CYMRU MARKETING JOURNAL

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Marketing Management

Sun, February 12, 2023 / / 1 Comment

Marketing Management: The Art and Science of Driving Business Growth

Marketing management is the process of planning, executing, and controlling the marketing activities of an organization. It involves the development and implementation of marketing strategies that are designed to achieve the organization’s marketing objectives and drive business growth. In today’s competitive marketplace, marketing management plays a critical role in the success of any business, and it is essential for businesses to understand the key principles of effective marketing management.

The first step in effective marketing management is to define the organization’s target market and understand the needs, wants, and behaviors of the target consumers. This requires the collection and analysis of market research data, which can help businesses gain insights into consumer preferences and buying habits. This information can then be used to develop targeted marketing strategies that effectively reach and engage the target audience.

Once the target market has been defined, the next step is to develop a marketing mix that includes the product, price, promotion, and place (distribution) elements of the marketing mix. The marketing mix should be tailored to meet the specific needs and preferences of the target market and align with the organization’s overall marketing objectives. For example, a company that is targeting price-sensitive consumers may choose to offer a lower-priced product and focus on promotions that emphasize value and affordability.

In addition to the marketing mix, organizations must also consider the various communication channels that can be used to reach their target audience. This includes advertising, sales promotion, personal selling, public relations, and direct marketing. It is important for businesses to select the communication channels that are most effective for reaching their target audience and that are consistent with their overall marketing objectives.

Once the marketing strategies have been developed, the next step is to implement them effectively. This requires the coordination of resources and the creation of a comprehensive marketing plan that outlines the tactics and activities that will be used to achieve the marketing objectives. Effective marketing management also requires ongoing monitoring and evaluation of the marketing strategies and making any necessary adjustments to improve performance and achieve better results.

Finally, marketing management also involves the measurement of marketing effectiveness. This includes the collection and analysis of data on marketing performance, such as sales, market share, and customer satisfaction. This information can then be used to make informed decisions about future marketing activities and to continuously improve marketing performance over time.

Conclusion

In conclusion, marketing management is a critical function of any business that is focused on growth and success. It requires a deep understanding of the target market, the development of effective marketing strategies, and ongoing monitoring and evaluation to ensure that marketing efforts are effective and achieve desired results. With the right marketing management techniques, businesses can drive growth, build brand equity, and achieve long-term success in today’s competitive marketplace. Lastly, content creation and writing are imperative if a business needs to stay ahead of the game.

#marketing #digitalmarketing #marketingmanagement #socialmedia #socialmediamanagement #marketresearch

Polyethylene glycol (PEG Allergy) as a cause of anaphylaxis

Fri, March 19, 2021 / / 6 Comments

Polyethylene glycol (PEG Allergy) as a cause of anaphylaxis

Disclaimer:

This article is intended for people who have concerns about PEG Allergies and who need to safeguard their health and that of their families. It is NOT intended for those who are anti-vaccine and as such is NOT intended to adopt a discussion on the merits of vaccines on this blog. It is also NOT intended as an invitation for a discussion of the lethality of COVID-19 or the need for civic action to limit the spread of the disease.

Adverse Reactions.

I wrote my concerns about the adverse effects of having the Covid Vaccine in a previous article, I have since read further medical concerns which I will publish along with all the fact-checking citations.

People who have had a severe PEG Allergy in the past are advised to talk to a health professional before taking the vaccine.

The link to my previous article is below:

PFIZER-BIONTECH COVID-19 VACCINE – Adverse Reactions – Fact Checking.

Polyethylene glycol (PEG) as a cause of anaphylaxis

Polyethylene glycols (PEGs) or macrogols are polyether compounds and are widely used as additives in pharmaceuticals, cosmetics, and food.

PEGs are also used in everyday products such as toothpaste and shampoo as thickeners, solvents, softeners, and moisture carriers, and they’ve been used as a laxative for decades. An increasing number of biopharmaceuticals include PEGylated compounds as well.

According to the MIT, PEGs are basically tiny, greasy spheres that are used in COVID vaccines to protect the active ingredient (mRNA) and help it penetrate cells. It is within cells that the mRNA can go to work priming the immune system.

PEGs have also been confirmed to cause allergic reactions in rare cases, but how rare is not known.

