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Category: MEDIA

Media Amplification Psychology

Wed, September 06, 2023 / Marketing Strategist & Content Creator
Media
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The Power of Media Amplification Psychology: Understanding the Impact of Information Dissemination

Media amplification refers to the fact that the media, by covering certain issues more than others, makes those issues appear more pressing and more important than they really are.

The media plays a central role in shaping our perceptions, beliefs, and attitudes. One fascinating aspect of media influence is the concept of media amplification psychology, which explores how the media can magnify and intensify the effects of information dissemination. This article delves into the intricacies of media amplification psychology, examining its underlying mechanisms and the significant impact it has on individuals and society.

The Basics of Media Amplification Psychology

Media amplification psychology refers to the process through which the media can accentuate and reinforce the effects of information. It encompasses several key principles:

  1. Selective Exposure: People tend to consume media that aligns with their preexisting beliefs and attitudes. This selective exposure can lead to an echo chamber effect, where individuals are exposed to information that reinforces their existing views, further solidifying their convictions.
  2. Confirmation Bias: Media consumers are more likely to accept and remember information that confirms their existing beliefs while rejecting or forgetting information that contradicts their beliefs. This bias can strengthen existing beliefs and attitudes.
  3. Salience and Emotional Impact: Media outlets often prioritize sensational or emotionally charged stories because they attract more attention and engagement. Such stories are more likely to be remembered and can have a stronger impact on individuals.
  4. Repetition and Availability Heuristic: Information that is frequently repeated in the media can be perceived as more credible and important, regardless of its accuracy. This heuristic can lead to the spreading of misinformation and the amplification of false beliefs.

The Mechanisms at Play

Media amplification psychology operates through various psychological mechanisms:

  1. Selective Perception: When individuals are exposed to information that aligns with their preexisting beliefs, they are more likely to interpret it in a way that reinforces those beliefs. This can lead to a distortion of reality and a reinforced conviction in their viewpoints.
  2. Confirmation Bias Reinforcement: Exposure to information that confirms one’s beliefs triggers a reward response in the brain, reinforcing those beliefs and encouraging continued consumption of similar content.
  3. Emotional Engagement: Emotionally charged information is more likely to capture the audience’s attention and elicit a strong emotional response. This heightened emotional state can lead to greater information retention and influence.
  4. Social Validation: When individuals see that their beliefs are shared by others in their social networks or by influential figures in the media, it validates their beliefs and provides a sense of social acceptance, further strengthening their convictions.

The Impact on Individuals and Society

Media amplification psychology has profound implications for individuals and society as a whole:

  1. Polarization: Media amplification can exacerbate political and social polarization by reinforcing existing beliefs and deepening divisions between different groups. This can hinder constructive dialogue and compromise.
  2. Misinformation Spread: False or misleading information can spread rapidly through the media, especially when it aligns with the beliefs of a particular audience. This can have real-world consequences, such as the spread of conspiracy theories or the rejection of scientifically proven facts.
  3. Influence on Decision-Making: Media amplification can influence people’s decisions, from the products they buy to the candidates they support in elections. It can also impact public opinion on critical issues, making it a powerful tool for advocacy and persuasion.
  4. Psychological Well-being: Constant exposure to emotionally charged or negative information can take a toll on individuals’ psychological well-being, contributing to anxiety, stress, and a general sense of unease.

Conclusion

Have you ever wondered how certain things are in the news on all media outlets – e.g. RAAC (Crumbling Concrete) a sudden distraction, what triggered this? and what are they not telling us?

Media amplification psychology sheds light on the complex interplay between media, psychology, and society. It underscores the importance of critical media literacy and the need for responsible media practices. As consumers of information, it is crucial to be aware of our own biases and to seek out diverse sources of information to counteract the effects of media amplification. Understanding these psychological mechanisms can help us navigate the modern media landscape more effectively and make informed, rational decisions in an increasingly interconnected world.

#mediapsychology #mediaamplification #selectiveexposure #confirmationbias #salience #emotionalimpact

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Driving Innovation in Wales – Media Cymru

Sat, September 02, 2023 / CMJUK and Marketing Strategist & Content Creator
Media.Cymru Screenshot Website
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“Driving Innovation in Wales: Exploring the Pioneering Spirit of Media.Cymru”

Introduction

Wales, a land steeped in history and tradition, has been quietly but steadily making its mark on the global innovation landscape. In recent years, a wave of innovation has been sweeping across the country, with organizations like https://media.cymru/ at the forefront of this transformative movement.

