Cymru Marketing Journal - (CMJUK) - Online Business Journal & Digital Marketing Agency. Business News, Directory, SEO, Social Media Management, Advertising, Reviews, Forum, Market Research, Content Writing & Website Design. Thinking Local, Acting Global.

Category: WELSH BREWERY MARKETING

Cymru Marketing Editor Writes Articles For Businesses

How the editor of Cymru Marketing Journal can write articles for Businesses.

As the editor of the Cymru Marketing Journal, one of your main responsibilities is to produce high-quality articles that will help businesses improve their marketing strategies. Writing articles that are informative, engaging, and relevant to your target audience can be a challenging task, but with the right approach, you can create content that will add value to your readers and position your publication as a trusted source of information. Here are some tips on how you can write articles for businesses:

  1. Identify your audience

Before writing, it’s essential to identify your audience. Who are you writing for? What are their interests, pain points, and goals? Businesses in different industries have unique needs and challenges, so understanding your readers’ specific needs and interests is critical. Conduct research, surveys, and interviews to get insights into your audience’s needs and preferences.

  1. Choose relevant topics

Once you’ve identified your audience, it’s time to choose topics that will resonate with them. Look for subjects that are timely, and relevant, and offer practical advice or insights that your readers can apply to their businesses. Consider the latest trends, industry news, best practices, case studies, and success stories.

  1. Research thoroughly

Thorough research is the foundation of any good article. Use credible sources such as academic journals, industry publications, and expert blogs to gather information and insights that support your article’s key points. Be sure to fact-check your information and cite your sources.

  1. Write clear and concise content

Businesses are busy, and they don’t have time to read long-winded articles. Write in a clear, concise, and easy-to-understand style. Use simple language, avoid jargon, and break down complex concepts into bite-sized pieces. Use headings, subheadings, and bullet points to make your content easy to skim.

  1. Provide actionable insights

Businesses want actionable insights that they can apply to their own marketing strategies. Provide practical advice, tips, and recommendations that your readers can put into action. Use real-world examples and case studies to illustrate your points.

  1. Use visuals

Visuals such as images, infographics, and charts can help to break up text-heavy content and make your article more engaging. Use visuals that are relevant to your topic and add value to your readers.

  1. Edit and proofread

Before publishing your article, be sure to edit and proofread thoroughly. Check for grammar and spelling errors, sentence structure, and overall readability. Use tools such as Grammarly or Hemingway to help you identify areas for improvement.

Conclusion

Writing articles for businesses can be challenging, but by following these tips, you can produce content that is informative, engaging, and relevant to your readers. Keep in mind that businesses want actionable insights that they can apply to their marketing strategies, so provide practical advice, use real-world examples, and make your content easy to understand. With these tips, you can create articles that add value to your readers and position your publication as a go-to source of information for businesses.

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Brewery Marketing Tips.

www.welshbrewery.co.uk

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Welsh Brewery Domain Name For Sale!

Brewery Marketing Tips.

  1. Create an SEO Link Wheel and add a Blog to Your Site.
  2. Acquire an exact match searchable keyword or phrase domain name.
  3. Optimize (SEO) your website.
  4. Create an exact match searchable keyword or phrase social media page and be consistent across the board so that your followers can find you easily.
  5. Write content regularly on your site.
  6. Use all social media channels to spread brand awareness.
  7. Share your posts on social media platforms, pages, and groups.
  8. Do contests and sweepstakes.
  9. Set up a local market stall.
  10. Set up a stall at festivals and events.
  11. Sponsor events.
  12. Partner with local pubs and restaurants.
  13. Offer advertising space on your site in exchange for a banner ad on your chosen partner’s website.
  14. Send out promotional merchandise or set up a stand with sample products.
  15. Create a newsletter and ask your visitors to subscribe, this is how you build your email list and sell your products to your customers. Give them the incentive to sign up like a discount or voucher.
  16. Partner with influencers, YouTubers, bloggers, and digital marketers..
  17. Promote Deals on Groupon.
  18. Advertise in Classified Ads.
  19. Advertise in editorial magazines and newspapers.
  20. Advertise on Social Media and on Search Engines eg: Google and Bing.
  21. Go to local corner shops to sell your beer on sale or return it.
  22. Host Local Events.
  23. Create a Marketing Video and share it across all channels.
  24. Advertise on Television, Radio, and YouTube.
  25. Create a Customer Loyalty Club.
  26. Do giveaways at local events or on busy high streets.
  27. Be an active member of your local community and hang out, meetups, and visit forums online where you can comment on posts.
  28. Consider Business Networking.
  29. Advertise at Business Expos by having a stand.
  30. Wear your branding on your apparel and get your staff to do the same by wearing t-shirts or hoodies. You could also have beanies and baseball caps.
  31. Advertise your brand on vehicles by either wrapping or using magnetic signage.

1. Optimize your website.

Link your website to exactly match searchable keywords and phrases blog domain names and social media pages that you own. If no one has heard of your brand and you are not on the first page of Google for your keywords it may be an idea to partner up with websites that are on the first page.