PEG-2000 is an ingredient used in both the Pfizer and Moderna COVID-19 vaccines. If the compound is found to be the cause of the six allergic reactions to date, it will help the CDC hone its guidance further by narrowing the list of those that should not receive the vaccine.

Instead, CDC guidelines recommend not giving the Pfizer or Moderna vaccines to anyone with a history of severe allergic reaction to any component of the vaccine. For people who have had a severe reaction to another vaccine or injectable medication, the risks and benefits of vaccination should be carefully weighed, CDC says.

Patients with undiagnosed PEG allergy often have a history of immediate onset-unexplained anaphylaxis or anaphylaxis to multiple classes of drugs or unexplained anaphylaxis. Such individuals should not be vaccinated with the Pfizer BioNTech vaccine, except on the expert advice of an allergy specialist. The AstraZeneca vaccine can be used as an alternative (unless otherwise contraindicated), particularly if they previously tolerated an injected influenza vaccine. The vaccine should be administered in a setting with full resuscitation facilities (e.g. a hospital), and a 30-minute observation period is recommended.

https://www.anaphylaxis.org.uk/covid-19-advice/pfizer-covid-19-vaccine-and-allergies/

Anaphylaxis

Anaphylaxis (pronounced ana-fil-ax-is) is a severe and often sudden allergic reaction. It can occur when someone with allergies is exposed to something, they are allergic (known as an allergen). Reactions usually begin within minutes and rapidly progress but can occur up to 2-3 hours later.

What are the causes of anaphylaxis?


The common causes of anaphylaxis include foods such as peanuts, tree nuts, milk, eggs, shellfish, fish, sesame seeds, and kiwi fruit, although many other foods have also been known to trigger anaphylaxis. Some people can react to tiny amounts of food, although this rarely causes a very severe reaction. Non-food causes include wasp or bee stings, natural latex (rubber), and certain drugs such as penicillin. In some people exercise can trigger a severe reaction – either on its own or in combination with other factors such as food or drugs (for example, aspirin).

Anaphylaxis-The-Facts-Feb-2019-1

https://www.anaphylaxis.org.uk/covid-19-advice/pfizer-covid-19-vaccine-and-allergies/

Polyethylene glycol side effects:

If experienced, these tend to have a Less Severe expression.

  • irritation of the rectum
  • a sleep disorder
  • excessive thirst
  • nausea
  • vomiting
  • stomach cramps
  • abdominal bloating
  • a feeling of general discomfort called malaise
  • intense abdominal pain
  • upper abdominal pain

INFREQUENT side effects

If experienced, these tend to have a Severe expression

  • low amount of magnesium in the blood
  • low amount of phosphate in the blood
  • low amount of calcium in the blood
  • a high amount of calcium in the blood
  • an increased sodium level in the blood
  • low amount of sodium in the blood
  • acidosis, a high level of acid in the blood
  • high levels of potassium in the blood
  • low amount of potassium in the blood
  • hives (My daughter had hives after her first vaccine and contrast dye)
  • a high amount of uric acid in the blood

If experienced, these tend to have a Less Severe expression

  • indigestion
  • headache
  • runny nose

RARE side effects

If experienced, these tend to have a Severe expression

  • high blood pressure
  • atrial fibrillation
  • abnormal heart rhythm
  • a feeling of throat tightness
  • rapid onset of fluid in the lungs
  • a puncture, tear, or hole in the esophagus
  • a type of stomach irritation called gastritis
  • insufficient blood supply to the colon
  • bleeding from the stomach, esophagus, or duodenum
  • decreased kidney function
  • fainting
  • seizures
  • muscle tremors
  • a skin rash
  • fluid retention in the legs, feet, arms, or hands
  • puffy face from water retention
  • swelling of the tongue
  • trouble breathing
  • a significant type of allergic reaction called anaphylaxis
  • a type of allergic reaction called angioedema
  • ulceration of the colon
  • lip swelling
  • fast heartbeat
  • asystole, stopping the heart

If experienced, these tend to have a Less Severe expression

  • skin inflammation
  • dizziness
  • heart throbbing or pounding

In the European anaphylaxis registry currently 7935 registered anaphylactic cases only three were induced by macrogol. These findings may imply that polyethylene glycol hypersensitivity is potentially life-threatening but probably underdiagnosed as many drugs and food items contain macrogol. Handling patients with macrogol hypersensitivity can be challenging because of the extensive allergology workup, the necessity of the physician’s expertise, and the limited avoidance options because many drugs, including those used for the treatment of allergic reactions such as antihistamines, may contain macrogol as an additive. Therefore, specific product labeling and awareness are required. Patients should be educated about drugs that may contain PEGs, but also other products like lubricants or ultrasound gels. An increased patient and physician awareness to the allergic potential of macrogol must be discussed before taking the Covid Vaccine.

