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The Importance of Marketing, Advertising & Content Writing.

Fri, February 17, 2023 / CMJUK / 0 Comments

The Importance of Marketing, Advertising & Content Writing.

This article contains:

  • The Importance of Marketing
  • The Importance of Advertising
  • The Importance of Content Writing
  • The Importance of SEO
  • The Importance of Networking
  • The Importance of Using Influencers
  • The Importance of Blogging

The Importance of Marketing

Marketing is a crucial aspect of any business, as it plays a fundamental role in creating awareness about a brand and its products or services. Marketing encompasses a range of activities, including advertising, promotions, public relations, and sales, all of which work together to promote a business and its offerings.

The importance of marketing cannot be overstated, as it is the driving force behind a company’s growth and success. Marketing allows businesses to identify and connect with their target audience, build brand recognition and loyalty, and ultimately, generate revenue.

One of the primary benefits of marketing is its ability to create brand awareness. By developing a marketing strategy that includes advertising, social media, and other promotional activities, businesses can reach a wider audience and increase their visibility. This increased exposure can lead to more sales and a more significant market share.

Marketing also allows businesses to differentiate themselves from their competitors. By identifying their unique selling proposition and highlighting it in their marketing campaigns, businesses can position themselves as the best solution for their target audience’s needs. This differentiation can create a competitive advantage that sets them apart from other businesses in their industry.

In addition to promoting products and services, marketing can also be used to build brand loyalty. By creating an emotional connection with their customers through storytelling, branding, and content marketing, businesses can create a loyal customer base that is more likely to make repeat purchases and recommend the brand to others.

Marketing can also help businesses understand their customers better. Through market research and data analysis, businesses can gain valuable insights into their target audience’s behavior, preferences, and needs. This information can then be used to develop more effective marketing strategies that resonate with their audience and drive better results.

Finally, marketing is essential for generating revenue. By creating a demand for their products and services, businesses can increase their sales and profits. Marketing campaigns can be designed to target specific customer segments, increase conversion rates, and maximize the return on investment.

Marketing is a vital component of any successful business. By creating brand awareness, differentiating from competitors, building brand loyalty, understanding customer behavior, and generating revenue, businesses can drive growth and achieve their goals. Whether a business is large or small, a strong marketing strategy can make all the difference in its success.

The Importance of Advertising

Advertising is an essential tool for businesses of all sizes to communicate their products or services to a vast audience. In today’s globalized and competitive economy, advertising has become more important than ever before. From small start-ups to large corporations, advertising is an integral part of any business strategy. In this article, we will explore the importance of advertising and why businesses need to invest in advertising.

  1. Creating Brand Awareness

Advertising is an effective way to create brand awareness. By advertising your product or service, you can introduce your brand to a larger audience. A successful advertising campaign will create a positive image of your brand and create a lasting impression on potential customers. When people see your advertisement repeatedly, they will be more likely to remember your brand when they are ready to make a purchase.

  1. Attracting New Customers

Advertising helps businesses to attract new customers. By creating a compelling message, businesses can persuade people who have never heard of their brand to consider purchasing their products or services. Advertising can be targeted to specific demographics, making it easier for businesses to reach potential customers who are most likely to be interested in what they have to offer.

  1. Building Customer Loyalty

Advertising can help to build customer loyalty. By creating ads that highlight the benefits of your products or services, businesses can reinforce the positive image of their brand in the minds of existing customers. This can lead to repeat business and word-of-mouth referrals, which are powerful sources of new customers.

  1. Staying Competitive

In today’s highly competitive business environment, advertising is essential to staying ahead of the competition. Advertising allows businesses to communicate their unique selling points and differentiate themselves from competitors. By creating ads that showcase the benefits of their products or services, businesses can attract customers who might have otherwise chosen a competitor.

  1. Driving Sales

Ultimately, advertising is about driving sales. By creating ads that appeal to potential customers, businesses can increase their sales and revenue. Advertising can be used to promote new products or services, encourage repeat business, and drive traffic to brick-and-mortar or online stores.

Advertising is an essential tool for businesses to communicate their products or services to a vast audience. By creating brand awareness, attracting new customers, building customer loyalty, staying competitive, and driving sales, advertising is a crucial part of any successful business strategy. With so much competition in today’s business environment, businesses that invest in advertising are more likely to succeed and thrive.

The Importance of Content Writing

Content writing has become an integral part of marketing in today’s digital age. The internet has made it easier than ever to reach a global audience, and content writing is one of the most effective ways to do that. Content writing is the process of creating written material for digital platforms, including blogs, websites, social media, and email marketing campaigns.

The importance of content writing cannot be overstated. The following are some of the reasons why content writing is essential:

  1. Attracts traffic to your website High-quality, informative, and engaging content is the key to attracting traffic to your website. When people search for information related to your business or products, search engines direct them to your website if you have relevant and well-written content. By attracting more visitors to your website, you increase the chances of converting them into paying customers.
  2. Builds brand identity Creating high-quality and consistent content that reflects your brand values and voice helps to build a strong brand identity. By producing content that is tailored to your target audience, you can establish your business as an authority in your industry, build brand loyalty and increase customer engagement.
  3. Enhances customer engagement Content writing is an excellent way to engage with your customers and build long-term relationships with them. Through the use of blog posts, social media posts, and email marketing campaigns, you can provide valuable information to your customers and keep them informed about new products and services. This, in turn, increases customer loyalty and enhances their overall experience with your brand.
  4. Boosts SEO The quality of your content is one of the primary factors that determine your website’s ranking on search engine results pages (SERPs). Search engines prefer websites that have relevant, high-quality, and engaging content. By optimizing your content with relevant keywords, you can boost your website’s visibility and increase the chances of ranking higher on search engine results pages.
  5. Generates leads and sales Finally, content writing plays a critical role in generating leads and sales for your business. By creating content that is informative, engaging, and persuasive, you can convince potential customers to try your products or services. Well-written product descriptions, customer testimonials, and how-to guides can help to build trust and credibility, leading to increased sales and revenue.

