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Category: FINANCIAL SECTOR MARKETING (Page 1 of 3)

Financial Marketing Strategies

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Financial Marketing Strategies

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What are the main financial marketing strategies?

In the competitive world of business, financial marketing strategies play a vital role in promoting the products and services offered by financial institutions. These strategies are designed to attract potential clients, retain current customers, and increase profitability.

In this article, we will discuss the main financial marketing strategies used by financial institutions.

  1. Branding: Branding is a critical aspect of financial marketing. It helps in creating an identity and personality for the financial institution. Branding includes the company logo, website, and marketing materials. A strong brand can help in building trust, attract new customers, and retain existing clients.
  2. Digital marketing: In today’s digital age, financial institutions must have a strong online presence. Digital marketing strategies include search engine optimization, social media marketing, email marketing, and content marketing. These strategies can help financial institutions reach a wider audience, generate leads, and increase conversions.
  3. Product differentiation: Financial institutions can differentiate themselves from their competitors by offering unique and innovative products and services. This can include customized financial plans, personalized investment advice, or niche financial products. By offering something unique, financial institutions can attract customers who are looking for something specific.
  4. Relationship marketing: Relationship marketing is all about building strong relationships with customers. This can be achieved through personalized interactions, offering exceptional customer service, and providing relevant and timely information. By building strong relationships, financial institutions can increase customer loyalty and reduce churn.
  5. Cross-selling: Cross-selling involves offering additional products or services to existing customers. This can include offering a credit card to a banking customer, or a mortgage to an investment client. Cross-selling can increase revenue and profitability, while also providing added value to the customer.
  6. Referral marketing: Referral marketing involves encouraging existing customers to refer their friends and family to the financial institution. This can be done through referral bonuses, customer loyalty programs, or simply providing excellent service. Referral marketing is an effective way to acquire new customers while also building trust and credibility.

Financial marketing strategies are essential for the success of financial institutions. By implementing these strategies, financial institutions can attract new customers, retain existing clients, and increase profitability. The key is to have a clear understanding of the target audience, develop a strong brand, and offer unique and innovative products and services.

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Banking | Insurance | Commercial Finance | Corporate Finance | Credit Services | Surety | Fintech | Insurtech | Professional Services | Investment Management | M&A | Consumer Finance | Trade Bodies | Government

Exact Match Keyword Domain Names

Exact match keyword domain names, also known as EMDs, have long been a controversial topic in the world of search engine optimization (SEO) and online marketing. An EMD is a domain name that precisely matches a particular keyword or phrase that someone might use to search for a product, service, or topic on the internet. For example, if someone was searching for “UK Business Banking,” an EMD could be ukbusinessbanking.co.uk or .com.

Here are a few ways that an EMD could potentially help with marketing:

  1. Improved Search Engine Rankings: When someone types a keyword into a search engine, the search engine will often give preference to websites that have that keyword in their domain name. This is because search engines assume that a website with an EMD is likely to be relevant to the keyword that was searched. As a result, having an EMD could potentially improve a website’s search engine rankings, which could lead to more traffic and sales.
  2. Increased Click-Through Rates: When someone sees a search engine result that includes an EMD, they may be more likely to click on it than they would be if the result didn’t include the keyword. This is because they may assume that the website is more relevant to their search query. As a result, having an EMD could potentially increase a website’s click-through rates, which could lead to more traffic and sales.
  3. Improved Branding: An EMD can also help to improve a company’s branding. By having a domain name that includes a relevant keyword, a company can help to establish itself as an authority in its niche. Additionally, customers may find it easier to remember a domain name that includes a keyword, which could help to increase brand recognition and loyalty.
  4. Targeted Advertising: If a company has an EMD that includes a keyword that is commonly used in advertising, such as “cheap flights” or “discount shoes,” they may be able to target their advertising more effectively. By using their EMD in their advertising campaigns, they can ensure that their ads are being shown to people who are likely to be interested in their products or services.

While EMDs play a significant part in digital marketing and can potentially provide significant benefits for companies that use them wisely, it is important to keep in mind that an EMD alone is not enough to ensure success. Companies must also have high-quality content, a strong social media presence, and a solid overall marketing strategy if they want to succeed online. This is why it is imperative to use an agency that has experience in bringing a brand in front of a targeted audience and ultimately helps to generate leads.