The Power of Digital Innovation

https://media.cymru/, a prominent digital media company in Wales, has been instrumental in harnessing the power of digital innovation to push the boundaries of creativity and entrepreneurship. In a rapidly evolving technological landscape, the ability to adapt and innovate is paramount, and https://media.cymru/ has proven itself to be a pioneer in this regard.

  1. Digital Storytelling: https://media.cymru/ has redefined the art of storytelling, combining traditional Welsh narratives with cutting-edge digital techniques. Through their multimedia productions, they have not only preserved the rich cultural heritage of Wales but also made it accessible to a global audience. This fusion of old and new has breathed new life into Wales’ storytelling traditions.
  2. Supporting Local Talent: https://media.cymru/ is committed to nurturing local talent. By providing a platform for emerging artists, filmmakers, and content creators, they have fostered a vibrant creative community in Wales. This not only empowers the next generation but also injects fresh ideas and perspectives into the media landscape.
  3. Innovative Tech Solutions: The company has also been actively involved in the development of innovative technological solutions. From virtual reality experiences that transport users into the heart of Welsh folklore to interactive apps that promote the Welsh language, https://media.cymru/ is leveraging technology to connect with audiences in unique and engaging ways.
  4. Educational Initiatives: Education is a cornerstone of innovation, and https://media.cymru/ recognizes this. They have partnered with schools and universities to develop educational programs that promote digital literacy and storytelling skills among students. By investing in the next generation, they are ensuring a sustainable pipeline of innovative talent in Wales.
  5. Collaborations and Partnerships: https://media.cymru/ understands that true innovation often thrives in collaborative environments. They have forged partnerships with other innovative organizations, both within Wales and beyond, to exchange ideas, share resources, and drive forward the innovation agenda.

Impact on Wales

The impact of https://media.cymru/ innovation initiatives extends far beyond its walls. It has played a pivotal role in positioning Wales as a hub for creativity and digital excellence. Here are some notable impacts:

  1. Economic Growth: By supporting local talent and fostering a culture of innovation, https://media.cymru/ has contributed to economic growth in Wales. It has attracted investment and created job opportunities in the media and technology sectors.
  2. Cultural Preservation: Through its digital storytelling initiatives, https://media.cymru/ has helped preserve and celebrate Welsh culture and heritage. This has not only bolstered national pride but also attracted cultural enthusiasts from around the world.
  3. Educational Advancement: The company’s educational programs have equipped students with valuable digital skills, preparing them for the jobs of the future. This investment in education is essential for the long-term growth and sustainability of Wales.
  4. Global Recognition: Wales is increasingly being recognized as a hub for digital innovation and creativity, thanks in no small part to the pioneering work of https://media.cymru/. This recognition has opened doors for collaborations and partnerships on an international scale.

Conclusion

Innovation knows no boundaries, and https://media.cymru/ has proven that Wales has the talent, creativity, and ambition to excel on the global stage. Through their commitment to digital innovation, support for local talent, and dedication to preserving Welsh culture, they have become a shining example of how innovation can transform a nation. As they continue to push the boundaries of what is possible, the future of innovation in Wales looks brighter than ever.

#mediacymru #cymrumedia #innovation #innovationwales #storytelling #cymrulocaltalent #cymrutechsolutions #cymrueducationalinitiatives #cymrucollaborations #cymrupartnerships #cymruentrepreneurships #entrepreneurs #entrepreneurswales #entrepreneurscymru

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Leave Megan & Harry Alone!

Thu, December 29, 2022 / CMJUK

Leave Megan & Harry Alone!

Practically every day there is something NEGATIVE to be said about Megan & Harry and today I read the headline from the Daily Express article written by Leia Paxton, QUOTING ‘Meghan Markle should ‘win an Oscar for ‘narcissism’ as Duchess branded ‘a shocker’. Speaking of Meghan during a Sky News Australia discussion, ‘Ms. Elsworth’ said: “She should win a female Oscar for her narcissism, she is a shocker.

Meghan Markle should ‘win an Oscar for ‘narcissism’ as Duchess branded ‘a shocker’ (msn.com)

I gather Ms.Elsworth has never experienced ‘Narcissism’ to actually use these words correctly.