2. Be active on Social Media.

A post a day will keep the doctor away. Interact with your audience and be entertaining. Give your viewers something to watch rather than scroll by. People are more likely to click on something that is funny than a run-of-the-mill advert. Consider Guerilla Marketing, do something outlandish but first get permission from the local council and the police if you are going to attempt your stunt in public. Set up a mobile bar in the middle of a high street. An example of Guerilla Marketing was something Baroness Michelle Mone did by promoting her ‘Ultimo Bra brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. On the day of the event, all her bras got sold out. Hire a plane or drone with the flogo and have your advert flown sky-high.

3. Create an Email Newsletter List

Once you get subscribers to your website offer them a voucher to sign up and then when you have enough people send out a newsletter with all the latest news, reviews, and product launches.

4. Partner with Local Influencers

It is worth partnering up with people who have a large audience of followers as example we have over 10K connections on LinkedIn alone and we have recently had to let our audience know on Facebook we have had our limit and cannot accept any more connections without deleting one or two. Having us on your side is a Brucey Bonus as we can get you in front of target audiences.

5. Invest in Google and Facebook Ads

Consider Facebook, Instagram, Google, and Bing Ads. However please note there is a daily budget you have to set as these types of ads cost per keyword and some keywords are expensive. Plus the fact you will have to pay a monthly management fee depending on the duration of your advertising.

5. Promote Deals on Groupon

Groupon’s promotional platform allows businesses to advertise deals and discounts to consumers. Whilst advertising on Groupon has its advantages it is up to Groupon the make sure they have sufficient people clicking their ads and they take 50% commission for each purchase. This is a great way for smaller, local breweries to boost brand awareness and bring in new customers.

6. Buy Local Radio Ads

This type of advertising can be costly unless you know your local DJ. However, if you have a stunt to promote, they may advertise you for free especially if you allow them to advertise on your banners. If you mention them in your social media posts and get them to notice they may mention you for free in return. Be sure that the radio station you choose to work with has an audience aligned with your target and shop around a bit to be sure you’re getting a good price. 

7. Sponsor Local Events

Target Local Events, where there is an event that draws large crowds, sponsor them and they will advertise you. Or set up an event of your own or join the many beer events being held nationwide.

8. Create a Customer Loyalty Club for Your Brewery

Encourage customers to come back to your brewery again and again by offering loyalty cards and developing a customer loyalty program. Offer annual memberships with exclusive offers that they could not get online.

9. Be an Active Member of the Community

Networking with Hospitality, Business and Charities can gain appreciation locally by getting more involved in local causes and activities. Whatever way you can to spread brand awareness try and incite new leads to do so at a little cost to you other than handing out business cards, leaflets, and vouchers. Your brewery can also co-sponsor events and fundraisers in the local community or partner with restaurants and businesses to host events in your own space. You can reach out to local organizations and chambers of commerce to find opportunities to collaborate and pitch in.

10. Affiliate Marketing

Get your customers and digital marketers to work for you. Do incentive vouchers like introducing a friend or signing up to some affiliate platforms where they manage all payments and conversions.

How Much Will Your Brewery’s Marketing and Advertising Cost?

Depending on your Advertising and Marketing Budget there are effective ways to advertise and market your craft brewery. If you are looking to find consumers nationally some bigger-investment options, like television ads, can be costly. So consider social media the better option as most people use social media at least once a day. In fact, 4.71 billion people use social media worldwide, according to platform reports on the current number of active users. 56.8% of the world’s population is active on social media when looking at eligible audiences aged 13+ years, rising to 82% in North America.

Surprising Internet Statistics for 2022 – My blog (mybillpays.com)

However, with a bit of SEO knowledge, you can advertise relatively cheaply or in fact at little or no cost at all.

Credit £100 when you spend two months on advertising.
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https://www.craftbrewingbusiness.com/business-marketing/the-25-best-craft-beer-sales-and-marketing-ideas-in-2020/

If you would like to discuss acquiring the domain name www.welshbrewery.co.uk with the view of developing it, leasing it, or acquiring it outright or are interested in our Advertising & Marketing Package, please drop us a line using the form below:

#welshbrewery #brewerymarketing #brewerieswales #walesbreweries #welshcraftbeer #craftbeer # craftbeerwales

Welsh Breweries Directory.

www.welshbrewery.co.uk (DOMAIN NAME FOR SALE). There can only be one “Welsh Brewery”. Secure your Global Positioning Now!

Welsh Breweries Directory:

Although we are not a “Brewery Directory” per se, we are a marketing and website design agency, we can add the list to one of the domain names available to purchase or lease. Currently, we have www.welshbrewery.co.uk pending development, sale, or lease.

List of breweries in Wales

Here is a list of breweries in Wales.

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F

G

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K

L

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P

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Beer festivals in Wales

When it comes to marketing it is always a good idea to have a stall set up at these festivals and events. Wales has a number of festivals on their calendar now, including;

#welshbrewery #welshbreweries #walesbreweries #brewerieswales #craftbeer #welshcraftbeer #welshbreweriesdirectory

https://www.walesonline.co.uk/whats-on/food-drink-news/24-cracking-welsh-breweries-whose-7753396