DOMAINS FOR SALE – MAKE AN OFFER!

Some of the domains are being jointly brokered by us and ‘Michael Dooner’. Some domains have been semi-developed. All the domains are generating traffic. We aim to publish more articles relating to the keyword domains soon. Unlike most domain sellers and brokers that put their domains up for sale on marketplaces hoping that someone will find their domain and put an offer in, we go one step further, we perform SEO, outbound market the domains, and in some cases semi-develop the domains to get them seen by a target audience whilst also networking and posting on social media.

Further Reading:

UK Business Banking www.ukbusinessbanking.co.uk Domain For Sale. | UK DOMAIN BROKERS, WEBSITE DEVELOPMENT & MARKETING (ukwebsitedesigners.co.uk)

35 Marketing Tips For Banks. – UK BUSINESS BANKING – BANKING DIRECTORY – BANKING FORUM – BANKING NEWS – JOB SEARCH

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How Cymru Marketing Journal can help businesses with search engine optimization

How Cymru Marketing Journal can help businesses with search engine optimization

Search engine optimization, or SEO, is an essential part of any successful online marketing strategy. It involves optimizing your website and its content to rank higher on search engine results pages, increasing visibility, and driving traffic to your site. Cymru Marketing Journal is a valuable resource for businesses looking to improve their SEO efforts.

Firstly, Cymru Marketing Journal provides insightful articles and guides on SEO best practices. These resources cover a range of topics, including keyword research, on-page optimization, link building, and more. By following these guides, businesses can implement effective SEO strategies that drive results.

Furthermore, Cymru Marketing Journal offers up-to-date news and insights on search engine algorithms and updates. This information is vital for businesses looking to stay ahead of the curve and adjust their SEO strategies accordingly. By keeping up with the latest SEO news and trends, businesses can ensure that their website and content remain optimized for search engines.

Cymru Marketing Journal also offers expert analysis and commentary on SEO-related topics. This includes interviews with industry experts and thought leaders, as well as in-depth reviews of SEO tools and platforms. By leveraging the knowledge and expertise of these professionals, businesses can gain valuable insights into the world of SEO and make informed decisions about their optimization efforts.

In addition, Cymru Marketing Journal provides a platform for businesses to showcase their SEO successes and strategies. By sharing their experiences and best practices, businesses can learn from one another and improve their SEO efforts.

Overall, Cymru Marketing Journal is a valuable resource for businesses looking to improve their SEO. With insightful articles, up-to-date news and analysis, expert commentary, and a platform for sharing experiences and strategies, Cymru Marketing Journal provides businesses with the knowledge and resources they need to succeed in the world of SEO.

Conclusion

If you are not on the first three pages of search engines and are struggling to get traffic, not only will we analyze your website, but with our paid option we can list your business in our directory, design a banner ad (similar to the one we have below) and give you a landing page where you will be seen as a featured business on our site in the sidebar. We will also share your banner ad with our 11K+ connections on LinkedIn. We will perform SEO to get you listed for the exact match search terms.

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Why the domain name www.bank.com is valuable and how it would benefit a business

Why the domain name www.bank.com is valuable and how it would benefit a business

A domain name is an essential aspect of any business’s online presence. It is the virtual address that people use to find and access a website. Having a strong and memorable domain name is crucial for building brand recognition and establishing credibility. Among the most valuable domain names is www.bank.com. In this article, we will explore the reasons why the domain name www.bank.com is valuable and how it could benefit a business.

Firstly, www.bank.com is a highly memorable domain name. The word “bank” is short, simple, and instantly recognizable to people around the world. This makes it easy for people to remember and type in the address when they want to access a bank’s website. Having a memorable domain name is crucial for any business, but it is especially important for a bank that wants to build trust and loyalty with its customers.

Secondly, www.bank.com is a highly authoritative domain name. The word “bank” is a top-level domain (TLD) that is only available to verify financial institutions. This means that any business that owns the domain name www.bank.com has gone through a rigorous verification process and has been deemed trustworthy by the regulatory bodies. This level of authority and trust is essential for a bank because it reassures customers that their money is safe and secure.

