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Category: BUSINESS MARKETING (Page 4 of 7)

How To Monetise Your Domain Name Or Business.

How To Monetise Your Domain Name Or Your Business.

BullionVault

Domain Name / Website Optimisation.

So you have a domain name and you have listed it on marketplaces and nothing is working. You have emailed prospective buyers, you have networked and even advertised, and nada…

But what if I showed you a way to make money from your domain whilst you waited to get a sale.

This strategy can be implemented in any niche.

It does not have to be domain names it could be any industry. You could simply be a startup waiting for a new client and you are wondering what to do next to get some money coming in. Your business could be slow and you are now researching what to do next to pay off your loans and credit cards and possibly even worried about the price hikes of petrol, gas, electricity, and food.

Here are the strategies you can use after I reveal what I do to make money whilst you sleep.

The secret is cookies (not the edible kind) and here I will explain my method. As you may know, I have many websites and am implementing this across my SEO Link Wheel, but one website will do.

Firstly you need to have a decent amount of people that you can network with. Building an email list takes time. If you have many followers on your Facebook Page you could start there but I would try to exhaust all avenues.

Don’t worry if you don’t have a large following, you may be generating a lot of traffic each month to your website so you could integrate banner ads on your homepage and in the footer of your site.

You can also explore classified ads and PPC advertising. If you need some help with this just send us an email at hello@cymrumarketing.com

Now my sites are targeted at business owners and I do try and write content regularly to boost my traffic. However, in one of my niches (Domain Sales and Acquisitions), some of the domains on my books owned by domain investors are not high quality do not have equity, and may get traffic but no sales. What I try and do in these cases is write articles about the keywords in the domains, but that does not really help to bring food to the table. Hence I have devised a strategy to not only optimize (SEO) my articles but add High Ticket Affiliate Links. Why waste your time with low-cost commissions when you get to earn big bucks for the same amount of time and effort.

Now what I am about to share with you, you can integrate into your email signatures, autoresponders, using an affiliate link, or add custom HTML code banner ads to your websites, social media pages, and articles.

About BullionVault.

About BullionVault.

Affiliate Partner.

BullionVault

The affiliate partner I have chosen not only will help people to save money but if they want to make money on a side hustle or boost their income, you could be a referrer and help them whilst also making a commission. It is no good to advertise to people that may not be interested in your affiliate program. you need to target people and perhaps encourage them to invest in Gold Bullion and tell them by signing up they get free silver bullion. Who doesn’t want something for nothing?

Signing Up – You get a Gift.

BullionVault

What is even more exciting is by using the following referral link you will get:

  • 1/8 oz (4g) of silver bullion.
  • €1 and $1 and £1. However if you register from Japan you will get ¥100 instead of the £1.

You may use them and immediately sell and buy silver on the BullionVault dashboard. If you use the order skilfully you can accumulate a growing balance, by putting some money aside each month or by earning commissions.

You’ll find you can use several of the vaults and all the currencies. You’ll be trading live and just like any normal BullionVault account, only smaller, without risk.

BullionVault’s Referral Programme.

BullionVault

BullionVault is one of the most trusted businesses on the web. You can participate and earn a no-nonsense 25% share of our gross commission (including mark-up and mark-down) by introducing gold, silver, platinum, palladium, and BullionVault.com to your friends or your own website’s visitors. It takes two minutes to set up and continues earning you respectable money for years.

When new customers are referred by you …

  • You get a full 25% share of commissions (including mark-up and mark-down)
  • You get further 6.25% share of commission (including mark-up and mark-down) on further new accounts referred in by those you introduced
  • You continue to generate commission income at the same rate on repeat business for a full 2 years from account creation – and many BullionVault customers deal repeatedly.
  • Your BullionVault account receives your commission instantly, with no complexities or delays.

To help you benefit we provide you with …

  • a simple link which you can share with your friends or put anywhere on your social media page or website.
  • banners, charts and widgets to embed on your site.
  • an on-line statement with line by line credits for your commission earnings.

How much can you earn?

BullionVault

By composing an email and sending it to his registered members our very first referrer earned $2,500 in his first month as a referrer. Bullion Vault has referrers from across the world generating revenue from the program. This is because thousands of astute people in this world are either wanting to make investments or make a lot of money from affiliate marketing.

There are also a lot of wealthy people turning to gold, silver, platinum, and palladium – and to BullionVault – as a response to currency expansion running out of control. They are looking for a product you can now introduce them to.

Testimonials.

“If there is an easier route to purchasing bullion I have not found it.” TH

“Love the service and the site. Actually, your whole business model is a good one and like many excellent ideas are simple and just leaves me wondering why it hasn’t been done before.” RK

“It’s an absolutely incredibly good service/website, from everything to presentation, ease of use and security its very clear and a pleasure to use.” BR

How it works.

BullionVault

Becoming an affiliate is simple. First go to www.bullionvault.com and Register, so that you have a BullionVault account. Please note that you will need to validate your BullionVault account to withdraw any proceeds.

Your referral link to BullionVault then takes the form:

https://www.bullionvaultaffiliate.com/GOLDENDOMAIN/en

MY ID: “GOLDENDOMAIN”

Please remember to change MYUSERNAME to the BullionVault username you chose when registering.

You may notice that the URL string returned by clicking on the referral link is long. Please be reassured that your referral details will be captured in our database.

The html code you need to add to your website is:

<a href=”https://www.bullionvaultaffiliate.com/MYUSERNAME/en”>BullionVault</a>

Please note that the above referral URL structure is the only way referrers can link to BullionVault. If you use any other URL structure then you will not receive any commission.

If you are looking to refer only one or two friends, another way we can record your referrals is on the BullionVault registration page in our marketing drop-down called “How did you first find BullionVault?”

In the drop-down is a field called “Referred by” which allows your friend to enter your BullionVault username (GOLDENDOMAIN) in the “Please enter the username” box.

If you have any questions or would like more information regarding the BullionVault Referral Programme or any other marketing query please contact us at hello@cymrumarketing.com

Example: Banner advert

BullionVault

If you would like to add a banner to your website, the html code you need to use is:

<a href=”https://www.bullionvaultaffiliate.com/MYUSERNAME/en”><img src=”https://banners.bullionvault.com/en/BV_468x60_v1.gif” title=”BullionVault” alt=”BullionVault” border=”0″ width=”468″ height=”60″></a>

Please remember again to change MYUSERNAME to the BullionVault username you chose when registering.

You can choose an alternative banner image from their banner catalogue.

Ways to refer.

BullionVault

Use your referral links and banners on your site, blogs, emails, message boards, personal social media pages, etc.

NB: If you use email please refrain from spamming.

You can also display the latest gold or silver buy and sell prices via our live price widgets. There are 4 banner sizes to choose from and you can include your referral id in the code.

You may also like to consider embedding BullionVault’s customizable gold and silver price chart on your website. You have two versions to choose from and both allow you to include your referral id in the code.

If you have any questions or would like more information regarding the BullionVault Referral Programme or any other marketing query please contact us at hello@cymrumarketing.com

Tracking your earnings.

BullionVault

You can track your referral program earnings online, by logging in and selecting HISTORY > REFERRALS.

From there you’ll see how many new accounts you’ve referred and how many of those have been funded. As soon as your first referred customer makes a deposit, you’ll see a breakdown of how much business you’ve generated and how much commission you’ve earned so far.

Commission shares are passed to you the instant your referred customers trade, so you’ll also see your earnings reflected in your account balance and online statement. Please note that you will need to validate your BullionVault account to withdraw any proceeds.

