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Category: BUSINESS (Page 1 of 6)


Your Complete Sustainable Business Launch Guide 

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Written By Ted 12/05/23

Your Complete Sustainable Business Launch Guide 

Today, lots of entrepreneurs are interested in running sustainable businesses to protect our planet’s future. But even if you’d love to operate your company in an environmentally-friendly manner, you might not know where to begin. That’s why Cymru Marketing Journal has assembled some tips and resources to help you identify sustainable opportunities, advertise your progress, and more!  

Research Opportunities 

Have you already launched your business? Do some research on sustainable operations and consider how you could reduce your utilities usage or waste, switch to eco-friendly packaging or paper supplies, or cut down on business travel. If you’re opening a new business, you could offer products or services like plant delivery, farm-to-table dining, energy-efficient appliances, composting, or items made from recycled materials. 

Protect Against Risks 

It’s important to prepare for potential risks and roadblocks when you’re focusing on sustainability in your business. You might face higher costs for materials, negative reactions from certain customer segments, or lose profits initially as you implement these changes. Leave extra wiggle room in your budget to account for possible issues so that you can ride out the adjustment period. That way, you won’t need to make decisions out of financial desperation. 

Put Your Ideas Into Action 

Now, you’re ready to create a brand new business plan for your idea or start adjusting your existing business plan to accommodate the sustainable changes you want to see. Launching a new business or even making sweeping changes within your existing business can be nerve-wracking, but courageous leadership can help us preserve our environment for future generations.  

Remember that your efforts are contributing to a larger goal! Keeping this in mind can give you the courage to move forward with big ideas. If you need more encouragement, connect with other entrepreneurs who manage sustainable businesses. They can give you sound advice to help you along your journey. 

Marketing Strategy 

Highlighting your progress towards sustainability in your marketing materials can draw in eco-conscious customers. One Day Agency recommends being honest and specific when you advertise your brand’s efforts and promoting three distinct sustainable changes in your public marketing materials.  

If you’re working with marketing contractors or an outside agency to execute your strategy, you’ll have to send lots of files and materials back and forth during the process. When you’re including images in your materials, you might assume that you should compress JPG files to simplify email transfers, but this can degrade the file quality. Instead, try this tool to preserve the image’s quality by converting several files into one PDF so that you only need to email one file. 

Implement Operational Changes 

Coming up with ideas for sustainable process improvements is easy, but implementing these changes can be tough! How can you introduce process improvements without disrupting your typical workflows? If you’re running your business as a solo entrepreneur, this is relatively easy – but if you’re overseeing a team, you need a strategy. Monday recommends creating a process map and breaking down each task involved within a given process. Identify exactly where you’ll be making changes, and walk your team through the changes, providing additional training and resources where necessary. Then, make sure to track your team’s progress to ensure that everyone is adapting to the changes. 

Running a sustainable business is more achievable than you might assume. Yes, it might come with some risks and increased expenses, but you can overcome these obstacles. By following these tips, you’ll be ready to take action, shrink your carbon footprint, and shine a light on these changes in your marketing strategy! 

Cymru Marketing Journal offers a variety of marketing assistance. Reach out today to get started! 

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Why You Should Not Buy Backlinks

Why You Should Not Buy Backlinks

I get tonnes of emails every day from people trying to sell backlinks. If I find articles on other people’s sites I will link to them and send a ping notification, should they link back is their prerogative? I certainly would not go to a business and ask them to buy backlinks on articles I have published.

In SEO, backlinks are essential to increasing the visibility of a website on search engine results pages (SERPs). Backlinks are links that point back to a website from another website. However, not all backlinks are created equal. Some are natural and earned, while others are bought or acquired through black hat techniques. In this article, we will discuss why you should not buy backlinks and why it’s essential to focus on natural link-building.

First and foremost, buying backlinks is against Google’s guidelines. Google’s algorithm is designed to detect and penalize websites that engage in manipulative tactics to rank higher on SERPs. If you are caught buying backlinks, you could face severe penalties, including losing your ranking or even being banned from search results altogether.

Secondly, bought backlinks are often of low quality and can harm your website’s reputation. Low-quality backlinks are often from spammy websites or link farms, which are websites created solely to sell backlinks. These links can be easily identified by Google’s algorithm and will hurt your website’s credibility and ranking.

Thirdly, buying backlinks is a short-term strategy that provides temporary results. While buying backlinks might give you a temporary boost in ranking, it is not a sustainable strategy. In the long run, natural and earned backlinks will provide a more significant impact on your website’s ranking and traffic.

Lastly, buying backlinks is a waste of money. Not only is it a risky and short-term strategy, but it’s also expensive. The cost of buying backlinks can add up quickly, and there’s no guarantee that it will provide any significant benefits for your website.