The Centers for Disease Control (CDC) warns:

If you have had a severe allergic reaction—also known as anaphylaxis—to any ingredient in the Pfizer-BioNTech vaccine, you should not get vaccinated.*

*If you have had a severe allergic reaction to other vaccines or injectable therapies, ask your doctor if you should get the Pfizer-BioNTech vaccine. Your doctor will help you decide if it is safe for you to get the Pfizer-BioNTech vaccine.

PEG-2000 is an ingredient used in both the Pfizer and Moderna COVID-19 vaccines. If the compound is found to be the cause of the six allergic reactions to date, it will help the CDC hone its guidance further by narrowing the list of those that should not receive the vaccine. https://snacksafely.com/2020/12/what-we-know-about-peg-suspected-as-the-cause-of-reactions-to-pfizers-covid-19-vaccine/

https://www.webmd.com/drugs/2/drug-17118/polyethylene-glycol-3350-oral/details/list-sideeffects

https://aacijournal.biomedcentral.com/articles/10.1186/s13223-016-0172-7

https://www.sciencemag.org/news/2020/12/suspicions-grow-nanoparticles-pfizer-s-covid-19-vaccine-trigger-rare-allergic-reactions

FINAL THOUGHTS

If you have doubts speak to your local healthcare provider, or a health professional before taking the vaccine.

From personal experience, my daughter’s GP failed to mention that the reaction she had from an MRI contrast dye could well have been an anaphylaxis allergy, and was not advised about having her second vaccine. This is very worrying considering the same GP practice prescribed her Gaviscon which later transpired after we went to A&E that my daughter did not have gastric problems but was in fact diagnosed with Multiple Sclerosis.

#peg #pegallergy #Polyethyleneglycol #anaphylaxis #covidvaccine #covidvaccineanaphylaxis #covidvaccineallergicreaction

Hand Sanitisers

Tue, January 26, 2021 / / 0 Comments
hand Sanitizers Banner

Hand Sanitisers.

Hand sanitizers, love them or hate them, we all have to use them.

Being a sufferer of OCD I have tried and tested my fair share of hand sanitisers in my time. My brain seems to analyze where germs get cross contaminated and I use more hand sanitizer than the average person so I should have some knowledge of which ones work and which ones don’t.

Ultimately my favorite brands are Dettol & Carex and I prefer the aloe vera versions as a personal preference:

When buying hand sanitizer it is best to stick to well-known brands that are regulated by EU Biocides Regulation 528/2012.

There are many fly-by-night sellers on eBay and Etsy that claim that their brands kill germs. I would avoid buying from these retailers at all costs, as most make their own concoctions and sell them under their own labels unregulated.

If a hand sanitizer brand does not have its own website dedicated to the product name I would not buy from them. Anyone can cook something up in their kitchen.

You can never be too careful with germs.

If a company dedicated its time to making a product a household name it will spend money on advertising. If you have never heard of them or you buy an unknown brand from a stall in a market because it is cheap, you have to question what you are putting on your hands.

In hindsight, these brands should be able to prove that the product matches the claims, so if a product makes a certain claim, such as it kills 99.9% of bacteria and viruses, then it should fulfill that claim.

Read more: https://www.which.co.uk/news/2020/12/hand-sanitisers-sold-online-fail-which-tests/ – Which?

However, I have recently received some samples from a company selling ‘Dr. Brown’ Hand Sanitisers. I told them I would give them a review and even though I love the high street brands, I think if there was a shortage of hand sanitizers, I would not hesitate to use this company or if I had a lot of employees I would certainly give them a go.

I received both citrus and lavender.

I found them to be slightly on the runny side rather than gel although there was an element of gel in the composition.

It definitely wafted alcohol and took a couple of seconds to evaporate but once the smell had gone it left a pleasant aroma behind that lingered. My favorite was Lavender out of the two.