Terms and Conditions.

BullionVault
  • Referal commission relates to vaulted traded gold, silver, platinum and palladium products only. Coin and bar sales are excluded from referral commission.
  • You are entitled to receive commission at the stated rates (25% of BullionVault’s gross commission including mark-up and mark-down) where you are responsible for introducing a BullionVault customer via an appropriate link – according to the procedures of the referral program.
  • You are entitled to receive commission at the stated rates (6.25% of BullionVault’s gross commission including mark-up and mark-down) where a new BullionVault customer was referred by someone you referred – according to the procedures of the programme.
  • You will generate commission share for a period of 2 years. The two-year period will start on the account creation date of the referred customer.
  • You understand that a prospective user coming to BullionVault via your referral link may not register an account during that visit. In order to track these prospects, BullionVault will seek to place a 2-month cookie on their computer system, identifying you as the referrer.
  • You understand that this can only happen where (i) the prospect chooses to accept our cookies and cookie policy (ii) it is allowed by their browser settings, and (iii) no pre-existing equivalent cookie referencing another referrer would be replaced.
  • You accept that the existence of a pre-existing cookie will cause that referrer to benefit by commission sharing instead of you. You acknowledge that you understand that sometimes you will benefit from this policy – where you are in fact the first referrer – and sometimes you will lose out – where you are a second or subsequent referrer.
  • You acknowledge that the expiry of the cookie on a referred customer’s machine within two months of the referral during which time the prospect has neither registered nor visited the BullionVault site causes the cookie containing your referrer id to be expunged.
  • You acknowledge that housekeeping utilities in use by the visitor may cause the cookie to be expunged before the time period is up, and that in this event BullionVault is not expected to identify you as the first referrer.
  • Only referrers using the prescribed referral URL structure as detailed above will generate commission. Any referrer linking to BullionVault using an incorrect URL structure after 31st March 2015 will have their commission halted and account frozen until they switch to the prescribed referral URL.
  • Existing BullionVault customers whose details are already held on the BullionVault database will not be included in the commission share if they open a new account via your referral links.
  • You acknowledge that while your account will be credited immediately when you start earning commissions you will need to validate your BullionVault account in line with existing BullionVault customer terms and conditions.
  • If you have not validated your account within 8 weeks of starting to earn commissions we will begin charging you a late validation penalty fee of $30 per month until your account is validated.
  • If you have not validated your account within 1 year of the date you started to earn commission, we reserve the right to reclaim any referral commission.
  • You accept that we will charge your account a wire or equivalent banking fee when you withdraw your commissions to your validated bank account.
  • You will not refer your own accounts or those of your spouse. You understand that where doubt exists BullionVault may prevent withdrawal of referral earnings until a reasonable number of accounts have been referred and funded.
  • All material offered for your use remains copyright of BullionVault/Galmarley Ltd. By reproducing it in any way — whether by email, website, print or any other medium, and including substantive amendments — you hereby agree to use this material solely for promoting BullionVault alone.
  • Your websites will not contain any material which is defamatory, violent, pornographic, unlawful, threatening, obscene or racially, ethnically, or otherwise discriminatory or in breach of any third-party rights and shall not link to any such material. Infringement will result in the loss of all referral income.
  • You will at all times conduct yourself with all due skill, care and diligence, including Good Industry Practice, and in accordance with your own established procedures and all applicable laws, enactments, orders, regulations and other similar instrument.
  • BullionVault will not tolerate any abuse in its name of international “anti-spam” regulations. Infringement will result in the loss of all referral income, howsoever generated. In promoting BullionVault by email, you hereby accept liability for ensuring your lists are up-to-date, “opt in” only, and fully compliant with your local data protection legislation.
  • You will not register any domain names or register keywords, search terms or other identifiers for use in any search engine, social media network, portal, sponsored advertising service or other search or referral service or include meta tag keywords on their website that incorporate terms which are identical to, similar to or could be reasonably confused with BullionVault services and/or Website, trademarks (or other trademarks owned by BullionVault) and you will at all times comply with such guidelines for the use of BullionVault’s services and website and trademarks as may be issued from time to time. You may be contacted by BullionVault to change the referral tracking links you are using and associated html code. You will have 45 days to action this request. If any of the above actions are undertaken we will halt your commission and freeze your account.
  • If your BullionVault account is closed you will cease to earn any referral commission from the users you have referred that are linked to your account.
  • These are BullionVault’s Referral Programme Terms and Conditions as of 22nd May 2019. These terms and conditions are subject to change with 30 days notice to active referrers.
BullionVault

#monetisation #affiliatemarketing #bullionvault #domainmonetisation #residuleincome #highticketaffiliateprogram #affiliateprogram #goldbullion #silverbullion #freesilverbullion #goldbars #goldcoins #goldingots #silverbars #silvercoins #silveringots

Boycott Companies Trading With Russia

UK ADVERTISMENT!

Disclaimer of the Brands In this Article. Many Brands are Switching Sides so you need to do your research before making a campaign. Every day more brands are washing their hands of the Russian Dictator. Shell has announced today they will no longer be trading with Russia.

Boycott Companies Still Trading in Russia.

We as citizens need to take a stand and support Ukraine from companies that continue to trade with Russia. This means putting pressure on corporations and refusing to buy their products, so even if you may love your coffee, beefburgers, and your fizzy pop, it is a small sacrifice to make to help put an end to this atrocity that is happening in Ukraine.

You would not only be helping our own Governments but you will also be helping people in Ukraine and trying to end this senseless w##.

The more companies that turn their backs on Russia eventually their economy will collapse. They need money to buy artillery, pay their military, and provide for their people.

If we can hit Russia in its pockets, they will eventually run out of money, but this also applies to putting a point across to the companies that are in bed with the enemy.

Global News has already published the outcry to boycott McDonald’s, Coca-Cola, PepsiCo, and Shell as these companies are still trading in Russia thus helping to fuel the fire.

https://www.independent.co.uk/news/world/americas/us-politics/cocacola-mcdonalds-pepsico-boycott-russia-b2029741.html

https://www.thesun.co.uk/news/17865602/mcdonalds-coca-cola-boycott-russia-business/

https://www.businessinsider.com/mcdonalds-pepsico-face-boycott-halt-business-russia-ukraine-invasion-2022-3?r=US&IR=T

https://www.bbc.co.uk/news/business-60649214

It has been reported that three Ukrainian supermarket chains announced they are removing Coca-Cola products from their store shelves and the hashtags #BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds were trending on Twitter over the weekend. However, people who support Ukrainians around the world should also take a stand against these companies until they join the rest of the world to help end this diabolical w##

Companies Still Trading With Russia:

Boycott Companies That Are Still Trading With Russia!

Citigroup Inc C -1.83%(Get Free Alerts for C): The Bank was trying to remove itself from Russia long before the Ukraine invasion, but it is trapped in a quagmire — efforts to sell its Russian consumer business is in limbo because the sole potential buyer, the Russian state bank VTB Bank, has been sanctioned by the U.S. government. In its defense, Citigroup CFO Mark Mason stated the bank might need to write off nearly approximately $9.8 billion.

Coca-Cola Co KO -2.37%(Get Free Alerts for KO): Coca-Cola Hellenic Bottling Company AG, the Swiss-based firm distributing Coca-Cola products in Russia has not only shown no signs of suspending operations, but it also went so far as to tell the Russian news agency Tass: “All operational, production and logistics facilities of Coca-Cola in Russia are working. “We are fully responsible to partners, society, and thousands of our employees in Russia. Our top priority is the safety of our employees.” Coca-Cola announced it had halted production at its factory in Kyiv and evacuated its employees, yet is still doing business in Russia, which makes you wonder where their priorities lie?