Content writing is an essential tool for any business that wants to succeed in the digital age. By creating high-quality, relevant, and engaging content, you can attract more visitors to your website, build brand identity, engage with customers, boost SEO, and generate leads and sales. With the right content strategy, businesses can achieve their marketing goals and stay ahead of their competition.

The Importance of SEO

In the modern world of digital marketing, it’s essential to have an online presence. However, having a website or social media accounts alone is not enough. It’s crucial to optimize your online presence for search engines to ensure that your business or brand is discoverable by potential customers. This is where Search Engine Optimization (SEO) comes in.

SEO refers to the process of improving the visibility and ranking of a website or webpage in search engine results pages (SERPs) for relevant keywords and phrases. The higher your website ranks in search results, the more likely it is that users will visit your website, increasing the likelihood of conversions and revenue.

Here are some reasons why SEO is essential for any business or brand:

  1. Increased visibility and website traffic With the majority of online experiences starting with a search engine, it’s essential to have a high ranking in search results. Implementing SEO strategies such as keyword research, on-page optimization, and link building can help improve your website’s ranking and increase visibility. This, in turn, can lead to increased website traffic and potential customers.
  2. Cost-effective marketing Compared to other forms of digital marketing such as paid advertising, SEO can be a cost-effective way of driving traffic to your website. While SEO requires an investment of time and resources, it can provide long-term benefits, and the traffic generated is often of higher quality and more likely to convert.
  3. Improved user experience SEO not only involves optimizing your website for search engines, but it also involves improving the user experience for your website visitors. This includes ensuring that your website is easy to navigate, has fast loading times, and is mobile-friendly. A positive user experience can lead to higher engagement and more conversions.
  4. Competitive advantage In today’s competitive digital landscape, having a strong SEO strategy can provide a significant advantage over competitors. By ranking higher in search results, your business or brand is more likely to be seen by potential customers, giving you an edge over competitors who may not have invested in SEO.
  5. Long-term benefits While other forms of digital marketing may provide quick results, the benefits are often short-lived. SEO, on the other hand, provides long-term benefits, with the potential to generate traffic and revenue for years to come. A well-executed SEO strategy can provide a sustainable and scalable source of website traffic and revenue.

SEO is an essential component of any digital marketing strategy. By improving your website’s ranking in search results, you can increase visibility, drive website traffic, and ultimately increase revenue. With the right approach and investment, SEO can provide a significant competitive advantage and long-term benefits for your business or brand.

The Importance of Networking

Networking is a term used to describe the process of creating and maintaining relationships with people, businesses, and organizations. Networking has become increasingly important in today’s interconnected world, where the ability to establish and cultivate meaningful connections can help to advance careers, build businesses, and achieve personal and professional goals.

The benefits of networking are numerous, and they extend to individuals and businesses alike. Networking can help individuals to find new job opportunities, establish connections with like-minded professionals, and gain valuable industry insights and knowledge. For businesses, networking can help to establish partnerships and collaborations, attract new customers, and build brand recognition and credibility.

One of the key components of effective networking is building relationships. Building relationships requires a combination of authenticity, persistence, and generosity. Authenticity means being genuine and honest in your interactions with others. Persistence means continuing to engage with others even when it may not immediately result in a desired outcome. And generosity means being willing to give without expecting anything in return.

In addition to building relationships, effective networking also involves being strategic. This means identifying the people and organizations that are most relevant to your goals and focusing your networking efforts on them. It also means having a clear understanding of your own strengths and value proposition and being able to articulate them in a compelling way to others.

There are a number of different networking channels and strategies that can be used to build relationships and establish connections. These include attending industry conferences and events, participating in online forums and communities, joining professional associations and organizations, and leveraging social media platforms like LinkedIn.

Another important aspect of effective networking is follow-up. Following up after an initial meeting or interaction can help to solidify a relationship and demonstrate your interest and commitment to establishing a connection. This can be done through email, phone, or in-person follow-up meetings or interactions.

Finally, it’s important to recognize that networking is a long-term investment. Building strong relationships takes time and effort, and the benefits may not be immediately apparent. However, by consistently engaging with others and staying committed to building and maintaining connections, the rewards of networking can be substantial and enduring.

Networking is an essential skill for both individuals and businesses in today’s interconnected world. By building strong relationships, being strategic in your approach, and following up consistently, you can establish valuable connections and gain a range of personal and professional benefits. Whether you are seeking to advance your career, build your business, or simply expand your network, investing in networking can help you to achieve your goals and build a successful future.

The Importance of Using Influencers

In recent years, the use of influencers has become an increasingly important part of many companies marketing strategies. Influencers are people with large followings on social media who can promote products and services to their followers. The use of influencers has proven to be an effective way for companies to reach their target audience, build brand awareness, and increase sales. In this article, we will explore the importance of using influencers in marketing.

One of the most significant benefits of using influencers is their ability to reach a large and engaged audience. Influencers have spent years building up their following on social media platforms, and they have a high level of trust and credibility with their followers. When an influencer promotes a product or service, their followers are more likely to listen and take action. This can lead to a significant increase in brand awareness and sales for the company.

Another important benefit of using influencers is their ability to provide social proof. Social proof is the idea that people are more likely to trust and believe something if they see others doing it. When an influencer promotes a product or service, it provides social proof to their followers that the product is worth trying. This can be especially important for new or lesser-known products, as influencers can help build trust and credibility for the brand.

In addition to their ability to reach a large and engaged audience and provide social proof, influencers can also help companies target specific demographics. Many influencers have a particular niche or audience that they appeal to, and companies can use this to their advantage by partnering with influencers who have followers in their target market. For example, a company selling vegan food products might partner with an influencer who focuses on plant-based diets and healthy living.

Finally, the use of influencers can be an efficient and cost-effective marketing strategy. Compared to traditional advertising methods, such as television or print ads, the use of influencers can be less expensive and have a higher return on investment. Additionally, influencers often have a high level of creativity and can develop engaging content that is tailored to their followers and the product or service they are promoting.

In conclusion, the use of influencers is an important and effective part of many companies marketing strategies. Influencers have the ability to reach a large and engaged audience, provide social proof, target specific demographics, and be a cost-effective marketing strategy. When used correctly, influencers can help companies build brand awareness, increase sales, and connect with their target audience.