Buying backlinks is not a wise investment for your website’s SEO. It’s against Google’s guidelines, can harm your website’s reputation, is a short-term strategy, and is a waste of money. Instead, focus on building natural and earned backlinks through creating high-quality content, outreach, and networking with other websites in your niche. By focusing on natural link building, you’ll see long-term benefits that will provide a sustainable impact on your website’s SEO.

#backlinks #leadgeneration #growingtraffic #organictraffic #algorithms #searchengines #google #bing #contentwriting #blogs #guestposting

How To Find Franchise Partners

How To Find Franchise Partners

Franchising is a business model that has proven to be successful for many entrepreneurs. It offers the opportunity to start a business with a proven model, established brand, and ongoing support from the franchisor. However, finding the right franchise partners can be a challenging task. In this article, we will explore some tips on how to find franchise partners.

  1. Define your ideal franchise partner

The first step in finding franchise partners is to define your ideal candidate. Consider the characteristics that are important for your business, such as experience, skills, personality, and financial resources. Look at your current franchisees and identify the qualities that make them successful. This will help you create a profile of your ideal franchise partner.

  1. Advertise your franchise opportunity

Advertising your franchise opportunity is an effective way to reach potential franchise partners. There are several ways to advertise, including online and offline channels. Consider using social media, franchise directories, trade shows, and franchise broker services to promote your business. Be sure to create compelling marketing materials that highlight the benefits of your franchise opportunity.

  1. Use franchise brokers

Franchise brokers can be a valuable resource in finding franchise partners. They have a network of potential franchisees and can help match them with your business. They also provide guidance and support throughout the franchise recruitment process. However, it’s important to work with reputable franchise brokers who have a track record of success.

  1. Attend franchise events

Franchise events are a great way to meet potential franchise partners face-to-face. Attend local and national franchise shows, seminars, and conferences to network with prospects. These events also provide an opportunity to showcase your business and meet other franchisors who may have referrals for you.

  1. Leverage existing relationships

Leveraging existing relationships is another effective way to find franchise partners. Reach out to your current franchisees, suppliers, and customers to see if they know anyone who may be interested in your franchise opportunity. They may be able to refer someone to you or help spread the word about your business.

  1. Offer incentives

Offering incentives can be an effective way to attract potential franchise partners. Consider offering a reduced franchise fee, financing assistance, or other incentives to encourage prospects to join your franchise system. This can help differentiate your franchise opportunity from others and make it more attractive to potential partners.


Finding franchise partners requires a proactive approach and a combination of strategies. By defining your ideal candidate, advertising your opportunity, using franchise brokers, attending events, leveraging relationships, and offering incentives, you can increase your chances of finding the right franchise partners for your business. Remember to be patient, persistent, and selective in your recruitment process to ensure long-term success for your franchise system.

We offer a service, where we charge a finders fee of 15% commission plus a set-up fee of £99.99. The business owner will have to sign a contract before we can start outbound marketing.


If you found this article useful and need similar content written for your business as well as marketing and SEO, please get in touch. We can share your content with our large network of connections as well as social media groups and pages. We will optimize your articles and banner ads so that they can be quickly found by your targeted audience. We are an “all-in-one business-in-a-box solution” and can cater to your every need. We are no ordinary digital marketing agency.

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Management Training – Sexism In The Workplace Is Against The Law.

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For Boosting Make-Up Sales.

Management Training – Sexism In The Workplace Is Against The Law.

Sexism in the workplace remains a significant issue that affects many people across the globe. It refers to discrimination or prejudice based on an individual’s sex or gender, resulting in unequal treatment, opportunities, and pay. Sexism in the workplace affects women, non-binary individuals, and men, with women being the most affected. Despite efforts to address this issue, it remains prevalent, and many individuals continue to suffer in silence.

Sexism in the workplace manifests in different ways, including the following:

  1. Unequal pay: Women and non-binary individuals are often paid less than their male counterparts, even when they have the same qualifications, skills, and experience. This pay gap affects their financial stability, career growth, and retirement savings.
  2. Limited opportunities for career growth: Sexism limits the chances of women and non-binary individuals to advance in their careers. They are often denied promotion and leadership opportunities despite their qualifications and achievements.
  3. Harassment and discrimination: Women and non-binary individuals face sexual harassment and discrimination in the workplace. This mistreatment creates an unhealthy work environment that affects their productivity, mental health, and overall well-being.
  4. Stereotyping: Women and non-binary individuals are often stereotyped as emotional, weak, and incapable of handling complex tasks. These stereotypes limit their potential and create a hostile work environment.
  5. Microaggressions: Sexism also manifests in subtle ways through microaggressions. These are everyday interactions, comments, or behaviors that are rooted in sexism and contribute to a hostile work environment.