Thirdly, www.bank.com is a highly valuable domain name. The domain name has enormous potential for search engine optimization (SEO) because it contains a highly relevant and competitive keyword. Banks around the world compete fiercely for search engine rankings for keywords like “bank” and “online banking.” Owning the domain name www.bank.com would give a bank an enormous advantage in this competition, as it would be able to rank highly for these keywords and attract more traffic to its website.

Fourthly, www.bank.com is a highly brandable domain name. The domain name is short, simple, and easy to pronounce, making it an excellent choice for a brand name. A bank that owns www.bank.com would have a strong brand identity that would be instantly recognizable to people around the world. This would help the bank to build trust and loyalty with its customers and establish itself as a leader in the financial industry.

Finally, owning the domain name www.bank.com would benefit a business by providing a secure online presence. The domain name is highly recognizable, which makes it less likely for customers to fall victim to phishing scams or other online fraud. Additionally, owning the domain name would allow a bank to create a secure online portal for customers to access their accounts and conduct transactions. This would provide an additional layer of security and convenience for customers, which would help to build trust and loyalty.

Conclusion

Owning the domain name www.bank.com is incredibly valuable and beneficial for a business. Any bank that owns this domain name would have a significant advantage over its competitors and would be able to establish itself as a leader in the financial industry.

The domain name is being jointly brokered by Renata Barnes and Michael Dooner.

Bank.com Domain Name For Sale. | Bank.com Domain For Sale! In terms of SEO, the word ‘Bank’ could represent a financial establishment or a brand name. (ukwebsitedesigners.co.uk)

If you are looking for banking/finance domains we also have a list available for sale:

UK Business Banking www.ukbusinessbanking.co.uk Domain For Sale. | UK DOMAIN BROKERS, WEBSITE DEVELOPMENT & MARKETING (ukwebsitedesigners.co.uk)

Investors Wales Domain Name & Pitch | UK DOMAIN BROKERS, WEBSITE DEVELOPMENT & MARKETING (ukwebsitedesigners.co.uk)

Ventures EU.com Export Credit Finance | UK DOMAIN BROKERS, WEBSITE DEVELOPMENT & MARKETING (ukwebsitedesigners.co.uk)

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As you can tell we write various articles for the finance sector. It is not just about selling domain names it is about spreading brand awareness and generating traffic and leads. If you need marketing or lead generation just message us and we can start the conversation flowing. With nearly 11.5K connections on LinkedIn, we are sure we can put your business in front of a targeted audience.

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Ultimate Guide To SEO & Marketing (e-Book) Written By Renata Barnes & AI

This is a Free eBook

Ultimate Guide To SEO & Marketing, Written By Renata Barnes & AI

This Book has been written by me with the help of AI. You can download the book for free, but you must be logged in.

The book has limitations, such as, you cannot print or edit it.

I may consider having the option to print and edit depending on how many downloads I get, for a small fee where it will be available on kindle, and may consider publishing a hard copy, I love the smell of paper in books, you can’t beat a traditional book even though digital makes life a little easier.

Table Of Contents

**If you have any problems with the download, just shoot me an email to renata@cymrumarketing.com

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Ultimate guide to SEO & Marketing Written By Renata Barnes & AI

#seo #marketing #digitalmarketing #websitedevelopment #domainnames #keywords #backlinks #blogs #blogposts #smo #networking

Bernard Looney CEO of BP Pay Package £10m Kick In The Teeth To The Consumer

Bernard Looney CEO of BP should hang his head in shame, as pay doubled to £10m pay package “Kick In The Teeth” To The Consumer

BP chief executive Bernard Looney’s pay more than doubled to £10mn last year after the UK-listed energy major delivered a record $28bn in profits.

BP’s chief executive Bernard Looney received a pay package worth £10 million in 2021, more than double the previous year’s compensation. The substantial increase in Looney’s pay is in recognition of the company’s impressive performance, as BP delivered record profits of $28 billion last year.

Jonathan Noronha-Gant, the senior fossil fuels campaigner at Global Witness, said:

  • “People everywhere struggling to feed their families or warm their homes in the harsh winter months, have every right to be angry that the CEO of a huge energy firm is netting millions of pounds in the pay”.
  • “This enormous pay package is a kick in the teeth to all hard-working people being faced with a cost-of-living crisis”.
  • “Nothing could be a starker example of the gross inequality that sits at the very heart of our broken energy system”.
  • “For a rich few to be seeing their already extraordinary wealth bolstered, precisely because bills have been so unaffordable for the majority, is a twisted irony”.
  • “At the very least the governments should be implementing a proper windfall tax on both profits and CEO pay.”