The Importance of Blogging

Blogging has become a popular way of sharing information, expressing ideas, and promoting products and services. It is a form of online writing that has gained popularity over the years due to its flexibility, ease of use, and accessibility. Blogging provides an avenue for individuals and businesses to establish their online presence, create a community, and interact with their readers.

There are several reasons why blogging is important, both for individuals and businesses. In this article, we will explore some of the key benefits of blogging.

  1. Establishing an Online Presence

Blogging allows individuals and businesses to establish an online presence by creating a website or a blog that represents their brand. This online presence can be used to attract a loyal following and build credibility with customers and clients. By creating quality content and regularly updating the blog, individuals and businesses can create a platform that showcases their expertise, products, and services.

  1. Building a Community

Blogging also provides an avenue for individuals and businesses to connect with readers and build a community around their brand. By encouraging comments, responding to feedback, and engaging with readers, bloggers can build a loyal following and create a sense of community around their brand. This community can then be leveraged to promote products and services, gather feedback, and establish authority in the industry.

  1. Improving SEO

Blogging is also an effective way to improve search engine optimization (SEO). By creating quality content, using relevant keywords, and promoting the blog on social media and other channels, bloggers can improve their website’s ranking on search engines like Google. This increased visibility can lead to more traffic, more leads, and more sales for businesses.

  1. Creating a Personal Brand

For individuals, blogging can be a powerful way to create a personal brand and establish themselves as thought leaders in their industry. By sharing their expertise, opinions, and experiences on a blog, individuals can establish themselves as experts in their field, which can lead to speaking opportunities, consulting gigs, and other business opportunities.

  1. Promoting Products and Services

Blogging can also be used to promote products and services. By creating content that highlights the benefits of a particular product or service, businesses can attract potential customers and generate leads. Blogging can also be used to showcase case studies, customer success stories, and other forms of social proof that demonstrate the value of a product or service.

In conclusion, blogging is a powerful tool that can be used to establish an online presence, build a community, improve SEO, create a personal brand, and promote products and services. By creating quality content and engaging with readers, bloggers can create a platform that attracts visitors, generates leads, and establishes authority in their industry. Whether you are an individual looking to establish yourself as a thought leader or a business looking to attract customers, blogging can be an effective way to achieve your goals.

Conclusion

In conclusion, we will put your business in front of a large audience, we will write an article of up to 1000 words, and design a banner advert unless you wish to provide one.

We will set up a landing page so that people looking for businesses in your industry will find you.

We will share your article across our network of connections and across social media platforms including relevant groups and pages and we will provide you backlinks to where you can find your advertisements.

We will perform SEO so that your articles can be found on search engines and we will put your advert on our pages so that visitors coming to our sites will see your business standing out.

For a small fee of £25, (normal price £99.99) your advert will stay active inclusive of everything listed above for a whole year on www.cymrumarketing.com. Just click the link below to get started. If you have any questions feel free to send me a message (Renata -Editor).

Consider this, content writers charge £20 for a 300-word article and that is it, yet you get much more by simply using us. You won’t get anything better than this anywhere on the internet, just saying…

Remember if you want to put your message across a larger network you have to get outside help or you have to invest in advertising campaigns that may cost you a lot more than what we are offering. We even create videos at an extra cost.

OR

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**Disclaimer** Our site is a part of the UK Website Designers Group which you will see upon checkout. If you are interested in our other services such as website design and development just drop me a line to renata@cymrumarketing.com **Offer Ends ** March 30th 2023.

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Market Research

Sun, February 12, 2023 / Marketing Strategist & Content Creator / 0 Comments
Market Research

Market Research

IONOS - Official Partner

Market research is the process of gathering and analyzing data about consumers, competitors, and the market to inform business decisions. Market research helps businesses understand the needs and opinions of their target audience, identify potential customers, and assess the competition in order to develop and maintain a competitive edge. Market research is a crucial step in the development and success of a business and can help companies make informed decisions about product development, marketing strategies, and future growth opportunities.

There are two types of market research: primary research and secondary research. Primary research involves collecting data directly from the source, such as through surveys, focus groups, or in-person interviews. This type of research is often more time-consuming and expensive, but it provides businesses with unique and specific information about their target audience. Secondary research, on the other hand, involves collecting data from existing sources, such as market reports, industry publications, and government statistics. This type of research is more affordable and quicker to obtain, but it may not provide as much depth or specificity as primary research.

Market research can also be conducted using qualitative and quantitative methods. Qualitative research is exploratory and focuses on understanding attitudes, opinions, and motivations. This type of research is often conducted through focus groups, in-depth interviews, and ethnographic studies. Quantitative research, on the other hand, uses numerical data and statistical analysis to measure and quantify trends, opinions, and behaviors. This type of research is often conducted through surveys, polls, and experiments.

The benefits of market research are numerous. It can help businesses better understand their target audience, develop products and services that meet the needs of their customers, and create effective marketing strategies. Market research can also help businesses identify potential competitors, assess their strengths and weaknesses, and develop strategies to differentiate themselves from their competitors. Additionally, market research can help businesses identify new market opportunities and assess the potential for growth in new markets.

Market research is also important for companies looking to expand into new markets or launch new products. By conducting market research, businesses can gather information about local market conditions, cultural differences, and consumer behaviors in the new market. This information can be used to tailor their marketing strategies, product offerings, and business practices to better meet the needs of the new market.

Conclusion

In conclusion, market research is a critical component of business success. It helps companies understand their customers, identify new market opportunities, and make informed decisions about product development, marketing strategies, and future growth. Whether you’re launching a new product, expanding into new markets, or just looking to stay ahead of the competition, market research is a valuable tool that can provide the insights and information needed to succeed.

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How to Create an eBook – Free eBook Download – New Version 11/12/22

Mon, December 05, 2022 / CMJUK / 1 Comment

How to Create an eBook – Free eBook Download! New Version 11/12/22

Keep your business moving forward Generate Instant Publicity! 24-7PressRelease.com

** Disclaimer – As long as you see the link on this page to download, the eBook will always be free, but that does not say that I may also consider selling hard copies on Amazon in the future.