The impact of sexism in the workplace is far-reaching and affects individuals, organizations, and society as a whole. Some of the effects include:

  1. Reduced productivity: Sexism creates a stressful work environment that affects the productivity of individuals. This lack of productivity affects the growth and success of organizations.
  2. Poor mental health: Sexism creates a hostile work environment that affects the mental health of individuals. This can lead to depression, anxiety, and other mental health issues that affect their overall well-being.
  3. Loss of talent: Organizations that are sexist lose talented employees who feel unsupported and undervalued. This loss of talent affects the growth and success of organizations.
  4. Legal implications: Organizations that allow sexism in the workplace face legal implications, including lawsuits, fines, and reputational damage.

It is crucial to address sexism in the workplace to create a healthy work environment that promotes equality and diversity. Organizations can address this issue by:

  1. Implementing policies that promote equality and diversity: Organizations can implement policies that promote equality and diversity, including equal pay, opportunities for career growth, and zero tolerance for harassment and discrimination.
  2. Training employees on sexism: Organizations can train employees on sexism and how to recognize and address it in the workplace. This training can create awareness and promote a culture of equality and respect.
  3. Encouraging diversity and inclusion: Organizations can encourage diversity and inclusion by creating an environment that values different perspectives and backgrounds. This environment promotes innovation, creativity, and success.
  4. Holding individuals accountable: Organizations can hold individuals accountable for their actions by creating a zero-tolerance policy for harassment and discrimination. This policy can create a safe work environment that promotes equality and respect.

Sexism in the workplace remains a significant issue that affects individuals, organizations, and society as a whole. It is crucial to address this issue to create a healthy work environment that promotes equality and diversity. Organizations can address sexism by implementing policies that promote equality and diversity, training employees on sexism, encouraging diversity and inclusion, and holding individuals accountable for their actions.

Is it against the law for an employer to enforce their staff to wear makeup?

In the workplace, employers often establish dress codes to create a professional image and maintain consistency among employees. However, some dress codes may raise concerns about discrimination and infringement of personal rights. The issue of employers requiring their staff to wear makeup is one that has attracted significant attention, with many people wondering if it is against the law. In this article, we explore whether it is legal for an employer to enforce their staff to wear makeup.

In the United States, the Equal Employment Opportunity Commission (EEOC) prohibits discrimination in the workplace based on various factors, including sex, religion, and national origin. This means that an employer cannot establish a dress code that discriminates against a particular gender or religion.

For example, an employer cannot require female employees to wear makeup while allowing male employees to come to work with a bare face. This policy would be discriminatory and violate the EEOC guidelines. Similarly, an employer cannot require employees to wear makeup that conflicts with their religious beliefs, such as requiring Muslim employees to wear makeup that contains alcohol.

In the UK, the Equality Act 2010 prohibits discrimination in the workplace based on nine protected characteristics, including sex, race, religion, and age. This means that an employer cannot establish a dress code that discriminates against a particular group of employees based on these characteristics.

Employers must ensure that their dress codes do not discriminate against any protected group and do not infringe on their employees’ personal rights. Furthermore, employers must consider whether the requirement to wear makeup is necessary for the job. As such, employers should establish dress codes that are fair, consistent, and reasonable for their employees.

What should an employee do if they are intimidated to wear makeup?

In the workplace, employees are often required to adhere to dress codes to maintain a professional image and create a consistent look among colleagues. However, what should an employee do if they feel intimidated or uncomfortable with the dress code policy, specifically regarding wearing makeup?

It is essential to understand that employees have rights in the workplace, including the right to freedom from discrimination and harassment. If an employee feels intimidated or uncomfortable with a dress code policy that requires them to wear makeup, they should speak up and express their concerns to their employer or supervisor.

It is recommended that employees approach the conversation with a calm and respectful tone, explaining their reasons for not wanting to wear makeup. For instance, an employee may have sensitive skin, allergies to certain makeup products, or religious beliefs that prohibit them from wearing makeup.

It is also essential for employees to understand their legal rights. Employers cannot discriminate against employees based on certain protected characteristics, including sex, race, religion, and age. If an employer enforces a dress code policy that discriminates against an employee based on one of these protected characteristics, the employee may have a legal case for discrimination.

Employees may also want to review their company’s policies regarding dress codes and any procedures for making complaints or grievances. In some cases, companies may have an internal dispute resolution process that employees can use to raise their concerns.