Estée Lauder Companies Inc EL -7.56%:Thie hair and skin care and cosmetics provider which has headquarters in New York generates 2.7% of its revenue, or approximately $500 million, from sales in Russia. The company issued a statement on March 4 insisting it was “committed to supporting those impacted by the invasion of Ukraine,” adding that its “priority is the safety and well-being of all ELC employees, and we are continuously monitoring the situation and evaluating all possible measures to support them.”

Herbalife Nutrition Ltd HLF -0.06%:This multi-level marketing corporation gets 3% of its revenue, or approximately $150 million, from sales in Russia. On Feb. 23, the day before Ukraine was invaded, Herbalife President John DeSimone answered an earnings call question about the region and stated while there was a risk in Russia, “the biggest risk is probably in Ukraine, and it’s not a material country to us.

Hilton Hotels Corporation HLT -6.32%: Among the U.S. lodging companies, Hilton has 29 hotels in Russia; its sole Ukrainian operation is a hotel in the capital city of Kyiv. Hilton is still operating at the locations and the company has yet to make any public comment regarding the crisis in the region.

Kimberly-Clark Corp KMB -0.91%:The personal care product provider has been part of the Russian market since 1996 and generates 3% of its revenue, or $600 million, from sales in that country. In January 2019, it announced an $80 million to expand its Russian flagship factory in Stupino, a town 61.5 miles south of Moscow. Kimberly-Clark has not offered any public comment regarding Russia’s actions in Ukraine.

McDonald’s Corp MCD -4.88%: The fast-food giant gets 9% of its revenue from the Russia/Ukraine markets, or roughly 2.3% billion. The majority of its Russian locations are franchised by Russian Business Owners, yet the company has ignored growing demands from consumers and elected officials to shut down its Russian eateries.

Papa John’s International Inc. PZZA -7.76%: The Pizzaria chain has approximately 185 restaurants in Russia, headquartered in Atlanta USA. On the company’s fourth-quarter earnings call on Feb. 24, the day of the invasion, President and CEO Robert Lynch stated: “that any change to our restaurants in Russia will depend on how much disruption there is there and the impact of that business.” He continued to say he has no plans of closing any of the restaurants down and added the company had no restaurants in Ukraine.

PepsiCo Inc. PEP -1.99%: The Purchase, New York-based company is being pressured to rethink their business with Russia, with 4.4% of its revenue, or $3.4 billion, coming from that market, the firm is being pressured by New York State Comptroller Thomas DiNapoli who controls the state’s $280 billion pension funds, which includes PepsiCo shares, and he bluntly stated it would be in the company’s best interests to “address various investment risks associated with the Russian market.”

Starbucks Corporation SBUX -6.19%: The famous coffee house headquartered in Seattle has 130 licensed coffee shops in Russia; with no presence in Ukraine. The CEO Kevin Johnson is not forcing its Russian partners to close, he informed his workforce via an internal memo that the company “will donate any royalties we receive from our business operations in Russia to humanitarian relief efforts for Ukraine.”

Shell PLC said they would continue to buy crude oil from Russia so as not to disrupt the market for the consumer but with the news hitting headlines today that car fuel prices will be rising, I as a consumer would much prefer to buy fuel that is not laced with blood. https://news.sky.com/story/ukraine-war-fuel-prices-hit-new-uk-records-with-diesel-averaging-1-61-amid-warnings-of-worse-to-come-12559818

(At the time of this article going to press, it has been announced today Shell is now pulling out of Russia which is excellent news 🙂 I would have hoped that contacting the family office in the UAE had something to do with it).

The complete list of companies that remain can be seen below:

“This does not say much about these companies if they are in cahoots with a Dictator that is threatening everyone that interferes with his actions”.

Companies that have turned their backs on Russia are:

Over 200 corporations including Apple and Netflix have halted operations in the country since President Vladimir Putin launched a full-scale att### on Ukraine.

Amongst the Companies Are:

Accounting and financial services companies:

British-Dutch multinational professional services network KPMG; professional services network PricewaterhouseCoopers (PWC); and payment card services giant American Express have stopped their respective operations in Russia.

* Entertainment and messaging companies:

Global streaming entertainment service Netflix; and instant messaging app Snapchat have also ceased their operations in Russia.

The Walt Disney Company, Sony, and Warner Bros have said they are pausing their release of films in Russia

* Technology companies:

Apple has paused selling its products (both offline and online) in Russia.

Microsoft has also stopped “other aspects of business in Russia.

Alphabet Inc’s Google has blocked the Russian news outlets RT and Sputnik.

Meta (formerly Facebook) also blocked the Russian state media houses.

Samsung Electronics also suspended its shipments to Russia.

* Automobile companies:

Mercedes-Benz has stopped manufacturing and passenger car export in Russia.

Ford and General Motors have discontinued their operations in the country.

* Retail companies:

American company PVH, which operates Calvin Klein and Tommy Hilfiger, has suspended ops in Russia. 

Nike, H&M and Ikea also suspended operations in Russia.

Home rental company Airbnb and payment firm PayPal have also suspended their operation in Russia.

Ikea has temporarily closed all 17 stores and factories across Russia in a move affecting 15,000 workers

M&S the British Retailer said has suspended shipments to its Turkish franchisee’s business in Russia, which has 48 stores and 1,200 employees stating “we are building on our existing support for Unicef’s UK’s Ukraine appeal with £1.5m packages to support the UN Refugee Agency and Unicef to help children and families in need.” They also said it was sending £0.5m of coats and thermals to Ukraine, where it ceased operations at 10 stores a week ago.

Volkswagen Group announced it had stopped production of vehicles in Russia until further notice, a decision affecting the Russian production sites in Kaluga and Nizhny Novgorod. Vehicle exports to Russia have also been stopped with immediate effect, it said. Carmaker Ford said it had suspended its commercial van joint venture in Russia “until further notice”. And in the past few days, General Motors, Jaguar Land Rover and Renault have all halted sales and operations in Russia.

Diageo, which makes Smirnoff vodka and Guinness, said it had paused exports to Russia and Ukraine.

Online travel booking firm Expedia said it had stopped selling travel in and out of Russia, making it one of the first travel companies to announce such a move.

British online retailers Boohoo and Asos announced they had suspended sales in the country, as did the Swedish clothing giant H&M.

The Spanish fashion retailer Mango announced a temporary closure of its 120 shops in Russia and its online sales site there.

The British Luxury Fashion House Burberry said it had ceased shipments to the country, effectively shutting down its online operation they also have three stores in Russia, one of which is run by a franchisee and one in Moscow’s Red Square, and these currently remain open but they are not receiving new deliveries.

Nike has said it is preventing Russian customers from buying online and Adidas has suspended its partnership with the Russian Football Union.

The Full List Of Companies No Longer Trading With Russia

Can Be Seen Below:

Petrol Diesel Price Rises.

Despite presumingly getting cheap crude oil, petrol retailers have urged the chancellor to help motorists absorb record bills by cutting VAT on fuel.

The Petrol Retailers Association (PRA) spoke up as the cost of filling up hits new heights on a daily basis in the wake of Russia’s invasion of Ukraine.

https://news.sky.com/story/cost-of-living-sunak-faces-calls-to-cut-vat-on-fuel-as-retailers-defend-necessary-pump-price-hikes-12555716

Final Thoughts From The Editor.