“Why all your marketing should include eBooks? Business owners, entrepreneurs, and freelancers all can benefit from creating their own eBooks. eBooks can range on a wide variety of subjects, ultimately generating traffic & leads”.

Before delving into what are ebooks and how they can help us, we have to first do some psycho-analysis. What do people want in business other than the obvious and more leads, they need valuable information that can help them without it costing them a penny or a dime. They want information that they can implement into their own marketing strategies and that is why I am on a voyage to do a series of business ebooks that will not cost you anything other than your time reading them.

I start off by showing you my own marketing strategies.

I have tried and tested a lot of marketing techniques and get-rich-quick schemes and successfully all they have done is burned holes in my pockets. I find the only way to get interactions is through networking and being constantly active on my blogs and social media channels.

When I hear how someone says they have made zero to a million in 30 days and make you listen to an hour and a half of waffle for then to upsell you a ticket at $500 it makes me mad because there are people that will pay that sort of money because they are desperate at being millionaires when in reality the only person that gets rich is the person that advertises their campaign whilst sitting in their private jets.

Believe me, I have tried the videos ads and banner ads, and I have tried giving my services away for free but the problem is if someone has never heard of you why should they trust you?

I have now realized that blogging, affiliate marketing, networking, podcasting, public speaking, and giving valuable content can be implemented in business and will undoubtedly attract followers and generate leads.

Here is a prime example of someone I follow on LinkedIn. If you have not heard of Rob Moore he is a successful entrepreneur multi-millionaire author, property investor, public speaker, podcaster, and top social media influencer based in the UK who recently gave a Mercedes away and loads of cash. He has interviewed some of the most famous and controversial people on this planet.

There is a clue in the above paragraph… (author and giveaway). Yes, he has written many books and is a best-selling author on how to get out of debt and gives financial advice. So the point I am making is he gives away valuable content and assets and that is how he gains his followers.

I on the other hand want to help business owners, entrepreneurs, or freelancers to scale their businesses to the next level with my own tried and tested methods without it costing you an arm and a leg. I will on my sites offer this information for free without you having to sit through boring podcasts and you can download the books to read when and where it suits you.

What Is A Marketing Ebook?

An ebook ( in short, an “electronic book”) is an alternative to a hard physical copy, which makes them more versatile. The digital version of a paperback can be read on either a computer or a handheld device. eBooks are usually formatted as PDF documents to transfer quickly from one person to another, although they may be available in other versions depending on the device a person is using.

The fundamentals of ebook marketing ebooks are to generate leads. This gated content can range from whitepapers, ebooks, and videos to case studies, product demos, and webinars. Gated content is online material that requires users to fill out a form to access the document. These forms typically ask for basic personal information, like name and email address, or registration on a website.

Why Use Marketing Ebooks?

According to statistics 65% of B2B companies use ebooks in their content marketing campaigns. Businesses can talk about their industry and services, moreover, ebooks are considered one of the most powerful marketing tools and can gain traction if the content is valuable to the end user. One cannot confuse a company brochure with an eBook. An ebook is a “how to” problem-solving guide. It is meant for the reader to gain insights and use the lesson in their own business.

Benefits to marketing using eBooks:

  • eBooks can increase brand awareness
  • eBooks can attract high-quality leads
  • eBooks can build credibility, authority, and trust
  • eBooks can help you become an industry leader and help you stand out from the competition
  • eBooks can improve your marketing strategies

When writing and marketing your ebooks it’s easy to think you need to deliver the definitive ebook, but that is usually not the case because the chances are someone has already written something similar the difference is you have your own arena of followers who you can market and advertise to and they won’t go elsewhere and over time will become loyal to you.

Your ebook may be a subscriber incentive, you should make your book appealing without making it into a bible. If you give all your secrets away why should your readers bother coming back?

eBooks Increase Brand Awareness

When creating ebooks you can target specific niche audiences. This is beneficial if people have never heard of you. It helps to promote brand awareness.

Some businesses may seek help from market research agencies and may conduct market research surveys on a specific topic. thus putting all the information together in a marketing ebook.

By giving a brief snippet of what your book is about, you will capture people’s curiosity and anyone interested in your content will want to download it.

eBooks Attract High-Quality Leads

Marketing ebooks are probably the most popular and effective strategy for generating relevant leads. However knowing how to write an ebook, format it and convert it into different versions is another ball game, not to mention if you wish to publish and distribute it for sale. I have therefore written an ebook on “how to Create aneBook”. There are a few things you should know one of them is a sloppy ebook will do you no favors so it needs to be well-written and proofread.

eBooks are the perfect solution if you want to expand your network, and gain followers and possible clientele.

The most important part of you being the author of your eBook is that you gain credibility and become an industry leader in your field.

Your ebook by far must be a problem-solving guide so that your readers gain knowledge. Your ebook should inspire, and motivate people to create their own ebooks.

Your ebook should be just about building an email list although your followers will appreciate any other books you may publish in the future.

Your ebook should showcase the products and services that you provide, by showing your expertise. It should also be a representation of your brand and what you can do for the reader should they decide to call on you.

eBooks Build Authority, Credibility, And Trust

In order to convince people that you are better than your competitors, you need to establish yourself as an industry leader who has authority over the industry and extensive knowledge of the business you are marketing.

Write about a topic that you have extensive knowledge in or if you are a content writer you can extend your knowledge through research. A business owner who would like to have an ebook but perhaps may not have time to create one may call on ghostwriters to collaborate with marketing agencies to help them generate leads.

To position yourself as an industry leader you have to show your audience you are credible and that the products and services you are marketing are of high caliber, you have to show that you are an expert in your field. A well-written marketing ebook will open up new opportunities that can lead to new clients. If you succeed in gaining the trust of your target group, your sales will skyrocket.

eBooks Help You Become An Industry Leader

If you want to stay ahead of the competition you have to be the best of the best. You have to go above and beyond your call of duty.

When writing your book concentrate on what you are teaching. The book is not about you it is about the knowledge you have gained that you want to pass on to others. You must create content that stands out from the crowd in a saturated market.

