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Football Sport ( Marketing

Football Sport ( Marketing

Football, also known as soccer in some parts of the world, is one of the most popular sports in the world. The United Kingdom, and particularly England, is known for its love of football and its deep roots in the sport’s history. Football has a significant impact on the UK’s economy, society, and culture, with millions of fans watching games and supporting their local teams.

The football industry in the UK is a multi-billion pound industry that includes professional football clubs, stadiums, broadcasting rights, merchandise, and more. According to the 2019 Deloitte Football Money League report, the top 20 European football clubs generated a combined revenue of €9.3 billion, with six of these clubs being from the UK. The UK’s most valuable football club, Manchester United, had revenue of £627.1 million in 2019, making it the third-highest-earning club in the world.

Football clubs in the UK are divided into four tiers, with the Premier League being the highest level. The Premier League is considered to be one of the most competitive and lucrative football leagues in the world, attracting top players and managers from around the globe. The league’s television rights are also highly sought after, with the Premier League’s broadcasting deals generating billions of pounds in revenue each year.

The UK’s football industry also has a significant impact on employment. The football industry provides jobs in a range of fields, including coaching, management, media, and hospitality. According to a report by Oxford Economics, the football industry supports more than 100,000 jobs and contributes over £7 billion to the UK’s economy each year.

Football is also an integral part of the UK’s culture and society. It brings people together and fosters a sense of community and pride. Football matches are often seen as a social event, with fans gathering to watch games and support their local teams. Football also plays an important role in promoting diversity and inclusion, with many clubs and organizations working to create more opportunities for underrepresented groups.

Despite its many positive aspects, the football industry in the UK also faces its share of challenges. One major issue is the rising cost of attending matches, which can make it difficult for fans to support their teams in person. The football industry also faces criticism for its lack of diversity and representation, particularly in leadership positions.

The football industry in the UK is a vital part of the country’s economy, culture, and society. Football clubs, stadiums, and broadcasting rights generate billions of pounds in revenue each year, while also providing employment opportunities and promoting community and diversity. While the industry faces its share of challenges, its continued popularity and influence make it an essential part of the UK’s identity.

How the domain name can help a business with their marketing strategy

Choosing the right domain name is an important part of establishing a business’s online presence. It is crucial for businesses to choose a domain name that reflects their brand and resonates with their target audience. One such domain name that can help businesses with their marketing strategy is

Football is a popular sport worldwide and has a massive fan following. By incorporating “football” into the domain name, the business can attract a vast audience that shares a common interest in the sport. The domain name creates an instant connection with the audience and helps build a sense of community around the brand.

The “” extension of the domain name suggests that the business is based in the UK. This can be a significant advantage for businesses that operate in the UK or target the UK market. A domain name that is country-specific can help businesses establish trust and credibility with their target audience.

Moreover, the domain name “” is concise, easy to remember, and brandable. It is essential for businesses to choose a domain name that is easy to recall and type. A complicated domain name can create confusion among the audience and negatively impact the brand’s image. A brandable domain name is unique, memorable, and catchy. It helps businesses differentiate themselves from their competitors and create a strong brand identity.

Furthermore, the domain name “” can be used to optimize the business’s search engine ranking. Search engine optimization (SEO) is a crucial aspect of online marketing, and the domain name plays a vital role in SEO. A domain name that includes relevant keywords can help businesses rank higher in search engine results pages (SERPs) for relevant search terms. The domain name “” includes the keyword “football,” which can help the business rank higher in SERPs for football-related search terms.


The domain name “” can be a valuable asset to businesses that operate in the football industry or target the football-loving audience. It is concise, brandable, and includes relevant keywords that can help businesses establish a strong online presence, build a community around their brand, and optimize their search engine ranking. Therefore, businesses looking to develop a robust online marketing strategy must consider the domain name they choose, and “” is an excellent choice for businesses looking to capitalize on the popularity of football and the UK market.

We have started marketing the domain name and we can include content writing, marketing, and SEO in the package to get indexed and ranked. There is more to this offer, than just the sale of a domain name.

Contact Us To Discuss Your Project & Make An Offer


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How to sell domains using AI

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How to sell domains using AI

Selling domains can be a lucrative business, but it can also be time-consuming and require a lot of effort to find the right buyers. Fortunately, advances in artificial intelligence (AI) technology have made it easier to sell domains quickly and efficiently.

