Cymru Marketing Journal - (CMJUK) - Online Business Journal & Digital Marketing Agency. Business News, Directory, SEO, Social Media Management, Advertising, Reviews, Forum, Market Research, Content Writing & Website Design. Thinking Local, Acting Global.

Month: September 2021

Marketing Tips For Solicitors & Law Firms.

Cardiff Solicitors Logo

Domain Names For Sale!

www.cardiffsolicitors.co.uk www.cardiffprobatesolicitors.co.uk www.conveyancingcardiff.co.uk

Marketing Solicitors & Law Firms – Choosing The Right Domain.

If you are a solicitor reading this right now and thinking “I need some new clients”, I have put together some helpful marketing ideas for solicitors to win, new clients, quickly. They all are tried and tested. They all work.

Although I am promoting Cardiff Solicitors Domain Names the following tips can be applied to any area-keyword domain name. Where the domain names may have already been taken, with a little bit of ingenuity and know-how one can tweak domain extensions or add an extra word before or after the keyword, so for example if “Cardiff Solicitors” is taken perhaps change the phrase to “Solicitors Cardiff” one can also apply the same strategies using different domain extensions whereby if you are located in Wales and the domain extension (co.uk) for example is already gone, consider changing the domain extension to .wales .cymru .uk .net .biz (avoid domain hacks and charm domains such as www.Cardiff.Law or domain that has extensions that do not match the location you are targeting.

A lot of people make the mistake of saying (.co) domain extension is the domain equivalent to a dot com, this is further than the truth, CardiffLaw.Co (the domain extension (.co) is the domain extension for Colombia) and you will not be able to control your traffic unlike top-level domain names and country-code domain names). Also, avoid hyphen domain names they look spammy and do nothing in terms of SEO and ranking. Choose wisely, alternatively, you can consider a domain acquisition service where you offer the owner of the domain in question money to sell it to you. It is all about the keywords and domain extensions.

Dot coms are the most popular however they will generate traffic from the USA mainly, even if you set your GEO targeted locations you will get traffic from other countries as well as the one you are located in, so you need to be aware of this if you intend to pay for PPC advertising.

Think like the consumer, how do they search for a solicitor in your area? Having a brand name takes time to get on the first pages of search engines without extensive SEO, Marketing, and Advertising.

Contact Us Today

#cardiffsolicitors #cardiffprobatesolicitors #conveyancingcardiff #lawfirmmarketing #solicitormarketing #marketingsolicitors

Horse Racing Betting Industry Marketing Strategies

Horse.Racing Domain Names & Licenses For Sale.

Horse Racing Betting Industry Marketing Strategies To Help Get More Punters.

Horse Racing has been deemed as a sport for the wealthy with millionaires, billionaires, and Royalty making a flutter or two but also investing in thoroughbred breeding, racing their horses on events like Ascot, Aintree to name a few.

However, it is also well known that it is also a popular sport amongst middle-aged people. For the younger generation, horse racing is a dying sport among Millenials, according to a sports analyst. Millennials are more interested in making bets on football and other sports.

It has been noticed that attendance has decreased over the years on race day and the customer base is aging. Horse racing has always attracted a mature crowd and is now seeking a younger and broader audience.

The future of the racing industry will increasingly depend on turning Millenials into customers. To market the future for the game, the next generation of race-goers must be educated to enjoy the horse racing experience in a fun and easy to understand way and this will be done is through mobile apps and e-gaming sites.

Digital marketing in the horse racing betting industry is an effective Millennial strategy. Where marketing has different resources, the best way is to expand the SEO link wheel and secure online global positioning. This could mean setting up websites/apps for targeted audiences in different GEO locations using exact match searchable keywords and keyphrases.

Millennials, the new generation of horse racing enthusiasts are young, tech-savvy, and exposed to a wide variety of digital options. They have limited race experience and basic knowledge and understanding of handicapping

Mobile Apps and e-gaming sites will help to entice the younger audience, through advertising and marketing, enabling and encouraging new and current race-goers to share the thrills of horse racing with friends and family will make the strategy effective.