Narcissism does not only describe the abuser’s personality traits it can lead to domestic violence. For someone who has experienced narcissism firsthand, this caused a trigger of emotions to come flooding back.

Study: Narcissistic Traits Can Lead to Aggression and Violence (verywellhealth.com)

Narcissism | Psychology Today

Bad journalism does not do the writer any justice because there are repercussions to writing things that are deemed defamatory.

I hope Megan sues anyone that accuses her of narcissism for defamation of character and I would start with the person that thought she would get her five minutes of fame by ‘NAME CALLING’ which is in fact a narcissistic trait.

The journalists that are saying they are sick and tired of Megan and Harry should just leave them alone. Furthermore, if the truth is known I am sure people are sick and tired of all the bad press surrounding this which should stop, but where money is to be made won’t.

Every person that has said anything bad about the Sussexes, is as much to blame.

I am sick and tired of hearing and reading about this, why can’t the media just leave them alone, why can they not focus their attention on more important matters, like ‘the cost of living, or inflation?

Leave Megan and Harry to get on with their lives. What they chose to do, to make money is their business, and anyone that has ever said anything bad about them is in my eyes as much a narcissist as the one that is being accused.

In fact, I am sure the Royal Family is sick and tired of this media frenzy, and fueling the fire from the media shows little respect, not only for Megan and Harry but also for the Royals.

#princeharry #meganmarkle #mselsworth #sophieelsworth #autralianmediawriter #journalism #narcissism #dukeofsussex #duchessofsussex

Saliva Cross Contamination of Germs

Tue, February 16, 2021 / CMJUK / 1 Comment

SALIVA & MAIL CROSS CONTAMINATION OF GERMS

EBOLA

You would think dealing with the Corona Pandemic was already enough for us to deal with for the rest of our lives but wait for it there is something else lurking on the horizon. In fact, 6 countries have been placed on ‘Urgent Alert’ amidst a new “EBOLA” outbreak.

Ebola kills through organ failure and severe bleeding and is very transmissible through body fluids. During the 2013 to 2016 Ebola outbreak more than 11,000 people died across Guinea, Liberia and Sierra Leone.

https://londonlovesbusiness.com/six-countries-placed-on-urgent-alert-amid-new-ebola-outbreak/

https://www.bbc.co.uk/news/topics/cjnwl8q4qj1t/ebola-virus

https://news.sky.com/story/guinea-declares-ebola-epidemic-as-it-reports-at-least-three-deaths-12218508

So what has Saliva and Mail got to do with anything, I hear you cry?

Saliva & Mail.

People send letters and parcels all over the world everyday and yes most parcels and envelopes use postage stamps other than the ones that use franking machines then this does not apply.

What does a person do to seal an envelope or stick a stamp:

http://dental.buffalo.edu/departments/oral-biology/research/research-areas/saliva-and-salivary-glands.html

So what does a person do when they stick a stamp on an envelope or parcel or seals an envelope?……they use in most cases their own saliva.

Therefore what happens when you have just stuck an envelope down nice and wet or stuck a postage stamp, you have now smeared your germs right across and have successfully contaminated the said item.

How long can germs live on surfaces:

Different Kinds of Surfaces

Metal Examples: doorknobs, jewelry, silverware 5 days

Wood Examples: furniture, decking 4 days

Plastics Examples: milk containers and detergent bottles, subway and bus seats, backpacks, elevator buttons 2 to 3 days

Stainless steel Examples: refrigerators, pots and pans, sinks, some water bottles 2 to 3 days

Cardboard Examples: shipping boxes 24 hours

Copper Examples: pennies, teakettles, cookware 4 hours

Aluminum Examples: soda cans, tin-foil, water bottles 2 to 8 hours  

Glass Examples: drinking glasses, measuring cups, mirrors, windows Up to 5 days

Ceramics Examples: dishes, pottery, mugs 5 days

Paper Examples: mail, newspaper The length of time varies. Some strains of coronavirus live for only a few minutes on paper, while others live for up to 5 days.

Food Examples: takeout, produce. Coronavirus doesn’t seem to spread through food.

Water Coronavirus hasn’t been found in drinking water. If it does get into the water supply, your local water treatment plant filters and disinfects the water, which should kill any germs.