I have redacted some words as I have noticed that online censorship is causing certain articles to get flagged or banned so I have replaced certain letters with hashtags. I wrote about online censorship and words can get you struck off https://marketingagency.cymrumarketing.com/2022/03/05/online-censorship/

I first noticed a problem when I used certain keywords like the Russian Dictators name in an article I wrote about how all Energy and Fuel Price Rises are going to increase poverty to unprecedented levels and how it will affect people’s mental health. This article kept coming back as a 500 sever error and my IT team could not understand what the issue was until I did a bit of digging and finally edited the article into three parts omitting certain words and phrases and not publishing the video that was controversial. You can read the edited article about Financial Difficulty here.

If you are finding your utility bills in the UK going to be unmanageable do consider changing utility providers.

Mental health can affect all people in all walks of life and poverty can cause poor mental health through social stresses, stigma, and trauma. When individuals find themselves in financial difficulty and perhaps do not have the necessities to survive, mental disorders such as depression or anxiety can develop and intensify. Mental health is also caused by grief. Grief can be caused by a number of situations such as the loss of a loved one through death, divorce, or separation. Grief can also be because of the loss of your home and worldly possessions as in the case of many millions of people in Ukraine right now.

If you have been affected by grief or are in financial difficulty I highly recommend you read the following articles I have written on this site and on another that I own:

  1. Coping With Grief
  2. Financial Difficulty
  3. Mental Health Useful Links

“If you found this post useful do take a moment to comment, share and subscribe”.

“Please don’t forget to do your part as a consumer to help stop this evil dictator and put an end to all the people dying”.

“This is now another reason why our prices are rising and inevitably our mental health getting worse”.

“If we come together and stand united we can conquer everything that faces us. My thoughts are with the people of Ukraine”.

Slava Ukraini“.

#BoycottCocaCola, #BoycottPepsi, and #BoycottMcDonalds #BoycottMcDonalds #BoycottHiltonHotels #BoycottEsteeLauder #BoycottRussia #BoycottPapaJohns #BoycottStarbucks #BoycottPirelli #BoycottMarriot #BoycottCoty #BoycottUnilever #BoycottNestle #BoycottYumBrands #BoycottCitiGroupInc #BoycottHerbalife

Does posting URLs in comments be of concern?

Does posting URLs in comments be of concern?

It was brought to my attention today that adding an URL within a comment to a post can be interpreted as spammy and unprofessional (and I quote “needy“). This was a eureka moment for me because now I was given an opportunity to write about it.

I will link other articles I have found on other marketing websites that all basically say the same.

It has to take a top marketer to stop all the rumors and false information flying about.

Posting URLs in Comments Debunked.

If you post a picture or text-only post on LinkedIn and state “link in the comments,” would your post be penalized (i.e., receive lower impressions/views and lower engagement)? This may have been the case some time ago but it is not so any longer. (The instigator of the post this morning, automatically went on the defense and called the person I have got information from a “Moron”). I did not respond to the insinuation.

Here is What I have found out and is backed by credible sources.

Research conducted by https://growthrocks.com showed a study on the reach and click-through rate of LinkedIn posts with the link in comments and found reach to be almost three times higher on posts with the link in comments:

Linkedin Reach

According to Guy Kawasaki who conducted the research reported in mid-2017 amazing findings on his LinkedIn account when he added the link in the comments:

Linkedin Post Types

Guy Noted his LinkedIn post with the link in the comments section received three times the views over traditional link posts. (Views on personal profiles are equivalent to impressions on business pages.)

These two claims inspired the Social Media Lab to run a small experiment to see if they could verify this technique.

https://www.agorapulse.com/social-media-lab/linkedin-comments-link/

In conclusion, it was found that Hypothesis: LinkedIn is not punishing posts with the phrase “link in the comments.”

Data Testing LinkedIn “Link in Comments” Strategy

Data collected found impressions 169.29% higher on posts with the link in the comments, thus there is no punishment by LinkedIn using this technique.

But we need to delve deeper and what can happen if someone comments on a post and leaves an external link of their own. what would happen to your post?

In 2017, Facebook announced a change to its algorithm designed to reduce the reach of posts with click-bait and low-quality links. At the time this followed Google’s lead of penalizing lower quality content and intrusive ads and pop-ups that affected the user experience. However, in 2016, an update to the Facebook algorithm aimed to rank posts with engaging links higher in people’s feeds.

The topic of external links on social platforms is a hotly debated one.

If your link is ‘good’ (i.e. not click-baiting spammy rubbish) then will it affect your post’s reach or not?

External links act like backlinks although like any link you will find on the internet the link basically acts as an exit for users who are then directed elsewhere on the web.

Will the link damage your credibility, well let just say if the link posted does not match your niche and looks spammy then you have every right and are in control to remove the comment.

Going back to this morning I have been following a Super Yacht Hospitality Event Organiser for a few years and his content sometimes, very funny and sometimes crap has always caught my attention. I was planning on booking a VIP weekend for my 60th Birthday but it looks he has now lost a customer. He metaphorically speaking bit his nose to spite his face.

It turned out he had a bee in his bonnet because he went on a rant stating my link posted by me was and I quote”needy” in which I hit back stating his posts “Buy from me now as I have to feed the kids” were needier than my link, obviously this hit a nerve because he called it tongue in cheek humor and he could write what he wanted.

I tried handing an olive branch to keep the peace and even asked him to send me a banner so that I could advertise his business for free. I told him the link I sent him was not selling anything and that if he put a link in my comments I would not be so upset. I even tried to be the bigger person and apologized several times.

When I told my daughter who is studying marketing management at Cardiff University that he had blocked me, her words were his loss. She knew my plans for my birthday where I was planning on having a weekend on a Super Yacht. I guess I will have to look for another organizer and promote them instead.

What people fail to realize especially if they do not know me that well is if you cross me you do not get a second chance. I will not mention this person’s name or the company he represents but all I will say is he will see my posts including this one as he and I have mutual connections and he will know this post was about him.

What you should also do is act professionally and not draw attention to yourself. If the commentator shared a link that was found to be beneficial to you and your network, you should not bite the hand that feeds you and you should be civil. I was offering free advertising and trying to help him.

What you should not do is block the person, accuse them of hijacking your post, because “a happy customer will tell their friends and family whilst an unhappy customer will tell the world”.

By criticizing the commentator you stand to lose business especially if they happen to work in the marketing industry and maybe contemplating buying your product or service further down the line.

LinkedIn has stopped penalising posts with external links in 2020

It appears that LinkedIn has now stopped penalizing posts for containing external links.

In Summary

No one really knows for certain how social media algorithms work at any given time, and we also don’t know if or when LinkedIn might return to penalizing external links. There’s a lot of guesswork and bet-hedging that goes on in the social media community, all of which muddies the waters for therapy business owners who just wish social media could be simpler!

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How To Get More Clients

How To Get More Clients

Regardless of what industry you are in, you always want more business. However, for startups, it is even more daunting when your phone does not ring or you have tonnes of emails with people selling you things but you have no inquiries.

So you have got a business plan and you think you have it all worked out but you still have no customers so what do you do?

In this article, I will list some ideas that you may not have thought about.

But first, we have to establish the difference between a small business and a large powerhouse. With a corporation or business that has been established for many years their brand name is well known and people will always choose a well-known brand over a lesser-known one.