The announcement of Looney’s pay increase has sparked debate and criticism, with some arguing that such a large sum of money is excessive, particularly given the ongoing economic uncertainty and hardship faced by many people around the world. However, it is important to examine the context of the situation and understand why Looney’s pay has increased so significantly.

Firstly, it is worth noting that BP’s record profits were achieved despite the challenging conditions faced by the energy sector in recent years. The COVID-19 pandemic and associated economic disruptions caused a significant decline in global energy demand, leading to a sharp fall in oil prices. In this context, BP’s ability to deliver such strong financial results is a testament to Looney’s leadership and the efforts of the wider company.

Secondly, it is important to recognize that Looney’s pay increase is not simply a reward for delivering strong financial results. The package includes long-term incentives that are tied to the company’s performance over a period of years. This means that Looney’s pay is not guaranteed, and is dependent on BP’s continued success in the years to come. (Self-employed people do not have guaranteed incomes).

It is worth considering the wider context of executive pay. While the headline figure of £10 million may seem excessive, it is important to compare this to the pay of other executives in the industry and in other sectors. In many cases, senior executives in the energy sector are paid significantly more than Looney, and it is not uncommon for CEOs in other industries to receive much higher pay packages.

Overall, while the increase in Looney’s pay may be controversial, it is important to understand the context of the situation and the reasons behind the decision. BP’s record profits are a testament to the hard work and dedication of the company’s employees, and Looney’s pay is reflective of the role he has played in leading the company through a challenging period. Ultimately, the success of BP and the wider energy sector is crucial for the global economy, and it is important that companies are able to attract and retain talented leaders who can drive growth and innovation.

Why it is fair to have such an enormous pay increase whilst households suffer with the cost of living

As news of BP CEO Bernard Looney’s £10 million pay package makes headlines, there are concerns about the fairness of such a large increase in compensation, especially as many households continue to face the rising cost of living. However, it is important to recognize that executive pay is a complex issue, and there are several factors to consider when evaluating whether such pay increases are fair or not.

Firstly, it is important to understand that executive pay is not determined in isolation. Companies are often competing for top talent, and the salaries and bonuses they offer are often benchmarked against other firms in the industry. Therefore, it is important to consider the context in which such pay increases are given. In this case, BP is a global company operating in a highly competitive industry, and the company needs to attract and retain top talent to remain competitive.

Secondly, it is important to recognize that executive pay is often tied to company performance. In this case, the increase in Looney’s pay is a reflection of BP’s strong financial results in 2021. The company delivered record profits of $28 billion, despite the challenges posed by the COVID-19 pandemic and the global economic downturn. Therefore, the pay increase can be seen as a reward for Looney’s leadership and the company’s overall success.

Furthermore, it is important to understand that executive pay is often determined by a complex set of factors, including the size and complexity of the company, the level of responsibility of the executive, and the potential impact of their decisions on the company’s future. Therefore, comparing executive pay to the cost of living for the average household may not be an apples-to-apples comparison.

It is important to note that executive pay is subject to scrutiny from shareholders and the wider public. In this case, the pay increase was approved by BP’s shareholders in a vote at the company’s annual general meeting. Therefore, it can be argued that the increase in pay is a reflection of the will of the company’s stakeholders.

While it is understandable that some may question the fairness of executive pay increases, it is important to recognize that this is a complex issue that requires careful consideration. Factors such as industry competitiveness, company performance, and executive responsibility all play a role in determining executive pay

Should there be a wage cap on people earning ridiculous amounts of money such as a windfall tax?

Whether or not there should be a wage cap on people earning extremely high salaries is a matter of debate, and opinions on the topic vary.

On the one hand, proponents of a wage cap argue that extremely high salaries are often disproportionate to the value that an individual contributes to society, and that such high salaries can exacerbate income inequality. They may also argue that a wage cap could help fund important social programs by generating revenue through taxes or other means.