Dr.Brown Hand Sanitizer

BCB DR. Brown’s Hand Sanitiser | UK Made, Over 80% Alcohol — UKMCPro.co.uk

Dr. Browne’s Scented Hand Sanitiser 475ml – Lavender or Lemongrass – BCB International Ltd

Bcb Dr Browns Hand Sanitiser 475ml – 80% Alcohol Denat Hand Gel – Lavender scented – Pump lid – Made in UK, Kills 99.9% of All Germs : Amazon.co.uk: Health & Personal Care

To read more about which hand sanitizers have been tried and tested, I would check out the following blog, but again they emphasize Carex & Dettol as the brands to buy:

https://www.which.co.uk/news/2020/12/hand-sanitisers-sold-online-fail-which-tests/

Final Thoughts:

**Warning!!!

If you are a Gas or Electrical Engineer DO NOT USE ALCOHOL-BASED FLAMABLE HAND SANITISERS around naked flames or sparks.

The International Association of Oil and Gas Producers has issued a safety alert, stating a build-up of static can create an invisible flame from the ignition source whereby the hand sanitizer on one’s hands can then ignite. It is recommended you wash your hands in hot soapy water to get rid of all traces of hand sanitizer before commencing work.

https://pubs.spe.org/en/hsenow/hse-now-article-page/?art=6998

germawareness.co.uk logo

DOMAIN NAME FOR SALE!

#handsanitiser #personalhygiene #germawareness #ocd #bacteria

Hyphen Domain Names

Tue, January 12, 2021 / / 0 Comments
Hypen Domain Names

Hyphen Domain Names.

Hyphen Domain Names and why you should not use them.

I was approached last week to tender for a bank and upon closer inspection I found that they are using a hyphen domain name. This got me thinking outside the box so to speak and the keywords they were using within their domain name were hyphenated. I found that they were pointing what would be their MAIN non hyphen domain name to their hyphen domain name, not the other way round. Not only that they were not using the keywords that a consumer would search for, although there are 654,000,000 results for their keywords business bank, the first word in their domain name would not be something that people neccessarily would search for. Google does not use exact-match searchable phrases but will list a broad match of search results based on the searchable keywords.

I then thought how can I help this bank with their marketing when they are looking for a marketing agency that would be a subcontractor? I for one cannot be a subcontractor, cannot work out of hours or weekends, and can only commit to a few hours each month. I work on my own terms.

So I decided to register a domain name any bank would want in the UK but rather than just put the domain name up for sale I will be doing extensive SEO. I have already launched the domain even though the website is under construction and will eventually have a directory of all the banks in the UK.

Once I get the domain on the first page of Google I will contact the bank in question, although any bank will be biting my arm off to get the domain, especially when it will be generating traffic. I will not announce the domain name until it is 100% developed.

💲💲💲

So needless to say I come across another domain name that had a marketing campaign sent to my inbox today and I was very surprised that they too were using a hyphen domain name.

Again I did some investigating and found that the non hyphen domain name was actually for sale, which means that the powers that be have no intention of buying domain names that are being brokered and are up for sale as opposed to hand-registering what is available.

Good luck to them is all I can say and even though I am not brokering www.neomproperty.com and as opposed to what Neom City have www.neom-property.com gives me a better understanding of their marketing strategy.

As for the word “Neom,” it is trademarked therefore no one should be able to use the word other than the London Organic Beauty Company. Hence in my opinion and considering the London Organic Company came first www.neom.com by rights should belong to the beauty company, just saying…. The same goes for booking(s).com trademarked their name so no one can use the word booking (s) in a domain name.

PROS & CONS.

PROS:

Advantages of using hyphens

Domain names comprised of generic terms are more likely to be available; particularly when seeking to the nonavailable TLD.

CONS:

Disadvantages of hyphenated domain names

People are less likely to remember a hyphen and it adds an extra character to the domain name.

More difficult to market nonflowing words and long-winded especially when advertising on radio or through word of mouth.

Is not as valuable as a flowing two or three-word domain name and won’t have as good a resale value.

If your domain name is two words (like www.renataentrepreneur.com), you may want to separate the words with a hyphen for readability: www.renata-entrepreneur.com. But one has to consider that hyphens strongly correlate with spammy behavior and decrease domain name readability and memorability. People tend to ignore or avoid clicking links that go to these types of domain names for fear of landing on a nonauthentic scam website or a virus.

https://news.gandi.net/en/2020/08/should-i-put-a-dash-in-my-domain-name/

What about using underscores instead of hyphens?

