Cymru Marketing Journal - (CMJUK) - Online Business Journal & Digital Marketing Agency. Business News, Directory, SEO, Social Media Management, Advertising, Reviews, Forum, Market Research, Content Writing & Website Design. Thinking Local, Acting Global.
Cymru Journal is a Marketing & Business e-magazine owned by ‘UK Website Designers‘, located in Cardiff Wales. It features articles on finance, industry, investing, and marketing topics. Cymru Marketing Journal also reports on related subjects such as technology, communications, health, lifestyle, science, politics, and law and offers SMEs and Startups services to help them grow.
Selling domains can be a lucrative business, but it can also be time-consuming and require a lot of effort to find the right buyers. Fortunately, advances in artificial intelligence (AI) technology have made it easier to sell domains quickly and efficiently.
Use AI-powered domain valuation tools: One of the most significant challenges in selling domains is determining their value. While you can use traditional valuation methods like comparable sales and market demand, AI-powered tools can provide more accurate and faster assessments. These tools use machine learning algorithms to analyze vast amounts of data, such as keyword popularity, search volume, and historical sales data, to determine a domain’s value. By using these tools, you can quickly and easily price your domains accurately and competitively, making them more attractive to potential buyers.
Implement AI chatbots for customer support: Customer support is another essential aspect of selling domains. Potential buyers may have questions about the domain’s history, its potential uses, and other factors that can influence their decision to buy. AI-powered chatbots can help you provide instant customer support and answer common queries quickly. You can use chatbots to provide 24/7 customer service, improving your customer engagement and increasing the chances of making a sale.
Use AI to identify potential buyers: Identifying potential buyers is another significant challenge in selling domains. AI-powered tools can help you analyze website traffic data to identify businesses or individuals who may be interested in your domain. By using data such as website visitors’ demographics, interests, and search behavior, you can create targeted marketing campaigns that increase your chances of selling the domain quickly.
Leverage AI for personalized marketing: Personalized marketing is crucial in today’s digital landscape. AI-powered tools can help you create personalized marketing campaigns that target specific buyers based on their interests, search history, and browsing behavior. By using personalized marketing, you can increase your chances of selling the domain quickly and at a higher price.
Use AI to optimize your domain landing pages: Your domain’s landing page is critical in convincing potential buyers to make an offer. AI-powered tools can help you optimize your landing pages by analyzing user behavior and making data-driven recommendations. You can use AI to improve your landing page’s design, content, and user experience, making it more attractive and persuasive to potential buyers.
Conclusion
AI technology can help you sell domains more effectively and efficiently. By leveraging AI-powered domain valuation tools, chatbots for customer support, identifying potential buyers, personalized marketing, and optimizing landing pages, you can increase your chances of selling your domains quickly and at a higher price. While AI technology can’t guarantee a sale, it can help you streamline the process and make it more productive.
ADVERTISEMENT
Sometimes we need an extra hand to help us get where we are going and come to a crossroads not knowing where to turn. Here at Cymru Marketing Business Journal, we are an all-in-one business, offering a wide range of services. Check us out on our sister site to view all services we have to offer and if you drop us a line we will send you the “Ultimate Guide To SEO & Marketing” ebook for free.
As businesses continue to embrace digitalization, the demand for marketing services is on the rise. However, with more competition comes the need for differentiation. One way to stand out in a crowded market is by leveraging the power of Artificial Intelligence (AI). Here are some tips on how to sell your marketing services using AI.
Define your target audience and their needs
The first step to using AI in marketing is to define your target audience and understand their needs. AI can be used to personalize content, improve user experience, and increase conversion rates. By understanding your audience’s pain points and objectives, you can tailor your marketing services to meet their unique needs.
Showcase your AI capabilities
Once you’ve identified your target audience, you need to showcase your AI capabilities. You can do this by demonstrating how AI can be used to optimize marketing campaigns, analyze customer data, and automate repetitive tasks. By showcasing your expertise in AI, you can position your marketing services as cutting-edge and innovative.
Offer personalized marketing solutions
Personalization is a crucial aspect of modern marketing, and AI can help you offer personalized marketing solutions to your clients. By analyzing customer data, AI can help you create targeted campaigns that resonate with your client’s audience. Personalization not only improves the effectiveness of marketing campaigns, but also builds customer loyalty and increases brand engagement.
Highlight the benefits of using AI
It’s essential to highlight the benefits of using AI in marketing to your clients. AI can help businesses save time and money by automating repetitive tasks, improving ROI, and enhancing customer experience. By emphasizing the benefits of AI, you can demonstrate the value of your marketing services to your clients.
Show your results
Finally, it’s crucial to show your results when selling your marketing services using AI. Use case studies and success stories to demonstrate how AI has helped your clients achieve their marketing objectives. By showcasing your results, you can build credibility and demonstrate the effectiveness of your marketing services.