On the other hand, opponents of a wage cap argue that it could stifle innovation and entrepreneurship, as well as limit the potential earnings of individuals who have worked hard and taken risks to achieve success. Additionally, opponents argue that implementing a wage cap could be difficult to enforce and may lead to unintended consequences such as companies relocating to other countries with more favorable policies.

As for the idea of a windfall tax, this refers to a tax on large, unexpected gains that may result from events such as inheritance, lottery winnings, or stock options. While some argue that such a tax could help fund important social programs or reduce wealth inequality, others argue that it could discourage risk-taking and investment, ultimately harming the economy.

Ultimately, the decision on whether or not to implement a wage cap or windfall tax is a complex one that requires careful consideration of the potential benefits and drawbacks of such policies, as well as an understanding of the broader economic and social implications.

Should Bernard Looney have paid the windfall tax?

Whether or not Bernard Looney, the CEO of BP, should have paid a windfall tax is a matter of debate and would depend on the specific circumstances.

If Mr. Looney received an unexpected gain that qualified for a windfall tax, then he would be subject to the tax just like anyone else in a similar situation.

However, it’s worth noting that Mr. Looney’s compensation as CEO of BP would likely be subject to scrutiny and regulation by various governing bodies, and the specific details of his compensation package would need to be examined to determine whether or not it qualified for a windfall tax. Additionally, the idea of implementing a windfall tax on high earners, including CEOs, is a matter of debate and would depend on the specific policy proposals and circumstances involved.

How can Bernard Looney earn respect from people with such a high pay increase?

Bernard Looney, or any high-earning executive, can earn respect from people despite their high pay increase by demonstrating a strong commitment to their values, and by taking actions that demonstrate their commitment to social responsibility, fairness, and transparency.

One way to demonstrate a commitment to these values is by being transparent about executive pay and ensuring that it is fair and justifiable. This might include publishing pay ratios, disclosing how pay is determined, and demonstrating that the company is committed to providing a fair and competitive salary to all employees.

Another way to earn respect is by demonstrating a commitment to social responsibility through philanthropy or other charitable activities. This could involve supporting causes that are important to the company’s stakeholders or engaging in activities that benefit the wider community.

Additionally, demonstrating a willingness to listen to feedback and engage in dialogue with stakeholders can help build trust and respect. This might include engaging with employee groups, shareholder groups, or other stakeholders to discuss concerns and address issues that may arise.

Ultimately, the key to earning respect as a high-earning executive is to demonstrate a commitment to fairness, transparency, and social responsibility through actions that align with these values.

Should energy prices be reduced by companies like BP make profits

The question of whether energy prices should be reduced when companies like BP make profits is a complex issue that depends on various factors, including market conditions, supply and demand, and government policies.

In a competitive market, energy prices are generally determined by supply and demand, with prices rising or falling based on factors such as the cost of production, global demand, and the availability of alternative energy sources. As such, the profits earned by companies like BP are often linked to market conditions and may not necessarily reflect a lack of competition or price gouging.

Moreover, companies like BP play an important role in supplying the energy needed to power our economy, and they invest heavily in exploration, production, and infrastructure to ensure a reliable supply. Reducing energy prices could impact their ability to continue making these investments, which could ultimately harm the long-term supply of energy and negatively impact consumers.

That being said, governments and regulatory bodies can take steps to ensure that energy prices are fair and competitive, and to promote transparency in the pricing process. This might include implementing regulations on price setting, encouraging competition in the market, or promoting alternative sources of energy.

Ultimately, the question of whether energy prices should be reduced when companies like BP make profits is a complex issue that requires careful consideration of the broader economic and social implications.

Why should people suffer and have to choose whether to eat or stay warm

It is a fundamental human right for everyone to have access to basic needs such as food, shelter, and warmth. No one should have to suffer or choose between these basic necessities.

Unfortunately, poverty and inequality are persistent problems that can make it difficult for some people to access these basic needs. Many factors contribute to poverty and inequality, including systemic issues such as income inequality, lack of access to education and job opportunities, and inadequate social safety nets.

To address these issues, it’s important for governments, businesses, and individuals to work together to promote policies and initiatives that ensure access to basic needs for everyone. This might include initiatives such as affordable housing programs, free or subsidized food programs, and access to energy assistance programs to help people stay warm during cold weather.