Ultimately one should perform a radio test for memorability. A radio test is a way of finding out if the domain names are easily remembered publically e.g. on the phone, in meetings, in presentations, at a bar, in a taxi, or in a Zoom call. Verbal communication enables us to remember words easily, using hyphens can cause confusion and may be deemed as untrustworthy. Symbols and underscores can’t be used in domains anyway as the characters are not permitted, however, numbers can.

It may an idea for a business to secure the hyphen domain name but not use it for SEO or marketing purposes more so to stop cyber criminals from cloning sites.

For your information, I have secured the hyphen for my example earlier www.renataentrepreneur.com plus the .co.uk so that no one gets the better of me.

😂

#domainnames #hypendomainnames #tld #gtld tldomainnames

Pond Solutions Cardiff (www.pondsolutionscardiff.co.uk)

Fri, July 17, 2020 / / 0 Comments
Pond Solutions Cardiff Logo

Pond Solutions Cardiff (www.pondsolutionscardiff.co.uk)

Pond Solutions Cardiff is a leading provider of pond-related services in Cardiff, UK. We offer a wide range of services to meet all of your pond needs, from maintenance and repairs to equipment and supplies.

Here’s a closer look at some of the services we offer:

  1. Pond Maintenance: Regular maintenance is essential to keep your pond looking and functioning at its best. Our team of experienced professionals can provide a comprehensive range of pond maintenance services, including cleaning, water testing, and equipment inspections. We can tailor our services to your specific needs and budget to ensure that your pond stays healthy and beautiful year-round.
  2. Pond Repairs: If your pond is in need of repairs, we can help. We have the expertise and equipment to fix a wide range of issues, from leaks and cracks to pump and filter problems. We’ll work quickly and efficiently to get your pond back in top condition as soon as possible.
  3. Pond Construction: If you’re considering adding a pond to your outdoor space, Pond Solutions Cardiff can help bring your vision to life. Our team can design and construct a custom pond that fits your unique needs and preferences. We’ll work with you every step of the way to ensure that your new pond is a beautiful and functional addition to your outdoor space.
  4. Pond Equipment: We offer a wide range of pond equipment and supplies to help you keep your pond in top condition. From pumps and filters to fish food and water treatments, we have everything you need to keep your pond healthy and thriving. Our team can help you choose the right equipment for your specific needs and budget, and we offer competitive pricing on all of our products.
  5. Pond Consultation: Not sure where to start with your pond project? We offer consultation services to help you plan and design the perfect pond for your outdoor space. Our team can provide expert advice on everything from pond size and location to equipment and maintenance requirements.

At Pond Solutions Cardiff, we are committed to providing our customers with the highest level of service and support. Whether you need a one-time cleaning or ongoing maintenance services, we’ll work with you to create a customized plan that meets your unique needs and budget. So why wait? Contact us today to learn more about our services and how we can help you create the beautiful and healthy pond you’ve always wanted.

Promotion

Looking for high-quality pond solutions in Cardiff? Look no further than www.pondsolutionscardiff.co.uk! Our website offers a wide range of services and products to meet all of your pond needs, from maintenance and repairs to equipment and supplies.

At Pond Solutions Cardiff, we understand that your pond is more than just a water feature – it’s a beautiful and valuable part of your outdoor space. That’s why we offer comprehensive pond maintenance services, including cleaning, water testing, and equipment inspections, to ensure that your pond stays healthy and beautiful year-round. Our team of experienced professionals has the skills and expertise to handle any pond-related issue, no matter how big or small.

In addition to maintenance services, we also offer a wide range of equipment and supplies to help you keep your pond in top condition. From pumps and filters to fish food and water treatments, we have everything you need to keep your pond looking and functioning at its best.

What sets us apart from other pond service providers is our commitment to customer satisfaction. We believe in providing our customers with the highest level of service and support, and we strive to exceed your expectations at every turn. Whether you need a one-time cleaning or ongoing maintenance services, we’ll work with you to create a customized plan that meets your unique needs and budget.