Your book should be about problem-solving and you can link certain points of the book to the services you provide for example I have added links to my content writing, blog development, and internet marketing in strategic places that do not take away the focus of what the book is about. My readers may want a helping hand with proofreading, website design, or digital marketing.

eBooks Improve Your Marketing Strategy

Your ebook should be educational, informative, inspiring, and insightful. In order to market your ebook you need to be familiar with search engine optimization and you should start with a landing page, blog, or article.

You should also have a network of connections you can share your article, including social media platforms, groups, and pages. In my book, I talk about SEO link wheels and how having multiple blogs and websites helps to generate traffic from multiple directions using an exact-match searchable keyword or phrase domain names.

If you run a blog you will be familiar with blog posts, these are an excellent starting point for marketing your articles which you can monetize with affiliate links and at the same time have a subscribe and download form ready for your readers.

Where you have written articles on the subject matter you can expand your ebook with more detailed information about a particular topic, improving their content marketing strategy. With ebooks, you can elaborate in-depth concepts and ideas.

An ebook allows the consumer to have your content on hand as a handy guide that can be downloaded and read on their preferred choice of device.

eBooks are by far one of the most powerful converting lead magnets that you will ever need in your marketing strategy.

Hopefully, the teachings of this article and the ebook will bring you sales, leads, and conversions.

Get your Free eBook on “How to Create an eBook”. New Updated Version – 11/12/22

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#ebooks #ebookcreation #ebookediting #ebookformatting #proofreading #marketresearch #contentwriting #ghostwriting #b2b #marketing #leadgeneration #leadmagnet

How to Get the Most Out of Your Small Business

Fri, September 23, 2022 / Ted James / 0 Comments
Image Credit Pexels.com



How to Get the Most Out of Your Small Business

Written By: Ted James.

Small businesses are the backbone of our communities, thanks to their unique and personal ties to the neighborhoods they serve. However, that doesn’t mean that business practices used by larger companies should be ignored. In fact, many skills can help small businesses and entrepreneurs thrive! Here are some tips and resources worth checking out, courtesy of Cymru Marketing Journal.

Self-care Equals Business Maintenance

Business expenses typically include maintenance on a property, but aren’t you part of your business? You’re a small business owner and entrepreneur in London, and taking care of yourself is just as important as maintaining your office space. There are ways to practice self-care that won’t break the bank.

  • Create and enforce boundaries. It’s important not to overextend your energy, which is limited. Setting boundaries helps because they create more free time if you say no to doing too much.
  • Allow yourself “me time. Remember to do one thing that makes you happy as many times as you can fit into your schedule.
  • Mix up the routine. People are creatures of habit, but falling into a monotonous routine makes daily life feel too predictable. If you add fun to your life, it will revitalize you.

Business Sense. One of the largest tools for businesses and people is effective communication. Lack of communication causes misunderstandings and resentments because no one feels heard. People from employees to vendors become frustrated, and morale reaches an all-time low.

  • Use active listening. If you listen to understand and ask the right questions, you’re practicing active listening. Limiting distractions allow you to focus on the person speaking to you, and it will help them focus on you when you talk.
  • Utilize more than one communication method. Combining email with Zoom calls eliminates confusion because it gives the person you’re communicating with another outlet to clarify any concerns.
  • Emotional intelligence. Being in tune with another’s feelings and watching nonverbal cues shows others that you’re paying attention to their needs. Everyone feels better when they’ve been acknowledged if they’ve had a bad day.

Learning Is Life

If you question businesses about what they think is the most valuable skill, some would tell you innovation is the most desired. Innovative people are creative and never stop learning. You’d be pleasantly surprised at how much you’d learn from your vendors and employees if you listen to their ideas. Thinking outside the box is often key to finding a solution that fits your current problem. You never know when you need another person to look at a problematic situation from a different perspective.

Marketing Tips

Entrepreneurs can also use marketing strategies like social media and search engine optimization (SEO). Marketing via social media is a great way to reach a huge potential audience, as well. Beyond that, though, don’t neglect more traditional methods, like flyers and business cards. Those can be especially effective with neighborhood businesses!

Your Business, Your Choices

Being a business owner is a test of life and work management. You are challenged daily to get as much done as you can. Practicing self-care, using communication skills, and educating yourself about your business are keys to success.

Cymru Marketing Journal offers Local, National & International Digital Marketing, including outbound marketing, blog posts, and social media advertising. We’d love to hear from you!



#smallbusiness #flyers #seo #vendors #employees #emotions #communication #settingboundaries #practicingselfcare

Sustainable Business Practices Are the Future — Are You Ready? 

Fri, July 22, 2022 / KATIE CONROY / 0 Comments
Photo Credit: Edmond Dantès via Pexels 

Written By: Katie Conroy.

Sustainable Business Practices Are the Future — Are You Ready? 

Today, major corporations around the world are striving to become more sustainable in their business practices. This is due to market demand; consumers these days are becoming increasingly aware of the environmental and social impacts of production, and are voting for sustainability with their dollars. According to a recent Nielsen survey, sales of sustainable products have been performing well above average. 

If you’re planning to start your own business, you should be aware of how sustainable business practices can reduce environmental impact while at the same time promoting healthy, thriving communities. Today, Cymru Marketing presents a guide to help you lay the groundwork for your sustainable business. 

Sustainability 101 

The National Geographic Society defines sustainability as “the practice of using natural resources responsibly, so they can support both present and future generations.” This is not a new concept; for centuries, leaders of the Iroquois Nation considered the impact of their decisions on their great-great-great-great grandchildren (which is the origin of the term “seventh generation”). The challenge for business in the 21st century is figuring out how to be “green” while at the same time remaining profitable. This involves numerous considerations, such as: 

  • The sourcing of materials  
  • Delivery of goods and/or services  
  • Ecological footprint 
  • Economic impact
  •  Fair business practices 
  • The local environment 

Finding Sustainable Opportunities 

When looking for a niche, take into account the local environment and culture. Keep in mind that a business idea that may be sustainable in one place won’t be in another. While researching your idea, consider consumer demand and how to address it sustainably. It’s also worth looking into the walking score of a given location, in order to cut down on vehicular traffic. 

