Persuasive Marketing Strategies Explained.
Ever heard the saying “he could sell snow to the Eskimos“, this one happens to be my favorite but there are also others see below.
The meaning is the description of someone who is a clever and persuasive salesperson, such that they could sell something to people who have no need or use for it. As in the case of ‘Belle Delphine’ ‘GameGirl Bath Water’ which is trending right now and how she made $10M selling bath water to her followers. No, I am not going to promote her water 🤣.
(The phrase ‘selling ice to the Eskimo’s alludes to the various indigenous peoples of the traditionally cold, snowy northern circumpolar regions of the globe, who would have no shortage of and or no need to buy) snow or ice. However even Eskimos would not say no to Gelato or Sorbets for dessert, just a thought I wonder 🤔.
Other terms uses for sales techniques are:
- Sell ice to the Eskimos
- Sell a cape to Superman.
- Sell hay to a farmer.
- Sell wood to a forest.
- Sell religion to the Pope.
- Sell underwear to a nudist.
- Sell rope to a free climber.
- Sell a two-wheeled bike to a unicyclist.
- Sell crutches to an Olympic sprinter.
- Sell a cage to a lion.
“My take on this is that a web designer contacts a web designer to see if they need help building a website or an internet marketer contacts an internet marketer to see if they need any help with internet marketing”.
TYPES OF MARKETING STRATEGIES.
There are in fact 41 different types of Marketing of which I will touch on persuasive marketing in this post.
- Traditional Marketing
- Outbound Marketing
- Inbound Marketing
- Digital Marketing
- Search Engine Marketing
- Content Marketing
- Social Media Marketing
- Video Marketing
- Voice Marketing
- Email Marketing
- Conversational Marketing
- Buzz Marketing
- Influencer Marketing
- Acquisition Marketing
- Contextual Marketing
- Personalized Marketing
- Brand Marketing
- Stealth Marketing
- Guerrilla Marketing
- Native Marketing
- Affiliate Marketing
- Partner Marketing
- Product Marketing
- Account-based Marketing
- Customer Marketing
- Word of Mouth Marketing
- Relationship Marketing
- User-generated Marketing
- Campus Marketing
- Proximity Marketing
- Event Marketing
- Experiential Marketing
- Interactive Marketing
- Global Marketing
- Multicultural Marketing
- Informative Marketing
- Neuromarketing
- Persuasive Marketing
- Cause Marketing
- Controversial Marketing
- Field Marketing
Depending on how you view this if you try and sell a product or service to someone that may not necessarily need it, this is called persuasive emotional marketing, such as Coke Cola for example:
PERSUASIVE MARKETING
PERSUASIVE MARKETING
Persuasion marketing is a marketing strategy that manipulates the human mind into thinking they desire the ideology of the product or service that is being marketed. It is the psychology of the power of persuasion that alters our emotions. When advertising companies use this strategy to make the product or service desirable going as far as to seduce the audience into thinking they need it.
‘Belle Delphone’ used her body as a tool to persuade her audience that the water she bathed in was a sexual extension of herself.
Many have criticized that at $22 dollar a bottle, no one in their right mind should have bought it. But people have fetishes and the porn industry is big business, She gained her audience by setting up an ‘only fans’ account where you pay a paid subscription to join and the models show parts of their bodies in exchange for money.
Further Reading:
FINAL THOUGHTS!
I remember years ago in Glastonbury Somerset in the UK, Mud being sold on eBay as well as Britney Spears’s hair when she had a meltdown and shaved all her hair off. Glastonbury for everyone that does not know is a town in southwest England. It’s known for its ancient and medieval sites, many rich in myth. Believed to be King Arthur’s burial place.
Providing there is a market you can sell pretty much anything to anyone nowadays if you advertise your product or service well, regardless if it is by traditional methods or digital.
Grow your followers and you will have a platform to sell.
#persuasivemarketing #outboundmarketing #inboundmarketing #digitalmarketing #offlinemarketing #traditionalmarketing #guerrillamarketing #influencermarketing #voice marketing #emailmarketing #brandmarketing #campusmarketing #eventmarketing