So why wait? Visit www.pondsolutionscardiff.co.uk today to learn more about our services and products, or to schedule a consultation with one of our pond experts. We look forward to helping you create the beautiful and healthy pond you’ve always wanted!

Conclusion

With many of us with too much time on our hands waiting for our starting orders, there is no time like the present to revamp your garden if you have one or even offer a helping hand for your neighbors and local community especially the elderly.

A nice-looking garden gives people a lasting impression of your home, if you have a messy garden on the outside, what does it say about the inside?

A nice-looking garden with a pond feature increases the value of your property.

If you need ideas on how to landscape your garden here is an excellent article to read:

https://happydiyhome.com/desert-landscaping-ideas/

If you want to be creative and leave it to the professionals and even have a water feature then https://www.pondsolutionscardiff.co.uk will install a pond for you to enjoy for years to come. They are located in Cardiff South Wales UK and can travel within about a 50-mile radius.

#pondsolutionscardiff #pondcontrustion #pondrepair #pondmaintenace #ponddesign #pondsolutions

Something For Nothing

Thu, July 09, 2020 / / 0 Comments
Napolean Hill!

Something For Nothing!

I feel the last week has been really stressful and I learned a costly lesson, through what has happened today. Normally I have no issues with clients they usually ask me to build them a site, give me the content and hey presto I go about doing the marketing and SEO.

However and I will not be naming anyone but why do people expect something for nothing?

Why do they expect you to slog your guts out and be beholden to their every whim?

I am saying enough is enough if you hire me to do a job do not question why I do things a certain way, at the end of the day I am doing it for you, not me.

I was recently questioned why I do not use the word “Home” as a Homepage title and when I gave the reasons why rather than take my advice, I was told that other companies in his profession were using the word “Home” and that my title looks silly. So you hire me to do a job and then question my ability even though I know what I am doing.

So my costly mistake and this is the first time I have ever included it in a contract was a cooling off period when this person asked me to build him a website, then started to add more pages over what we had initially agreed on and stated that most businesses have more than 10 pages. That may be true but they pay to have the extra pages they do not give unlimited pages for £49.99 per month. He announced today he would be looking for another designer, more like he will attempt to do it himself as I have not come across designers charging pittance for what he expected me to do.

So I suspect he may try to build a website himself after all every one has more time on their hands so why not give it a go, that is what I think. The SEO audit report will show me if his site has been built by a professional or not, can’t wait.

So the good soul I am, I have not been charging for web hosting, SEO, or marketing because of this pandemic as I reckon a lot of people are strapped for cash right now. However, do not take advantage of me. If I do not charge you for a website until the lockdown is lifted do not start throwing your teddy’s out to the pram if you do not give me the content to the sites and then somehow expect me to do it for you. I should not have to find the content for you as that takes time with research and content writing. I build websites, I should not be building your business also.

It rattles me beyond belief how people are so full of themselves and expects something for nothing. What about me I have to live too.

I am the kind of person who will go above and beyond my call of duty to help someone but if they start taking advantage as I have seen a few of my clients doing lately, I will say enough is enough.

Enough is enough, do not take advantage of people!

Again I have a client who cannot work due to government guidelines and has to overcome the close proximity of his clients so not only did I not charge him for the hosting of the site and blog, but I also gave him free advertising on a local business directory only to have him go on his high horse, why his dot com domain name was not associated with his site.

Talking SEO goes right over his head and when I was still contemplating if I should use his dot com rather that a dot co dot UK domain name for his blog he goes on a rant and now has gone quiet on me when I told him he is only allocated two hours a month and that he is in a queue. The reason why I am hesitant to use a dot com is that even though you can set your GEO fencing for the domain names, search engines still send you traffic from the location your domain comes from which in the case of a dot com is the USA. So if you happen then to do pay-per-click advertising your budget will get swallowed up by US traffic not good especially if you are in the UK.

So I thought I had ample time to update him but obviously not as he was throwing his teddy about and expecting me to drop everything. So what did I do I dropped everything for him and now he has gone quiet, how rude……..

As for the other client I built a 40-page website for and he used the get-out clause in order for me not to charge him, I also designed a logo and has he offered to pay for it of course he hasn’t even though I told him at the beginning how much it would cost and he made me do numerous changes and nothing not even a tiddly wink for my troubles. I hope the client that decided to cool off ahead of payment feels really bad about what he has done. My question to this person is “why bother praising me, bigging me up, saying that I am really clever and know what I am doing and even have an email saying he loves the site only to pull out at the last minute?” I think it is to do with money. Yet what he charges an hour would have covered the costs for the next year’s renewal of the website.