Fabrics Examples: clothes, linens There’s not much research about how long the virus lives on fabric, but it’s probably not as long as on hard surfaces.

Shoes One study tested the shoe soles of medical staff in a Chinese hospital intensive care unit (ICU) and found that half were positive for nucleic acids from the virus. But it’s not clear whether these pieces of the virus cause infection. The hospital’s general ward, which had people with milder cases, was less contaminated than the ICU.

Skin and hair There’s no research yet on exactly how long the virus can live on your skin or hair. Rhinoviruses, which cause colds, survive for hours.

https://www.webmd.com/lung/how-long-covid-19-lives-on-surfaces

So what is my point to all this?

If people who may not even be aware they are carriers of ANY disease spread their germs and contaminate envelopes and parcels imagine the knock on effect this has on th population. First the parcels and envelopes get picked up and sent to a sorting office where multiple people handle mail. Imagine how many people may get infected simply by that one task alone?

Yes but it is embedded into our brains we must wash our hands frequently, but how many of us actually do? People are not OCD like me may be complacent about touching things and them washing hands. All it takes is for an infected person to touch several surfaces and someone else then gets contaminated. You not only need to clean your hands but everything you come into contact with. Germs live on surfaces for days.

I am a suffered of contamination OCD I have been for over 30 years so I am more aware than anyone about cross contamination and germs and will not touch something that has been touched by someone else without disinfecting the item first. With mail that can be difficult to disinfect, hence I use disposable latex gloves. The same goes with outer packaging of food and toiletries and household products.

You have to think outside the box (no pun intended), the items have been shipped from somewhere before ending up on our shelves, imagine how many people have touched that item before you?

You will never be able to stop any virus from spreading if not enough is done to:

SPREAD “Germ Cross Contamination” AWARENESS to the Masses.

This has to be done with media amplification.

How is Coronavirus is spread?

According to current evidence, the COVID-19 virus is primarily transmitted between people through respiratory droplets and contact routes. https://www.gov.uk/government/publications/wuhan-novel-coronavirus-background-information/wuhan-novel-coronavirus-epidemiology-virology-and-clinical-features#:~:text=According%20to%20current%20evidence%2C,%2C%20faeces%20and%20urine.

This means the virus comes from the mouth, from sneezing and coughing and what else is our mouths…..SALIVA!

FINAL NOTES:

If you intend on sending mail and have to seal envelopes and postage stamps get a sponge from the kitchen or bathroom and soak it with water, then wipe the envelope or stamps with it, NEVER USE SALIVA.

When handling goods always disinfect outer packaging whenever possible and when handling mail use disposable gloves.

On another note about spreading awareness I for one do not buy tabloids, do not watch terrestrial TV so how can people like myself be alerted of cross contamination? I have an answer social media push notifications.

ADDENDUM:

According to a study conducted early on in the pandemic found the virus lost infectivity on paper within three hours, says Professor Mark Harris, from the School of Molecular and Cellular Biology at the University of Leeds.

Prof Harris told HuffPost UK it is “highly unlikely” you’d spread Covid by licking an envelope – or catch it by touching an envelope that had been licked. Furthermore, the average time an envelope would probably have spent in a postbox would be no more than three hours waiting to be collected. By the time it’s been through the postal service, three hours will most definitely have passed.

(What about parcels which also have stamps and have to be taken physically to post offices or given to couriers)? sorry but I am not convinced...

“However my thoughts on this are, for example, an elderly person who has a friend, family member, carer or neighbor asks them to post their mail for them they essentially would cross-contaminate”.

Read Other Articles Here On the Subject:

https://www.huffingtonpost.co.uk/entry/does-licking-envelopes-spread-covid_uk_5fdc80dcc5b6aa861e5d7e9e

https://www.express.co.uk/life-style/life/1260073/Post-office-should-i-lick-envelopes-coronavirus

https://www.smithsonianmag.com/smithsonian-institution/mail-handlers-used-poke-holes-envelopes-battle-germs-and-viruses-180975020/

https://www.chicagotribune.com/columns/heidi-stevens/ct-heidi-stevens-should-you-lick-holiday-card-envelopes-covid-1211-20201211-kkxyoiu32zfrhowmysscqsazpe-story.html

#ebolaoutbreak #coronavirus #pandemic #crosscontamination #saliva #mediaamplification #germawareness #washinghands #disinfectant #ebola #postagestamps #lickingenvelopes #lickingstamps

TV Licensing UK Part II

Mon, February 08, 2021 / CMJUK / 1 Comment
TV STREAM
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TV Licensing UK Part II

Do you need a License to watch NETFLIX, AMAZON PRIME VIDEO?