Understanding the Pros and Cons 

One of the challenges of going green is cost. Sustainable, eco-friendly fair-trade materials and products are simply more expensive and can reduce your profit margin. You may be able to make up some of this through volume, however, depending on the attitudes and values of your customer base. 

Marketing the Benefits 

In your marketing, you want to point out how patronizing sustainable businesses benefits a consumer personally. Nobody, especially consumers, wants to hear a sermon about their “responsibilities”; they want to know what’s in it for them.  Consider touting the benefits of a clean environment on personal health and the comfort of knowing their children and grandchildren will be able to enjoy those benefits as well. 

While keeping that in mind, continue to look for opportunities to authentically show your clientele what you’re doing to make your business sustainable. If you find a niche opportunity that isn’t being met in your area, start a green task force and share the positive changes through your marketing. Or join up with an already established organization doing great work and share how the partnership benefits the environment. You should also try to find an influencer marketing agency to help you get the word out. After all, it’s not just about what you do; it’s also about advertising your philosophy and serving as a demonstration of the results. 

Starting or shifting a business to a green model is neither easy nor inexpensive under the current system. It is nonetheless what a growing number of consumers are looking for, so it’s a wise choice in all ways. Make the right choices in your processing and market your venture appropriately. An investment in sustainability may be challenging but can pay off handsomely in the long run. 

Cymru Marketing Specializing in SEO, SMO, Exact Match Keyword Domain Names Sales & Acquisitions, Press Releases, Affiliate Marketing, Lead Generation & Web Design. To get started, please email us at hello@cymrumarketing.com. 

#FairTrade #Marketing #Sustainability #Ecological #LocalEnvironment

Disagreeing With Your Competitor

Tue, April 26, 2022 / CMJUK / 0 Comments
Keep your business moving forward

Disagreeing With Your Competitor.

Minding my own business, I scrolled through my LinkedIn Notifications and noticed someone blatantly taking the proverbial p#ss out of a local pizza company. Curious about the topic of discussion and because I specialize in domain names I decided to join the conversation.

The entity happens to live in the same city as me in Cardiff Wales and runs a Marketing Agency, he pointed out that a domain name a pizza company was using has the word sh#t in the domain name. It did not have the actual word; it was the way the letters were merged and highlighted by my competitor that showed all the words in poor taste (no pun intended).

There is a saying “put your brain in gear before putting your mouth in motion” and for me, Monday morning was the start of my content writing week, and I should have thought twice before ending up arguing in a testosterone-heated discussion.

My competitor later admitted he copied the image and content from Reddit and then went on a defense that he has always supported the company and gave them free marketing…yer right.

My point was, never take the mick out of another business for the following reasons:

  1. If you are on a network channel such as LinkedIn, someone you are connected to and who does not agree with your message may never use you in the future or pass work your way. You should never burn all your bridges. I wont be sending business their way.
  2. If the business that was made a mockery of found out and the article went viral, there would be a certain amount of people that may not use the business, thinking if they cannot get their domain/branding right, it could look like they do not have much money to invest in a decent domain name so what is the quality of their pizzas going to be, are they scrimping on the ingredients too?
  3. The business does not want to be seen by people that will join in on the banter. The business loses credibility.
  4. It shows unprofessionalism.
  5. You instantly lose trustworthiness and credibility.

The image below is proof in the pudding of what I was trying to say as low and behold a person actually commented about the innuendo the marketing agency implied about the domain name and the pizza guy.

I have redacted the person’s name that made the comment.

So, although this competitor thought it was funny to take the p#ss out of a company. I quickly jumped on the bandwagon in the Pizza Companies’ defense.

I tried to point out if this was a photo of my business being circulated around social media and I had a questionable domain name (I am a domain broker so that would never happen but if it did) and people were laughing at me I would if I was in the Pizza guy’s shoes, sue the entity that started it.

Not being a lawyer (solicitor), I used the wrong words, I said I would sue the entity for defamation of character but what I should have said was “I would sue them for Libel”.

Yes, this article came with trolls, and everyone seemed to be on the side of the competitor, congratulating him for his publicity stunt and stupidity.

However, for the pizza guy, his pizza domain will be stuck in my head, not for his delicious pizzas (as I have never tried them) but for his poor choice of the domain name and the article I read.

The one troll said any lawyer wanting to take this case on would also be taking the p#ss. I stopped interacting after that, as I did not want to add any further fuel to the fire. I defused the situation.

So unbeknown to the entities in this article, I consult with lawyers (solicitors) as I happen to own a solicitor’s directory and forum which is for sale:

www.cardiffsolicitors.co.uk

(The Domain & Website Are For Sale Or Lease, along with www.conveyancingcardiff.co.uk and www.cardiffprobatesolicitors.co.uk).

What is libel and slander?

Headlines show us that celebrities and the rich and famous go through libel or slander lawsuits – however, it’s also a big problem for businesses and in the most extreme cases can damage a business’s reputation to the point where it can no longer continue trading.

So, what should a business do if it finds out that a third party is making libelous or slanderous statements about it?

The fundamental differences between libel and slander are when somebody makes a false or untrue statement or claim about an individual or an organization that harms their reputation or good standing, verbally or in writing.

Both cases are classed as defamation although there is an important difference between the two – libel concerns written or drawn statements, and photographs, whilst slander concerns verbal defamatory words.

Defamation is said to have occurred simply when a statement is made that lowers somebody’s opinion of your business as a result of hearing or reading it.

A brand that cannot afford a high-quality domain name may be questioned if they have enough finances for their business and the quality of the products or services they sell.

“Your brand is what people say about you when you’re not in the room. – Jeff Bezos, Founder, Amazon.com

Defamation is notorious on social media as I have found out and can often take place where individuals and customers are able to express their feelings about your business.

As an example: Price Chopper in the US saw a tweet that was criticizing them. They saw that the individual who had tweeted was employed by a business who they had some sort of commercial relationship with. And although the tweet wasn’t related to that relationship, and was on a personal account, they complained to the employing company that the tweet could jeopardize the relationship between the two companies, and they requested that the employer take some action against the tweeter.