If an employee is not comfortable approaching their employer directly, they may wish to seek support from a union representative, a legal advocate, or a human resources representative. These individuals can provide guidance and support throughout the process and help the employee understand their options.

In some cases, it may be necessary for an employee to seek legal advice and take legal action against their employer. However, this should be a last resort and should only be pursued after all other options have been exhausted. By taking these steps, employees can assert their rights in the workplace and ensure that they are treated fairly and respectfully.


Due to legal reasons, I will not name the employee or the company other than that they are one of the UK’s largest chemists.

The information that has been relayed to me is that a newly appointed manager to the main branch in Cardiff, Wales has promoted a disabled worker from sales consultant to self-selection to be in charge of the high street makeup range. However, management needed someone to promote makeup to boost their sales and the newly appointed manager insisted that this employee wear makeup, without even offering to pay for expenses. This is actually against the law and this company is on my radar because from day one they have not given the employee any support over their disability and have treated this person as an equally abled body person even though they have a chronic illness.


Preying on young people and intimidating them to the point they fear they may lose their jobs if they do not comply with management is against the law. I am biding my time to when I will whistleblow against this company. It even states on the UK governments website which I have embedded the pdf for your convenience:



If you have been bullied at work or been treated unfairly for whatever reason we would like to know. No company should get away with unprofessional tactics which are against the law.

If you want to whistleblow a business or get us to write an article, please contact us and we will discuss your matter in confidence. We would need to have evidence before writing content about any business or taking action.

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Bernard Looney CEO of BP Pay Package £10m Kick In The Teeth To The Consumer

Bernard Looney CEO of BP should hang his head in shame, as pay doubled to £10m pay package “Kick In The Teeth” To The Consumer

BP chief executive Bernard Looney’s pay more than doubled to £10mn last year after the UK-listed energy major delivered a record $28bn in profits.

BP’s chief executive Bernard Looney received a pay package worth £10 million in 2021, more than double the previous year’s compensation. The substantial increase in Looney’s pay is in recognition of the company’s impressive performance, as BP delivered record profits of $28 billion last year.

Jonathan Noronha-Gant, the senior fossil fuels campaigner at Global Witness, said:

  • “People everywhere struggling to feed their families or warm their homes in the harsh winter months, have every right to be angry that the CEO of a huge energy firm is netting millions of pounds in the pay”.
  • “This enormous pay package is a kick in the teeth to all hard-working people being faced with a cost-of-living crisis”.
  • “Nothing could be a starker example of the gross inequality that sits at the very heart of our broken energy system”.
  • “For a rich few to be seeing their already extraordinary wealth bolstered, precisely because bills have been so unaffordable for the majority, is a twisted irony”.
  • “At the very least the governments should be implementing a proper windfall tax on both profits and CEO pay.”

The announcement of Looney’s pay increase has sparked debate and criticism, with some arguing that such a large sum of money is excessive, particularly given the ongoing economic uncertainty and hardship faced by many people around the world. However, it is important to examine the context of the situation and understand why Looney’s pay has increased so significantly.

Firstly, it is worth noting that BP’s record profits were achieved despite the challenging conditions faced by the energy sector in recent years. The COVID-19 pandemic and associated economic disruptions caused a significant decline in global energy demand, leading to a sharp fall in oil prices. In this context, BP’s ability to deliver such strong financial results is a testament to Looney’s leadership and the efforts of the wider company.

Secondly, it is important to recognize that Looney’s pay increase is not simply a reward for delivering strong financial results. The package includes long-term incentives that are tied to the company’s performance over a period of years. This means that Looney’s pay is not guaranteed, and is dependent on BP’s continued success in the years to come. (Self-employed people do not have guaranteed incomes).

It is worth considering the wider context of executive pay. While the headline figure of £10 million may seem excessive, it is important to compare this to the pay of other executives in the industry and in other sectors. In many cases, senior executives in the energy sector are paid significantly more than Looney, and it is not uncommon for CEOs in other industries to receive much higher pay packages.

Overall, while the increase in Looney’s pay may be controversial, it is important to understand the context of the situation and the reasons behind the decision. BP’s record profits are a testament to the hard work and dedication of the company’s employees, and Looney’s pay is reflective of the role he has played in leading the company through a challenging period. Ultimately, the success of BP and the wider energy sector is crucial for the global economy, and it is important that companies are able to attract and retain talented leaders who can drive growth and innovation.

Why it is fair to have such an enormous pay increase whilst households suffer with the cost of living

As news of BP CEO Bernard Looney’s £10 million pay package makes headlines, there are concerns about the fairness of such a large increase in compensation, especially as many households continue to face the rising cost of living. However, it is important to recognize that executive pay is a complex issue, and there are several factors to consider when evaluating whether such pay increases are fair or not.