Furthermore, addressing poverty and inequality requires a commitment to systemic change, including policies and initiatives that promote economic growth, provide access to education and job opportunities, and create a more equitable and just society.

In short, no one should have to suffer or choose between basic necessities such as food or warmth, and addressing poverty and inequality requires a collective effort to promote social and economic justice and ensure access to basic needs for everyone.

If people cannot afford to warm their homes because of rising energy costs who is to blame?

The issue of who is to blame for rising energy costs that make it difficult for people to afford to warm their homes is complex and multifaceted. It involves a variety of factors, including market conditions, supply and demand, government policies, and global economic forces.

One factor that contributes to rising energy costs is supply and demand. If there is an increase in demand for energy and a decrease in supply, this can drive up energy costs. Additionally, global economic forces, such as changes in oil prices or geopolitical tensions, can impact energy costs and make it difficult for some people to afford to warm their homes.

Government policies can also play a role in energy costs. For example, taxes on energy production and consumption can impact the price of energy, as can regulations on production and distribution.

Furthermore, the energy industry itself plays a role in setting energy prices. Energy companies are responsible for setting the prices of the energy they produce, and these prices are influenced by market conditions, production costs, and other factors.

In short, there are many factors that contribute to rising energy costs, and it is difficult to assign blame to any one group or individual. However, it is important for governments, energy companies, and other stakeholders to work together to promote policies and initiatives that ensure energy is affordable and accessible for everyone, especially for those who may be struggling to afford basic needs such as heating their homes.

Who decides on Government Policies?

Government policies are typically decided by elected officials, such as members of parliament, congress, or other legislative bodies, who represent the interests of their constituents. The process of developing government policies often involves a complex set of negotiations and consultations between different government departments, stakeholders, and interest groups.

In democratic countries, such as the United States, the United Kingdom, and many others, the policy-making process is designed to be transparent and inclusive, with opportunities for public input and feedback. This might include public consultations, hearings, and other forms of engagement with citizens and stakeholders.

However, the actual process of decision-making can be influenced by a variety of factors, including political ideologies, interest groups, and other pressures that can impact the decision-making process. This can lead to debates and disagreements within government and among stakeholders, which can result in compromises and adjustments to policies.

Ultimately, government policies are intended to reflect the needs and priorities of the society they serve, and are developed through a complex and often iterative process of consultation, negotiation, and decision-making.

Conclusion

Personally speaking, I think it is disgusting to be paid obscene amounts of money whilst the rest of the citizens of the UK are struggling to put food on their tables, having to decide to miss out on meals to keep their homes warm.

Governments and energy suppliers work hand in hand. The shareholders often blue chip companies make decisions for the rich to get richer and the poor to be poorer.

This makes me sick to the stomach and these CEOs should walk to the hall of shame. No one on this planet can say these CEOs work harder than the rest of the ordinary business owners in the UK. These blue-chip CEOs are pencil pushers, have a chain of command, and are backed by governments.

The package, which far exceeded the £4.457mn Looney received in 2021, yet could have been even higher. The remuneration committee said it had “exercised its discretion” to reduce the annual bonus and long-term share award by a combined £746,000, in part due to four fatalities at BP facilities during the year.

Further Reading

BP chief earns £10 million in pay as energy firms are ‘netting millions of pounds in pay’ whilst families struggle – London Business News | Londonlovesbusiness.com

BP chief Bernard Looney’s pay doubled to £10mn last year | Financial Times (ft.com)

The bp brand | Who we are | Home

Blue Chip Meaning and Examples (investopedia.com)

‘Greedy’ Labour council awards cabinet members 45 per cent pay rise (telegraph.co.uk) Further evidence that the rich are getting richer and the poor are getting poorer and there is a social divide.

Children share soiled beds while parents survive on leftovers as families struggle in cost of living crisis (msn.com)

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How to Save Money and Stay Smart About Business Expenses 

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Written By: Suzie Wilson – HappierHome.net

How to Save Money and Stay Smart About Business Expenses 

As a new business owner, it’s easy to get caught up in the day-to-day and lose track of your expenses. Whether you’re spending money on office supplies or hiring new employees, it’s important to be mindful of how much you’re spending. After all, your bottom line is what’s going to keep your business afloat. 