Sites that have forums with a large follower base in the horse racing betting industry help to spread awareness of the business, brand, as well as social media groups and pages. Marketing Agencies should help the business and brand build a large network of followers using similar strategies as below:

  1. Secure all the horse racing domain names to dominate the worldwide market.
  2. Build an App, perform SEO and marketing.
  3. Build an online gaming website, perform SEO and Marketing.
  4. Join Social Media Groups and Pages and start interacting.
  5. Build your own forum and get horse racing enthusiasts to network.
  6. Spread awareness, start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  7. Connect with influencers or start your own Vlog and set up your own YouTube Channel.
  8. Consider Video Marketing, design your own videos or hire an agency.
  9. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and keyphrases.
  10. Get backlinks.
  11. Get Like for Likes on social media groups and pages.
  12. Guest blog on other blogs or comment on their articles.
  13. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances. Rubbing shoulders with other business owners helps to spread awareness.
  14. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags.
  15. Join Business Forums and interact.
  16. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  17. Share Banner Ads on Social Media, Platforms, Pages and Groups(if permitted, please read terms and conditions of website policies first).
  18. Advertise in Business Directories (if permitted, please read terms and conditions of website policies first).
  19. Advertise on Classified Ads (if permitted, please read terms and conditions of website policies first ).
  20. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups that focus about news articles in your industry.
  21. Offer to advertise other peoples businesses, products and service on your site. This creates backlinks.
  22. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  23. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  24. Write an ebook that you can offer your customers in exchange for their email.
  25. Set up an events such as a conference, auction, or networing seminar.
  26. Sponsor an event, this could mean you may have to either pay/donate or offer your services for free. This will give exposure to your company and your brand.
  27. Partner with a similar businesses, offer your products and services at a discounted price and ask them to do the same in exchange.
  28. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  29. Create a Google Business Page and update regularly just like you would a blog (Read Google Terms about advertising gambling sites).
  30. Set up a contest/competition.
  31. Offer Discounts and Incentives to all you current and prospective clients.
  32. Upsell to your existing clients.
  33. Offer Free Trials and Demos.
  34. Wear your insignia and get your employees to wear branded apparel.
  35. Send out compimetary useful merchandise with your company logo, website and telephone number.
  36. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  37. Get your family and friends to spread the word.
  38. Consider leaflet drops to businesses or homes depending on the industry you are in (Please check out the legalities before spending money printing).
  39. Sell a course online to educate people in your industry.
  40. Sell merchandise with your company name.
  41. Set up a Wikipedia page.
  42. Set up a Crunchbase profile.
  43. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  44. Set up a squeeze page using click funnels to your offer (Read Google advertising gambling terms before proceeding)..
  45. Consider advertising your busness on other sites (rate card advertising prices will apply).
  46. Start following people and businesses in your niche on Instagram and interact with their posts.
  47. Newspaper Ads (Terms & Conditions Permitting).
  48. Editorial Publication Ad Campaign (Terms & Conditions Permitting).
  49. Guerilla Marketing, do something outlandish but first get permission from the local council and the police.
  50. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services (do get permission first if you plan to do it in a public place or read the advertising policies about gambling sites on search engines).
  51. Make the most of trade shows by either networking or setting up a stand an expo.
  52. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings (Research if this is possible as some counties may not permit this type of advertising).
  53. Advertise on Publish Transport on the side of buses and taxis (Research if this is possible as some counties may not permit this type of advertising)..
  54. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  55. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States(Research if this is possible as some counties may not permit this type of advertising). .
  56. TV & Radio Advertising (Research if this is possible as some counties may not permit this type of advertising). .
  57. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  58. Go physically into businesses that are in the same niche as yours, stables is a good place to start.
  59. Contact horse breeders.
  60. Contact horse syndicates to see if they will partner with you.
  61. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  62. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there (Research if this is possible as some counties may not permit this type of advertising). Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  63. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Young punters embrace online and mobile app platforms. Horse racing betting is being driven by the convenience of mobile devices today. Addiction to mobile devices is a regular component of the modern marketing era.