If you are just starting out or are struggling to get business through the door, you may have to adopt different strategies to get you noticed. If this is the case you need your business to be in the news you need to be consistent and not hide behind your brand but instead be out there flying your flag high.

A more established company will have more money to spend on advertising and on staff and employee incentives. These companies use marketing agencies to help them get more exposure and will encourage their staff to publicize their company, products, and services

If you are a small business for example of 1-10 employees and your advertising budget may be on a shoestring, you have to invent ways to advertise your brand on next to nothing.

So here is a list of things to do to increase business.

(Some are free and some are pay per click or editorial or offline advertising suggestions)

  1. Start a podcast, talk about your company, conduct interviews with people that are making the news in the same industry as you.
  2. Start a Vlog and set up your own YouTube Channel.
  3. Consider Video Marketing, design your own videos or hire an agency.
  4. Start a Blog and write regular content. Do make sure the domain name has the exact match searchable keywords and phrases.
  5. Perform a SEO audit report and see how you can optimise your website/blog to perform better.
  6. Get backlinks.
  7. Get Like for Likes on social media groups and pages.
  8. Guest blog for free on other peoples blogs or comment on their articles. Some companies even pay you if they find your articles useful.
  9. Network with other businesses, LinkedIn is a good place to start and if you have networking events in your area consider going to one or two and start making acquaintances.
  10. Make use of all your social media platforms. Create business pages and join groups and like, comment and share your blog posts and interact with other business owners, don’t forget to use hashtags and if permitted backlinks to your page or site.
  11. Set up a business forum in your niche through WordPress, they have plugins that are already designed for you.
  12. Join Business Forums and interact.
  13. Set up a (chat) on your website and blogs so that you can interact with your visitors (www.talk.to is free). Remember to have the chat bot on during office hours.
  14. Share Banner Ads on Social Media, Platforms, Pages and Groups.
  15. Advertise in Business Directories (most are free).
  16. Advertise on Classified Ads (Some are free, like Gumtree, Craiglist and FreeAds).
  17. Interact with local communities, some have websites (Quora, Reddit) aswell as Facebook groups.
  18. Set up a local workshop.
  19. Do Public Speaking.
  20. Offer free business consultation if you are in the industry of helping business grow.
  21. Offer to advertise other peoples businesses, products and service on your site free of charge for a limited time.
  22. Sell your advertising space to business owners.
  23. They say the money is in the list, set up a newsletter and send out information to your contacts. Offer incentives to get people to sign up to your newsletters.
  24. Consider Affiliate Marketing where you get paid if someone clicks an ad you are displaying on your site or through an email list or newsletter.
  25. Pay people to advertise your business through companies such as ‘Clickbank’ ‘Rakuten Linkshare’, ‘Shareasale’.
  26. Write an ebook that you can offer your customers in exchange for their email.
  27. Set up an event such as a conference, auction, or networing seminar.
  28. Sponsor an event, this could mean you may have to either pay/domate or offer your services for free. This will give exposure to your company and your brand.
  29. Organise an open house and offer wine tasting or set up a stall and sell your products and services. The series on Netflix “Selling Sunset” hosted parties and a wedding in a few of their luxury properties they were selling to VIP guests, multi-million dollar real estate.
  30. Set up an auction or fashion show and get other businesses to donate something and charge an entry fee for the evening of the event with your brand name in the limelight.
  31. Partner with a small business, offer your products and services at a discounted price and ask them to do the same in exchange. They may be a Web Designer but may not offer marketing, whilst you as a marketing agency could offer your service in exchange for leads and visa versa.
  32. Public Relations – make an announcement on PR Agency websites where journalist can write about you.
  33. Create a Google Business Page and update regularly just like you would a blog.
  34. Set up a contest/competition.
  35. Offer Discounts and Incentives to all you current and prospective clients.
  36. Upsell to your existing clients.
  37. Offer Free Trials and Demos.
  38. Wear your insignia and get your employees to wear branded apparel.
  39. Send out compimetary useful merchandise with your company logo, website and telephone number.
  40. Ask for referrals, offer you clients incentives that if they refer you, you will give them something in return, it could be a product, service or discount.
  41. Get your family and friends to spread the word.
  42. Consider leaflet drops to businesses or homes depending on the industry you are in.
  43. Sell a course online to educate people in your industry.
  44. Sell merchandise with your company name.
  45. Set up a Wikipedia page.
  46. Set up a Crunchbase profile.
  47. Pitch your business to angel investors, private equity firms to raise funding and spread awareness. Angel investors may put you in touch with some of their contacts if they think your business is viable, in exchange for a commission on every introduction.
  48. Set up a squeeze page using click funnels to your offer.
  49. Consider advertising your busness on other sites (rate card advertising prices will apply).
  50. Google Ads not only help with ranking they will get you on the first page of Google instantaneously providing you meet the bidding price of your daily budget.
  51. Facebook Ads, can fine tune the audience you wish to target.
  52. Instagram Ads – Instagram has over 500 million users per month.
  53. Start following people and businesses in your niche on Instagram and interact with their posts.
  54. Newspaper Ads.
  55. Editorial Publication Ad Campaign.
  56. Guerilla Marketing, do something outlandish but first get permission from the local council and the police. If you are a web designer set up a office type table and chair in a busy high street and when people ask what you are doing you can hand out your business cards. Baroness Michelle Mone did a stunt promoting her ‘Ultimo Bra’ brand back in the day when she was starting out by having actors dressed up as plastic surgeons protesting that ‘Ultimo’ was putting them out of business. The day of the event all her bra’s got sold out. Hire a plane or drone with the flogo and have your advert flown sky high.
  57. Promotional giveaways, you can do this digitally or can set up a physical stall, you can giveaway products and services but do get permission first if you plan to do it in a public place.
  58. Make the most of trade shows by either networking or setting up a stand an expo.
  59. Create your own App.
  60. Billboard advertising is another way to attract business, such as bus stops and on sides of buildings.
  61. Advertise on Publish Transport on the side of buses and taxis.
  62. Send your products and services to influencers and celebrities and ask them to endorse your brand.
  63. Advertise your business on Black Cabs if you are in the UK and Yellow Cabs in the States.
  64. TV & Radio Advertising.
  65. Help non profit organisations by donating or marketing, either way the charities will advertise you.
  66. Go physically into businesses that are in the same niche as yours and if you are a pet sitting/dog walker business go to your local vets and ask them to display your posters or brochures. If you are selling cruises get your local high street travel agents to display your information.
  67. Offer your services for free for the first month or so, get people to sign contracts as they could take you up on the offer and then walk away once it is ended. Or if you are selling a product why not “try before you buy” type of offer.
  68. Ask businesses if they would like free exposure to their products and services and display, their merchandise in your establishment, moreover they may also do the same for you.
  69. Go to cafes and grocery stores where they have message boards and display your information, or if you are more high end, visit hospitality venues and advertise your products and services there. Give them incentives to market your business such as an exclusive discount and mention their name in the print.
  70. Start a directory of businesses in your niche and offer both free and paid listings. When constructing the directory contact each business owner and tell them they have a free listing. This will give you the opportunity to explain who you are and offer them more exposure with more prominent paid advertising. Instead of waiting for the mountain to come to Mohammed, get Mohammed to go to the mountain.

Note From The Editor.

When promoting your business try to expand your products and services, it is good to have your fingers in many pies.

As well as the above-mentioned hints and tips, re-train your mindset and stay focused and positive. Be assertive with yourself and do not allow any negativity to get in your way. Just before you go to sleep visualize your ultimate goals and desires and imagine yourself already have acquired your wealth, do this every night for 30 days and see changes manifesting. Research neuroscience and the power of thought.

