist, Cardiff Free Ads are places where you can list items for sale and may have to pay an aditional small fee to get your listing featured .
Directories where Business can list their company information with options to be featured with Banner Ads at an additional cost.
Marketing Agencies and Consultants that may have a directory of businesses they market.
UPDATE!
As of 04/07/21 Michael Dooner and I regrettably are no longer brokering the domain name www.ecommerce.com and you should contact ‘Fathi Said’ Directly on his website using his contact form.According the the owner ‘Fathi Said’ he has found another broker.
Keeping our bodies and minds healthy during lockdown is paramount. No doubt a few us have gained one or two pounds from being couch potatoes.
We are told to do exercise but that can be difficult when GYMs are closed. The weather is also not encouraging to do daily sprints around our neighbourhoods, hence creating your own fitness regime in the comfort the comfort of your own home is something everyone should consider.
Everyone has their own ideas about staying fit, some people choose to do yoga whilst others prefer strenuous workouts using gym equipment. My preferred method is doing kick-boxing whilst watching dvds of my favourite workout masters.
The NHS says exercise reduces your risk of major illness, such as heart disease, stroke, type 2 diabetes and lowers your risk of early death by up to 30 per cent.
Treat your body like a Temple, treat it with love, care and respect!
Tea beverages are an aromatic drink, drank hot or cold and are commonly prepared by pouring hot or boiling water over cured or fresh leaves, drinking it luke warm or cold over ice. Harrison Tea’s, UK Tea Store has a variety of Tea Infusions that are sourced from around the world.
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