I really cannot understand people sometimes, I really can’t and I have now lost respect for this person.

I am going to stop being nice and doing people favors as they take advantage of me and that is from being many years in business, people want to negotiate your prices even though you try to be as low in price as possible yet they always want more and still want you to lower your price, especially for them. I have had enough I am not doing it anymore, you either pay me the asking price or you find someone that will do it cheaper but I do not have time to haggle with you over my pricing. You would not go to a solicitor who charges £300 an hour to lower their price for you so why should I lower my prices considering I am building the engine that will bring in the clients?

Is it even worth me invoicing him the £75 for the logo and for him not to pay and then me taking it to a small claims court, I do not think so, it is not worth the time or stress or trouble and all I can say is “what goes around comes around”.

To think that I know how much my client’s charge by the hour, my fee is a fraction of one job that they would bring in a month yet they still seem to want more. Sheer greed and being condescending will eventually catch up with you, so you treat people with kindness and respect.

If you think you know more than me then, by all means, put me in my place but if you are just a cheapskate and want to cut corners then I am not the person you should be talking to.

Remember treat people like you would want to be treated. If you want to be a miser, people will also do less for you if you want something you want for nothing.

If you look at the national average for a website do not expect to pay basic web design prices and expect more for your money.

https://www.expertmarket.co.uk/web-design/how-much-does-website-cost

Signing off.

#understandingpeople #takingadvantage #somethingfornothing #psychology

Selling a Business

Sun, February 23, 2020 / / 0 Comments
Selling a Business!

Before you start remember if you are using a brokerage site always sign a commission agreement up front. A contract saves on any misunderstanding further down the line.

I will give you an example of one such business later on that refused to sign a commission agreement and told me to keep things under radar as he did not want the publicity only to sing it from the roof tops on a popular business social media platform. This in turn minimised who I could then approach as this person was connected with the majority of my connections. Anyone seeing this would eliminate the middle man or in my case middle woman and deal with him directly. He said he was once offered $350K but he turned it down loosing that opportunity for good and now he is asking £345K for the same business. Sometimes you have to evaluate if it is a good thing to pass up on a high figure due to greed and then have to wait many years for another opportunity to come by.

Looking at his website he claims he has ex amount of members subscription sign ups which is good as an email list and you know what they say “the money is in the list”. However he has never showed me proof of this. He also states he has thousands of visitors coming to his site every month and again I have no proof of this either. I did do a SEO audit report on his site and found many errors. Looking at his site I would not spend more than a hundred dollars on it but obviously it is his domain name that holds the key as well as his email list and his traffic.

So my first thoughts are why did he not sign a commission agreement it was not exclusive to me, he could have still approached other domain brokers. Secondly under the Anti-terrorism, Crime and Security Act 2001 http://www.legislation.gov.uk/ukpga/2001/24/contents any individual or business must perform due diligence for transactions over £1,000 hence this is a red flag to me that he refused to sign the agreement as this would have been the start of a carbon footprint or digital trail, which maybe means he has less favourable motives to not signing a contract.

So my work that I have done for him to date has gone down the pan even though this domain name was unique and has equity which is an advantage.

But for people who fail to be transparent I will not work with them and have told him so in not so many words this morning to a reply to a message he sent me.

At the moment I am still keeping quiet about the domain name and business modal that this person has for sale as I want to see if he replies to me for being sly.

If he did not want to pay a commission then he should not have approached me and just done outbound marketing himself, but due to health reasons he had not this, so what was the change of heart?

24/02/20 Since writing this blog post yesterday the person has come back to me to say he has does not care for due diligence formalities and the reason he posted on “Linkedin” was to test the water. For people who do not want to perform due diligence raises a red flag.

This person says he has over 20 years experience yesterday but today he says he has over 50 years experience is a lie as the internet has not been around that long for the public. He went on to say he has sold domains all over the world well good for him but a law is a law and you cannot argue with a law.

I am not going to promote his domain name or business if he does not want to play ball, I have more to risk than he does and if he does not care about consequences or formalities, a simple word of mouth gentlemen’s agreement will not do. I was going to promote the domain full blast but because of his reluctance to sign an agreement tells me he has something to hide.