Should TV Licensing UK offer “Pay As You Go”?

The other day I had my annual reminder that my TV License had been renewed, which reminded me to phone these people up and ask the question do they do “Pay As You Go”. Meaning if I only access and watch one or two documentaries a year if and that is pushing it, why do I have to pay for a full license?

In fact, I wrote about TV Licensing a while ago posing the same question:

https://www.cymrumarketing.com/2020/02/07/uk-tv-licensing/

I was told the other day by someone who clearly did not seem to be a happy person, that if I watch tv I have to pay for the license and was very arrogant as he spoke to me as if he had some sort of power over me. He was not sympathetic to my call and I felt that my call had literally fallen on deaf ears…..Talk to the hand!

This is what the government says about TV Licensing:

Overview

You must have a TV Licence if you:

  • watch or record programs on a TV, computer or other device as they’re broadcast
  • download or watch BBC programs on iPlayer – live, catch up or on demand

A TV Licence costs £157.50 (£53 for black and white TV sets) for both homes and businesses.

What’s covered

A single TV Licence covers all of the following in a single property:

  • TV sets
  • computers
  • laptops
  • tablets
  • mobile phones
  • any other device that can receive a TV signal

You do not need a TV Licence to watch:

  • non-BBC programs on online catch-up services
  • videos or DVDs
  • clips on websites like YouTube
  • closed circuit television (CCTV)

Find out if you need a TV Licence on the TV Licensing website.

Free and discounted TV licenses

You can get a free license if you’re 75 or older and you get Pension Credit.

You can get a discounted license if you have a severe vision impairment.

If you live in a residential care home, the person who is in charge of the home can apply for a license for you.

Fines and penalties

You can be fined up to £1,000 if you watch or record live TV without a TV Licence.

https://www.gov.uk/tv-licence

Do you need a Licence to watch NETFLIX, AMAZON PRIME VIDEO?

The answer is simple you do not need a license for NETFLIX & AMAZON PRIME VIDEO.

If you only watch on-demand or catch-up programs through streaming services like Netflix, then you do NOT need a TV license – UNLESS you’re watching BBC programs on iPlayer. … You need to be covered by a TV license if you watch live TV on any channel or device.

For a List of Streaming Sites Visit:

Streaming Service Search Engine – Netflix, Disney+, Hulu, Prime, Apple TV+, HBO (reelgood.com)

https://seawallalife.com/free-movie-streaming-sites/

https://streamingsites.com/

https://www.cablecompare.com/blog/the-average-cost-of-a-tv-how-has-it-changed-over-time?msID=39b8be5c-5fac-403e-b110-49c82c4f3ae7

FINAL THOUGHTS

There have been a lot of talks recently about scrapping the TV Licence, with culture secretary Nicky Morgan suggesting it could be abolished by 2027, but by this time the TV Licensing People should refund people like me, and for argument’s sake if I watch two documentaries a year that equates to £13.00 per month which if say each documentary was one month apart and I have adapted this for the last 10 years that would mean for every year I should get a refund £131.00 multiplied by 10 years is a total of £1,300 that the TV Licensing people have made off the back off me. Moving forward another six years based on my current viewing will be a further £786.00 I will potentially pay the TV Licensing people for nothing. This would bring the grand total of £2,086.00

Brits who want to watch live TV or use the BBC’s iPlayer service must fork out for a license for their home. It used to be straightforward, as until the 21st Century, if you wanted to watch TV shows, you needed to watch an actual TV.

But the rise of streaming services like Netflix and Amazon Prime have made some people realize they do not actually watch TV through a TV aerial or record programs on a TV, computer, or another device that are broadcasted, downloaded, or watch BBC programs on iPlayer – live, catch up or on demand

I think it is daylight robbery for people like myself and someone needs to demand that the TV Licensing People offer “PAY AS YOU GO” rather than rob you blind.

Obviously, the BBC have to pay their journalists and the Licensing contributes to their fees and overheads so I am not saying abolish the licensing altogether as people will still watch BBC and the media still needs to get paid but instead give people the opportunity to pay as they go.