Do some research into neuroplasticity and a book that is highly recommended read is Napoleon Hill “Think and Grow Rich”

Further Reading:

https://blog.wishpond.com/post/59612395517/52-tips-how-to-market-on-instagram

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Wales Independent Marketing and Brand Company

Do you need more traffic to your website? As a Wales independent marketing and brand company, Cymru Marketing offers worldwide digital marketing, including outbound marketing, blog posts, and social media advertising. Contact us today!

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About the Author: Katie Conroy is the creator of AdviceMine.com. She particularly enjoys writing about lifestyle topics and created the website to share advice she has learned through experience, education, and research. 

Early Steps To Take for a Long-Lasting Business

Starting a new business means juggling many responsibilities — not only for your livelihood but for that of your partners and employees. Administrative duties aren’t the most glitzy or appealing parts of the business. But if you develop effective and reliable methods to get them done — like these from Cymru Marketing — you’ll be closer to launching a successful business.

What, exactly, are the least appealing but most important behind-the-scenes tasks you need to do for your young business?

Banking Matters: Accounting and Payroll

From the moment your business launches and years into its lifecycle, you want to have organized, thoroughly documented financial data. As SmallBizDaily points out, accounting information helps you analyze your business’s performance, and it’s important for filing taxes — errors or missed deadlines in your business’s taxes can result in penalties. As your business grows, so will your accounting needs, so you may decide to hire an accountant or use software to take care of the books.

Similarly, a meticulous payroll system will serve you well both in the early days of your business and after it’s fully established. If your payroll taxes aren’t managed correctly, you may incur penalties, so look for a service that offers penalty protection.

The ideal small biz software apps will also streamline other payment processes to save you time, like employee time tracking, fast direct deposit, and automatic payroll calculation with all the payroll forms applied correctly.

Getting Your Start-Up on Its Feet: Funding Options

Accounting and payroll are financial processes that come into play only when your organization has actually secured funding. Funding is perhaps the most basic requirement of having any kind of business, notes Think Latitude, so even if it’s not an appealing part of the work, it is a priority. There are many ways to go about financing your enterprise, each with different advantages.

If you’re starting a business that has a chance at explosive growth, you may consider seeking out venture capital funding from investors. If investors choose to work with you, they can be a huge help in providing the money (“seed capital”) you need to launch your business. They’ll also most likely become members of your company or have some portion of ownership in the business.

Other strategies for funding a new business are crowdfunding, an internet-based effort, or self-financing, which means that you pay the expenses of starting the business yourself and own the business in its entirety.

The Organization at Its Core: Choosing the Operational Structure

One way to approach the need for funding, and the structure of your business as a whole, is by choosing the type of operational structure you’ll be running. Several options are available, including forming a limited company, a sole trader, a partnership, or a limited liability partnership (LLP).

Each type of organization comes with its own set of pros and cons, all dependent on what’s the best fit for your business. For instance, the LLP structure offers both immediate and long-term advantages: It limits personal liability in cases of debt or bankruptcy and is pretty easy to create and operate either on your own, with a lawyer, or through a service.

Starting a business is one of the most exciting career steps you can take, and streamlining the chores of getting started leaves more room for you to enjoy yourself. When technical tasks aren’t stressing you out or slowing you down, you can focus on perfecting the product or service that you set out to share with the world, celebrating what you’ve accomplished alongside your team, and maybe even taking time off.

#startups #startupswales #businessconsultation #consultation #startingabusiness #newbusiness #smallbusiness #marketingcardiff #cymrumarketing

www.MarketingCardiff.com

www.MARKETINGCARDIFF.com

I am pleased to announce that I have acquired www.marketingcardiff.com by a fluke.

It was not available last year as I am always looking for ways to generate more traffic, so I was surprised to see it on the IONOS marketplace and had to grab it.

SEO Link Wheel.

I am happy I have the dot com as I will have no use for any other domain extension, just in case anyone approached me regarding the .co.uk just saying… Furthermore, if someone then decides to develop the co.uk version there may be a reason to start a UDRP.

Website Development.

It is what came first the chicken or the egg scenario. I developed a website on a dot com (king of domains) long before any other counterpart.

Branding.

This domain will serve as another cog to my ever-expanding SEO link wheel. This domain is a keeper as it has played on my mind whenever I say ‘Cymru’ not everyone I speak to knows what the word means. It is the Welsh Word for Wales and as well as people not knowing how to pronounce it let alone spell it, may also find difficulty remembering it. Hence that is why I am excited to add an addition to my lead generation marketing strategies.

Obviously, the site is not fully developed as I only acquired it today but over the next few weeks, time permitting, I will build this site to accompany my default sites.

I have also kept my ‘Cymru Marketing’ Logo Initials where the (CM) stands for Cymru Marketing, whereas now the initials are reversed to Marketing Cardiff (MC). However had I re-designed the initials the M letter does not sit right on the letter C, hence I have left the lettering the same. As long as I get the traffic what’s a couple of letters in a logo. If anything it makes the logo even more unique and talked about after all ‘Cymru Marketing’ is here to stay and it will always be one of my default websites, with ‘Marketing Cardiff’ as an add-on.

The way I see it the logo is recognizable it has been around for a few years and people who recognize and relate to an image can memorize images symbols and logos far quicker than remembering words. People will see the logo and see it as a trustworthy source, so why confuse people with more than one logo, at the end of the day it is a personal preference and my decision. If anything the logo says that ‘Cymru Marketing Brand ‘ is behind ‘Marketing Cardiff’.

One has to remember that exact match searchable keywords and phrases domain names will rank your website far quicker and will secure global positioning providing you do your SEO correctly.

Having brandable made-up words, acronyms or personal brand names needs extensive Advertising and PR, whilst having searchable words people actively search for will save you money in the long run. Choose your domain names carefully and if you need some help with your SEO link wheel we will be happy to give you some free advice and do a free SEO audit report of your website.

As an example I have my own personal brand domain name www.renataentrepreneur.com but if people do not know who you are and have never heard of you before they are not going to be searching for you. Fortunately for me, I have been around for donkeys’ years so I am well known in certain circles.

Even if you are ranked for keywords that you have assigned in your meta description people are less likely to view your site as opposed to the and exact match searchable keyword or phrase domain name. You would have to be well known or a household name which can take a long time to achieve before people started to search for you.

Valuation.

The domain name www.marketingcardiff.com on estibot.com is according to the bot worth less than $100 but on Godaddy Appraisal Tool it is worth $904

To be honest, I rarely use these bots and whenever I am appraising a domain name. I do my calculations based on Google Keyword Planner and how many searches per month and the cost of the PPC bids would be. I then can advise that having a certain domain name would save the investor in advertising costs.

However, if the domain name has equity such as a product, service, website, and assets then you are talking about a different ball game, and even though I have no intention to sell this domain name my equity which these bots do not know about will increase the value.

#marketingcardiff #cardiffmarketing #marketingagencycardiff #marketing

How To Increase Business & Followers.

I noticed today a post on LinkedIn from someone that was connected with me but was not an internet marketer per-se, stating “How to increase followers from 30K to 225K followers” in five minutes per day by commenting #yes

The first thing that came to mind is he has no authority to advise considering he is and what I saw was a clever click bait hack and nothing more. This is a disappointment when people are genuinely looking for answers and come across someone just looking out for him/herself, simply having people click the post for the post to go no where.