Conclusion
AI is a powerful tool that can help you sell your marketing services. By understanding your target audience’s needs, showcasing your AI capabilities, offering personalized solutions, highlighting the benefits of AI, and showing your results, you can differentiate yourself in a crowded market and position your marketing services as cutting-edge and innovative.
ADVERTISEMENT
If you found this article helpful and need help with lead generation and marketing just drop us a line and we will send you a free guide on how to improve your marketing strategies.
How to Create an eBook – Free eBook Download! New Version 11/12/22
** Disclaimer – As long as you see the link on this page to download, the eBook will always be free, but that does not say that I may also consider selling hard copies on Amazon in the future.
“Why all your marketing should include eBooks? Business owners, entrepreneurs, and freelancers all can benefit from creating their own eBooks. eBooks can range on a wide variety of subjects, ultimately generating traffic & leads”.
Before delving into what are ebooks and how they can help us, we have to first do some psycho-analysis. What do people want in business other than the obvious and more leads, they need valuable information that can help them without it costing them a penny or a dime. They want information that they can implement into their own marketing strategies and that is why I am on a voyage to do a series of business ebooks that will not cost you anything other than your time reading them.
I start off by showing you my own marketing strategies.
I have tried and tested a lot of marketing techniques and get-rich-quick schemes and successfully all they have done is burned holes in my pockets. I find the only way to get interactions is through networking and being constantly active on my blogs and social media channels.
When I hear how someone says they have made zero to a million in 30 days and make you listen to an hour and a half of waffle for then to upsell you a ticket at $500 it makes me mad because there are people that will pay that sort of money because they are desperate at being millionaires when in reality the only person that gets rich is the person that advertises their campaign whilst sitting in their private jets.
Believe me, I have tried the videos ads and banner ads, and I have tried giving my services away for free but the problem is if someone has never heard of you why should they trust you?
I have now realized that blogging, affiliate marketing, networking, podcasting, public speaking, and giving valuable content can be implemented in business and will undoubtedly attract followers and generate leads.
Here is a prime example of someone I follow on LinkedIn. If you have not heard of Rob Moorehe is a successful entrepreneur multi-millionaire author, property investor, public speaker, podcaster, and top social media influencer based in the UK who recently gave a Mercedes away and loads of cash. He has interviewed some of the most famous and controversial people on this planet.
There is a clue in the above paragraph… (author and giveaway). Yes, he has written many books and is a best-selling author on how to get out of debt and gives financial advice. So the point I am making is he gives away valuable content and assets and that is how he gains his followers.
I on the other hand want to help business owners, entrepreneurs, or freelancers to scale their businesses to the next level with my own tried and tested methods without it costing you an arm and a leg. I will on my sites offer this information for free without you having to sit through boring podcasts and you can download the books to read when and where it suits you.
What Is A Marketing Ebook?
An ebook ( in short, an “electronic book”) is an alternative to a hard physical copy, which makes them more versatile. The digital version of a paperback can be read on either a computer or a handheld device. eBooks are usually formatted as PDF documents to transfer quickly from one person to another, although they may be available in other versions depending on the device a person is using.
The fundamentals of ebook marketing ebooks are to generate leads. This gated content can range from whitepapers, ebooks, and videos to case studies, product demos, and webinars. Gated content is online material that requires users to fill out a form to access the document. These forms typically ask for basic personal information, like name and email address, or registration on a website.
Why Use Marketing Ebooks?
According to statistics 65% of B2B companies use ebooks in their content marketing campaigns. Businesses can talk about their industry and services, moreover, ebooks are considered one of the most powerful marketing tools and can gain traction if the content is valuable to the end user. One cannot confuse a company brochure with an eBook. An ebook is a “how to” problem-solving guide. It is meant for the reader to gain insights and use the lesson in their own business.
Benefits to marketing using eBooks:
eBooks can increase brand awareness
eBooks can attract high-quality leads
eBooks can build credibility, authority, and trust
eBooks can help you become an industry leader and help you stand out from the competition
eBooks can improve your marketing strategies
When writing and marketing your ebooks it’s easy to think you need to deliver the definitive ebook, but that is usually not the case because the chances are someone has already written something similar the difference is you have your own arena of followers who you can market and advertise to and they won’t go elsewhere and over time will become loyal to you.
Your ebook may be a subscriber incentive, you should make your book appealing without making it into a bible. If you give all your secrets away why should your readers bother coming back?
eBooks Increase Brand Awareness
When creating ebooks you can target specific niche audiences. This is beneficial if people have never heard of you. It helps to promote brand awareness.
Some businesses may seek help from market research agencies and may conduct market research surveys on a specific topic. thus putting all the information together in a marketing ebook.
By giving a brief snippet of what your book is about, you will capture people’s curiosity and anyone interested in your content will want to download it.
eBooks Attract High-Quality Leads
Marketing ebooks are probably the most popular and effective strategy for generating relevant leads. However knowing how to write an ebook, format it and convert it into different versions is another ball game, not to mention if you wish to publish and distribute it for sale. I have therefore written an ebook on “how to Create aneBook”. There are a few things you should know one of them is a sloppy ebook will do you no favors so it needs to be well-written and proofread.
eBooks are the perfect solution if you want to expand your network, and gain followers and possible clientele.