  1. Use AI-powered domain valuation tools: One of the most significant challenges in selling domains is determining their value. While you can use traditional valuation methods like comparable sales and market demand, AI-powered tools can provide more accurate and faster assessments. These tools use machine learning algorithms to analyze vast amounts of data, such as keyword popularity, search volume, and historical sales data, to determine a domain’s value. By using these tools, you can quickly and easily price your domains accurately and competitively, making them more attractive to potential buyers.
  2. Implement AI chatbots for customer support: Customer support is another essential aspect of selling domains. Potential buyers may have questions about the domain’s history, its potential uses, and other factors that can influence their decision to buy. AI-powered chatbots can help you provide instant customer support and answer common queries quickly. You can use chatbots to provide 24/7 customer service, improving your customer engagement and increasing the chances of making a sale.
  3. Use AI to identify potential buyers: Identifying potential buyers is another significant challenge in selling domains. AI-powered tools can help you analyze website traffic data to identify businesses or individuals who may be interested in your domain. By using data such as website visitors’ demographics, interests, and search behavior, you can create targeted marketing campaigns that increase your chances of selling the domain quickly.
  4. Leverage AI for personalized marketing: Personalized marketing is crucial in today’s digital landscape. AI-powered tools can help you create personalized marketing campaigns that target specific buyers based on their interests, search history, and browsing behavior. By using personalized marketing, you can increase your chances of selling the domain quickly and at a higher price.
  5. Use AI to optimize your domain landing pages: Your domain’s landing page is critical in convincing potential buyers to make an offer. AI-powered tools can help you optimize your landing pages by analyzing user behavior and making data-driven recommendations. You can use AI to improve your landing page’s design, content, and user experience, making it more attractive and persuasive to potential buyers.


AI technology can help you sell domains more effectively and efficiently. By leveraging AI-powered domain valuation tools, chatbots for customer support, identifying potential buyers, personalized marketing, and optimizing landing pages, you can increase your chances of selling your domains quickly and at a higher price. While AI technology can’t guarantee a sale, it can help you streamline the process and make it more productive.


Sometimes we need an extra hand to help us get where we are going and come to a crossroads not knowing where to turn. Here at Cymru Marketing Business Journal, we are an all-in-one business, offering a wide range of services. Check us out on our sister site to view all services we have to offer and if you drop us a line we will send you the “Ultimate Guide To SEO & Marketing” ebook for free.

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How To Pitch Domain Names To Businesses

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How To Pitch Domain Names To Businesses

When it comes to selling a domain name to a business, the process can be intimidating and overwhelming. However, with the right approach and preparation, you can successfully pitch your domain name to businesses and potentially make a sale. Here are some tips to help you pitch your domain name to businesses. However, you must have knowledge of SEO. Without this knowledge, you will not be able to answer questions such as: how will your domain name help a company, how long will it take for the domain to be indexed and ranked, how much will it cost to advertise the domain name so that the business has an ROI.

Simply throwing a ball into the playground and expecting someone to kick is, basically the same as saying “Hey look I have this domain for sale” and expecting someone to buy without going into detail.

Not only are you selling the domain you are also selling your expertise.

Without any knowledge of SEO, digital marketing, or market research it is going to be much harder to sell a domain name to a business that perhaps is already established but may need a little extra help in lead generation.

  1. Research the Business: Before you reach out to a business, take the time to research the company and understand its industry and target audience. This will help you to tailor your pitch to their specific needs and demonstrate the value of your domain name.
  2. Craft a Compelling Pitch: Your pitch should highlight the benefits of your domain name and how it can help the business improve its online presence. Focus on the unique features and advantages of your domain name and explain how it aligns with the business’s goals and brand identity.
  3. Personalize Your Pitch: When you reach out to a business, make sure to personalize your pitch to the recipient. Address the person by name and reference specific details about the business that demonstrate your interest and understanding of their needs.
  4. Show Examples: Provide examples of how similar domain names have been used successfully by other businesses in the same industry. This can help the business visualize the potential value of your domain name and inspire them to take action.
  5. Be professional and polite: When reaching out to businesses, it’s important to maintain a professional and polite tone. Avoid using overly aggressive or pushy language and focus on building a positive relationship with the recipient.
  6. Be Prepared for Questions: Be prepared to answer any questions the business may have about your domain name. This includes questions about the history of the domain, the potential for search engine optimization, and any legal issues that may arise.
  7. Follow-Up: After your initial pitch, follow up with the business to gauge their interest and answer any additional questions they may have. This demonstrates your commitment and can help move the conversation forward.


Pitching a domain name to businesses requires careful research, preparation, and a personalized approach. By highlighting the unique benefits of your domain name and demonstrating its potential value to the business, you can increase your chances of making a successful sale.


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Should Domain Brokers Charge An Upfront Fee For Marketing & Advertising?

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Should Domain Brokers Charge An Upfront Fee For Marketing & Advertising?

Domain brokers are professionals who specialize in buying and selling internet domain names on behalf of clients. They act as intermediaries between buyers and sellers and are responsible for facilitating the transaction. One of the most common practices among domain brokers is charging an upfront fee for marketing and advertising a domain name. However, the question arises, should domain brokers charge an upfront fee for marketing and advertising? In this article, we will explore this question in detail and weigh the pros and cons of charging an upfront fee for marketing and advertising.