Therefore I have taken upon myself to write this post to help individuals increase followers/business. This method can be applied to all social media platforms:

1: Optimize Your Profile Pages, optimise your cover photo and also your profile picture. Make your profile picture look professionally done. Remember to be aware of your background in the photo. A picture says a thousand words. Try to get a professional head shot done at a local photographic studio (when they are open again) or get a friend to take a photo without any distractions in the backdrop.

2: Start with connecting with people, most social media platforms say only connect with the people you know, but what if you have a genuine enquiry, the best thing is to find their email addresses to write to them first before sending them a connection request, especially of you do not know them.

3: Write articles on your pages and link back to articles you have written on your blogs and share these articles with your connections.

4: Make your post intriguing only give a little away and entice the reader to click you post for more information.

5. Share photos on your social media platform pages, instagram is good for this or do infographics and add titles to your posts.

6: Be creative and publish videos, add captivating content that people will be willing to watch. Add humour, funny videos attract peoples attention.

7: Go Live. Livestreaming is not for everyone but if you are happy broadcasting an event or milestone as long as it has good content you will get people watching.

8: Advertise your brochures and share your pdf’s on your business pages.

9: Use hashtags when closing your post text.

10: Don’t forget to tag your connections and companies that may find your post useful.

11: Give your followers valuable advice. Everyone is a guru these days and some can be better at it than others but you only have one chance of being an expert in your niche and the more followers you have the more well known you will become.

12: RSS feeds are a good way of finding trending posts, create “breaking news” posts that perhaps people outside your region may not have heard of. Do not copy posts word for word as that is called plagiarism and you will be penalised by search engines. For me I always use one of my blogs to write articles which I then share with my connections and although I may read something I will scramble it into my own words, even giving my own perspective.

13: Be consistant and active everyday on all your social media platforms. I am perhaps the world worst as I only seem to hang out on LinkedIn because most of my work is B2B but recently I have been asked to do B2C hence I need to alter my mind set and concentrate on Facebook pages and groups more.

14: Create viral posts this could be something like a give away or a competition with a deadline.

15: Join groups on your social media platforms.

16: Create your own groups for your different niches.

17: Create your own business pages on all your social media platforms, keep your professional and personal pages seperate.

18: If you have an event coming up or thinking of creating one, social media is a good place to advertise and market yourself.

19: Once you have a following on your social media platforms do reach out and collaborate with your connections.

20: Set the buttons on your profiles to a “Follow” button.

21: Create a call to action in every post.

22: Promote your social media profiles everywhere, including your website, blogs and email signatures.

23: Cross promote your profile on your other social media channels. For me I have on default business card website that I point people to, this saves time typing out each social media platform I am connected to.

24: Pay per click advertising campaigns are not only good with Google & Bing but they are also is a good way of connecting with people through your social media platforms. Facebook & Instagram is a place where you can connect B2C, this is good if you are targeting a specific category or people. You can fine tune your specifications to the location, age, gender and interests.

25: Try to update your profile page frequently, a stagnant page is boring and will show your audience that you are frequesnt at updating. If you have new services, always keep them updated.

26: Always reply to comments, no matter how trivial, ignoring a comment makes the person who wrote it worthless. Obviously if you have hundreds of thousand of comments pick out the ones that stand out and thank everyone in a generic comment.

27: When people share your posts and pages, thank them.

28: Get your biggest fans to endorse you, this applies to LinkedIn more so than any other social media channel and visa versa, you will be amazed how may people who you endorse will endorse you back. The same goes with review ask your customers to write a review about your brand.

29: If you have businesses that wish you to promote them, do offer to write recommendations, this gives you exposure aswell as exposure for your client, but if the businesses wish more exposure you could offer other marketing strategies which you could potentially charge for the service. I do this free of charge by adding banner ads to all my social media pages and groups I am connected on. This is short lived advertising but for a permanent fixture on my blogs I charge a monthy/yearly fee.

30: Exact match searchable keyword and phrases are so important not only in your domain name but on your website, meta tags and social media pages. When choosing a Facebook page for example use words that people would use to search for your product or service rather than your unknown brand name. Your brand name will become popular over time and it will not be an overnight success unless you spend a lot of money on advertising, I just do not mean Google Ads I mean in publications, newspapers, radio and TV.

31: Make your social media profile searchable, make them public.

32: When commenting on other peoples posts, do not get personal and do not get into trolling arguments if someone does not see the value of your comment. Be professional and do not sell things on peoples posts. You could add a backlink to your company as a signature or hashtag but thats it, don’ be the pushy sales person.

33: Give incententives to get people to share your posts. This could be a free e-book or a discount voucher.

35: Become an influencer.

36. Become a public speaker.

37: Create educational webinars, podcasts, tutorials, use youtube and share your content on all social media platforms.

38. Create a SEO link wheel, of your websites, blogs and social media platforms.

39. Start a blog and add RSS feeds so that in engages people’s interests.

40. Have a subscribe widget or pop up so that you can capture peoples emails and then send them updates or newsletters. Do not install the popup until a person is about to exit your site and not before. I believe it is off putting to have a subscribe popup the moment you attempt to access a site. You need to earn my trust and loyalty before I give my email away.

41. Integrate a chat widget into your websites and blogs so that when visitors visit your sites you can engage with them.

42: Guest blog on other notable websites.

43: Become a podcast interviewer. Invite people to join you in a discussion.

44. Write a book about you and your niche and publish your services and products.

45. Leave business cards on noticeboards in supermarkets, cafes (when they open again).

46. Make flyers and post them through peoples doors.

47. Consider giving out freebies, such as buy one get one free.

48. Start a competition.

49. Consider getting people to market you using affiliate links. https://rakutenadvertising.com/en-uk/

50. Advertise in Magazines and in Newspapers.

51. Offer to do something for free, this could be free web hosting in my case or free marketing or promotion.

52. Wear promotional clothing.

53. Give away promotional merchandise.

54. Word of mouth advertising get all your family and friends to promote you and get their family and friends and before you know it you have a network of connections.

55. Do outbound marketing, like picking up the phone and calling or writing snail mail letters.

56. Enlist the help of other advocates in your industry, find a mentor.

57. As your employees to engage in your social media pages, make them contributors.

58. Post your articles at ceratin times of the day. I find that during working hours people are busy getting on with business. So you have to pick times that appeal to your network browsing times, otherwise you posts may not get a look in. However according to LinkedIn’s their busiest hours are in the morning and midday from Monday to Friday. This will ensure your post to get maximum reach.

59. Add multiple admins to you pages and ask your colleagues to help you.

60. Join all the social media platforms and follow companies and people of interest.

Hyphen Domain Names

Hypen Domain Names

Hyphen Domain Names.

Hyphen Domain Names and why you should not use them.

I was approached last week to tender for a bank and upon closer inspection I found that they are using a hyphen domain name. This got me thinking outside the box so to speak and the keywords they were using within their domain name were hyphenated. I found that they were pointing what would be their MAIN non hyphen domain name to their hyphen domain name, not the other way round. Not only that they were not using the keywords that a consumer would search for, although there are 654,000,000 results for their keywords business bank, the first word in their domain name would not be something that people neccessarily would search for. Google does not use exact-match searchable phrases but will list a broad match of search results based on the searchable keywords.

I then thought how can I help this bank with their marketing when they are looking for a marketing agency that would be a subcontractor? I for one cannot be a subcontractor, cannot work out of hours or weekends, and can only commit to a few hours each month. I work on my own terms.