Firstly, it is important to understand that executive pay is not determined in isolation. Companies are often competing for top talent, and the salaries and bonuses they offer are often benchmarked against other firms in the industry. Therefore, it is important to consider the context in which such pay increases are given. In this case, BP is a global company operating in a highly competitive industry, and the company needs to attract and retain top talent to remain competitive.

Secondly, it is important to recognize that executive pay is often tied to company performance. In this case, the increase in Looney’s pay is a reflection of BP’s strong financial results in 2021. The company delivered record profits of $28 billion, despite the challenges posed by the COVID-19 pandemic and the global economic downturn. Therefore, the pay increase can be seen as a reward for Looney’s leadership and the company’s overall success.

Furthermore, it is important to understand that executive pay is often determined by a complex set of factors, including the size and complexity of the company, the level of responsibility of the executive, and the potential impact of their decisions on the company’s future. Therefore, comparing executive pay to the cost of living for the average household may not be an apples-to-apples comparison.

It is important to note that executive pay is subject to scrutiny from shareholders and the wider public. In this case, the pay increase was approved by BP’s shareholders in a vote at the company’s annual general meeting. Therefore, it can be argued that the increase in pay is a reflection of the will of the company’s stakeholders.

While it is understandable that some may question the fairness of executive pay increases, it is important to recognize that this is a complex issue that requires careful consideration. Factors such as industry competitiveness, company performance, and executive responsibility all play a role in determining executive pay

Should there be a wage cap on people earning ridiculous amounts of money such as a windfall tax?

Whether or not there should be a wage cap on people earning extremely high salaries is a matter of debate, and opinions on the topic vary.

On the one hand, proponents of a wage cap argue that extremely high salaries are often disproportionate to the value that an individual contributes to society, and that such high salaries can exacerbate income inequality. They may also argue that a wage cap could help fund important social programs by generating revenue through taxes or other means.

On the other hand, opponents of a wage cap argue that it could stifle innovation and entrepreneurship, as well as limit the potential earnings of individuals who have worked hard and taken risks to achieve success. Additionally, opponents argue that implementing a wage cap could be difficult to enforce and may lead to unintended consequences such as companies relocating to other countries with more favorable policies.

As for the idea of a windfall tax, this refers to a tax on large, unexpected gains that may result from events such as inheritance, lottery winnings, or stock options. While some argue that such a tax could help fund important social programs or reduce wealth inequality, others argue that it could discourage risk-taking and investment, ultimately harming the economy.

Ultimately, the decision on whether or not to implement a wage cap or windfall tax is a complex one that requires careful consideration of the potential benefits and drawbacks of such policies, as well as an understanding of the broader economic and social implications.

Should Bernard Looney have paid the windfall tax?

Whether or not Bernard Looney, the CEO of BP, should have paid a windfall tax is a matter of debate and would depend on the specific circumstances.

If Mr. Looney received an unexpected gain that qualified for a windfall tax, then he would be subject to the tax just like anyone else in a similar situation.

However, it’s worth noting that Mr. Looney’s compensation as CEO of BP would likely be subject to scrutiny and regulation by various governing bodies, and the specific details of his compensation package would need to be examined to determine whether or not it qualified for a windfall tax. Additionally, the idea of implementing a windfall tax on high earners, including CEOs, is a matter of debate and would depend on the specific policy proposals and circumstances involved.

How can Bernard Looney earn respect from people with such a high pay increase?

Bernard Looney, or any high-earning executive, can earn respect from people despite their high pay increase by demonstrating a strong commitment to their values, and by taking actions that demonstrate their commitment to social responsibility, fairness, and transparency.

One way to demonstrate a commitment to these values is by being transparent about executive pay and ensuring that it is fair and justifiable. This might include publishing pay ratios, disclosing how pay is determined, and demonstrating that the company is committed to providing a fair and competitive salary to all employees.

Another way to earn respect is by demonstrating a commitment to social responsibility through philanthropy or other charitable activities. This could involve supporting causes that are important to the company’s stakeholders or engaging in activities that benefit the wider community.

Additionally, demonstrating a willingness to listen to feedback and engage in dialogue with stakeholders can help build trust and respect. This might include engaging with employee groups, shareholder groups, or other stakeholders to discuss concerns and address issues that may arise.

Ultimately, the key to earning respect as a high-earning executive is to demonstrate a commitment to fairness, transparency, and social responsibility through actions that align with these values.

Should energy prices be reduced by companies like BP make profits

The question of whether energy prices should be reduced when companies like BP make profits is a complex issue that depends on various factors, including market conditions, supply and demand, and government policies.