I have done gentlemen’s agreements before and have found them to be not solid, so I will not do them now. Trust no one. Why should I trust him?, I do not know him?

Disability Discrimination.

Wed, February 12, 2020 / / 0 Comments
Disability Discrimination.

Disability Discrimination on my mind. According to the website: https://www.citizensadvice.org.uk/law-and-courts/discrimination/discrimination-because-of-disability/what-counts-as-disability-discrimination/

Here is the overview of what Disability Discrimination means:

What counts as disability discrimination

This advice applies to England

Table of contents

What is disability discrimination

It is against the law to discriminate against disabled people in various areas of their lives.

If disability discrimination takes place in any of the following situations, you may be able to take action about it:

There are some important areas where it is not against the law to discriminate against disabled people, for example, in access to public transport services.

Disability discrimination can either be direct or indirect.

Direct discrimination is where you are treated less favourably because of your disability than someone without a disability would be treated in the same circumstances.

But what it fails to address is people with disabilities in their homes where they are subjected to have certain things done because the landlords are obliged by the councils to have certain things done which may hinder a persons life.

So where the law says that all public places and landlords have to abide certain rules not to discriminate disabled people, it in fact contradicts itself by forcing the landord to do certain things that may be in fact obstacles for disabled people.

Here is an expample a mental health patient cannot touch door handles and locks due to their OCD but the law states you have to have these locks in case of a fire. The scenario being that a front door normally just has a yale lock but now it has to have a handle and a lock that you can open from the inside but you need a key from the outside. So instead of a normal yale lock you have to a key and door handle that you push down to open the door plus your yale lock. This in turn causes distress with the mental health patients. Another scenario someone who is claustophobic may not want doors yet the law states you have to have fire doors. So the law is not well thought through as the person who has mental health issues has to do as the law says which is a contradiction in terms. Furthermore back to the person who has OCD or Social Anxiety why should they be subjected to workmen disturbing their way of living. I refer to a website where one person actually mentions these scenario’s on their website: www.ocd.cymru

You won’t find anything like this what I write on the internet as the powers that be will never mention it and will try to supress anyone that does.

British Gas Privacy Policy Data Sharing

Mon, January 27, 2020 / / 0 Comments
British Gas the Corporate Gorilla.

Did you know that regardless of GDPR rules these blue chip corporate companies have rules of their own and if you are not happy they simply will not provide you the service.

I have just got off the phone with a customer service rep who basically said if I am not happy with their data sharing they will not provide me Gas regardless of GDPR rules.

So looking further into their privacy policy I was shocked to find not only do they share information with credit reference agencies they also share your personal data with the following companies. My question is what has my data got to do with Google, Facebook, Twitter and the like?

Their answer was that because they offer credit they must share your personal data. I am obviously not a corporate giant and I do offer monthly payment plans for my clients, yet the difference is I safeguard my clients personal data and do not share it with any third party.

This is totally wrong on so many levels and the cheek of it is if you are not happy then “Adios” you will have to burn candles instead to keep you warm.

Here is the pdf for their privacy policy:

British-Gas-Energy-privacy-notice

For a quick review here are the companies they share your personal data with:

Centrica Plc (Their Parent Company).
Google
Mediacom
Awin
Rakuten
Facebook
Indicia
Brandwatch
Twitter
Lithium
Communisis
VST
Equifax
Experian
TDX
Callcredit/TransUnion
National Grid
CSP
GHE Solar
ECO Greendeals
Infinity Energy
Infinity Energy
Sustain
Trade Engine
Deloitte

They claim they do not sell your information to third parties, but sharing is ok in their eyes. So in theory anyone of these companies I have listed to you above can contact you with their marketing spiel. Have you ever wondered how these marketing companies get your information?, now you know, as each one of these companies have their own set of T&Cs and they can then sell your information on.

I think that credit agencies need to be accessed to see if you can pay your bills or not and if you fall into arrears then debt collecting agencies. But to share with social media platforms and affiliate sites is absolutely a NO WAY for me and should not be allowed. But GDPR only covers the UK & the EU so sharing your data to countires out of the jurisdiction is possible and you will have to get an army of lawyers to back you up.

I’m not happy and thought I should share this with my readers.

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