What my competitor failed to see is even though he is one of my first connections on LinkedIn I am never going to send business his way or recommend him, as who is to say that he could not or would not slander me or anyone I sent his way further down the line? He lost credibility and trustworthiness posting that article on LinkedIn.

Another Case of defamation: In Preece v JD Wetherspoon plc, a pub manager was verbally abused by certain customers. The manager posted on her Facebook account about the situation and criticized the customers. A relative saw the comments and complained to the company which subsequently dismissed the manager for gross misconduct. https://www.workspace.co.uk/content-hub/business-insight/analysis-how-social-media-can-damage-brands

If your business finds itself in the unfortunate dilemma of having a libelous or slanderous statement made about them they need to collect all the evidence to make the case solid. It is very important to quickly assess the situation and, if necessary, take decisive action.

In most cases, no action will be taken as there is not enough evidence and witnesses may be reluctant to get involved. People are likely to hear the statement and/or may not take the comments seriously or back your corner.

One has to weigh up the pros and cons and if it is worth the money, time, and heartache of suing someone that may not have two cents (pennies) to rub together?

Sometimes causing unnecessary publicity from the lawsuit could actually further damage a business’s reputation and in such circumstances drawing attention to itself may actually do more harm than good.

If you feel this is the route to go through, are adamant you have enough evidence, and can prove you have lost business or will lose business, then the next step is to find a lawyer (solicitor).

Sometimes lawsuits can be avoided, and incidents nipped in the bud and mended what is broken by doing extensive PR Campaigns to show the business in good light.

In the case of the pizza guy, the best plan of action would be to change his domain name. He does not necessarily need to rebrand just have an exact match of searchable keywords and phrases in his domain name without the letter SH#T in the URL.

For the marketing company disrespecting his brand name, I would have done this differently if I were them, I would have reached out to the pizza guy and told him what people have noticed and are saying and then offer some relatable domain names, rather than making a mockery of his brand for a few likes and follows. (Low Blow PR Stunt).

What the marketing company (competitor) did was give me an idea to write an article that relates to my three sites: UK Domain Brokers Site and also the Cardiff Solicitors Site as well as the Marketing Journal and it gave me the opportunity to contact the pizza guy myself with a couple of domain names and offer him some marketing...thank you.

Legal action can be costly and time-consuming and there is no guarantee that the outcome, hence if people are laughing about a brand name behind the owner’s back, someone needs to step in and defend them.

A pizza guy may be an expert in baking pizzas and may not have the knowledge of SEO and Marketing, so PR stunt or not I will not be giving this marketing company any work or recommendations.

What if I need to take legal action?

To make a claim against libel or slander you must start legal proceedings within 12 months of the defamatory statement being made otherwise you will be legally unable to take any action against the other party.

How can I avoid making libelous or slanderous statements myself?

The best course of action is like I said earlier putting your brain in gear before putting your mouth in motion and quite simply ‘think before you speak!’ Be extremely careful about making accusations about another party, especially if you cannot provide proof that what you are saying is true.

Never make innuendos such as the marketing company did, and highlighted the letters SH#T in the domain name. This implies the guy’s pizzas are inferior. Sometimes it is better to keep your opinions to yourself.

I have not shared the previous article written by my competitor purposely as I do not want to draw further attention to something that should have been avoided providing the person posting the article had one ounce of common sense, which in my opinion he did not.

Simply highlighting the letters SH#T in the domain name was disrespectful to the domain owner even though he could have chosen a better domain.

Who wins at the end of this? I do of course because I have secured two exact match domain names that will help the pizza guy with his marketing and advertising?

I wonder what the competitor’s clients would think if this was brought to their attention, after all, my competitor has his clients on his landing page and I am sure it would not look good for him if he was seen to be disrespecting another company.

When publicly speaking about a third party one needs to be careful not to say anything derogatory or offensive, because making statements can leave you open to being sued for defamation or libel.

“It is much better to empower, support, and find solutions for businesses that may be experiencing issues with branding and domain names rather than criticizing and laughing at the expense of their errors, for your own gains”.

#branding #domainnames #domainacquisitions #libel #defamation #lawsuits #defamationofcharacter #slander #derogaroty #innuendos

Keep your business moving forward

Adult Learning Marketing Tips.

Fri, November 05, 2021 / CMJUK / 0 Comments
Learn In Wales
www.learninwales.co.uk Domain Name For Sale!

Adult Learning Marketing Tips.

When it comes to any business your first port of call is to have an exact match searchable keyword or phrase domain name followed by a well-designed, search engine optimized responsive website. Then you have to concentrate on the marketing and advertising of your site daily.

Here I have compiled a list of things you need to get your website noticed.

  1. Secure your exact match searchable keyword or phrase domain name.
  2. Develop a website that has content uploaded frequently. Search engines prefer sites that have new content as opposed to a static site just sitting there.
  3. Optimise your site for search engines and social media.
  4. Match your site with an exact match keyword social media page on Facebook, Instagram and LinkedIn.
  5. Add a chat widget to your site so that people can ask questions on demand.
  6. Add a translator for your foreign students.
  7. Add a speech widget for people that suffer with dyslexia or have eyesite problems.
  8. Find your prospective student on forums and social media platforms such as Facebook, Twitter, LinkedIn, Instagram, Snapchat, Reddit, Tik Tok, and other social platforms and advertise there.
  9. Partner with pubs and clubs and get them to give each person that visits a leaflet.
  10. Partner with schools and colleges and get them to hand out branded merchandise in exchange that your advertise them in return.
  11. Partner with events like colour clash or the like and set up a stall giving away branded bottled water.
  12. Sponsor and Event.
  13. Tout your business via food banks for students, child care facilities that offer free or discounted care, discounts on transit all matter for adult students trying to gain education to improve their lives.
  14. Offer financing with easy monthly installments.
  15. Share student success stories.
  16. Invite students to have their own blogging page so that they can write content of their own on your site.
  17. Start a competition with the chance of winning a course.
  18. Partner on other website and exchange banner ads.
  19. Wear your branded clothing so that people can see your business and get your staff to do the same.
  20. Give branded merchandise to your employess and their families and eventually you will spread awareness.
  21. Wrap your vehicles on your banded information, logo and website, or buy magnetic signs similar to what taxi driver have.
  22. Advertise in magazines and newspapers.
  23. Partner with charities.
  24. If you have an announcement and want journalists to write about you, visit PR agencies such as www.issuewire.com
  25. Create an app and give incentives to join.

