Gene Therapy Start-Up Synthego
Country: USA | Funding: $459.7M
Synthego is a provider of synthetic RNA solutions for CRISPR Genome Engineering.
Who Are Synthego
Synthego is a biotech start-up company based in California, USA, that specializes in developing gene editing tools and technologies. The company was founded in 2012 by brothers Paul and Michael Dabrowski, who have backgrounds in molecular biology and biochemistry.
The company’s mission is to accelerate the pace of genetic research and discovery by making gene editing technology more accessible and affordable to scientists and researchers. They have developed a platform called CRISPR, which is a powerful tool for editing and modifying genes.
CRISPR technology has revolutionized the field of genetic engineering, making it easier, faster, and more precise to modify genes. This technology has the potential to revolutionize medicine, agriculture, and other fields by allowing scientists to modify genetic material with unprecedented precision and efficiency.
Synthego has developed a suite of CRISPR tools, including guide RNA design, gene synthesis, and cell engineering, that enable researchers to edit genes with greater precision and accuracy. They have also developed an online platform that allows scientists to design and order custom CRISPR kits, which can be delivered to their laboratory in a matter of days.
The company has been successful in securing funding from a range of investors, including Andreessen Horowitz, Menlo Ventures, and 8VC. In 2021, they raised $110 million in a Series C funding round, bringing their total funding to over $240 million.
One of the key factors driving Synthego’s success is its commitment to innovation and research. They have invested heavily in research and development to improve the efficiency and accuracy of their CRISPR tools. They have also formed partnerships with leading academic and research institutions to collaborate on cutting-edge genetic research.
Synthego’s technology has been used by a wide range of researchers and scientists, including those working in medicine, agriculture, and biotechnology. Some of the applications of their technology include developing new therapies for genetic diseases, creating genetically modified crops that are resistant to pests and diseases, and engineering cells for use in cell therapies and regenerative medicine.
Synthego is a biotech start-up that is at the forefront of the gene editing revolution. Their commitment to innovation and research has enabled them to develop powerful CRISPR tools that are accessible and affordable to researchers worldwide. Their technology has the potential to revolutionize the fields of medicine, agriculture, and biotechnology, and we can expect to see many more exciting developments from this company in the future.
How Does Synthego Market Themselves
Synthego markets its business through a combination of digital and traditional marketing strategies. Here are a few ways they promote their brand:
- Social media: Synthego is active on social media platforms such as LinkedIn, Twitter, and Facebook. They use these platforms to share news, articles, and scientific papers related to their business and products. They also engage with their followers by responding to comments and questions.
- Webinars and events: Synthego hosts webinars and attends industry events to educate and engage with its target audience. They often partner with other companies or institutions to share their knowledge and showcase their products.
- Email marketing: Synthego sends out newsletters and email campaigns to its subscribers, which often include updates on new products, features, or collaborations. They also share scientific papers and articles related to gene editing and CRISPR technology.
- Content marketing: Synthego has a blog on its website where they publish articles related to its products, technology, and industry news. They also create educational resources such as guides and e-books that are available for download on their website.
- Search engine optimization (SEO): Synthego uses SEO strategies to improve its visibility and ranking on search engines. This includes optimizing their website content with relevant keywords and creating backlinks from reputable websites.
Overall, Synthego’s marketing strategy focuses on providing value to its target audience by sharing knowledge, educational resources, and innovative products. They use a mix of digital and traditional marketing strategies to reach and engage with their customers and partners.
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