For all intents and purposes, someone should start a petition. I personally do not have time to do it myself as I am busy with my work, but someone should contact Culture Secretary Nicky Morgan:

https://members.parliament.uk/member/4027/contact

Baroness Nicky Morgan Of Cotes,

Contact Details:

House of Lords
London
SW1A 0PW

Phone: 020 7219 5353

Email: morganna@parliament.uk

Addressing Member of the Lords:

https://www.parliament.uk/business/lords/whos-in-the-house-of-lords/how-to-address-a-lord/

**Remember to be professional, polite, and courteous, be straight to the point, and do not waffle. Remember everyone is human and is approachable provided you know how to do it.

Further Reading:

https://www.cablecompare.com/blog/how-much-internet-bandwidth-do-i-need

#tvlicensing #streamingchanels #freestreamingsites #netflix #primevideo

TV Licensing (UK)

Fri, February 07, 2020 / CMJUK / 1 Comment
UK Big Screen
Image Credit

Today I received by email my renewed TV License.

Something flipped in my brain to say hold on but you and any member in your household do not watch terrestrial tv and its time to do something about it…….So I decided to contact the “TV Licensing” by their online contact form. I filled in all the necessary questions and then posted the following message and I will tell you what happened when I pressed the send button at the end of my post.

The message was:

I am a web designer and want to know how using Amazon Prime Video which Amazon use their own servers for has anything to do with you?

I underatand watching terrestrial television on any device is payable but where websites use their own servers why do you charge when these services do not belong to you?

I will be making a blog post about this on www.cymrumarketing.co.uk as I think it is a questionable charge for something that has nothing to do with you and is against my consumer rights to be forced to pay for something that I do not directly use, which is terrestrial tv or live streaming.

If anything for people such as myself you should offer “a pay as you go service” for the occasional viewing.

But anything that is not part of itv hub should not be passed off as belonging to you and that is illegal to claim that it does.

I have thousands of followers and I will cause an uproar as I feel I am being mislead.

I would like an answer and an explanation why you are charging me £154.40 a year for something I do not use.

Your terms and conditions state the following Amazon Prime Video, Now TV, Sky Go, etc. What does the (etc) mean?, you are not being transparent which is also illegal.

I think trading standards should get involved. However when I pressed the (send) button I ended up with the following error:

A bit of a coincidence that an error occurred. Obviously the TV Licensing people do not want confrontations so they make it difficult to complain. What use will it be to me to phone up to be told they cannot give me an answer over the phone.

Youtube do not charge you to watch programmes and websites such as Netflix charge subscription fees. Sky TV you pay a service charge to them directly and they use their own servers just like Amazon and this has nothing to do with the TV Licensing people. I can understand if a signal from their masts were being used to broadcast channels to your device, so yes I would understand that one would have to pay for the service but for the occasional use it should be a pay as you go service which you could cancel any time.

What gets me is they send intimidationg people to your door if you do not pay.

Streaming TV

According to the TV Licensing people, broadcasts coming directly from their hub or live viewing such as sport events are deemed as payable to the TV Licensing Organization, However other websites hosted on other servers and services offered by other websites such as Netflix or Amazon should not be also charged to the consumer by TV Licensing UK. If anything they should charge the website owners and make them have a license but not charge the consumer as well……. that is just plain greedy.

Since when do the TV Licensing bodies own the internet or the movie websites?

I do not know too much about streaming websites but I assume one needs a license in order to offer a service. The TV Licensing people are burning the candle at both ends.

The basic rule of thumb is that you must have a TV licence if you watch, record or otherwise consume live television or watch ITV, BBC, S4C. Which I do not!!!! It doesn’t matter which television stations you watch, or how you watch them. You still have to buy a license even if you only watch live streams from Mongolia’s Eagle TV channel.

The definition of “live stream” means it is in real time although there can be delays in transmission such as buffering due to weak wifi/broadband signal strength, and many set-top boxes and PVRs let you pause or save TV programmes to watch later. Therefore recording, capturing and storing live TV shows also counts as watching live television. You can’t get out of paying for a licence by recording programmes and watching them later.

So if you are considering streaming a TV programme just before it ends, you need to have a licence. If you start streaming it just after it has ended, you don’t need a licence.