Track Your Cash Flow 

One of the most crucial things you can do as a business owner is to keep track of your cash flow. This means knowing how much money is coming in and going out on a daily basis.  

There are many ways to track your cash flow, including apps, spreadsheets, and even pen and paper. Find whatever system works best for you and stick with it. Doing so will help you avoid overspending and getting into debt. 

If your business is experiencing cash flow problems, finding new investors could turn your situation around as long as you proceed with caution. When you bring on new investors, you’re asking them to trust you and your ability to grow the business. You must provide a clear plan for how the money will be used and what the expected return on investment will be. 

If you can present a convincing case, new investors can be an excellent way to get your business back on track. They can provide the capital you need to cover daily expenses and invest in new products or services. They can also help you build relationships with other key players in your industry, which can give your business a boost. 

Choose Your Business Structure 

Establishing a limited company in the United Kingdom enjoys a variety of advantages. Owners have limited liability, meaning they are only responsible for the debts owed by their business up to the value of the shares they hold. In addition, a limited company can pass profits onto shareholders or directors free from any additional tax, providing both financial relief and freedom.  

Moreover, setting up as a limited company allows you to register at Companies House in England or Wales and reap the benefits of extensive UK-wide access to local legal and financial services. Ultimately, formulating a limited company is an excellent option for business owners seeking protection from liabilities with the added benefit of lower taxes. 

Spend Wisely 

In the early stages of running a business, it’s easy to get caught up in the excitement and make impulsive purchases. But you must remember that every pound counts. Before making any big purchases, ask yourself if it’s something that will benefit your business in the long run. If not, it’s probably not worth your money. And when possible, look for second-hand equipment. It can save you a lot of money and still allow you to get all of the furniture and equipment that you need.  

Determine Which Tasks To Prioritise 

When you’re first starting out, there are a million things that need to be done. But you can’t do everything at once. Determine which tasks are most important and prioritize accordingly. This will help you stay focused and avoid overwhelming yourself (and your employees). 

Keep Up With Your Taxes 

No one likes doing taxes, but they are a necessary evil of running a business. The sooner you get them done, the better. Procrastinating will only make the process more stressful (not to mention penalties and interest if you owe money). The best way to stay on top of your taxes is to set aside money each month, so you’re not scrambling come tax time

Use an Invoice Generator  

An invoice generator is a great tool for small businesses because it helps you get paid quickly and efficiently. You can customise a premade template with whatever designs and information you want. When customers receive their invoices via email, they can simply click a link to pay online.  

This saves you time and hassle by eliminating the need to chase down payments manually. Plus, it’s more convenient for your customers, which will encourage them to do business with you again in the future.  

Implement Strategies for Important Cost Savings 

Working smart instead of spending blindly is one of the key aspects that separate successful businesses from those that fail. Tracking your cash flow, forming a limited company, knowing when to spend, keeping up with invoices, and following the other tips above will position your company for long-term success! Remember that all the time and energy you invest now will pay off in the long run! 

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#companyformation #cashflow #cashflowforecast #spreadsheets #accounting #business #limitedcompany #taxes #businessstructure #companieshouse

Cymru Marketing Editor Writes Articles For Businesses

How the editor of Cymru Marketing Journal can write articles for Businesses.

As the editor of the Cymru Marketing Journal, one of your main responsibilities is to produce high-quality articles that will help businesses improve their marketing strategies. Writing articles that are informative, engaging, and relevant to your target audience can be a challenging task, but with the right approach, you can create content that will add value to your readers and position your publication as a trusted source of information. Here are some tips on how you can write articles for businesses:

  1. Identify your audience

Before writing, it’s essential to identify your audience. Who are you writing for? What are their interests, pain points, and goals? Businesses in different industries have unique needs and challenges, so understanding your readers’ specific needs and interests is critical. Conduct research, surveys, and interviews to get insights into your audience’s needs and preferences.

  1. Choose relevant topics

Once you’ve identified your audience, it’s time to choose topics that will resonate with them. Look for subjects that are timely, and relevant, and offer practical advice or insights that your readers can apply to their businesses. Consider the latest trends, industry news, best practices, case studies, and success stories.