The most important part of you being the author of your eBook is that you gain credibility and become an industry leader in your field.
Your ebook by far must be a problem-solving guide so that your readers gain knowledge. Your ebook should inspire, and motivate people to create their own ebooks.
Your ebook should be just about building an email list although your followers will appreciate any other books you may publish in the future.
Your ebook should showcase the products and services that you provide, by showing your expertise. It should also be a representation of your brand and what you can do for the reader should they decide to call on you.
eBooks Build Authority, Credibility, And Trust
In order to convince people that you are better than your competitors, you need to establish yourself as an industry leader who has authority over the industry and extensive knowledge of the business you are marketing.
Write about a topic that you have extensive knowledge in or if you are a content writer you can extend your knowledge through research. A business owner who would like to have an ebook but perhaps may not have time to create one may call on ghostwriters to collaborate with marketing agencies to help them generate leads.
To position yourself as an industry leader you have to show your audience you are credible and that the products and services you are marketing are of high caliber, you have to show that you are an expert in your field. A well-written marketing ebook will open up new opportunities that can lead to new clients. If you succeed in gaining the trust of your target group, your sales will skyrocket.
eBooks Help You Become An Industry Leader
If you want to stay ahead of the competition you have to be the best of the best. You have to go above and beyond your call of duty.
When writing your book concentrate on what you are teaching. The book is not about you it is about the knowledge you have gained that you want to pass on to others. You must create content that stands out from the crowd in a saturated market.
Your book should be about problem-solving and you can link certain points of the book to the services you provide for example I have added links to my content writing, blog development, and internet marketing in strategic places that do not take away the focus of what the book is about. My readers may want a helping hand with proofreading, website design, or digital marketing.
eBooks Improve Your Marketing Strategy
Your ebook should be educational, informative, inspiring, and insightful. In order to market your ebook you need to be familiar with search engine optimization and you should start with a landing page, blog, or article.
You should also have a network of connections you can share your article, including social media platforms, groups, and pages. In my book, I talk about SEO link wheels and how having multiple blogs and websites helps to generate traffic from multiple directions using an exact-match searchable keyword or phrase domain names.
If you run a blog you will be familiar with blog posts, these are an excellent starting point for marketing your articles which you can monetize with affiliate links and at the same time have a subscribe and download form ready for your readers.
Where you have written articles on the subject matter you can expand your ebook with more detailed information about a particular topic, improving their content marketing strategy. With ebooks, you can elaborate in-depth concepts and ideas.
An ebook allows the consumer to have your content on hand as a handy guide that can be downloaded and read on their preferred choice of device.
eBooks are by far one of the most powerful converting lead magnets that you will ever need in your marketing strategy.
Hopefully, the teachings of this article and the ebook will bring you sales, leads, and conversions.
Get your Free eBook on “How to Create an eBook”. New Updated Version – 11/12/22
We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.
You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.
The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.
If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.
Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.
It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##
Companies Still Trading With Russia:
Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.
Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?
Estée Lauder Companies IncEL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”
Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.”
Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.
Kimberly-Clark CorpKMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.
McDonald’s CorpMCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.
Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.
PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”
Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”
(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).
The complete list of companies that remain can be seen below:
“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.
Companies that have turned their backs on Russia are:
Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.
Amongst the Companies Are:
Accounting and financial services companies:
British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.
* Entertainment and messaging companies:
Global streaming entertainment serviceNetflix; and instant messaging app Snapchat have also ceased their operations in Russia.
The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia
* Technology companies:
Apple has paused selling its products (both offline and online) in Russia.
Microsoft has also stopped “other aspects of business in Russia.
Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.
Meta (formerly Facebook) also blocked the Russian state media houses.
Samsung Electronics also suspended its shipments to Russia.
* Automobile companies:
Mercedes-Benz has stopped manufacturing and passenger car export in Russia.
Ford and General Motors have discontinued their operations in the country.
* Retail companies:
American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia.
Nike, H&M and Ikea also suspended operations in Russia.
Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.
Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers
M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.
Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.
Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.
Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.
British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.
The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.
The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.
Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.
The Full List Of Companies No Longer Trading With Russia
Can Be Seen Below:
Petrol Diesel Price Rises.
Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.
The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.
I have redacted some words as I have noticed that online censorship is causing certain articles to get flagged or banned so I have replaced certain letters with hashtags. I wrote about online censorship and words can get you struck off https://marketingagency.cymrumarketing.com/2022/03/05/online-censorship/
I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.
If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.
Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Griefcan be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.
If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:
This site has affiliate links and the publisher (us) may get a commission on clicks per action when purchases and registrations are made by the user. (CPA). This site is owned by UK Website Designers part of a group of sites and domains in an SEO Link Wheel, which can be viewed here!
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept All”, you consent to the use of ALL the cookies. However, you may visit "Cookie Settings" to provide a controlled consent.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.