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Written By Ted James – www.tedknowsmoney.com 12/05/23

Your Complete Sustainable Business Launch Guide 

Today, lots of entrepreneurs are interested in running sustainable businesses to protect our planet’s future. But even if you’d love to operate your company in an environmentally-friendly manner, you might not know where to begin. That’s why Cymru Marketing Journal has assembled some tips and resources to help you identify sustainable opportunities, advertise your progress, and more!  

Research Opportunities 

Have you already launched your business? Do some research on sustainable operations and consider how you could reduce your utilities usage or waste, switch to eco-friendly packaging or paper supplies, or cut down on business travel. If you’re opening a new business, you could offer products or services like plant delivery, farm-to-table dining, energy-efficient appliances, composting, or items made from recycled materials. 

Protect Against Risks 

It’s important to prepare for potential risks and roadblocks when you’re focusing on sustainability in your business. You might face higher costs for materials, negative reactions from certain customer segments, or lose profits initially as you implement these changes. Leave extra wiggle room in your budget to account for possible issues so that you can ride out the adjustment period. That way, you won’t need to make decisions out of financial desperation. 

Put Your Ideas Into Action 

Now, you’re ready to create a brand new business plan for your idea or start adjusting your existing business plan to accommodate the sustainable changes you want to see. Launching a new business or even making sweeping changes within your existing business can be nerve-wracking, but courageous leadership can help us preserve our environment for future generations.  

Remember that your efforts are contributing to a larger goal! Keeping this in mind can give you the courage to move forward with big ideas. If you need more encouragement, connect with other entrepreneurs who manage sustainable businesses. They can give you sound advice to help you along your journey. 

Marketing Strategy 

Highlighting your progress towards sustainability in your marketing materials can draw in eco-conscious customers. One Day Agency recommends being honest and specific when you advertise your brand’s efforts and promoting three distinct sustainable changes in your public marketing materials.  

If you’re working with marketing contractors or an outside agency to execute your strategy, you’ll have to send lots of files and materials back and forth during the process. When you’re including images in your materials, you might assume that you should compress JPG files to simplify email transfers, but this can degrade the file quality. Instead, try this tool to preserve the image’s quality by converting several files into one PDF so that you only need to email one file. 

Implement Operational Changes 

Coming up with ideas for sustainable process improvements is easy, but implementing these changes can be tough! How can you introduce process improvements without disrupting your typical workflows? If you’re running your business as a solo entrepreneur, this is relatively easy – but if you’re overseeing a team, you need a strategy. Monday recommends creating a process map and breaking down each task involved within a given process. Identify exactly where you’ll be making changes, and walk your team through the changes, providing additional training and resources where necessary. Then, make sure to track your team’s progress to ensure that everyone is adapting to the changes. 

Running a sustainable business is more achievable than you might assume. Yes, it might come with some risks and increased expenses, but you can overcome these obstacles. By following these tips, you’ll be ready to take action, shrink your carbon footprint, and shine a light on these changes in your marketing strategy! 

Cymru Marketing Journal offers a variety of marketing assistance. Reach out today to get started! 

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