  1. Research thoroughly

Thorough research is the foundation of any good article. Use credible sources such as academic journals, industry publications, and expert blogs to gather information and insights that support your article’s key points. Be sure to fact-check your information and cite your sources.

  1. Write clear and concise content

Businesses are busy, and they don’t have time to read long-winded articles. Write in a clear, concise, and easy-to-understand style. Use simple language, avoid jargon, and break down complex concepts into bite-sized pieces. Use headings, subheadings, and bullet points to make your content easy to skim.

  1. Provide actionable insights

Businesses want actionable insights that they can apply to their own marketing strategies. Provide practical advice, tips, and recommendations that your readers can put into action. Use real-world examples and case studies to illustrate your points.

  1. Use visuals

Visuals such as images, infographics, and charts can help to break up text-heavy content and make your article more engaging. Use visuals that are relevant to your topic and add value to your readers.

  1. Edit and proofread

Before publishing your article, be sure to edit and proofread thoroughly. Check for grammar and spelling errors, sentence structure, and overall readability. Use tools such as Grammarly or Hemingway to help you identify areas for improvement.

Conclusion

Writing articles for businesses can be challenging, but by following these tips, you can produce content that is informative, engaging, and relevant to your readers. Keep in mind that businesses want actionable insights that they can apply to their marketing strategies, so provide practical advice, use real-world examples, and make your content easy to understand. With these tips, you can create articles that add value to your readers and position your publication as a go-to source of information for businesses.

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#cymrumarketing #digitalmarketing #seo # contentwriting #proofreading #ukcontentwriters #irenata #renataentrepreneur

The Cause Of Price Rises In The UK.

The Cause Of Price Rises In The UK.

Have you ever wondered why everything is going up in the UK at an alarming rate? Are we led to believe that everything is going up because of Put#ns W#r? (Words are being censored).

The reality is something I have been saying for some time and that is the UK Government is in debt.

Borrowing November just gone was more than double what it was of November 2021.

Interest on government debts stood at £7.3 billion, up £2.4 billion on the same time last year.

Public sector net debt was up to 98.7% of GDP from 98.2% the previous month.

Danni Hewson, AJ Bell financial analyst, commented on the latest public sector finances:Even in the midst of the pandemic November’s borrowing figures didn’t reach the heights, they’ve reached this year. The government’s simply spending far more than it’s bringing in despite the fact the tax take has increased significantly. One major factor behind the rise in borrowing costs is our old adversary inflation. Interest payments on all that debt have shot up to reach another record high for the month, coming in at more than seven billion pounds, a rise of almost two and a half billion on November 2021“.

This then has a knock-on effect on the citizens of the UK. When we left the EU, the UK automatically owed trillions in debt.

My argument then and still stands today Brexit was sold on the fact with a lot of people wanted to vote out of the EU because of immigration. But immigration actually boosted the economy because whilst they worked they were paying taxes and buying and shipping abroad. Immigration has now escalated to another level of helping Ukrainians to start new lives whilst escaping their war-torn country.

So my point was would you allow a bunch of strangers to decide what is good for your company/business or would you entrust financial advisors? The same can be said that people who do not have an ounce of common sense let alone political or economic knowledge why were they given a chance to vote on the state of our country?

Everyone that voted out is now left to blame for the mess the UK is in and it’s only going to get worse.

If you do not know what you are talking about do not pretend that you do. By voting, you impact the country in the long run. People should educate themselves before talking about politics or economics and should not be made to vote unless they have passed an IQ test.

UK inflation: Is Brexit causing it to accelerate?

Former Bank of England policymaker Adam Posen insists that 80 percent of the reason why the UK has the highest inflation of any G7 country is due to the impact of Brexit on immigration and the labour market.

UK inflation: Is Brexit causing it to accelerate? – The Irish Times

He warned: “You’ve seen a huge drop in migrant labour, a disruption in labour markets that everybody experienced due to Covid and reopening, but with fundamentally less elasticity… and that [Brexit] has to be a major part of it,” he told a conference at Kings College in London.

Brexit explains 80% of UK inflation – and why it is here for the long run (thelondoneconomic.com)

#costofinflation #pricerises #costofliving #bankofengland #brexit #policymakers #politics #economics #immigration #financialadvisors #IQtests #generalelections #voting #commonsense #interestrates

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