In a competitive market, energy prices are generally determined by supply and demand, with prices rising or falling based on factors such as the cost of production, global demand, and the availability of alternative energy sources. As such, the profits earned by companies like BP are often linked to market conditions and may not necessarily reflect a lack of competition or price gouging.

Moreover, companies like BP play an important role in supplying the energy needed to power our economy, and they invest heavily in exploration, production, and infrastructure to ensure a reliable supply. Reducing energy prices could impact their ability to continue making these investments, which could ultimately harm the long-term supply of energy and negatively impact consumers.

That being said, governments and regulatory bodies can take steps to ensure that energy prices are fair and competitive, and to promote transparency in the pricing process. This might include implementing regulations on price setting, encouraging competition in the market, or promoting alternative sources of energy.

Ultimately, the question of whether energy prices should be reduced when companies like BP make profits is a complex issue that requires careful consideration of the broader economic and social implications.

Why should people suffer and have to choose whether to eat or stay warm

It is a fundamental human right for everyone to have access to basic needs such as food, shelter, and warmth. No one should have to suffer or choose between these basic necessities.

Unfortunately, poverty and inequality are persistent problems that can make it difficult for some people to access these basic needs. Many factors contribute to poverty and inequality, including systemic issues such as income inequality, lack of access to education and job opportunities, and inadequate social safety nets.

To address these issues, it’s important for governments, businesses, and individuals to work together to promote policies and initiatives that ensure access to basic needs for everyone. This might include initiatives such as affordable housing programs, free or subsidized food programs, and access to energy assistance programs to help people stay warm during cold weather.

Furthermore, addressing poverty and inequality requires a commitment to systemic change, including policies and initiatives that promote economic growth, provide access to education and job opportunities, and create a more equitable and just society.

In short, no one should have to suffer or choose between basic necessities such as food or warmth, and addressing poverty and inequality requires a collective effort to promote social and economic justice and ensure access to basic needs for everyone.

If people cannot afford to warm their homes because of rising energy costs who is to blame?

The issue of who is to blame for rising energy costs that make it difficult for people to afford to warm their homes is complex and multifaceted. It involves a variety of factors, including market conditions, supply and demand, government policies, and global economic forces.

One factor that contributes to rising energy costs is supply and demand. If there is an increase in demand for energy and a decrease in supply, this can drive up energy costs. Additionally, global economic forces, such as changes in oil prices or geopolitical tensions, can impact energy costs and make it difficult for some people to afford to warm their homes.

Government policies can also play a role in energy costs. For example, taxes on energy production and consumption can impact the price of energy, as can regulations on production and distribution.

Furthermore, the energy industry itself plays a role in setting energy prices. Energy companies are responsible for setting the prices of the energy they produce, and these prices are influenced by market conditions, production costs, and other factors.

In short, there are many factors that contribute to rising energy costs, and it is difficult to assign blame to any one group or individual. However, it is important for governments, energy companies, and other stakeholders to work together to promote policies and initiatives that ensure energy is affordable and accessible for everyone, especially for those who may be struggling to afford basic needs such as heating their homes.

Who decides on Government Policies?

Government policies are typically decided by elected officials, such as members of parliament, congress, or other legislative bodies, who represent the interests of their constituents. The process of developing government policies often involves a complex set of negotiations and consultations between different government departments, stakeholders, and interest groups.

In democratic countries, such as the United States, the United Kingdom, and many others, the policy-making process is designed to be transparent and inclusive, with opportunities for public input and feedback. This might include public consultations, hearings, and other forms of engagement with citizens and stakeholders.

However, the actual process of decision-making can be influenced by a variety of factors, including political ideologies, interest groups, and other pressures that can impact the decision-making process. This can lead to debates and disagreements within government and among stakeholders, which can result in compromises and adjustments to policies.

Ultimately, government policies are intended to reflect the needs and priorities of the society they serve, and are developed through a complex and often iterative process of consultation, negotiation, and decision-making.


Personally speaking, I think it is disgusting to be paid obscene amounts of money whilst the rest of the citizens of the UK are struggling to put food on their tables, having to decide to miss out on meals to keep their homes warm.

Governments and energy suppliers work hand in hand. The shareholders often blue chip companies make decisions for the rich to get richer and the poor to be poorer.

This makes me sick to the stomach and these CEOs should walk to the hall of shame. No one on this planet can say these CEOs work harder than the rest of the ordinary business owners in the UK. These blue-chip CEOs are pencil pushers, have a chain of command, and are backed by governments.

The package, which far exceeded the £4.457mn Looney received in 2021, yet could have been even higher. The remuneration committee said it had “exercised its discretion” to reduce the annual bonus and long-term share award by a combined £746,000, in part due to four fatalities at BP facilities during the year.