So I decided to register a domain name any bank would want in the UK but rather than just put the domain name up for sale I will be doing extensive SEO. I have already launched the domain even though the website is under construction and will eventually have a directory of all the banks in the UK.

Once I get the domain on the first page of Google I will contact the bank in question, although any bank will be biting my arm off to get the domain, especially when it will be generating traffic. I will not announce the domain name until it is 100% developed.

💲💲💲

So needless to say I come across another domain name that had a marketing campaign sent to my inbox today and I was very surprised that they too were using a hyphen domain name.

Again I did some investigating and found that the non hyphen domain name was actually for sale, which means that the powers that be have no intention of buying domain names that are being brokered and are up for sale as opposed to hand-registering what is available.

Good luck to them is all I can say and even though I am not brokering www.neomproperty.com and as opposed to what Neom City have www.neom-property.com gives me a better understanding of their marketing strategy.

As for the wordNeom,” it is trademarked therefore no one should be able to use the word other than the London Organic Beauty Company. Hence in my opinion and considering the London Organic Company came first www.neom.com by rights should belong to the beauty company, just saying…. The same goes for booking(s).com trademarked their name so no one can use the word booking (s) in a domain name.

PROS & CONS.

PROS:

Advantages of using hyphens

Domain names comprised of generic terms are more likely to be available; particularly when seeking to the nonavailable TLD.

CONS:

Disadvantages of hyphenated domain names

People are less likely to remember a hyphen and it adds an extra character to the domain name.

More difficult to market nonflowing words and long-winded especially when advertising on radio or through word of mouth.

Is not as valuable as a flowing two or three-word domain name and won’t have as good a resale value.

If your domain name is two words (like www.renataentrepreneur.com), you may want to separate the words with a hyphen for readability: www.renata-entrepreneur.com. But one has to consider that hyphens strongly correlate with spammy behavior and decrease domain name readability and memorability. People tend to ignore or avoid clicking links that go to these types of domain names for fear of landing on a nonauthentic scam website or a virus.

https://news.gandi.net/en/2020/08/should-i-put-a-dash-in-my-domain-name/

What about using underscores instead of hyphens?

Ultimately one should perform a radio test for memorability. A radio test is a way of finding out if the domain names are easily remembered publically e.g. on the phone, in meetings, in presentations, at a bar, in a taxi, or in a Zoom call. Verbal communication enables us to remember words easily, using hyphens can cause confusion and may be deemed as untrustworthy. Symbols and underscores can’t be used in domains anyway as the characters are not permitted, however, numbers can.

It may an idea for a business to secure the hyphen domain name but not use it for SEO or marketing purposes more so to stop cyber criminals from cloning sites.

For your information, I have secured the hyphen for my example earlier www.renataentrepreneur.com plus the .co.uk so that no one gets the better of me.

😂

#domainnames #hypendomainnames #tld #gtld tldomainnames

Making Waves – Public Relations.

Making Waves – Public Relations.

I was told today by a company that shall remain nameless as well as their industry that I should not be making waves, meaning i should not be writing news articles about a partiular topic.

My answer to that is, this is my job, I announce to the world what is on my mind, fact check everything and make companies more aware the latest news, reviews and regulations.

If a company goes to me and says do not make waves and argues with me that I should not be writing certain articles even though it does not directly involve them, means they either are afraid of something, have something to hide or do not like being told they are wrong.

The name of the game of business you have to listen and you have to learn.

I make it my job to know the facts and the law and hope that the information I write is useful.

Should a person not take my advice, that is there problem not mine.

When a company tells me I cannot do my job or question my motives I have to ask why?, there is also freedom of speech and anyone can write anything as long as it is not fake news.

Making waves allows people to notice what you have to say, as long as it is for the right reasons and done properly, you should not be stirring up a hornets nest if you do not want to get stung, as there is an element it can backfire. But providing you have all the evidence to back up your claim there is no reason to let your ideas, thoughts and comments be not known.

Are you a Spineless Jellyfish.

If you are a Spineless Jellyfish a person who is hard working, works by the book, but is underappreciated because they don’t speak up, then they will never get noticed.

Are you a Tuna.


However a Tuna Fish in the ocean of businesses may have the ability to stand up for themselves, may have a good network of friends and colleagues but won’t stand out from the school of fish as much as you would desire. In this case they need to brush up your public relations skills.

Are you a Shark.


Finally are you are a shark – like me and are one fearless fish in the sea! You have a presence that is well known however you want to to make a ripple in the waters, not create a crushing tidal wave.

So for the company that told me not to make waves they have missed the boat because i was going to give them a free marketing boost, especially seeing I found they have been in business for many years and are still not on the first page of Google organically. The other things is they have a hyphenated domain name, which is a no no in the world of SEO and have no cookie banner.

Always remember you do not who you are dealing with and where people make assumptions, this is wrong as the next nerdy person you speak to could be a Fortune 100 CEO of a Big Tech Company.

PUBLIC RELATIONS

PR is the act of story telling.  It spreads awareness of the brand, the product or service. PR is trying to influence an audience, to trust your brand, product or service and help to promote your idea and get the end user to purchase your product, support your position, or recognize your accomplishments. The Public Relations Society of America PRSA say “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” Public relations is a communication strategy that builds public awareness and mutually beneficial relationships between organizations and the consumer.”

Advertising is paid media, public relations is earned media.

Our Fees.

Hourly Fee – £300.

Half Day Fee – £1,100.00

Full Day – £2000.00

20% Discount the more days you do.

***(Pricing excludes printing costs, distribution of materials and advertising costs).

We can commit to anywhere between 5 and 10 days each and every month for each campaign.

We believe having a large network of journalists, bloggers, influencers aswell as Fortune 100 Billionaires, Millionaires, Royalty and Law Makers, our news articles will spread awareness and will get noticed.

***We offer a free 30 minute consultation and ask our clients to point out their failures and their weaknesses so that we can construct a solid platform to work from. Knowing what the core problem is will help deliver strategic plans to put a company back on the right path.

PR Role is:

  1. To build strong relationships and networks with colleagues, clients and the media and answer enquiries from the media and other organisations.
  2. Monitor the media, including newspapers, magazines, journals, broadcasts, newswires, social media sites and blogs, for opportunities for clients.
  3. Research, write and distribute press releases to targeted media collate and analyse media coverage.
  4. Write and edit in-house magazines, case studies, speeches, articles and annual reports.
  5. Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes.
  6. Undertake photo opportunities and coordinate studio or location photography.
  7. Organise events (such as press conferences, exhibitions, open days and press tours), source speakers and seek out sponsorship opportunities.
  8. Maintain and update information on the organisation’s website.
  9. Manage and update information and engage with users on social media sites such as Twitter and Facebook.
  10. Prepare regular client reports and attend client meetings.
  11. Commission market research.
  12. Undertake research for new business proposals and present them to potential new clients.
  13. Foster good community relations through events such as open days and through involvement in community initiatives.
  14. Manage the PR aspect of a potential crisis situation.

Final Thoughts.

I try to help people as much as I can, but if they do not want to be helped then its up to them.

The tradesperson that I dealt with today and was representing the company basically ruined any chances the company could have had for free marketing, because of his dictatorship, aswell as not knowing exactly my job role.

Never assume anything and do take into account when you speak with someone you may not always know who you are talking to.

Always take an opportunity when it comes knocking on your door because like the company today they missed the boat even though I was not selling them anything, just giving them free advice, I was going to suggest helping them, but the dialogue did not happen and never will.

Also never judge a book by its cover!

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