Pros of charging an upfront fee for marketing and advertising:

  1. Provides assurance to the seller: Charging an upfront fee provides assurance to the seller that the broker is serious about selling the domain name. It also shows that the broker is committed to spending time and resources on marketing and advertising the domain name, which can help to attract potential buyers.
  2. Covers the cost of marketing and advertising: Marketing and advertising a domain name can be costly, especially if the broker is using paid advertising methods such as Google AdWords or Facebook Ads. Charging an upfront fee helps to cover these costs and ensures that the broker can continue to market and advertise the domain name until it is sold.
  3. Filters out non-serious clients: Charging an upfront fee can also help to filter out non-serious clients who are not committed to selling their domain name. This can save the broker time and resources that would have otherwise been wasted on clients who are not serious about selling.

Cons of charging an upfront fee for marketing and advertising:

  1. Risk of not selling the domain name: There is always a risk that the domain name may not sell, even after the broker has spent time and resources on marketing and advertising. In this case, the seller may feel that they have paid an upfront fee for nothing, which can lead to dissatisfaction, although this can work both ways because the broker still has to pay for hosting, marketing, and advertising. Therefore it is imperative to set out a disclaimer and emphasis that hosting, advertising, and marketing come with additional fees.
  2. Potential conflict of interest: Charging an upfront fee can create a potential conflict of interest between the broker and the seller. If the broker is paid upfront, they may be less motivated to sell the domain name quickly and at the best possible price, as they have already been paid.
  3. Lack of transparency: Some brokers may charge an upfront fee without providing transparency on how the fee will be used or what specific marketing and advertising efforts will be undertaken. This can lead to mistrust between the broker and the seller.


Whether domain brokers should charge an upfront fee for marketing and advertising is a complex issue and boils down to the discretion of the broker. If it costs the broker money to advertise using PPC or Banner Ads, it only makes sense to charge for the service.

There is no guarantee a domain name will sell so for a domain seller to expect the domain broker to work for them for nothing and spend money out of their pocket paying for advertising does not make sense.

A domain broker that spends most of his/her time brokering a domain name on a domain name that was registered for $10 should have a bigger commission than 15%. Just because the domain seller has registered the domain name they should not expect someone to work for free and reward them a small commission if the domain sells and that’s a big “IF”.

Giving a domain broker a higher commission without paying any upfront fees as an incentive to work harder is offensive to the broker that is spending their time and money marketing a domain that may never sell.

It is not the broker’s fault if your domain does not sell. Brokers do not have superpowers, they can not force someone to buy your domain names and they do not have a little black book of investors ready and waiting to buy domain names. Your domain depends on if your domain has value and if it is in demand. Businesses usually become creative if their first choice of the domain name has gone, as was the case with me not being able to acquire so I settled for

There are two ways the broker may try to sell your domain (1) they list your domain on their site similar to a marketplace and set and forget or (2) they perform SEO, market, write content and advertise the domain name so it gets seen by a targeted audience. With all the best efforts no one can make someone buy your domain if your domain has no value. Simply giving a domain to a domain broker and saying “here you go” without giving a pitch about why you think your domain is worth the money you are asking for is like handing over a brick to a broker and expecting them to know what you envisage the brick could become.

Domain sellers need to send a pitch to the domain broker so that the broker knows why the domain is worth the asking price. It could be that the domain has history, or equity and is getting traffic. Domain Brokers are not mind readers.

Beauty Consultants of High-End Beauty Brands, Car Show Room Sales Staff, and Real Estate Agents all get a base wage plus a commission on top if they sell, so it should also apply to Domain Brokers.

A domain broker who runs their own business has to pay hosting fees, marketing, and advertising fees and may even hire content writers. A domain broker will also network with his or her connections and the costs should not come out of domain brokers’ pockets, furthermore, no one works for free in this world and gets a reward if they manage to sell. Imagine if the domain never sells, you have theoretically got someone to work for you for nothing, as well as use up advertising space which costs money.

A domain broker has overheads to pay for and if they are paying for hosting, advertising, and marketing it drains their cash flow.

While charging an upfront fee provides assurance to the seller, covers the cost of marketing and advertising, and filters out non-serious clients, it also comes with the risk of not selling the domain name, a potential conflict of interest, and a lack of transparency.

Ultimately, the decision to charge an upfront fee should be based on the specific circumstances of each transaction and the relationship between the broker and the seller.

As a general rule, domain brokers should strive for transparency and clear communication with their clients to ensure that both parties are satisfied with the transaction.

Domain Brokers should always have a contract in place between the seller and the broker. If you sell your domain names on marketplaces they have their own terms and conditions and they usually charge for brokering. It is one thing to list a domain and set and forget and it is another when it comes to brokering.

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