Further Reading

BP chief earns £10 million in pay as energy firms are ‘netting millions of pounds in pay’ whilst families struggle – London Business News |

BP chief Bernard Looney’s pay doubled to £10mn last year | Financial Times (

The bp brand | Who we are | Home

Blue Chip Meaning and Examples (

‘Greedy’ Labour council awards cabinet members 45 per cent pay rise ( Further evidence that the rich are getting richer and the poor are getting poorer and there is a social divide.

Children share soiled beds while parents survive on leftovers as families struggle in cost of living crisis (


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#bp #bpoil #oilcompanies #petrolprices #costofliving #energysuppliers #inflation #brexit # bernardlooney #bpceo #shareholders

How to Save Money and Stay Smart About Business Expenses 

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Written By: Suzie Wilson –

How to Save Money and Stay Smart About Business Expenses 

As a new business owner, it’s easy to get caught up in the day-to-day and lose track of your expenses. Whether you’re spending money on office supplies or hiring new employees, it’s important to be mindful of how much you’re spending. After all, your bottom line is what’s going to keep your business afloat. 

Track Your Cash Flow 

One of the most crucial things you can do as a business owner is to keep track of your cash flow. This means knowing how much money is coming in and going out on a daily basis.  

There are many ways to track your cash flow, including apps, spreadsheets, and even pen and paper. Find whatever system works best for you and stick with it. Doing so will help you avoid overspending and getting into debt. 

If your business is experiencing cash flow problems, finding new investors could turn your situation around as long as you proceed with caution. When you bring on new investors, you’re asking them to trust you and your ability to grow the business. You must provide a clear plan for how the money will be used and what the expected return on investment will be. 

If you can present a convincing case, new investors can be an excellent way to get your business back on track. They can provide the capital you need to cover daily expenses and invest in new products or services. They can also help you build relationships with other key players in your industry, which can give your business a boost. 

Choose Your Business Structure 

Establishing a limited company in the United Kingdom enjoys a variety of advantages. Owners have limited liability, meaning they are only responsible for the debts owed by their business up to the value of the shares they hold. In addition, a limited company can pass profits onto shareholders or directors free from any additional tax, providing both financial relief and freedom.  

Moreover, setting up as a limited company allows you to register at Companies House in England or Wales and reap the benefits of extensive UK-wide access to local legal and financial services. Ultimately, formulating a limited company is an excellent option for business owners seeking protection from liabilities with the added benefit of lower taxes. 

Spend Wisely 

In the early stages of running a business, it’s easy to get caught up in the excitement and make impulsive purchases. But you must remember that every pound counts. Before making any big purchases, ask yourself if it’s something that will benefit your business in the long run. If not, it’s probably not worth your money. And when possible, look for second-hand equipment. It can save you a lot of money and still allow you to get all of the furniture and equipment that you need.  

Determine Which Tasks To Prioritise 

When you’re first starting out, there are a million things that need to be done. But you can’t do everything at once. Determine which tasks are most important and prioritize accordingly. This will help you stay focused and avoid overwhelming yourself (and your employees). 

Keep Up With Your Taxes 

No one likes doing taxes, but they are a necessary evil of running a business. The sooner you get them done, the better. Procrastinating will only make the process more stressful (not to mention penalties and interest if you owe money). The best way to stay on top of your taxes is to set aside money each month, so you’re not scrambling come tax time

Use an Invoice Generator  

An invoice generator is a great tool for small businesses because it helps you get paid quickly and efficiently. You can customise a premade template with whatever designs and information you want. When customers receive their invoices via email, they can simply click a link to pay online.  

This saves you time and hassle by eliminating the need to chase down payments manually. Plus, it’s more convenient for your customers, which will encourage them to do business with you again in the future.  

Implement Strategies for Important Cost Savings 

Working smart instead of spending blindly is one of the key aspects that separate successful businesses from those that fail. Tracking your cash flow, forming a limited company, knowing when to spend, keeping up with invoices, and following the other tips above will position your company for long-term success! Remember that all the time and energy you invest now will pay off in the long run! 


Are you looking for great tips and resources regarding marketing your business?

#companyformation #cashflow #cashflowforecast #spreadsheets #accounting #business #limitedcompany #taxes #businessstructure #companieshouse

How To Pitch To A Business

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How To Pitch To A Business

Pitching to a business can be a daunting task, but it’s essential if you want to secure a partnership or investment. Whether you’re a startup looking for funding or an established business hoping to form a strategic alliance, a successful pitch can make all the difference. Here are some tips to help you craft a winning pitch.