If there are any suggestions you have thought of that have not been listed just drop ys a line and we will add them in.

If you are in Wales and wish to acquire this domain name www.learninwales.co.uk and add it to your SEO link wheel just message us by return with a view of perhaps developing it into a blog perhaps.

#learninwales #adultlearning #learningonline #adultcourses #education #adulteducation #onlinecourses

Low-Cost Marketing & Advertising

Tue, October 12, 2021 / CMJUK / 0 Comments
Buy Now!

Low-Cost Marketing & Advertising

If you are reading this you have come to the right place, we can help you with lead generation and drive traffic to your business, domain name, product, or service.

If you want more business, spread brand awareness, and have lead generation, we will work for you for a whole month, which costs less than employing a member of staff to do the work for you, not to mention they will not be able to do what we are offering.

We have a good track record and have a large network of connections on LinkedIn and other social media channels.

Marketing & Advertising are the fundamental strategies to drive traffic to your business, product, or service. Some businesses use PPC advertising which can be costly if you have to compete with daily keyword bidding. However, outbound marketing and banner ads are a good alternative and landing pages are optimized to search engine standards so that you have a fine-tuned target audience.

We understand ‘Video Creation’ can all cost an arm and a leg, yet we will do a video, all-inclusive of our monthly offer. Each advert that we create has SEO so that we can generate targeted traffic on your behalf. We use exact match searchable keywords and phrases to drive more business.

If you are interested in getting a helping hand just drop us a line using the form below. There is no time like the present to get more customers.

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Disclaimer.

** ‘Cymru Marketing is the sister group of www.ukwebsitedesigners.co.uk. This offer does not include PPC advertising.

**This offer is for one advert on 10 websites, one video, a landing page, and content writing on 4 websites. As well as social media and network marketing.

How To Get More Clients

Mon, September 06, 2021 / RENATA BARNES / 0 Comments

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

One Month Marketing & Advertising Special Offer For a Limited Time Only. Offer Ends September 30th, 2021. Only taking a limited amount of bookings so hurry as to not miss out.

Anyone wishing to have a little extra help please contact us to discuss your needs, or Buy Our Marketing & Advertising Special Offer for £25.00 by clicking the link here.

**Please note all payments will be processed via Stripe.com Secure Payment Gateway and the invoice will show transactions paid to UK Website Designers. Please also note campaign will start 24 -48 hours after payment has been received giving our designers enough time to create a video and advertising banners.

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#marketing #advertising #videomarketing #networking #socialmedia #shoutout #businessrecommendations #marketingtips

Wales Independent Marketing and Brand Company

Wed, July 14, 2021 / KATIE CONROY / 0 Comments

Do you need more traffic to your website? As a Wales independent marketing and brand company, Cymru Marketing offers worldwide digital marketing, including outbound marketing, blog posts, and social media advertising. Contact us today!

Photo courtesy of Pexels

About the Author: Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research. 

Early Steps To Take for a Long-Lasting Business

Starting a new business means juggling many responsibilities — not only for your livelihood but for that of your partners and employees. Administrative duties aren’t the most glitzy or appealing parts of the business. But if you develop effective and reliable methods to get them done — like these from Cymru Marketing — you’ll be closer to launching a successful business.

What, exactly, are the least appealing but most important behind-the-scenes tasks you need to do for your young business?

Banking Matters: Accounting and Payroll

From the moment your business launches and years into its lifecycle, you want to have organized, thoroughly documented financial data. As SmallBizDaily points out, accounting information helps you analyze your business’s performance, and it’s important for filing taxes — errors or missed deadlines in your business’s taxes can result in penalties. As your business grows, so will your accounting needs, so you may decide to hire an accountant or use software to take care of the books.

Similarly, a meticulous payroll system will serve you well both in the early days of your business and after it’s fully established. If your payroll taxes aren’t managed correctly, you may incur penalties, so look for a service that offers penalty protection.

The ideal small biz software apps will also streamline other payment processes to save you time, like employee time tracking, fast direct deposit, and automatic payroll calculation with all the payroll forms applied correctly.

Getting Your Start-Up on Its Feet: Funding Options

Accounting and payroll are financial processes that come into play only when your organization has actually secured funding. Funding is perhaps the most basic requirement of having any kind of business, notes Think Latitude, so even if it’s not an appealing part of the work, it is a priority. There are many ways to go about financing your enterprise, each with different advantages.

If you’re starting a business that has a chance at explosive growth, you may consider seeking out venture capital funding from investors. If investors choose to work with you, they can be a huge help in providing the money (“seed capital”) you need to launch your business. They’ll also most likely become members of your company or have some portion of ownership in the business.

Other strategies for funding a new business are crowdfunding, an internet-based effort, or self-financing, which means that you pay the expenses of starting the business yourself and own the business in its entirety.

The Organization at Its Core: Choosing the Operational Structure

One way to approach the need for funding, and the structure of your business as a whole, is by choosing the type of operational structure you’ll be running. Several options are available, including forming a limited company, a sole trader, a partnership, or a limited liability partnership (LLP).

Each type of organization comes with its own set of pros and cons, all dependent on what’s the best fit for your business. For instance, the LLP structure offers both immediate and long-term advantages: It limits personal liability in cases of debt or bankruptcy and is pretty easy to create and operate either on your own, with a lawyer, or through a service.

Starting a business is one of the most exciting career steps you can take, and streamlining the chores of getting started leaves more room for you to enjoy yourself. When technical tasks aren’t stressing you out or slowing you down, you can focus on perfecting the product or service that you set out to share with the world, celebrating what you’ve accomplished alongside your team, and maybe even taking time off.

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