Regardless what device you use to view live television, or how you collect and process the media, you are still viewing real time TV. No matter how you get the feed whether it is an aerial, a cable network, a satellite dish, a wifi hotspot or any other internet server it all still counts as streaming. This includes watching live fights on Sky Sports Box Office, NHL ice hockey games from Canada, ATP tennis on Amazon Prime and so on, even though you will be paying separately to watch them. Logically, it must also include any live television feeds on Facebook or Twitter. Which I reiterate I do not!!!!

Live Streaming is viewing a Live Feed in Real Time.

It does not matter if your watching live TV via a feed on a TV set, a computer monitor, on a smartphone, tablet or laptop, on a VR headset or projected on to a wall, you still have to pay, which is underatandable providing what you are watching is in real time or on the ITV Hub or BBC iplayer.

Anyone who thinks they can get out of paying without a legitimate reason is very much mistaken as they will hound you until you pay and will even fine you and take you to court. So regardless what device you use if you watch terrestial tv such as ITV, BBC, S4C or live stream TV programmes in real time on your devices whether it is a TV, Laptop, Computer, Smartphone or via a Roku stick in the back of a monitor you still have to pay.

I would therefore like to know what I have got for my money considering they have just charged me £154.40 – the answer I will tell you, absolutely nothing not one iota.

I have basically handed over £154.40 for nothing, imagine this money could go towards my grocery shopping and not the TV Bosses who live in luxury accomodation, with fancy cars and fat pay cheques (checks) from misleading consumers.

I happily pay both Netflix and Amazon Prime Video (For Movies) but I do not live stream and do not watch terrestrial TV such as ITV, BBC or S4C. Half the rubbish they broadcast only destroys my valuable brain cells which are better spent blogging. I do not see why I have to pay the TV Licensing people if I do not use their service.

If their argument is that all broadcasts over the internet belong to them then they should make the website owners pay for a license and not the consumer.

But if they can get money from the consumer as well as the website owner thats more chi-ching for them and the consumer who thinks he has to pay regardless if they live stream or not because they are brain washed into thinking they must then, they will pay because they would not know what else to do and the TV Licensing people then laugh all the way to the bank.

Why should I pay Amazon for Prime Video to be charged more than double amount by the TV Licensing people also even though I do not live stream? Amazon is an American Company so what has that got to do with the British TV?

Surely there are jurisdictions on counrty to country viewing tv laws and Britain does not govern the whole wide world. So my question is how can Britain dictate for example Amazon Prime Video which is an american streaming channel, where I presume in order to stream Amazon would have already acquired a license to offer the service and with a paid subscription. So how does Britain have a say in the broadcasting of a foreign country, when it is over the internet and via satellites which do not belong to Britain. I would understand if the live stream was being broadcasted in Britain but if is from abroad how can Britain charge a license fee and if it is for a one time even, for £152.40 and one only viewed as a one off you could go literally watch the event live and get yourself front row tickets for that amount of money. Just asking?

I am angry to say the least and like an idiot I have been paying them for the last 10 years even though I might have only watched a handul times worth of viewing at the most 7 days viewing (not live streaming may I add) only on ITV hub, so for say 10 years at a cost of £1,524.00 they have made over £1,524.00 and I have had nothing for that amount of money which I think they should refund me for.

I remember once whilst I was abroad in the EU back in the day when we were in the EU, I wanted to access a documetary whilst I was in my hotel and it basically said I could not watch the program on my iphone, so the following day I rang theTV Licensing people and they said my license did not cover me to watch British TV on my device whilst I was abroad. So if that is the case they should not charge for live streaming from TV networks from abroad.

But have I the energy or time to complain and just like the rest of the british people (programmed sheep} who end up paying because they are scare mongered into a corner, end up paying for the sake of not having any problems with the TV Licensing people, I may actually break free and stand my ground.

**Note: Anyone reading this please share it far and wide and bring a stop to this once and for all. If Microsoft get their money from every laptop, computer, tablet that is sold that has Windows installed on it, then the TV Licensing people should do the same with all newTV’s and have a subscription service for people who want to view online.

I may take this further, we will just have to see……

Further Recommended Reading:

https://www.cablecompare.com/blog/the-average-cost-of-a-tv-how-has-it-changed-over-time?msID=39b8be5c-5fac-403e-b110-49c82c4f3ae7

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