  1. Know Your Audience

The first and most important step in pitching to a business is to understand your audience. Who are you pitching to? What are their needs and pain points? What are their goals and priorities? The more you know about the company you’re pitching to, the better you can tailor your pitch to their specific needs and interests.

  1. Craft a Compelling Story

Once you have a clear understanding of your audience, it’s time to craft a compelling story. Your pitch should be more than just a laundry list of features and benefits. It should tell a story that engages your audience, creates an emotional connection, and inspires them to take action. Consider using anecdotes, case studies, or examples of how your product or service has helped other businesses.

  1. Keep It Simple

One of the biggest mistakes people make when pitching to a business is trying to pack too much information into their presentation. Remember, your audience is likely busy and doesn’t have time to process a lot of complex information. Keep your pitch simple, straightforward, and focused on the key points that will resonate with your audience.

  1. Highlight Your Unique Value Proposition

What sets your product or service apart from the competition? Why should the business you’re pitching choose you over someone else? Make sure to highlight your unique value proposition and explain why it’s relevant to your audience. This is your chance to differentiate yourself and show how you can bring value to the business. If you have a project, you must list size, cost, location, and time plus other details such as how the investor or business owner will see an ROI. This has to be a detailed report so that the business owner or investor can see at a glance if your project is worth their time and money.

  1. Use Visuals

Visual aids can be a powerful tool in your pitch. Whether it’s a slide deck, a product demo, or a video, visuals can help your audience understand your message and retain the information you’re presenting. Just be sure to keep your visuals simple and easy to understand, and use them to complement your pitch rather than distract from it.

  1. Practice, Practice, Practice

Finally, practice your pitch until you can deliver it confidently and smoothly. Rehearse in front of a mirror or with a friend, and ask for feedback to help you refine your message. The more comfortable you are with your pitch, the more likely you are to make a strong impression on your audience.

Pitching to a business can be nerve-wracking, but with the right preparation and approach, you can increase your chances of success. Keep these tips in mind, and you’ll be well on your way to crafting a winning pitch.

#pitching #pitchingbusinesses #roi #angelinvestors #venturecapital #investors #businesses #marketresearch #startups


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How To Pitch Domain Names To Businesses

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How To Pitch Domain Names To Businesses

When it comes to selling a domain name to a business, the process can be intimidating and overwhelming. However, with the right approach and preparation, you can successfully pitch your domain name to businesses and potentially make a sale. Here are some tips to help you pitch your domain name to businesses. However, you must have knowledge of SEO. Without this knowledge, you will not be able to answer questions such as: how will your domain name help a company, how long will it take for the domain to be indexed and ranked, how much will it cost in advertising the domain name so that the business has an ROI.

Simply throwing a ball into the playground and expecting someone to kick is, basically the same as saying “hey look I have this domain for sale” and expecting someone to buy without going into detail.

Not only are you selling the domain you are also selling your expertise.

Without any knowledge of SEO, digital marketing, or market research it is going to be much harder to sell a domain name to a business that perhaps is already established but may need a little extra help in lead generation.

  1. Research the Business

Before you reach out to a business, take the time to research the company and understand its industry and target audience. This will help you to tailor your pitch to their specific needs and demonstrate the value of your domain name.

  1. Craft a Compelling Pitch

Your pitch should highlight the benefits of your domain name and how it can help the business improve its online presence. Focus on the unique features and advantages of your domain name and explain how it aligns with the business’s goals and brand identity.

  1. Personalize Your Pitch

When you reach out to a business, make sure to personalize your pitch to the recipient. Address the person by name and reference specific details about the business that demonstrate your interest and understanding of their needs.

  1. Show Examples

Provide examples of how similar domain names have been used successfully by other businesses in the same industry. This can help the business visualize the potential value of your domain name and inspire them to take action.

  1. Be Professional and Polite

When reaching out to businesses, it’s important to maintain a professional and polite tone. Avoid using overly aggressive or pushy language and focus on building a positive relationship with the recipient.

  1. Be Prepared for Questions

Be prepared to answer any questions the business may have about your domain name. This includes questions about the history of the domain, the potential for search engine optimization, and any legal issues that may arise.

  1. Follow Up

After your initial pitch, follow up with the business to gauge their interest and answer any additional questions they may have. This demonstrates your commitment and can help move the conversation forward.


Pitching a domain name to businesses requires careful research, preparation, and a personalized approach. By highlighting the unique benefits of your domain name and demonstrating its potential value to the business, you can increase your chances of making a successful sale.


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#domainnames #domainname #domainseller #domainbroker #ptiching #domainpitching #domaininvestor #domainmarketplace #pitchingbusinesses #marketing #advertising #seo #socialmedia #networking

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June 2023