Horse racing sites should focus their attention on mobile betting platforms and expect more than 50% of their revenues to come from mobile channels. Online betting is influenced by user experience, quality of the game, and regular discounts.

Within the horse betting market, most of the search volumes come from the following exact match searchable keywords and keyphrases and domain names: www.horse.racing, www.name-of-country-horse.racing, betting, online betting, betting site, betting online, free bets,  betting websites, and online betting sites. Online betting sites must be optimized for these keyphrases.

Innovative digital marketing and return on investment from online platforms can be achieved by using the right technology. After educating the Millenials about every aspect of the horse racing experience, marketing agencies must encourage them to share the thrills with the new digital tools.

The type of content typically is posted on social media accounts includes sports news, betting insights, predictions, updates on live games, betting odds and tips, post-match reviews, and other interesting stories.

Racecourse digital marketing should be maintained by targeting key customers segments such as horse lovers, punters, social media influencers, tourists, and corporates in the GEO locations. However, to dominate the market marketers need to build SEO link wheels and target audiences by the country of origin. The more countries they target the bigger their network will become and the lucky company will have World Domination.

Marketing agencies can use their social media pages to entice customers by sharing stories, photos, and videos of fans, horses, jockeys, celebrities, and events. It can also be used to provide educational information, promotion, contest, and rewards. Post interesting content regularly to keep fans and followers aware and engaged.

Microblogging and video blogging have the potential to rank well in organic search engines mainly because of the power of YouTube. It is a good idea to set up your own Horse Racing Betting Channel and post horse racing videos. You can also consider a blog (the domain name/blog www.racecoursesport.com is for sale) to attract current fans, new race-goers who would benefit from the educational content. Daily blog visits are a great website traffic driver. Creating consistent good content, newsworthy articles on a regular basis can increase web traffic and web conversion. If you struggling to get content do consider RSS Feeds or hire a content writer. Most marketing agencies offer this service to write blog posts on a regular basis. A blog can also serve as content for social media posts as well as a teaser for an email marketing campaign.

Digital marketing in the horse racing betting industry must be aimed at the younger generation at the acquisition of new customers, retention of current users, winning back of past customers, increasing the number of website traffic, and increasing conversion rate.

Digital marketing strategies are important not only to attract a high volume of web traffic but to convert visitors into paying customers (punters). There is a big opportunity for marketers to target effective solutions and optimize the results offered by digital media.

World’s largest horse racing domain names and licenses for sale.

Please click the link below!

If you have any questions or wish to discuss the portfolio of domain names in the above link and horse racing licenses please contact us using the form below:

#horseracing #horseracingnetwork #horseracingdomainnames #horseracingdomainnamesforsale #horseracingnetworkforsale #racecoursedomainames #horsebets #horseracingbets #racecoursebets #racecoursesport #onlinebetting #bettingsystems

Legal Disclaimer: Cymru Marketing provides the website: https://marketingagency.cymrumarketing.com/ as a service to the public and website owners. Cymru Marketing and the Publisher is not responsible for, and expressly disclaims all liability for, damages of any kind arising out of use, reference to, or reliance on any information contained within the site. While the information contained within the site is periodically updated, no guarantee is given that the information provided on this website is correct, complete, and up-to-date. Although the Cymru Marketing site may include links providing direct access to other Internet resources, including Web sites, Cymru Marketing is not responsible for the accuracy or content of information contained in these sites. Links from Cymru Marketing to third-party sites do not constitute an endorsement by Cymru Marketing of the parties or their products and services. The appearance on the Web site of advertisements and product or service information does not constitute an endorsement by Cymru Marketing, and Cymru Marketing has not investigated the claims made by any advertiser. Product information is based solely on material received from suppliers. Please note: You will need to check with your own legal advisor to ensure that your site meets all its necessary legal obligations. Our examples do not constitute legal advice and Cymru Marketing and Cymru Marketing disclaim all liability for damages of any kind arising out of use, reference to, or reliance on any information provided. You should also remember that laws regarding online disclaimers, privacy policies, copyright, and terms and conditions are complex and may differ between countries. You should regard my advice and guidelines as a starting point only.

IONOS Poor Customer Service Part II

Angry Client
Angry Client

I wrote my disdain towards this company in a previous article and thought to update what seems to be an ongoing sage.

You can read the previous article here:

To Recap:

  1. I cancelled my hosting for 5 domain names at the end of July manually but wanted to keep the domain names.
  2. I phoned customer support beginning of August to double check I had done it right and it was confirmed it was done right.
  3. In September I got invoiced for the hositing I had cancelled.
  4. I phone back and (12) credit notes were issued.
  5. I had no refunds (apart from one) even though the amounts for the original invoices left my account.
  6. I proceeded to write emails (not one, but a few).
  7. I had no replies to my emails.
  8. I then phoned and tried to get someone to look at my account .
  9. The person I spoke to on Monday 20th September randomly was picking invoices I had not disputed but assured me it would get escalated to the complaints depaartment and that someone would reply in 72 hours.
  10. I had not communication from IONOS over this matter so I phoned customer service today and was told an email had been sent out. I replied I never received an email and could they forward it to me again today. The person then put me on hold for 5 minutes and sent me an email that that was not forwarded and claimed he had copied and pasted the original (why not simply forward it if it really existed?). I replied do not insult my intelligence you have just written it out and you are lying and he went on the defence and said he was not. (Talk to the hand as I am now dealing with stupid people).
  11. The email said that I need to send in all the invoices I am disputing and not the credit notes (Even though it is the credit notes I am disputing as I have only had one refund for £13.84 I said if IONOS want me to do any work they will have to pay me and he said fine. He told me to send in my invoice. The email said that IONOS had done an indepth report of all my payments yet what they refer to is a PDF I had sent them cross referencing every domain name and contract number and payment. So they lied yet again claiming they had done the report even though I had sent them the report and I have had little to no communication with them over this matter.

I really do not want to seem racist but this company is employing cheap labor from the Philipines that are illiterate and have not got a clue what they are doing.

Here is the last email I sent to them omitting any overcharged payments or my fees for my time.

If they wish to cross me to cross-reference everything and write all the corresponding credit notes and invoices because they cannot do it on their end for some reason, just wait for my part III update is all I can say.

My cell phone bill is due in five days I will be adding my time to the final invoice.

To think I was dealing with a 💩 show from the other company I still have some of my websites hosted on I thought this company was a bit better until now, obviously not. They do not have five stars but more like 💩💩💩💩💩 in my opinion.

“THIS IS NOT HOW YOU TREAT YOUR CUSTOMERS!!! (NO MATTER WHAT INDUSTRY YOU ARE IN”).

12. I then asked to speak to someone of the authority and was told all the supervisors were coincidently in meetings when I phoned and I was told that someone would phone me back.

13. I just got off the phone and they make things up as they go along. The woman said that my credit may not reflect as payments would be adjusted against the payments going out.

14. I said I would send them my bank statements, cross-reference everything and send them an invoice for my time.

15. The customer service woman then replied there is no guarantee that IONOS would compensate me.

16. I replied once I generate an invoice and the invoice does not get paid there would be a risk of the debt going to a small claims court in which a county court judgment would be made.

17. I ended the call as it was getting beyond a joke.

Let’s just wait and see what update I will post in part III of this saga.

God knows how many other people they scammed with their fictitious credit notes.

You would think they would care for a customer that had over 60 contracts with them but they don’t.

The last thing this company needs to do is mess with me. They need to learn more about me by visiting www.irenata.com which ironically is hosted by them 😂.

I feel sorry for any other person trying to raise a complaint with this company.

#ionos #ionos1and1 #1and1 #ionosbadreviews more hashtags coming soon…

IONOS Poor Customer Service, Part I.

Anger Management – When a Third Party Pushes Your Buttons.

IONOS Poor Customer Service.

I have used many hosting providers over my time and some are worse than others. IONOS although a bit on the pricier side have had a few things going for them until lockdown happened.

They say they have 24/7 telephone support but what they omit in saying is that cancellation and billing are only open Monday to Friday during working hours. From my understanding that is not 24/7 support?

They also prompt you to write emails but in most cases, they go unanswered as in my case.

Their invoices simply have invoice/contract numbers but do not have any associated domain names (named), hence unless one can memorize contract numbers off by heart, cross-referencing contract numbers can be time-consuming and costly to a business that could be using the time more pro-actively, as in my case.

Furthermore, because everyone is working from home people are not updating the system properly so you end up having to pull your hair out talking to the next rep, and having to repeat yourself. I phoned twice yesterday and the second rep said there was no record of me phoning the time before?

For me, I have had an ongoing issue dating back to July of this year, where I canceled my hosting but kept the domain names for 5 products, and to be double sure I phoned to confirm my hosting had been canceled a day or so later and was told it was. Moving forward to the beginning of September I was invoiced again for the 5 domain packages including the domain names and hosting. Obviously, I was straight on the phone, and credit notes were generated but they did not reflect my invoices as I only had one refund to date.

I sent numerous emails to support@ionos.co.uk and billing@ionos.co.uk and for some reason, they were unable to collect any outstanding balance of £32.40 which I had disputed, which in turn, caused my account to be blocked all for the sake of the disputed £32.40.

So because they had now got me by my short and curlies, I tried updating my card payment but there seemed to be an error so I decided to pay by bank transfer. You would think that would be the end of the drama, you can think again….

Not only had I paid and proved I had paid by sending them a copy of my bank statement, but my account continues to be frozen. I have given them 48 hours to rectify this otherwise I will be sharing my disdain for all the world to read and his maker, Achim Weiss (CEO).

Like I keep saying “a happy customer will tell their friends and family and an unhappy customer will tell the world”.

IONOS already have some bad press if you read all the unhappy customers via Trustpilot https://uk.trustpilot.com/review/ionos.co.uk?stars=1

To think I have made about 15 communications in total (emails/phone calls) over this one incident which if you divide this into an hour is 4 minutes per email or phone call, yet today’s call lasted 43 minutes and a previous call log was 1.04 hrs, so you can imagine if each email takes me 10 minutes to write and each phone call takes sometimes over an hour well you can imagine how much of my valuable time is wasted and if I charge £300 per hour for my time then I should be compensated accordingly considering the incident was not my fault. I will have a full statement of the duration of calls I have had with this company in the next 9 days and will update them on this post.

What companies do not realize is if they cause a person to become unwell because of direct negligence and for the customer to lose business because of their incompetence then it is only fitting the company compensates the customer for their time and health recovery. They should have professional liability insurance. I wrote about my ill health because of this company on my other site: https://disabledentrepreneur.uk/heart-palpitations

They say you should not keep all your eggs in one basket and I should take a leaf out of my own book. In total, I have 63 contracts with this company to be exact and it is high tide I took my business elsewhere and look for a different hosting provider.

Not only has my account been blocked over a £32.40 outstanding disputed payment in which I have paid by bank transfer under duress, but I have to wait a further 7 working days to have my account unblocked as the system needs to process my payment. Well, I still have to run a business and 7 days is 7 days too many in my eyes and if IONOS purposely stops me from conducting my business then “all is fair in love and war” and they should compensate me for the loss and damages this has incurred.

Will I be using this company in the future?, this remains to be seen and depends on what olive branch they bring to the table.

They have 48 hours before I blast this post all over the internet. Currently, it can only be found organically and is not shared on social media.

https://www.ionos.co.uk/management?ar=1

I will update this post in due course.

#ionos #ionos1and1 #1and1 #ionosbadreviews more hashtags coming soon…

How To Get More Clients

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

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